What ToYou does

ToYou is a Saudi Arabia-based mobile delivery super app operated by Aram Meem for Trading Services LLC, headquartered in Riyadh. The platform connects consumers with restaurants, grocery retailers, and independent delivery couriers, operating across more than 60 cities in the Kingdom of Saudi Arabia. Its product surface spans four integrated verticals within a single mobile application: food delivery from restaurant partners (the core offering, featuring thousands of merchants including major international QSR chains such as McDonald's, KFC, Starbucks, Burger King, Pizza Hut, and Domino's, alongside local Saudi brands like Albaik, Kudu, and Al Romansiah); grocery and home essentials delivery through the ToMart sub-brand (more than 7,000 SKUs at up to 50% discount); point-to-point courier transfers via ToYou Courier; and a premium dining tier branded Elite. The app is available on iOS, Android, and Huawei App Gallery, with supporting features including the ToYou Wallet prepaid balance, live order tracking on map, and multiple payment options including cash, cards, Apple Pay, and buy-now-pay-later through Tabby and Tamara.

Underlying the marketplace is a real-time technology stack combining location-based services, dynamic order matching between consumers, merchants, and couriers, and a flexible pricing engine that adjusts delivery fees based on route distance, estimated traffic, and supply/demand ratios (active consumers versus couriers at any given moment). Automated decisioning also underpins fraud/anomaly detection and identification of unsafe courier driving behavior (speeding, harsh braking/acceleration). ToYou monetizes primarily through merchant commissions per fulfilled order, consumer-facing delivery fees, an annual subscription tier (Elite at 9 SAR for unlimited free delivery from select merchants), and promotional credits managed through the in-app wallet. Go-to-market is mobile-first and product-led, relying on app store optimization, social media (TikTok, Instagram, Snapchat, X, Facebook, LinkedIn), referral incentives (15 SAR per successful invite), and value-meal promotions (starting from 19 SAR with a 5 SAR delivery fee).

The company is privately held with 501-1,000 employees and serves three participant groups in its ecosystem: end consumers (individuals placing orders), merchant partners (restaurants and retailers listing inventory), and delivery representatives (gig couriers using their own vehicles). Beyond its Riyadh headquarters at Alwaseel Tower 2, ToYou operates dedicated fleet representative offices in Riyadh and Jeddah, and routes Saudi Arabia's broader Q-Commerce market opportunity (USD 0.45 billion in 2024, projected to USD 1.34 billion by 2030 at a 20.1% CAGR).

Name

ToYou

Legal name

Aram Meem for Trading Services LLC

Website

https://toyou.io

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ToYou is a Saudi Arabia-based mobile delivery super app operating in 60+ cities, connecting consumers with restaurants, grocery retailers, and gig couriers through food delivery (ToYou), grocery delivery (ToMart), courier services, and a premium Elite dining tier.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Commission from Merchants: ToYou charges merchants (restaurants, grocery stores, retailers) a commission for each order fulfilled through the platform. The actual sales contract is directly between the seller and buyer, with ToYou acting as the marketplace facilitator.
2. Delivery Fees: Charges applied to customers for delivery services, calculated based on distance, time, and demand factors. The platform facilitates payment as the limited payment collection agent of independent service providers.
3. Subscription (Elite Program): Annual subscription of 9 SAR providing unlimited free delivery from select merchants, generating recurring subscription revenue.
4. Promotional Codes and Account Credits: Promotional offers, discounts, and marketing incentives that drive customer acquisition and retention, with account credits managed through the ToYou Wallet system.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ToYou is a mobile-first delivery super app operating in 60+ cities across Saudi Arabia that connects consumers with restaurants, grocery stores, retailers, and independent delivery representatives for on-demand fulfillment. The platform offers food delivery, grocery delivery via its ToMart sub-brand (7,000+ items), point-to-point courier services, and premium dining through Elite, taking commissions from merchants and delivery fees from customers.

Product overview

ToYou is a Saudi-based super app for delivery services that connects users, merchants, and representatives across more than 60 cities in the Kingdom. The platform operates as a unified mobile application offering multiple integrated services: food delivery from restaurant partners (the core offering), grocery and home essentials delivery via the ToMart sub-brand (featuring over 7,000 items), courier services through ToYou Courier for point-to-point item transfer, and a premium dining tier called Elite. The app also includes internal payment features like ToYou Wallet and integrates with external payment providers including Apple Pay and buy-now-pay-later services Tabby and Tamara. Users can also sign up as merchant partners or delivery representatives to participate in the platform ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• ToMart: Grocery delivery service offering more than 7,000 items with up to 50% discount and fast delivery.
• Elite
• ToYou Courier

Products and services

• ToYou Super App The primary mobile super app platform enabling consumers in Saudi Arabia to order food and other items from thousands of merchant partners for on-demand delivery across 60+ cities. Functions as the unified marketplace interface connecting customers, merchants, and delivery representatives.
• ToMart A grocery and home essentials delivery service offered within the ToYou app, featuring over 7,000 items with up to 50% discount and a fast delivery guarantee for consumers across Saudi Arabia.
• ToYou Courier A courier service within the ToYou app allowing users to request a representative to transfer an item from one location to another, including items from unregistered merchants or to a friend's place.
• Elite A premium service tier within the ToYou app featuring curated distinguished restaurants for customers seeking refined cuisine and high-quality dining options.

Quantifiable outcome

• Operates in 60+ cities across Saudi Arabia, one of the most geographically widespread Q-Commerce platforms in the region
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• TabbycoreTechnology or IntegrationBuy-now-pay-later payment integration allowing customers to pay for orders in installments through the ToYou app, expanding payment options for consumers.
• TamaracoreTechnology or IntegrationBuy-now-pay-later payment integration enabling customers to use deferred payment options when ordering through ToYou, supporting customer acquisition and larger order values.
• Apple PaycoreTechnology or IntegrationMobile payment integration allowing Apple device users to pay quickly and securely through the ToYou app.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Jahez: Jahez is a leading Saudi food and quick-commerce delivery platform listed on Tadawul, directly competing with ToYou in restaurant, grocery, and on-demand delivery across Saudi cities — operating the closest super-app and multi-vertical overlap.
• Mrsool: Mrsool is a Saudi-born crowd-sourced delivery platform that lets users request a courier for any item, including from non-partnered merchants — functionally and product-wise the closest analogue to ToYou's ToYou Courier service.
• HungerStation: HungerStation is one of Saudi Arabia's largest online food delivery platforms (now part of the Jahez group), offering a near-identical product set of restaurant, grocery, and courier services to ToYou, with a similarly broad Saudi city footprint.
• Careem Delivery: Careem (Uber-owned) operates a super app across the Middle East including Saudi Arabia, with a delivery vertical that directly overlaps ToYou's restaurant and courier offerings while bringing significant capital and brand recognition.

Broad incumbents

• Deliveroo: Deliveroo is a UK-headquartered food delivery marketplace with a similar three-sided platform model (consumers, restaurants, couriers). It is not active in Saudi but is highly comparable on product design, subscription programs (Plus), and unit economics.
• Noon: Noon is a regional e-commerce and quick-commerce incumbent in Saudi Arabia and the UAE, with growing food and grocery delivery verticals. It overlaps ToYou on grocery and essentials delivery but is a broader retail platform.
• Uber Eats: Uber Eats is a global food delivery leader operated by Uber, which also owns Careem. It is a broad incumbent that competes with ToYou on restaurant delivery in cities where it operates in the Middle East, and shares ToYou's marketplace and dynamic-pricing DNA.
• Glovo: Glovo (owned by Delivery Hero) operates a multi-category on-demand delivery app across Europe, Africa, and the Middle East. It shares ToYou's super-app approach of bundling food, grocery, and courier services within a single platform.

Regional players

• Talabat: Talabat (Delivery Hero) is the dominant MENA food delivery player operating in the UAE, Kuwait, Saudi Arabia, and other regional markets. While it serves a broader region, it directly competes in Saudi cities and shares the same multi-vertical marketplace model.

Emerging players

• Lifestyle Solutions (Nana): Nana is a Saudi grocery quick-commerce platform operating dark stores in major Saudi cities, overlapping with ToYou's ToMart vertical in grocery selection, basket size, and ultrafast delivery promise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toyouksa
• Facebookfacebook.com/ToYouKSA
• LinkedInlinkedin.com/company/toyou-%D8%AA%D9%88%D9%8A%D9%88
• Instagraminstagram.com/toyouksa
• TikToktiktok.com/@toyouksa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ToYou