Waterpik Inc

What Waterpik Inc does

Water Pik, Inc., founded in 1962 and headquartered in Fort Collins, Colorado, is a wholly-owned subsidiary of Church & Dwight Co., Inc. (NYSE: CHD) that designs, manufactures, and sells oral health products under the Waterpik brand. The company's portfolio centers on water flossing technology built around proprietary pulsating water pressure delivery and includes countertop water flossers (Aquarius, ION, PROMAX with SMARTADVANCE Mode, Sidekick, Ultra, Nano Plus), cordless/portable models, the Sonic-Fusion combination flossing toothbrush, Complete Care flosser-plus-toothbrush systems, and Sensonic electric toothbrushes, supported by a full replacement tips and accessories stream that drives recurring consumables revenue. Waterpik holds the ADA Seal of Acceptance for safety and efficacy, is supported by 60+ published clinical studies, and is the #1 water flosser brand and the #1 brand recommended by US dental professionals.

Waterpik operates a hybrid go-to-market model that combines consumer retail (direct e-commerce via waterpik.com, Amazon, Walmart, mass merchants), a professional dental channel (dental office dispensing plus the four major US dental distributors — Henry Schein, Patterson, Darby, Benco), and a global distributor network spanning 60+ countries. Pricing spans roughly $39.99 entry-level cordless units to $149.99 for the flagship PROMAX, with a separate professional product line (Sonic-Fusion 2.0 Professional, Aquarius Professional, ION Professional, Cordless Advanced 2.0) sold for clinical dispensing. The company segments customers into general consumer, dental professionals, and targeted use-case populations (periodontal, implant, orthodontic, diabetes patients, and now fitness/wellness consumers via the 2026 'Gum Gains' campaign with Peloton's Emma Lovewell). Revenue is generated primarily through hardware unit sales with a recurring tail from proprietary replacement tips, brush heads, and accessories.

Name

Waterpik Inc

Legal name

Water Pik, Inc.

Website

https://waterpik.com

Company type

Private

Founded year

1962

Operating status

Operating

Short description

Waterpik Inc, founded in 1962 and a wholly-owned subsidiary of Church & Dwight, is the #1 water flosser brand, designing and selling water flossers, Sonic-Fusion combination devices, Sensonic electric toothbrushes, and replacement tips to consumers, dental professionals, and 60+ country distributor networks.

Ownership category

akta.pro rank

Product category

Consumer Oral Hygiene Devices

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Dental Floss, Picks & Interdental Cleaners (CRABAFAE)

Keywords

• Oral care products
• Water flosser devices
• Electric toothbrushes
• Dental hygiene products
• Consumer oral health

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Water Flosser Hardware Sales: Primary revenue from selling countertop and cordless water flosser units across multiple product lines (Aquarius, ION, Promax, Sidekick, Nano, Cordless variants).
2. Sonic-Fusion and Complete Care Units: Revenue from combination flossing toothbrush and complete care units that integrate water flossing with electric toothbrush technology.
3. Sensonic Electric Toothbrush: Sales of standalone electric toothbrushes and replacement brush heads.
4. Replacement Tips and Accessories: Recurring revenue from replacement tips (Precision, Plaque Seeker, Pik Pocket, Orthodontic), brush heads, reservoirs, charging cables, and handle/hoses.
5. Professional Dental Channel: Professional product line sold to dental offices for patient dispensing, including professional-grade models and bulk supply through dental distributors.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Water Pik, Inc. designs, manufactures, and sells oral care devices under the Waterpik brand, including countertop and cordless water flossers, Sonic-Fusion combination flossing toothbrushes, Sensonic electric toothbrushes, Complete Care systems, and a portfolio of replacement tips and accessories. The company distributes these products directly to consumers via e-commerce and major retailers, and through a professional dental channel for in-office patient dispensing.

Product overview

Waterpik Inc is a leading developer and manufacturer of oral health products, founded in 1962 and headquartered in Fort Collins, Colorado as a wholly-owned subsidiary of Church & Dwight Co., Inc. The company's product portfolio centers on water flossing technology and includes four main product categories: (1) Countertop Water Flossers including Aquarius, ION, PROMAX with SMARTADVANCE Mode, Sidekick, Ultra, Ultra Plus, and Nano Plus models; (2) Cordless Water Flossers including Cordless Pearl, Cordless Express, Cordless Select, Cordless 1000, Cordless 1100, Cordless Advanced 2.0, and various other portable models; (3) Combination Devices including SONIC-FUSION 2.0 and SONIC-FUSION 2.0 Professional (flossing toothbrushes that integrate brushing and water flossing in one device) and Complete Care systems (water flosser + electric toothbrush combos); (4) Sensonic Electric Toothbrushes. The portfolio also includes comprehensive replacement tips and accessories. Waterpik holds the ADA Seal of Acceptance for most water flosser models and is the #1 brand of water flossers, supported by over 60+ clinical studies demonstrating efficacy in plaque removal, gingivitis reduction, and gum health improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterpik Aquarius Water Flosser (WP-660)
• Waterpik PROMAX Water Flosser
• Waterpik ION Professional Cordless Water Flosser (WF-12)
• Waterpik Cordless Express Water Flosser (WF-02)
• Waterpik Cordless Select Water Flosser (WF-28)
• Waterpik Cordless 1000 Water Flosser (WF-29)
• Waterpik Cordless Advanced 2.0 Water Flosser (WP-580)
• Waterpik SONIC-FUSION 2.0 Flossing Toothbrush
• Waterpik SONIC-FUSION 2.0 Professional
• Waterpik Complete Care (CC-04)
• Waterpik Sensonic Electric Toothbrush (STW-03)
• Waterpik Replacement Tips & Accessories
• Waterpik Sidekick Water Flosser (WF-04)
• Waterpik Ultra Water Flosser (WF-100)
• Waterpik Ultra Plus Water Flosser (WF-150)
• Waterpik Nano Plus Water Flosser (WP-320)

Quantifiable outcome

• Up to 50% more effective at reducing gingivitis vs string floss
• +8 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• Emma Lovewell (Peloton Instructor)coreGTM or Marketing Partner · 20 March 2026Peloton instructor and fitness influencer partnered with Waterpik for PROMAX 'Gum Gains' campaign to connect oral health with progressive fitness mindset. Part of broader influencer strategy targeting fitness-conscious consumers.
• Fitness InfluencersminorGTM or Marketing Partner · 20 March 2026Network of fitness influencers recruited for 'Gum Gains' social media campaign to promote PROMAX water flosser and position oral health within wellness lifestyle.
• Hygiene SquadcoreStrategic or Co-development PartnerWaterpik is a founding member of Hygiene Squad, a consortium of trusted oral care professional brands united to help dental professionals assist patients in achieving optimal at-home hygiene routines. Brands include Waterpik, Arm & Hammer, Spinbrush, and TheraBreath.
• Henry ScheinmajorChannel Partner/ Reseller/ DistributorMajor dental distributor offering Waterpik professional products for dental office dispensing and supply.
• Patterson DentalmajorChannel Partner/ Reseller/ DistributorLeading dental distributor providing Waterpik professional product distribution to US dental offices.
• Darby Dental SupplymajorChannel Partner/ Reseller/ DistributorDental supply distributor offering Waterpik professional products for dental office dispensing.
• Benco DentalmajorChannel Partner/ Reseller/ DistributorDental distributor partner providing Waterpik professional product access to dental practices.
• Church & Dwight Co., Inc.coreOthersWater Pik, Inc. is a wholly-owned subsidiary of Church & Dwight Co., Inc. Church & Dwight operates as parent company providing corporate infrastructure, privacy policy, terms and conditions, and professional newsletter services (Arm & Hammer, Spinbrush, TheraBreath).
• American Dental Hygienists' Association (ADHA)coreStrategic or Co-development PartnerPartnership with ADHA to provide the AAP Classification System Chairside Guide for staging and grading patients with periodontal disease according to 2018 AAP Classification system.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Procter & Gamble: P&G owns Oral-B and Crest — the two closest legacy oral care brands globally — and competes with Waterpik across both consumer retail and dental professional channels. As the broader parent of Waterpik's most direct competitor, P&G is a relevant comparable for category strategy, clinical evidence investment, and distribution scale benchmarking.
• Conair Corporation: Conair is a personal care device manufacturer offering interdental and oral care devices through mass retail channels. While not a specialist in water flossing, it competes for shelf space and consumer attention in adjacent personal care device categories and represents a typical broad incumbent in the same retail assortment.
• Colgate-Palmolive: Colgate-Palmolive is a global oral care conglomerate selling toothpaste, toothbrushes (Colgate, Tom's of Maine, Meridol), and select oral care devices. While it does not currently match Waterpik's water flosser depth, its brand portfolio, global distribution, and R&D capacity make it a relevant broad incumbent that could enter or expand in the water flosser category.

Others

• Church & Dwight Co., Inc. Church & Dwight is Waterpik's parent company and a publicly traded CPG major (NYSE: CHD) with adjacent oral care brands (Arm & Hammer, Spinbrush, TheraBreath) and shared corporate infrastructure. While not a direct competitor, C&D sets the strategic capital allocation and operational context for Waterpik and would be the natural acquirer in any carve-out scenario.

Emerging players

• Burst Oral Care: Burst is a venture-backed DTC oral care brand offering charcoal toothbrushes, whitening kits, and water flossers. It overlaps with Waterpik on the cordless water flosser SKUs and competes aggressively in digital marketing channels where Waterpik's PROMAX campaign is also investing, making it a relevant emerging competitive threat.
• DenTek: DenTek specializes in interdental cleaning products (floss picks, interdental brushes, and oral care accessories) sold through the same mass and drug retail channels as Waterpik. It addresses the same consumer pain points (interdental cleaning, gum health) with lower-cost disposable alternatives, serving as a complementary/substitute in the same shopping occasion.
• Quip: Quip is a DTC subscription-based oral care brand offering electric toothbrushes, replacement brush heads, floss, and toothpaste. It overlaps with Waterpik on electric toothbrush (Sensonic) and is an emerging category challenger with strong branding momentum in design-conscious consumer segments where Waterpik is investing through the PROMAX lifestyle campaign.
• Hello Products: Hello is a naturals-focused DTC oral care brand offering toothpaste, mouthwash, and electric toothbrushes. It is relevant as an emerging consumer brand that is reshaping oral care purchase decisions via lifestyle branding and could expand into the water flosser category over time.

Direct peers

• Oral-B (Procter & Gamble): Oral-B, a P&G-owned oral care brand, sells a competing water flosser line (Waterpik itself benchmarks 26% better outcomes against Oral-B). Both compete head-to-head in countertop and cordless water flossers sold through the same mass retail channels and with similar professional dental distribution. It is the most direct comparable peer.
• Philips Sonicare: Philips Sonicare is a leading sonic electric toothbrush brand competing with Waterpik's Sensonic line in the same retail channels (Amazon, Walmart, dental offices) and serving the same oral-care-conscious consumer. Both brands leverage clinical evidence, professional endorsements, and ADA positioning to compete for category share in adjacent oral care devices.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Waterpik
• Facebookfacebook.com/waterpikuk
• Instagraminstagram.com/waterpik
• Pinterestpinterest.com/waterpik
• TikToktiktok.com/@waterpik
• Xx.com/Waterpik
• LinkedInlinkedin.com/company/water-pik-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterpik Inc