Magnify

What Magnify does

Magnify (legal entity: Magnify Staffing Services) is a privately held U.S. staffing and recruiting firm founded in 2014 and headquartered in Richmond, Virginia. The company places candidates across four verticals — Information Technology, Healthcare, Professional Services/Office Support, and Sales & Marketing — using four engagement models: direct hire, contract staffing, contract-to-hire, and special project placements. Geographic reach spans 23 states through offices in Richmond, Charlotte, West Palm Beach (under construction), and Tempe.

The company's core product is the Magnify Certification process, a proprietary screening methodology that uses video and audio capture within a live role-play scenario to surface candidate skills, communication ability, and confidence before in-person interviews. This is layered on top of AI-based assessment testing used to evaluate candidate fit. Magnify positions this certification workflow as the functional basis for its reported metrics — 87% submittal-to-interview rate and an average of 2.5 steps saved per hire — and as a differentiator versus traditional resume-based staffing.

Magnify generates revenue through placement and staffing fees tied to each engagement (transaction-fee model); pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, with dedicated recruiters proactively sourcing candidates via LinkedIn and outbound channels while also engaging employer clients directly. The company is co-owned by Alex Weedon and Dheryld Houston, with regional managing directors in each operating geography; no external institutional investors, funding rounds, or M&A activity are disclosed in the source material. Reported scale signals include 1,000+ annual placements and 317% year-over-year revenue growth.

Name

Magnify

Legal name

Magnify Staffing Services

Website

https://magnifyyourtalent.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Magnify is a U.S. staffing and recruiting firm placing candidates in IT, Healthcare, Professional Services, and Sales & Marketing across 23 states via direct hire, contract, contract-to-hire, and special project models, differentiated by a video/audio-based certification screening process.

Ownership category

akta.pro rank

Product category

Staffing and Recruiting Services

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

Keywords

• IT staffing services
• Healthcare staffing
• Video-based candidate screening
• Direct hire placement
• Contract staffing agency

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Staffing and Recruitment Services: Magnify generates revenue through staffing and recruitment placement fees. The company places candidates across multiple engagement models including direct hire placements (permanent), contract staffing (temporary), contract-to-hire, and special project staffing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Magnify is a sales-led staffing and recruiting company that places job candidates into direct hire, contract, contract-to-hire, and special project roles across four verticals: Information Technology, Healthcare, Professional Services, and Sales & Marketing. Its differentiator is the proprietary Magnify Certification process, which uses AI-based assessment testing combined with video and audio technology in a live role-play scenario to screen candidates and produce higher-quality shortlists for employers.

Product overview

Magnify is a staffing services company offering a unified platform centered on its proprietary Magnify Certification process, which uses video and audio technology for candidate screening in live role-play scenarios. The company operates four specialized staffing verticals—Information Technology, Healthcare, Professional Services, and Sales & Marketing—delivering placement services through direct hire, contract staffing, contract-to-hire, and special project arrangements. The Magnify Certification feature serves as the core differentiator across all staffing verticals, enabling employers to assess candidate skills, confidence, and communication abilities within the first two steps of the hiring process.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnify Certification Proprietary candidate screening capability using AI-based assessment testing with video and audio live role-play to evaluate candidate skills, confidence, and communication, enabling confident hiring decisions within the first two steps of the process.
• Staffing Solutions End-to-end staffing services covering direct hire (permanent), contract staffing (temporary), contract-to-hire, and special project placements, delivered across IT, Healthcare, Professional Services, and Sales & Marketing verticals.
• Information Technology Staffing IT staffing placement service sourcing software developers, desktop support, data scientists, QA analysts, systems engineers, and front-end/full-stack developers through AI-based assessments and Magnify Certification.
• Healthcare Staffing Healthcare staffing service for medical organizations facing talent shortages, placing Travel & In-Home RNs, Travel & In-Home NPs, Telehealth RN, Healthcare Administration, Director of Nursing, Medical Coder, and Clinical Director candidates.
• Professional Services Staffing Administrative and professional services staffing for office support roles including Claims Representative, Collections Representative, Bilingual Contact Center Representative, Executive Assistant, Admin, and Customer Service Inbound/Outbound positions.
• Sales & Marketing Staffing Sales and marketing talent placement service placing Strategic Sales Representative, Sales Executive, Marketing Analyst, Ecommerce Manager, Website Manager, Digital Manager, and Account Manager candidates.

Quantifiable outcome

• 317% Year-Over-Year Growth
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kforce: Kforce is a U.S. staffing firm specializing in technology and finance/accounting talent. Comparable to Magnify because it focuses on IT and professional services verticals with similar direct hire and contract staffing models.
• CyberCoders: CyberCoders is a permanent placement firm focusing on technology, sales, and executive roles. Comparable to Magnify because it shares a focus on IT and sales/marketing talent placement and competes for similar direct hire engagements.
• TEKsystems: TEKsystems is a large IT staffing and services provider placing developers, engineers, and support professionals. Comparable to Magnify because IT is Magnify's lead vertical and TEKsystems runs direct hire, contract, and contract-to-hire models nationwide.
• Insight Global: Insight Global is a leading IT and professional staffing firm with offices across the U.S. Directly comparable to Magnify because it staffs IT, healthcare, and professional services roles via direct hire and contract placements, and operates a regional-office-based distribution model.
• Apex Systems: Apex Systems is an IT staffing firm placing technology professionals across direct hire, contract, and contract-to-hire models. Comparable to Magnify because IT staffing is Magnify's primary vertical and both firms emphasize screening rigor and regional delivery.
• Jackson Healthcare: Jackson Healthcare is a healthcare-focused staffing firm placing nurses, clinicians, and healthcare administrators. Comparable to Magnify because healthcare is one of Magnify's core verticals and both firms address the same talent shortages in travel nursing and clinical roles.

Broad incumbents

• Randstad North America: Randstad is a global staffing leader with operations across IT, healthcare, administrative, and commercial roles. Comparable to Magnify because it overlaps on all four of Magnify's verticals and competes for both SMB and enterprise staffing contracts in the U.S.
• Aerotek: Aerotek is a multi-vertical U.S. staffing firm placing talent across industrial, technical, professional, and healthcare roles. Comparable to Magnify because it operates across multiple verticals with both direct hire and contract placements, and competes for the same mid-market employer relationships.
• Robert Half: Robert Half is a global staffing and consulting firm placing talent across IT, finance, administrative, legal, and marketing roles. Directly comparable to Magnify because it competes in overlapping verticals (IT, Professional Services, Sales & Marketing) and offers both direct hire and contract staffing models.
• ManpowerGroup: ManpowerGroup is a global workforce solutions company operating across IT, professional, and commercial staffing. Comparable to Magnify because it competes across multiple verticals with both permanent and contract staffing models in the U.S. market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/magnifystaffing
• Facebookfacebook.com/magnifyyourtalent
• LinkedInlinkedin.com/company/magnifyyourtalent

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnify