Fuel Automation Station

What Fuel Automation Station does

Fuel Automation Station (FAS) designs, manufactures, and supports automated diesel fueling systems for mission-critical industrial operations, organized around three hardware product lines (20 & 24 Diesel Line Units delivering up to 18-22 GPM with 29-micron filtration, a 28 Line Unit for high-volume throughput, and a Cold Weather Unit for extreme environments) and two technology pillars (real-time monitoring & automation, and safety assurances). The underlying platform combines on-unit sensors, intelligent automation, SCADA analytics, leak/pressure/spill safety logic, and remote diagnostics, with the installed base generating over 500,000 data points per day. The company markets 25 granted patents and a 100% uptime record, and the technical architecture is positioned for compliance-heavy environments such as remote drilling, frac fleets, utility substations, data center backup fueling, and emergency response deployments.

The business model is enterprise B2B hardware sales paired with recurring 24/7 monitoring and support services, sold via direct field sales with regional coverage in the US (Brad Albright) and Canada (Ange Erickson) and distributed pricing that is not publicly disclosed. FAS operates as a subsidiary of Simon Group Holdings, alongside sister companies Atlas Oil (fuel distribution) and Plum Gas Solutions (gas solutions), giving the company embedded distribution leverage into oil & gas and adjacent energy services. Go-to-market is supported by LinkedIn, blog/case-study content, and thought-leadership assets such as the April 2025 'Digital Oilfield' whitepaper.

The company is privately held, headquartered at 335 East Maple Rd., Birmingham, Michigan, with operating geographies covering the US and Canada and a leadership team of four: Sam Simon (CEO & Chairman), Kim Almonroeder (Director of Marketing), and the two regional operations directors above. No revenue, funding rounds, named customers, or certifications are disclosed in the available source material, which constrains any financial or traction claims.

Name

Fuel Automation Station

Legal name

Fuel Automation Station

Website

https://fuelautomationstation.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuel Automation Station designs and supports automated diesel fueling hardware and real-time monitoring systems for mission-critical operations in oil and gas, utilities, data centers, and emergency response, operating as a subsidiary of Simon Group Holdings with US and Canadian field sales.

Ownership category

akta.pro rank

Product category

Industrial Fuel Automation Systems

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Fuel Systems Service (Diesel/Gas/CNG/LNG, Injectors, Tanks) (TLAKABAH)

Keywords

• Automated fuel systems
• Diesel fueling equipment
• Fuel management software
• Industrial remote monitoring
• SCADA fuel analytics

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Automation Systems & Equipment: Sale of automated fueling solutions including 20 & 24 Diesel Line Units, 28 Line Unit for high-volume operations, and Cold Weather Units engineered for extreme environments. Equipment includes max flow rates of 18-22 GPM, 29-micron filtration, and built-in smart automation.
2. 24/7 Support Services: Continuous monitoring and support services ensuring 100% uptime and operational reliability for customer fueling operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fuel Automation Station designs, manufactures, and services automated diesel fueling line units equipped with real-time monitoring, SCADA analytics, leak detection, and remote diagnostics for industrial operations. The portfolio spans three hardware lines — the 20 & 24 Diesel Line Units, the 28 Line Unit for high-volume sites, and the Cold Weather Unit for extreme environments — backed by a cloud-connected automation platform that ingests more than 500,000 data points per day. The offering is sold directly to enterprise and public-sector operators in oil & gas, utilities, data centers, and emergency response.

Product overview

Fuel Automation Station (FAS) offers a unified portfolio of automated fueling solutions organized around three core product lines (20 & 24 Diesel Line Units, 28 Line Unit, and Cold Weather Unit) and two technology pillars (Real-Time Monitoring & Automation and Safety Assurances). The product architecture combines hardware-based fueling units with software-enabled automation, remote diagnostics, and safety features, serving end markets including Oil & Gas, Utilities, Data Centers, and Emergency Response. The system is backed by 25 patents and claims 100% uptime with SCADA analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• 20 & 24 Diesel Line Units Automated diesel fueling line units designed for diesel operations with maximum flow rates of 18–22 gallons per minute, 29-micron filtration, a compact scalable footprint, and built-in smart automation. Targeted at oil & gas, utilities, data center, and emergency response operators needing remote, high-uptime fueling.
• 28 Line Unit High-volume diesel fueling unit built for maximum throughput in heavy-duty operations, featuring advanced automation and remote control capabilities. Targeted at high-volume sites such as frac fleets, drilling operations, and large field deployments.
• Cold Weather Unit Specialized automated fueling unit engineered for extreme cold-weather environments, providing all-season reliability and plug-and-play efficiency for diverse operational needs. Targeted at cold-region oil & gas fields, utility sites, and emergency response deployments.
• Real-Time Monitoring & Automation Software and analytics offering providing real-time visibility into fuel delivery and tank filling through advanced sensors and intelligent automation. Includes automated dispatching, remote diagnostics, and instant alerts for operational control across deployed line units.
• Safety Assurances Integrated safety technology for FAS fueling systems including built-in spill containment, pressure control, leak detection, and compliance-focused design that minimizes operational risk at every fueling touchpoint.

Quantifiable outcome

• 100% uptime achieved across customer operations
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Simon Group HoldingscoreStrategic or Co-development PartnerParent company and holding organization. Fuel Automation Station is part of the diverse portfolio of Simon Group Holdings, which also includes sister companies Atlas Oil and Plum Gas Solutions. Provides strategic direction, capital resources, and operational support for FAS.
• Atlas OilcoreStrategic or Co-development PartnerSister company under Simon Group Holdings. Atlas Oil and Fuel Automation Station operate as portfolio companies under the same parent, with potential synergies in fuel distribution and automation services.
• Plum Gas SolutionscoreStrategic or Co-development PartnerSister company under Simon Group Holdings. Plum Gas Solutions operates alongside FAS within the Simon Group Holdings portfolio, providing complementary gas solutions in the energy sector.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Emco Wheaton: Emco Wheaton manufactures fuel transfer and loading equipment, dry-break couplings, and automated systems for petroleum, chemical, and military customers. Its automated loading and fuel transfer systems compete directly with FAS's industrial fuel automation portfolio in heavy-duty and high-volume environments.
• Franklin Fueling Systems: Franklin Fueling Systems manufactures fueling equipment, underground storage tank monitoring, and fuel management software for petroleum retailers and industrial operators. It competes with FAS in the automated diesel/gasoline fuel management space and serves adjacent end markets such as utilities and emergency power.
• Veeder-Root (AMETEK): Veeder-Root, part of AMETEK, provides automatic tank gauging, fuel management, and environmental compliance systems for fuel storage sites. It is a direct competitor in real-time fuel monitoring and inventory tracking, with overlapping industrial and commercial customer bases to FAS.
• Piusi: Piusi is an Italian manufacturer of fuel transfer, dispensing, and management equipment for diesel, oil, and AdBlue, serving agricultural, automotive, construction, and industrial fleets. Its automated fuel management and dispensing systems overlap directly with FAS's diesel line units and remote monitoring capabilities.
• Bennett Pump: Bennett Pump produces commercial and industrial fuel dispensers and management systems, including flow meters and pumps for high-flow applications. Its industrial dispensers and high-flow pumps overlap with FAS's 28 Line Unit and 20/24 Diesel Line Unit offerings for heavy-duty diesel operations.
• OPW (a Dover company): OPW, part of Dover Corporation, is a leading manufacturer of fluid-handling equipment including fuel management systems, nozzles, and automated dispensing for petroleum and industrial fluids. It is directly comparable to FAS because both sell automated fuel-handling hardware and management solutions to similar downstream end customers.
• Banlaw: Banlaw designs automated fuel transfer, asset management, and refueling systems for heavy industry, mining, and rail. Its industrial automated fuel management products and asset-tracking software are highly comparable to FAS's automated fueling units and SCADA-based monitoring platform.

Broad incumbents

• Endress+Hauser: Endress+Hauser is a global supplier of industrial process measurement and automation instruments, including tank gauging and flow measurement used in fuel storage and dispensing. Its instrumentation and SCADA-friendly devices compete for the sensing and monitoring layer of automated fueling systems like FAS's.
• Wayne Fueling Systems (Dover): Wayne Fueling Systems, part of Dover Corporation, is a global incumbent in retail and commercial fuel dispensing and payment solutions. While focused on forecourt retail, its dispensers and fuel management software address overlapping diesel fueling and remote-monitoring needs served by FAS in industrial contexts.

Emerging players

• Tuthill (Fill-Rite / Blackmer): Tuthill's Fill-Rite and Blackmer brands manufacture fuel transfer pumps, meters, and dispensing equipment for industrial, agricultural, and fleet applications. While broader in product scope, its industrial fuel transfer and metering products overlap with components of FAS's automated fueling systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fuel-automation-station
• Xx.com/fas_llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuel Automation Station