Priority Payments Local
Priority Payments Local® is a U.S. merchant payment processing Super ISO (part of Priority Technology Holdings, NASDAQ: PRTH) serving 250,000+ SMB and enterprise merchants across Automotive, Restaurant, Retail, Healthcare, and Service/Trade verticals via its MX™ platform, Net Zero® fee-elimination program, and multi-gateway/POS stack.
- Company typePublic
- Founded2013
- HeadquartersRed Bank, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Priority Payments Local does
Priority Payments Local® is a U.S. merchant payment processing Super ISO (Independent Sales Office), operating since 2013 and headquartered in Red Bank, New Jersey, with an affiliated purpose-built campus in Alpharetta, Georgia. The business is part of Priority Technology Holdings, Inc. (NASDAQ: PRTH), the publicly listed parent formed via a July 2018 SPAC business combination with M I Acquisitions, Inc. Priority Payments Local serves 250,000+ merchants and processes $60B+ in annual payment volume, positioning it as the 4th largest non-bank merchant acquirer in the United States. Its distribution combines a direct enterprise sales team (Merchant Sales Executives and Senior Merchant Sales Executives providing concierge services) with an ISO/Agent Partner reseller channel and a self-serve merchant portal.
The product platform is organized around the proprietary MX™ ecosystem — a multi-product stack spanning MX™ Merchant (core platform with dashboard, quick-pay, marketplace apps, QuickBooks sync), MX™ Build (construction payments with AI-powered transaction classification and a virtual accountant "Theo"), MX™ Insights (analytics across a 95B+ transaction / 2B-cardholder database), MX™ Invoice, MX™ B2B Interchange Optimizer (Level II/III optimization), MX™ Express (mobile app), MX™ Account Updater, and the MX™ Developer API (REST/OAuth). Domain-specialized offerings include AutoLink™ (DMS-integrated automotive checkout for CDK Global and Dominion), Net Zero® and Accept Net Zero™ (cash-discount and surcharge programs that eliminate credit-card processing fees), Plastiq (BaaS converting card limits to ACH), Passport (BaaS API platform), Priority Capital (working capital powered by Pipe), LandlordStation (property management with TransUnion tenant screening), and the CBD Merchant Program. Hardware and POS lines — Dejavoo / PAX / Valor terminals and Clover / MX POS / rPower / Union systems — extend the stack alongside third-party gateways (Auth.Net, Cybersource, NMI, Paya, USA ePay).
The business model is transaction-fee-driven (interchange, surcharge, and 2.9% Plastiq fees), complemented by managed-services revenue from merchant cash advances and Priority Capital working-capital fees, and subscription-like revenue from LandlordStation. Banking and processing rails are provided through partners Synovus Bank (ISO/MSP registration), Axiom Bank (CBD underwriting), and networks Fiserv, TSYS, Elavon, plus American Express Opt Blue. Verticals prioritized are Automotive (1,500+ rooftops), Restaurant, Retail, Online Retail, and Service/Trade, with secondary emphasis on Property Management, Healthcare (via Lobbie), Startup, B2B/Wholesale, and Oil/Gas/Utility.
Priority Payments Local firmographics
Firmographics- Name
- Priority Payments Local
- Legal name
- Priority Payment Systems Local®
- Website
- https://pplocal.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Priority Payments Local® is a U.S. merchant payment processing Super ISO (part of Priority Technology Holdings, NASDAQ: PRTH) serving 250,000+ SMB and enterprise merchants across Automotive, Restaurant, Retail, Healthcare, and Service/Trade verticals via its MX™ platform, Net Zero® fee-elimination program, and multi-gateway/POS stack.
- Ownership category
- akta.pro rank
Priority Payments Local industry classification
Industry- Product category
- Merchant Payment Processing Services
- NAICS
- Sales Financing (52222)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF)
- akta.pro secondary industries
- Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Recurring Billing & Subscription Payments Enablement (FSAMACAF)
Keywords
Where Priority Payments Local is headquartered
LocationHeadquarters
- HQ city
- Red Bank
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Priority Payments Local business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Payment Processing Services: Transaction-based revenue from payment processing services including credit/debit card processing, ACH, and alternative payment methods. Revenue generated through interchange fees and transaction margins.
- Merchant Cash Advances: Upfront lump sum cash provided to businesses in exchange for repayment via future sales plus fee. Revenue generated through fees associated with merchant cash advances.
- Plastiq Service: Converting business credit card limits to ACH payments to suppliers. Revenue generated through transaction fees (2.9% upfront).
- Priority Capital (Working Capital): Pre-approved capital offers based on merchant revenue. Revenue through flat fees on capital provided.
- LandlordStation: Property management and rent collection services with tenant screening capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | CBD Merchant Processing |
| Other | Monthly | Net Zero® Processing Fees Program |
| Outcome Based/ Performance | Pay-as-you-go | Merchant Cash Advance |
| Subscription | Monthly | MX Merchant Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Priority Payments Local product offering
Product offeringCore offering
Priority Payments Local® is a merchant-focused payments platform that provides credit and debit card processing, ACH processing, payment gateways, POS systems, and banking-as-a-service solutions to small and mid-sized businesses across multiple verticals including automotive, retail, restaurants, contractors, and CBD merchants. Its proprietary Net Zero® program enables merchants to eliminate processing fees through compliant cash discount and surcharge programs, and its AutoLink™ system integrates directly with dealership management systems (CDK Global, Dominion DMS).
Product overview
Priority Payments Local® operates as a merchant-focused payments platform with a comprehensive portfolio of products organized around its MX™ ecosystem. The core offering includes multiple payment gateways (Accept Net Zero™, iPOSpays), ACH processing (ACH.Com), and DMS-integrated automotive solutions (AutoLink™). The MX™ Merchant platform serves as the central hub, supported by specialized add-on modules including MX™ Build for construction payments, MX™ Insights for big data analytics, MX™ Invoice for invoicing, MX™ B2B Interchange Optimizer for rate optimization, and MX™ Developer API for integrations. Point-of-sale solutions span Clover, MX POS, rPower, and Union systems across multiple form factors. Payment terminals include Dejavoo, PAX, and Valor hardware lines. Banking and lending products (Passport BaaS, Priority Capital, Plastiq, MCA) extend the platform into financial services. The proprietary Net Zero® program differentiates through fee elimination via compliant cash discount and surcharge mechanisms. The company processes $60+ billion in annual volume across 250,000+ merchants.
Differentiator
Problem solved
Functional benefit
Brands
- Net Zero®: A 100% compliant cash discount and surcharge program that eliminates credit card processing fees for merchants.
- AutoLink™
- Accept Net Zero™
- MX™ Merchant
- MX™ Build
- Passport
- Plastiq
Products and services
- AutoLink™
Quantifiable outcome
- Automotive rooftops save average of $87,000 per year on Net Zero program
- +2 more outcomes
Companies that use Priority Payments Local
Customer profileNamed customers3 records
Segments11 records
Ideal customer profiles4 records
Priority Payments Local technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature10 records
Priority Payments Local partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- LobbiecoreStrategic partnership combining Priority's payment infrastructure with Lobbie's EMR platform serving 1,200+ clinics nationwide. Enables healthcare organizations to streamline operations, eliminate processing costs, and focus on patient care. Quote from COO Angelo Mendola highlighting commitment to reducing unnecessary costs for businesses.
- ImprovificorePartnership with Improvifi's ImproviPay platform bringing integrated contractor finance and payment solutions. Eliminates credit card processing fees for contractors and home service providers while improving cash flow. Enables acceptance of bankcard, debit, and ACH payments with compliant seamless integration.
- CDK GlobalcoreAutoLink™ offers cutting-edge CDK Global integrations allowing instant retrieval of penny-perfect invoice amounts via RO# or PO#. CDK marketplace listing available for Priority payments integration.
- Dominion DMScoreAutoLink™ seamlessly integrates with Dominion DMS for streamlined payment processing and enhanced customer satisfaction within dealership management system.
- DejavoocoreAll Dejavoo P Series terminals available with AutoLink™ providing easy-to-use EMV Certified payments experience. Dejavoo systems (DeNovo Back Office, STEAM, SPIn) power iPOSpays Payment Gateway Services.
- Financial Recovery Strategies (FRS)minorClass action settlement recovery consulting firm partnership for Payment Card Interchange Fee lawsuit. FRS works with merchants to manage claims process for $6.24B settlement.
- FISERVcoreNetwork partner for payment processing infrastructure alongside TSYS and Elavon.
- TSYScoreNetwork partner providing payment processing infrastructure. Level III transaction data available on TSYS platform.
- ElavoncoreNetwork partner for payment processing infrastructure alongside FISERV and TSYS.
- iPOSpays / Dejavoo SystemscoreiPOSpays Payment Gateway Services powered by Dejavoo Systems (DeNovo Back Office, STEAM, SPIn) providing ISO payment management platform.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Priority Payments Local competitors and assessment
Company assessmentDirect peers
- PaymentCloud: PaymentCloud is a US ISO providing high-risk merchant processing, including CBD, similar to Priority's CBD Merchant program. Both target specialty and higher-risk verticals that mainstream acquirers decline.
- Stax by Fattmerchant: Stax is a tech-enabled merchant acquirer offering subscription-based payment processing to SMBs. It competes directly with Priority's MX Merchant gateway and MX Insights analytics, positioning around transparent interchange-plus pricing.
- Helcim: Helcim is a Canadian-headquartered merchant acquirer with US operations offering transparent interchange-plus pricing and integrated software. Comparable to Priority's Net Zero® and MX Merchant SMB offerings.
- North American Bancard: North American Bancard (NAB) is a large US ISO and direct competitor in merchant acquiring, offering similar cash discount/surcharge programs and ISO/agent partner distribution.
- Toast: Toast is a restaurant-focused POS and payments platform. It overlaps with Priority's Restaurant and Quick-Serve vertical propositions and competes for the same restaurant merchant accounts.
- Lightspeed Commerce: Lightspeed provides cloud-based POS and payments for retail and restaurant SMBs. Comparable to Priority's MX POS, rPower, and Union POS offerings across similar verticals.
Broad incumbents
- Global Payments: Global Payments is a top-five US merchant acquirer offering integrated POS and processing solutions. Comparable as a broad incumbent in the merchant acquiring space, though at substantially larger scale than Priority.
- Fiserv: Fiserv is a major incumbent payments processor (Clover, First Data). It is a technology and network partner of Priority (FISERV is listed as a network partner) and competes in the broader merchant acquiring market.
- Square (Block): Square (Block) is a large public fintech providing merchant payment processing, POS hardware, and lending products. It competes with Priority in SMB payment acceptance and merchant cash advances, though at much larger scale and with a self-serve SaaS-led model.
Others
- Pipe: Pipe is the embedded financing partner powering Priority Capital. It is a technology/financial partner rather than direct competitor, providing revenue-based working capital offers to Priority merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Priority Payments Local social profiles
Digital presencePriority Payments Local compliance and trust
Trust signalCompliance1 record
Priority Payments Local financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority Payments Local leadership team
Management profileNumber of profiles
Profiles6 records
Priority Payments Local subsidiaries and ownership
Company hierarchySubsidiaries1 record
Priority Payments Local funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority Payments Local M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority Payments Local
What does Priority Payments Local do?
Priority Payments Local® is a merchant-focused payments platform that provides credit and debit card processing, ACH processing, payment gateways, POS systems, and banking-as-a-service solutions to small and mid-sized businesses across multiple verticals including automotive, retail, restaurants, contractors, and CBD merchants. Its proprietary Net Zero® program enables merchants to eliminate processing fees through compliant cash discount and surcharge programs, and its AutoLink™ system integrates directly with dealership management systems (CDK Global, Dominion DMS).
Is Priority Payments Local a public or private company?
Priority Payments Local is a public company. It is classified as public and is currently operating.
When was Priority Payments Local founded?
Priority Payments Local was founded in 2013. It employs 11 to 50 people.
Where is Priority Payments Local based?
Priority Payments Local is headquartered in Red Bank, United States, in the North America region.
How does Priority Payments Local make money?
Five revenue lines are on record. Payment Processing Services are the primary driver. The others are merchant Cash Advances, plastiq Service, priority Capital (Working Capital) and landlordStation.
Who are Priority Payments Local's main competitors?
Direct peers on record are PaymentCloud, Stax by Fattmerchant, Helcim, North American Bancard, Toast and Lightspeed Commerce. Broad incumbents are Global Payments, Fiserv and Square (Block). Pipe is listed as an others.
Does Priority Payments Local have an API?
Yes. MX™ Developer API organized around REST architecture with resource-oriented design using predictable HTTP response codes. Supports both basic authentication and OAuth 1.0a Authentication. The MX™ Merchant checkout API v3 supports developers integrating with APIs for accepting payments, POS systems, and mobile payment apps. Features include all major credit card brands, ACH transactions, chargeback notifications, secure account vault, batch settling, and receipt management.
What industry is Priority Payments Local in?
Priority Payments Local's product category is Merchant Payment Processing Services. Its primary akta.pro industry code is FSAMADAF, In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless), with a secondary code of FSAMACAE, Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods). Its NAICS code is 52222 and its SIC code is 6159.