Embrace

What Embrace does

Embrace.ai was a B2B agentic AI platform that enabled mid-sized companies to deploy AI-powered customer support and experience agents without engineering resources. The platform combined three core products: Agent Studio (a no-code builder for configuring governed AI agents with role-based instructions, brand voice, and knowledge constraints), Automations (event- and schedule-triggered agentic workflows), and Agent Tools (integrations that let agents read, summarize, and update records across ticketing, CRM, and knowledge systems). Knowledge sources spanned Confluence, Notion, Guru, Zendesk KB, Google Drive, OneDrive, and Gong; deployment surfaces included Zendesk, Jira Service Management, Slack, Microsoft Teams, chatbot widgets, and an embedding API.

The company monetized via annual subscription contracts with quote-based, usage- and deployment-scoped pricing. Go-to-market was a hybrid sales-assisted plus product-led model: a 'Book a Demo' funnel for enterprise buyers, combined with unpaid self-serve trials that allowed teams to connect their own content and go live in under 60 minutes. Distribution leveraged direct enterprise sales alongside marketplace placements in Zendesk, Atlassian, and Slack. Target buyers were Support and Customer Success teams (primary), with secondary use cases in Marketing content automation, Sales enablement, and RFP/Proposal workflows. Compliance posture included SOC 2 Type II, GDPR, and CCPA, with explicit guarantees that customer content is never used for AI training.

Embrace.ai was founded in 2023 in Austin, Texas by Derek Butts and Seth Halpern, funded by Base10, WNDR.co, Permanent Capital, and Capital Factory, and operated with a small team of 1-10 employees. Named enterprise customers included WP Engine (1,300% ROI within one year), Ironclad (266% ROI), Keller Williams (KWIQ serving 170,000+ agents), Symplicity, Impartner, Lookout, Enable, Harri, and Centrl. In June 2026, Embrace.ai was acquired by Syndio to accelerate Syndio's agentic AI roadmap for compensation decision intelligence.

Name

Embrace

Legal name

Embrace.ai, Inc.

Website

https://embrace.ai

Company type

Private

Founded year

2023

Operating status

Acquired

Headcount range

1–10 employees

Short description

Embrace.ai was a B2B agentic AI platform enabling mid-sized companies to deploy AI-powered customer support and experience agents across Zendesk, Jira, Slack, Salesforce, and other enterprise systems without engineering resources. Acquired by Syndio in June 2026.

Ownership category

akta.pro rank

Product category

AI Customer Support Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• AI customer support
• B2B CX platform
• Agentic AI workflows
• Support ticket automation
• Enterprise knowledge management

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: Embrace operates as a SaaS platform with subscription-based pricing. Customers pay for access to the platform including Agent Studio, Automations, Agent Tools, and deployment across multiple channels. Pricing is quote-based with tiered options based on usage and deployment scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Embrace.ai is a GenAI-native agentic B2B support and customer experience platform that enables mid-sized businesses to deploy AI agents for customer self-service, support agent assist, ticket deflection, and content automation. The platform centers on Agent Studio (no-code AI agent builder), Automations (event-triggered workflows), and Agent Tools (integrations to ticketing and knowledge systems), and is deployed via Zendesk/Jira marketplace apps, Slack/Teams, chatbots, and a public API.

Product overview

Embrace is a GenAI-native Agentic B2B Support and Customer Experience Platform designed for mid-sized companies. The unified platform combines Agent Studio (core agent building), Automations (workflow automation), Agent Tools (system integrations), Product Support Anywhere (multi-channel deployment), Content Automation (knowledge management), Topic and Sentiment Analysis (analytics), and Collections (content curation) into a cohesive system. Customers deploy the platform primarily through ticketing integrations (Zendesk, Jira Service Management), messaging apps (Slack, Microsoft Teams), chatbots/widgets, and APIs for embedded experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Agent Studio: AI agent builder platform for creating and managing support agents
• Automations
• Agent Tools
• KWIQ

Products and services

• Agent Studio A no-code AI agent builder platform that lets business users create, configure, and govern autonomous AI agents — defining agent roles, behavior, tone, voice, response structure, and Knowledge Constraints (Strict/Balanced/Flexible) — without engineering resources.
• Automations An agentic workflow automation capability that enables support operations teams to build automated workflows triggered by events (ticket created/updated) or schedules, pairing specific AI agents with tailored instructions and Collections to consistently execute repetitive support tasks.
• Agent Tools An integration layer that connects AI agents to external enterprise systems — Zendesk, Jira, Salesforce, Confluence, Notion, Guru, Google Drive, OneDrive, and others — allowing agents to pull context, summarize tickets, find related history, draft responses, and update records within role-based permissions.

Quantifiable outcome

• 1,300% ROI within one year for WP Engine
• +9 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core.

• SyndiocoreStrategic or Co-development PartnerIn June 2026, Syndio acquired Embrace.ai to accelerate its agentic AI roadmap and strengthen governance for complex compensation decisions. Embrace.ai founders Derek Butts and Seth Halpern joined Syndio as SVP of product strategy and strategic advisor respectively.
• ZendeskcoreTechnology or IntegrationTechnology integration partner. Embrace offers a pre-built app in the Zendesk Marketplace that embeds AI support capabilities directly within Zendesk ticketing environments.
• Atlassian (Jira Service Management)coreTechnology or IntegrationTechnology integration partner. Embrace offers a pre-built app in the Atlassian Marketplace for Jira Service Management, enabling AI-powered support within Jira workflows.
• SalesforcecoreTechnology or IntegrationTechnology integration partner. Embrace Agent Tools enable AI agents to search, create, and update relevant objects in Salesforce, including cases and leads.
• ConfluencecoreTechnology or IntegrationKnowledge source integration. Embrace connects to Confluence as a pre-built knowledge source for AI agents to draw content from.
• NotioncoreTechnology or IntegrationKnowledge source integration. Embrace connects to Notion as a pre-built knowledge source for AI agents to draw content from.
• GurucoreTechnology or IntegrationKnowledge source integration. Embrace connects to Guru as a pre-built knowledge source for AI agents to draw content from.
• Google DrivecoreTechnology or IntegrationKnowledge source integration. Embrace connects to Google Drive as a pre-built knowledge source for AI agents to draw content from.
• Microsoft OneDrivecoreTechnology or IntegrationKnowledge source integration. Embrace connects to Microsoft OneDrive/SharePoint as a pre-built knowledge source for AI agents to draw content from.
• SlackcoreTechnology or IntegrationDeployment channel integration. Embrace offers a native Slack app for deploying AI support within Slack channels, with channel-specific collections and agents.
• Microsoft TeamscoreTechnology or IntegrationDeployment channel integration. Embrace supports deployment within Microsoft Teams for internal employee support workflows.
• FreshdeskcoreTechnology or IntegrationTicketing system integration. Embrace offers apps for Freshdesk ticketing environments.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aisera: Aisera offers an agentic AI platform for customer service and operations with enterprise integrations to Zendesk, Salesforce, and ServiceNow. Overlaps with Embrace in horizontal B2B support automation.
• Cognigy: Cognigy offers an enterprise agentic AI platform for customer service automation with deep integrations to Genesys, Avaya, and Zendesk. Comparable to Embrace as an enterprise-grade agentic AI support platform.
• Ada: Ada is an AI-powered customer service automation platform that uses generative AI to deflect tickets and assist agents. Directly comparable to Embrace as a horizontal agentic-AI support platform serving mid-market and enterprise B2B.
• Forethought: Forethought provides AI agents for customer support, including triage, deflection, and agent-assist features integrated into ticketing systems like Zendesk and Salesforce. Closely mirrors Embrace's product positioning and target buyer.
• Intercom (Fin AI): Intercom's Fin AI is an agentic AI support agent that resolves customer questions using a company's knowledge base. Directly competes with Embrace in AI-driven support deflection for B2B SaaS.
• Kustomer: Kustomer provides an AI-powered CRM and customer service platform with conversational AI and automation features for B2B support teams. Comparable to Embrace as an AI-native support platform.
• Yellow.ai: Yellow.ai provides a multi-channel agentic AI platform for customer support and experience across voice, chat, and email. Comparable to Embrace in horizontal enterprise support automation, with deeper voice capabilities.

Emerging players

• Cresta: Cresta provides generative AI for contact center agent assistance and operational insights. Overlaps with Embrace in AI-powered support workflows but is more contact-center-centric than mid-market support-focused.

Broad incumbents

• Zendesk AI: Zendesk is the dominant helpdesk platform and has been aggressively adding native AI agent capabilities. Its broad installed base and marketplace make it both a critical integration partner and a major competitive incumbent for Embrace.
• Salesforce Service Cloud (Einstein): Salesforce Service Cloud with Einstein AI delivers AI-assisted agent and chatbot capabilities for enterprise support. Functions as both an Embrace integration partner and a broad incumbent competitor in enterprise support automation.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@embraceaichannel
• LinkedInlinkedin.com/company/embracedotai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embrace