What WhiteFrontier does

WhiteFrontier is a Swiss craft brewery founded in November 2014 by Nicolas Roberti and headquartered in Martigny, Valais, in the Caves Orsat building at Rue du Levant 99. The company operates a single-site brewery producing a portfolio of over 100 (and possibly 150) unique beer recipes, organized into a year-round core range (Martigny Vice Session IPA, Amor Fati IPA, Pillows Session Wheat, Petite Lager, Single Crush Hazy IPA, L'Échappée Belgian Pale Ale, Sam Anthamatten Lager, Memento Raspberry Sour, Log-Out & Live Pale Ale, and Martigny Vice Zero alcohol-free) and quarterly limited editions (16 new recipes per year, including Sans Frontière Sapin Hazy Pale Ale, BRO Swiss Grape Sour, Chilling With The Homies West Coast IPA, ALFRED Pastry Stout, OSOL NZ Pilsner, Flamingo Sour, Vitamin Rocket Sour, COCO Gose, Fully Blanche à la châtaigne, and SOCAL Extra Pale Ale). Production uses Braukon brewing equipment and glacial water sourced from the Swiss Alps, with a barrel aging program initiated in February 2017 producing Imperial Stout, Wheatwine, and Doppelbock variants.

The company is co-directed by Tommaso Stettler (Master Brewer) and Carole Beal (Brand & Business Development Director), with a team of approximately 11–50 employees covering brewing, taproom operations, kitchen, quality, administration, packaging, and sales/marketing. Distribution runs through four channels: (1) a DTC e-commerce storefront at whitefrontier.ch selling packaged beers, custom 12-can packs, merchandise, gift cards, and experiences with free delivery over CHF 100; (2) a physical taproom with 20 draft beer taps, biergarten seating, and a street food kitchen open 7 days a week; (3) a B2B Espace Pro channel supplying kegs (20L S-type with CHF 50 deposit), tap rentals, glassware, and catering to bars, restaurants, hotels, and event organizers; and (4) a quarterly Beer Club subscription delivering 12 or 24 cans of exclusive pre-release beers at CHF 80 or CHF 160 per quarter via the Seal Subscriptions platform. Pricing for core beers ranges from CHF 3.10 to CHF 4.50 per can, with limited editions priced CHF 5.88–8.40 and experiences (brewery tours, tasting workshops, beer brunch) priced CHF 39–50 per person.

WhiteFrontier builds brand equity through the "Craft your life" philosophy, a Crafter ambassador program featuring professional skier Sam Anthamatten, snowboarder Xavier Delerue, and other adventure athletes, and recurring events anchored by Summer Village (a 38-day outdoor festival tied to FIFA World Cup 2026, June 11–July 19, 2026) featuring screenings, food trucks, concerts, and the biergarten. The brand holds a World Beer Award for Best Pale Ale in the World (FWT beer, October 2017) and multiple Swiss category wins. The company is privately held with no disclosed external funding, operates exclusively within Switzerland, and emphasizes local Alpine provenance as its core differentiation against industrial beer brands.

Name

WhiteFrontier

Legal name

WhiteFrontier

Website

https://whitefrontier.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

WhiteFrontier is a Swiss craft brewery in Martigny, Valais, producing over 100 unique beer recipes across a core range and quarterly limited editions, operating a 20-tap taproom and biergarten, a B2B distribution channel for hospitality accounts, and a quarterly Beer Club subscription, serving craft beer enthusiasts and adventure-lifestyle consumers in Switzerland.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer production
• Brewery taproom
• Beer subscription box
• Barrel aged beer
• Craft beer distribution

Headquarters

HQ city

Martigny

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Beer Sales (E-commerce + Taproom): Selling packaged beers (cans, bottles) and draft beers directly to consumers through the online shop and physical taproom. Customers can purchase individual beers, mixed packs, create custom 12-can packs, and order merch. Taproom serves 20+ draft beers with a biergarten and street food menu.
2. Beer Club Subscription: Quarterly subscription delivering 12 or 24 cans of exclusive/limited beers (44cl format) before official release, with tasting booklet and welcome pack. CHF 80 per quarter for 12 beers or CHF 160 per quarter for 24 beers. Auto-renewal with free delivery included.
3. B2B/Pro Sales: Supplying draft and packaged beers to bars, restaurants, hotels, cafes, and event organizers. Keg rental (20L S-type kegs with CHF 50 deposit), tap rental, glassware and coaster supplies. Corporate event catering available.
4. Experiences & Events: Paid experiences including brewery tours (CHF 39 for groups under 6, CHF 39 per person for private group visits), beer tasting workshops (CHF 50), beer and food pairing sessions, beer brunch (CHF 40). Summer Village event generates foot traffic and on-site consumption.
5. Gift Cards: Digital and physical gift cards available from CHF 50, redeemable for all products including Beer Club subscriptions, beers, merch, and experiences.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

WhiteFrontier is a Swiss craft brewery that produces and sells a portfolio of craft beers (Core Range, quarterly Limited Editions, and Barrel-Aged prestige series) directly to consumers through its Taproom/Biergarten in Martigny, an e-commerce shop, and a quarterly Beer Club subscription. The brewery also operates a B2B professional channel (Espace Pro) supplying draft and packaged beers plus kegs, taps, and glassware to bars, restaurants, hotels, cafes, and event organizers, and sells merchandise, glassware, gift cards, and ticketed experiences (brewery tours, tasting workshops, beer brunch).

Product overview

WhiteFrontier is a Swiss craft brewery based in Martigny, Valais, offering a portfolio of beer products organized into Core Range (year-round beers including Martigny Vice, Amor Fati, Pillows, Petite, and new additions like Single Crush), Limited Edition Specials (quarterly releases featuring collaborations and seasonal styles), and Prestige Barrel Aged beers. Beyond beer products, the company operates a Beer Club subscription service delivering quarterly curated packs of 12 or 24 limited edition beers, runs a Taproom with 20 draft beers and on-site dining, provides brewery tour and tasting experiences, and sells branded merchandise including apparel, glassware, and accessories. The company also organizes the Summer Village large-scale outdoor festival and offers professional/event services including bulk beer sales and private event hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Martigny Vice (Session IPA) Flagship Session IPA (3.5% ABV) available in 33cl cans, 44cl cans and bottles, awarded as Switzerland's best beer. Named after the city of Martigny.
• Martigny Vice Zero Alcohol-free version of the flagship Martigny Vice Session IPA at 0.5% ABV.
• Amor Fati IPA IPA (6.5% ABV) available in cans and bottles; one of the original four recipes released in June 2016.
• Pillows Session Wheat Session Wheat beer (4% ABV), one of the four original beers from the 2016 launch, available year-round in cans and bottles.
• Petite German Lager German-style Lager beer, one of the four original beers from the 2016 launch, available year-round in cans and bottles.
• Memento Raspberry Sour Raspberry Sour beer with 5.5% ABV, available in cans.
• Log-Out & Live American Pale Ale American Pale Ale, one of the four original beers from the 2016 launch, available in bottles and cans.
• Single Crush Hazy Pale Ale New England-style Hazy Pale Ale with 5.4% ABV, added to the Core Range.
• L'Échappée Belgian Pale Ale Belgian Pale Ale with 6.2% ABV, created in collaboration with the Rouvinez family.
• Sam Anthamatten Lager Lager beer (4.8% ABV) created in collaboration with professional skier Sam Anthamatten.
• Sans Frontière Sapin Hazy Pale Ale Sapin Hazy Pale Ale collaboration with FOVAHM foundation, Crosby Hop Farm hops, and Christian Raboud's artistic design, featuring fir needle ingredients.
• BRO Swiss Grape Sour Swiss Grape Sour (7.5% ABV) collaboration with Distillerie Morand, using Petite Arvine grapes, also basis for a Spritz Beer concept.
• Chilling With The Homies West Coast IPA West Coast IPA (7% ABV) collaboration with Boia Brewing, part of the limited edition range.
• Rule N°3 - Pinky Swear Raw NEIPA Raw NEIPA collaboration with Drunk Beard, limited edition.
• ALFRED Pastry Stout Pastry Stout (3.8% ABV), part of the limited edition releases.
• OSOL New Zealand Pilsner New Zealand Pilsner (5.3% ABV), part of the limited edition releases.
• Flamingo Guava Dragon Fruit Sour Sour beer with Guava and Dragon Fruit (6.3% ABV), part of the limited edition releases.
• SOCAL Extra Pale Ale Extra Pale Ale, part of the limited edition releases.
• COCO Gose Gose style beer (7% ABV), part of the limited edition releases.
• Vitamin Rocket Sour ACE Sour ACE (Carrot, Orange, Lemon) beer (6% ABV), part of the limited edition releases.
• Fully Blanche à la Châtaigne Chestnut Wheat Beer (5.2% ABV) collaboration with Fully Tourisme, part of the limited edition releases.
• Beer Club Subscription Quarterly subscription delivering 12 or 24 limited edition beers (44cl cans) to members' homes, with tasting booklet, welcome pack, VIP event invitations, Taproom discounts, and free delivery. CHF 80/quarter for 12 cans or CHF 160/quarter for 24 cans.
• Create Your Own Pack (Custom 12-Can Pack) Build-your-own pack service allowing customers to select 12 cans of their choice, added in multiples of 3 at the same per-unit pricing as individual cans.
• Pack Nouveautés (Seasonal Beer Packs) Pre-selected seasonal beer packs featuring the latest limited edition releases, offered quarterly (e.g., Pack Nouveautés Été priced at CHF 90.90).
• WhiteFrontier Merchandising Branded merchandise including t-shirts, hoodies, caps, beanies, scarves, socks, work jackets, sherpa vests, sports jerseys, bags, and glassware.
• Glassware Collection Beer glasses including Teku glasses (pack of 6) and canette glasses (pack of 6) available for purchase.
• Gift Cards Digital and physical gift cards starting from CHF 50, redeemable for all products including Beer Club subscriptions, beers, merch, and experiences.
• Taproom & Biergarten Physical taproom and biergarten at Rue du Levant 99, Martigny, featuring 20 draft beers, a street food menu, and outdoor seating. Open 7 days a week.
• Brewery Tours (Visite de la Brasserie) Guided tours of the brewing facility including welcome beer, brewery visit, and tasting of 4 different beers. CHF 39 per person for groups under 6, CHF 39 per person for private group visits.
• Beer Tasting Workshop (Atelier Dégustation) Beer tasting and appreciation course taught by beer sommeliers, priced at CHF 50 per person.
• Beer Brunch (Brunch WhiteFrontier) Gourmet brunch experience with beer pairings, held monthly at the taproom, priced at CHF 40 per person.
• Summer Village Event Large outdoor festival (38 days in 2026) during the FIFA World Cup featuring a giant screen for match viewing, concerts, DJ sets, food trucks, beer tastings, brewery tours, beer brunch, and family animations.

Quantifiable outcome

• Over 100 unique beer recipes brewed since founding
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Raiffeisen (Martigny et Région)coreGTM or Marketing Partner · 11 June 2026Principal partner of Summer Village 2026. Offers free Granita à l'oseille rouge to visitors daily. Provides co-branded photobooth, beer stickers with panini bonus, and promotional presence. Promotes MemberPlus banking package to WhiteFrontier's audience. Some Raiffeisen staff serve beer at the bar during key matches.
• Distillerie MorandcoreStrategic or Co-development PartnerValais distillery collaborated on BRO Swiss Grape Sour beer using Petite Arvine grape juice. Also created a dedicated syrup for the BRO Spritz beer. Present at Summer Village with cocktails, mocktails, and syrups. Blog article titled 'Morand x WhiteFrontier' documents the collaboration.
• FovahmcoreStrategic or Co-development PartnerFoundation collaboration resulting in the 'Sans Frontières' Sapin Hazy Pale Ale. Involves local fir needle harvest, Crosby Hop Farm hops, and artistic design by Christian Raboud. Represents an engaged, community-based human adventure project anchored in Valais.
• Pizzeria CaractèreminorGTM or Marketing PartnerPartner pizzeria during Summer Village 2026, providing food service with daily hours 11:30-13:30 and 17:00-22:00. On-site wood-fired pizza complementing the beer offering.
• LevitcoreStrategic or Co-development PartnerLongstanding partnership with Levit bar (Gaetan Carron), the first bar in Martigny to serve WhiteFrontier beers in May 2017. Collaboration beer 'Levit' launched and ongoing partnership continues. Levit sponsors Summer Village with foosball tournament (June 11-14).
• Shaft ClubminorGTM or Marketing PartnerBar partner sponsoring Summer Village 2026. Provides promotional presence during the event.
• Crosby HopscoreTechnology or IntegrationUS hop supplier used for 'Sans Frontières' collaboration beer (Sapin Hazy Pale Ale). Premium hop provider for craft collaborations.
• PALP FestivalcoreGTM or Marketing PartnerPartnership with PALP (Performance Art Liberty Passion) festival since August 2017. The festival exemplifies the 'Craft Your Life' philosophy by bringing incredible music acts to incredible locations. Ongoing partnership.
• Xavier DelerueminorGTM or Marketing PartnerPro snowboarder and entrepreneur, one of the best snowboarders in the world. Ambassador and advisor since February 2015, providing strategic guidance and credibility within the action sports community.
• Domaines RouvinezcoreStrategic or Co-development PartnerWine family from Valais. WhiteFrontier originally installed in the Rouvinez family's Caves Orsat building in early 2016. Collaboration beer 'L'Échappée' (Belgian Pale Ale, 6.2%, CHF 3.95) released under this partnership. Ongoing collaboration relationship.
• International Craft Breweries (Uiltje, Lervig, Brew by Numbers, etc.)coreStrategic or Co-development PartnerMultiple international collaboration brews with breweries including Uiltje, Galway Bay Brewery, Pophin, Sthlm Brewing Co, Brew by Numbers, 7 Peaks, Dr Brauwolf, Lervig, Echec et Malt, Wylam Brewery, La Nébuleuse, Track Brewing Co, Whiplash Beer, Northern Monk, Garage Beer Co, WhiteTooth Brewery, Brewski, Tool Beer, Puhaste Beer, Sori Brewing, Nightshift Beer, Cloudwater Brew, Stigbergets Bryggeri, Collective Art Brewery, Flying Couch Brewing, and others. First collaboration was with Uiltje in March 2017.
• Summit VideominorGTM or Marketing PartnerVideo production partner for Summer Village 2026.
• Manhatan TechniqueminorGTM or Marketing PartnerSponsor/partner of Summer Village 2026.
• SinergyminorGTM or Marketing PartnerSponsor/partner of Summer Village 2026.
• Rhône FMminorGTM or Marketing PartnerRegional radio partner for Summer Village 2026 event promotion.
• NN Texte MoutonminorGTM or Marketing PartnerPartner listed for Summer Village 2026, associated with Domaines Rouvinez's Né Noir wine.
• YaapandaminorGTM or Marketing PartnerPartner sponsor of Summer Village 2026.
• Iris SwissminorGTM or Marketing PartnerPartner sponsor of Summer Village 2026.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BrewDog: Large UK-headquartered craft brewery with global taproom network and aggressive direct-to-consumer e-commerce; relevant benchmark for subscription/DTC scale and multi-channel craft distribution.
• Mikkeller: Danish global craft brand with extensive collaboration brewing and taproom/bars worldwide; comparable on international collaboration model, limited-edition releases and event-driven brand building.
• Feldschlösschen: Switzerland's largest brewery (owned by Carlsberg); relevant incumbent comparison as the dominant on-premise and retail beer supplier whose tap and shelf access WhiteFrontier competes for in the same Swiss market.

Emerging players

• Omnipollo: Swedish craft brewery known for dessert/pastry-style stouts and hazy IPAs with a heavy collaboration ethos; comparable on style experimentation, limited releases and design-led brand identity.
• Põhjala: Estonian craft brewery with strong barrel-aged and pastry stout portfolio plus taproom operations; comparable as a smaller European craft producer emphasizing premium limited releases and on-premise experience.

Direct peers

• Ninkasi Brasserie: French craft brewery with integrated taproom/bar venues and festival programming; comparable as a craft producer combining brewery, taproom, events and subscription-style loyalty programs.
• Brasserie des Franches-Montagnes (BFM): Swiss craft brewery based in Saignelégier (Jura region) producing barrel-aged and experimental beers; directly comparable as a same-country craft brewery with a similar experimental/small-batch ethos and on-premise presence.
• Brasserie Hopfenstark: Craft brewery with Swiss roots and Quebec production; comparable on style-forward experimental portfolio, limited editions and premium craft positioning in the Alpine/transatlantic market.
• Brasserie du Mont Blanc: French alpine craft brewery from Haute-Savoie using mountain water; highly comparable on alpine provenance, premium positioning and on-premise taproom operations serving ski-region tourists.

Regional players

• Brasserie du Vallon: Valais-region craft brewery operating in the same Swiss canton as WhiteFrontier; relevant regional peer competing for local tap placements, tourism traffic and Valais distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/taproom_whitefrontier
• Xx.com/WFbrewery
• Facebookfacebook.com/whitefrontier
• LinkedInlinkedin.com/company/whitefrontier

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhiteFrontier