Lobbie
Lobbie is a US-based healthcare SaaS company offering a modular HIPAA-compliant platform for digital patient intake, scheduling, EMR charting, labs, e-prescribing, and payments, sold via tiered subscriptions to practices ranging from SMB clinics to multi-location enterprise healthcare organizations.
- Company typePrivate
- Founded2020
- HeadquartersSanta Fe, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lobbie does
Lobbie, Inc. is a US-based healthcare SaaS company that provides a modular patient experience platform unifying digital intake, scheduling, EMR charting, lab and pharmacy integrations, payments, and analytics for healthcare practices. Founded around 2020 and operating under co-founders Ian Chaplin and Christian Willi, the company sells three tiered subscription plans — Paperless (digital forms), Pro (scheduling and telehealth), and EMR (full clinical workflow) — under 36-month terms with per-user/per-location licensing. The platform is HIPAA-compliant, SOC 2 Type II certified, and HiTrust certified, with native HL7/FHIR integration and connections reaching 98%+ of US pharmacies via Surescripts/D.A.W. SYSTEMS.\n\nThe technology is a modern modular healthcare SaaS architecture. Paperless offers customizable, mobile-friendly digital intake forms with over 2,000 ready-made templates, multilingual support, HIPAA-compliant e-signatures, and consent management, achieving reported 91%+ pre-appointment form completion. Pro layers in patient self-scheduling, staff availability management, automated SMS/email reminders, telehealth, and Google Book Now. EMR adds customizable clinical charting, e-prescribing, CLIA-compliant lab integrations with Labcorp and Quest Diagnostics (DEX), controlled substance logging, and integrated patient payments via MX Merchant, Stripe, and Priority Payments. Aggregate platform usage is reported at 7.8M intake forms sent, 1.7M appointments scheduled, and 1.4M patients managed.\n\nLobbie monetizes through recurring SaaS subscriptions, transaction fees on integrated payments, and hourly professional services for setup, training, and integration. Distribution is primarily direct via its website with 'Schedule a Demo' CTAs, supplemented by a self-serve entry point at the Paperless tier and select channel partnerships (TK Software, ABA Desk). Customers range from multi-location enterprise healthcare organizations (Gameday Men's Health across hundreds of clinics) to mid-market medical groups and SMB specialty practices, with adjacent forays into veterinary, spa/beauty, and real estate verticals. The company operates with a 1-10 person team and no disclosed institutional funding.
Lobbie firmographics
Firmographics- Name
- Lobbie
- Legal name
- Lobbie, Inc.
- Website
- https://lobbie.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lobbie is a US-based healthcare SaaS company offering a modular HIPAA-compliant platform for digital patient intake, scheduling, EMR charting, labs, e-prescribing, and payments, sold via tiered subscriptions to practices ranging from SMB clinics to multi-location enterprise healthcare organizations.
- Ownership category
- akta.pro rank
Lobbie industry classification
Industry- Product category
- Healthcare Practice Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)
- akta.pro secondary industries
- Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE) (HLACABAA), Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL)
Keywords
Where Lobbie is headquartered
LocationHeadquarters
- HQ city
- Santa Fe
- HQ country
- United States
- HQ region
- North America
Markets served
Lobbie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Tiered Plans): Lobbie operates on a subscription SaaS model with three tiered plans — Paperless, Pro, and EMR — allowing customers to pay for only the functionality they need and upgrade as workflows expand. The initial term is typically 36 months with automatic renewal. Professional services (setup, training, integration) are available on an hourly basis. The platform is priced per organization/location with per-user licensing.
- Patient Payments / Transaction Processing: Native patient payment processing integrated into the workflow. Payment processing through integrations with MX Merchant, Priority Payments/MX Merchant, and Stripe. Revenue is generated through transaction processing fees embedded in the payment workflow.
- Professional Services: Training Services, Integration Services, Production Services, and Development Services offered on an hourly basis as separately ordered services via Order Forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Paperless — World's easiest patient intake |
| Subscription | Annual | Pro — Flexible patient scheduling |
| Subscription | Annual | EMR — Full clinical workflow support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Lobbie product offering
Product offeringCore offering
Lobbie is a modular healthcare SaaS platform that digitizes and unifies the patient journey through three subscription tiers: Paperless (HIPAA-compliant digital intake forms), Pro (patient scheduling and telehealth), and EMR (full clinical workflow including charting, labs, e-prescribing, and payments). The platform integrates natively with HL7/FHIR, Surescripts pharmacy network (98%+ US coverage), Quest Diagnostics and Labcorp labs, and payment processors (MX Merchant, Stripe, Priority Payments), enabling healthcare practices to consolidate multiple point solutions into a single system.
Product overview
Lobbie is a modern healthcare SaaS platform offered as a modular platform-plus-plans architecture. The core product portfolio consists of three subscription tiers: Paperless (digital forms and patient intake), Pro (patient scheduling and telehealth), and EMR Bundle (full clinical workflow including charting, pharmacy, labs, and payments). Additional modules include SocialNPS for review management, Frictionless Intake for no-contact registration, Analytics & Reporting, Patient Communication, Tasks & Communication, Security, and Integrations. The platform integrates with leading EHR systems via HL7/FHIR, connects to pharmacy networks (98%+ US coverage), laboratory services (Quest Diagnostics, Labcorp), and payment processors (MX Merchant, Stripe, Priority Payments), supporting specialties across healthcare, veterinary, and spa/beauty sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Paperless Digital patient intake and forms platform featuring customizable, mobile-friendly HIPAA-compliant forms with over 2,000 templates, e-signatures, consent management, multilingual support, and EHR integration. Built for healthcare practices wanting to digitize paperwork before expanding into scheduling or full EMR workflows.
- Pro Patient scheduling and intake solution combining Paperless forms features with patient self-scheduling, staff-side scheduling, automated email/SMS reminders, telehealth integration with Zoom and Microsoft Teams, and Google Book Now support. Designed for growing practices needing scheduling alongside intake management.
- EMR Bundle Complete clinical workflow suite bundling EMR charting, pharmacy/e-prescribing via Surescripts, lab integrations (Quest Diagnostics DEX, Labcorp), controlled substance logging (CSL), patient payments, clinical macros, and supervisor signing. Full EMR solution for practices requiring comprehensive clinical documentation.
- SocialNPS Automated Net Promoter Score (NPS) survey module that monitors patient experience and drives positive Google Business Reviews for healthcare practices. Functions as an add-on module to the core Paperless, Pro, or EMR subscriptions.
Quantifiable outcome
- 91%+ online form completion prior to appointments
- +5 more outcomes
Companies that use Lobbie
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
Lobbie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature8 records
Lobbie partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MX MerchantcoreLobbie partnered with MX Merchant to deliver a smarter payment experience for clinics. Together, Lobbie and MX Merchant enable clinics to manage care delivery and payments in one streamlined platform, with integration into Lobbie's native payment processing workflow.
- LabcorpcoreLobbie and Labcorp formed a strategic partnership to seamlessly integrate diagnostic test ordering and results directly into the Lobbie platform. The integration simplifies clinical workflows and improves access to trusted diagnostics for healthcare organizations, providers, and patients.
- Gameday Men's HealthcoreGameday Men's Health, the nation's leading provider of concierge men's health services, partnered with Lobbie to power modern patient intake and scheduling across hundreds of clinic locations. This is a flagship strategic relationship for Lobbie, powering a major healthcare franchise.
- TK SoftwareminorLobbie Software and TK Software formed a collaborative partnership to expand the reach of Lobbie's Paperless electronic patient forms solution into TK Software's existing healthcare client base.
- ABA DeskminorLobbie Software and ABA Desk formed a strategic partnership to expand Lobbie's Paperless electronic patient forms solution into the ABA (Applied Behavior Analysis) community.
- Quest Diagnostics (DEX Service)coreLobbie integrates with Quest Diagnostics' web service-based platform (DEX Service) for the delivery and receipt of clinical laboratory orders, results, and value-added services. This allows Lobbie customers to receive lab results and order tests directly from Quest Diagnostics through the Lobbie platform.
- Surescripts / D.A.W. SYSTEMScoreLobbie integrates with D.A.W. SYSTEMS' electronic prescribing application through Surescripts for e-prescribing, controlled substance prescribing (EPCS), prescription monitoring, real-time benefit checks, and medication history reconciliation (MHR). This provides Lobbie's e-prescribing capabilities including connection to over 98% of US pharmacies.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
Lobbie competitors and assessment
Company assessmentDirect peers
- Solutionreach: Patient engagement platform focused on scheduling, automated reminders, recall, and reputation management for healthcare practices. Closely comparable to Lobbie's Pro scheduling + SocialNPS capabilities.
- DrChrono: Cloud-based EHR/EMR platform built for small-to-mid practices with integrated scheduling, billing, e-prescribing, and patient portal. Direct comparable to Lobbie's EMR tier for ambulatory specialty and primary care buyers.
- Nextech: Specialty-focused EHR and practice management platform serving dermatology, ophthalmology, orthopedics, and plastic surgery practices. Comparable to Lobbie's specialty template library and ambulatory EMR positioning.
- RXNT: Cloud-based EHR, practice management, and e-prescribing suite for ambulatory providers. Direct comparable to Lobbie's e-prescribing + EMR bundle functionality for small-to-mid practices.
- Mend: Patient intake, scheduling, and telehealth platform for healthcare practices with strong focus on digital patient engagement. Overlaps with Lobbie's Pro + telehealth scheduling features.
- Phreesia: Patient intake and registration platform widely used by ambulatory and specialty practices for digital check-in, insurance capture, and pre-appointment forms. Most direct overlap with Lobbie's Paperless + Pro plans and shared buyer (practice administrators).
- Practice Fusion: Cloud-based EHR for independent practices with charting, e-prescribing, scheduling, and patient portal. Direct overlap with Lobbie's EMR tier for small ambulatory buyers.
- Kareo (Tebra): Cloud EHR, practice management, and patient experience platform targeting independent practices. Comparable customer profile (small ambulatory practices) and overlapping feature surface with Lobbie's EMR bundle.
Broad incumbents
- athenahealth: Cloud-based EHR, practice management, and patient engagement suite serving ambulatory practices and health systems. Competes with Lobbie's EMR bundle in the same mid-market outpatient segment, though at much larger scale and broader scope.
- eClinicalWorks: Large ambulatory EHR/PM vendor with integrated patient engagement, scheduling, e-prescribing, and billing modules. Competes in the mid-market practice segment that Lobbie targets with its EMR plan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lobbie social profiles
Digital presenceLobbie compliance and trust
Trust signalCompliance6 records
Lobbie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lobbie leadership team
Management profileNumber of profiles
Profiles2 records
Lobbie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lobbie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lobbie
What does Lobbie do?
Lobbie is a modular healthcare SaaS platform that digitizes and unifies the patient journey through three subscription tiers: Paperless (HIPAA-compliant digital intake forms), Pro (patient scheduling and telehealth), and EMR (full clinical workflow including charting, labs, e-prescribing, and payments). The platform integrates natively with HL7/FHIR, Surescripts pharmacy network (98%+ US coverage), Quest Diagnostics and Labcorp labs, and payment processors (MX Merchant, Stripe, Priority Payments), enabling healthcare practices to consolidate multiple point solutions into a single system.
Is Lobbie a public or private company?
Lobbie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lobbie founded?
Lobbie was founded in 2020. It employs 1 to 10 people.
Where is Lobbie based?
Lobbie is headquartered in Santa Fe, United States, in the North America region.
How does Lobbie make money?
Three revenue lines are on record. SaaS Subscription (Tiered Plans) is the primary driver. The others are patient Payments / Transaction Processing and professional Services.
Who are Lobbie's main competitors?
Direct peers on record are Solutionreach, DrChrono, Nextech, RXNT, Mend, Phreesia, Practice Fusion and Kareo (Tebra). Broad incumbents are athenahealth and eClinicalWorks.
Does Lobbie have an API?
Yes. Lobbie offers an API for customer integration. Per the Terms & Conditions, Customer acknowledges that access to or use of Lobbie's application programming interfaces (API) is at Customer's sole risk. Customer is solely responsible for all actions taken through the API. The Terms reference API Development Terms and Conditions, SFTP file transfer capabilities, and HL7/FHIR integration readiness. If Customer activates APIs or links to enable data sharing with Third Parties, Customer authorizes Lobbie to send and receive Customer Content with such activated services.
What industry is Lobbie in?
Lobbie's product category is Healthcare Practice Management Software. Its primary akta.pro industry code is HLALAKAD, EHR/EMR Integration & Interoperability Middleware (HL7/FHIR), with a secondary code of HLACABAA, Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE). Its NAICS code is 54151 and its SIC code is 7372.