What UXMen does

UXMen NV is a privately held Belgian digital agency headquartered in Kontich, Belgium, with a secondary office in Gent. The firm specializes in user experience strategy, UX research, UX/UI design, branding, digital accessibility (WCAG), and conversion rate optimization (CRO), serving enterprise and mid-market clients primarily in Belgium. Its service catalog is structured as a full-cycle engagement model covering strategy definition, user research (including a proprietary 'top tasks' survey methodology), UX audit (built on 10 usability heuristics and 130+ UX best practices), WCAG 2.2 accessibility audits, high-fidelity prototyping, design system creation, and ongoing CRO, with a free CRO QuickScan offered as an entry-level lead generation product.

The business operates on a quote-based, project-based professional services model with potential for multi-year strategic partnerships; pricing is not publicly disclosed. UXMen monetizes through strategic consulting tracks, audits, workshops, and training programs, and supports implementation through partner agencies such as Digital Pulse, Dropsolid, and Ambitious rather than owning development capacity in-house. The firm reports serving 150+ organizations and delivering 80+ digital experiences over more than 10 years, with a named client roster including DHL Express, Vandewiele, vdk bank, Winsol, Oxfam Wereldwinkels, ION, Laroy Group, BMB Bouwmaterialen, PharmaMarket, Ardo, and VISIT FLANDERS. Headcount is reported at 1–10, no funding rounds have been disclosed, and the company is operationally active and privately held as part of a network branded 'The Digitals.'

Name

UXMen

Legal name

UXMen NV

Website

https://uxmen.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

UXMen NV is a privately held Belgian digital agency that delivers UX strategy, research, design, accessibility (WCAG), and conversion rate optimization services to enterprise and mid-market clients across Belgium and selected international accounts.

Ownership category

akta.pro rank

Product category

UX Design Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

UI/UX Engineering & Front-End Modernization (BPAEAFAH), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• UX design services
• User research consulting
• Conversion rate optimization
• Digital accessibility audits
• UI design strategy

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Strategic UX Consulting Services: Professional services engagements including UX strategy, user research, design, and accessibility services. Revenue is generated through project-based consulting engagements, workshops, and ongoing strategic partnerships with clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

UXMen is a Belgian digital experience agency that provides strategic UX consulting, user research, UX/UI design, WCAG accessibility audits, and conversion rate optimization (CRO) services. The firm partners with enterprise and mid-market clients to design, audit, and optimize websites, e-commerce platforms, B2B portals, and applications, delivering end-to-end engagements from strategy through ongoing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Strategie Strategic UX consulting and digital advisory services positioning UXMen as a long-term growth partner, helping clients define digital ambitions from concept through continuous optimization.
• UX Research (Onderzoek) User research services including top-tasks surveys, in-depth interviews, and data analysis to understand user needs, motivations, and behavior on digital platforms.
• UX/UI Design Design services covering UX design, UI design, and website design that translate brand identity into intuitive visual interfaces and user experiences.
• Toegankelijkheid (Accessibility / WCAG) Digital accessibility services including WCAG audits, accessibility training, and inspiration sessions ensuring digital platforms are usable for everyone and compliant with WCAG 2.2 and the European Accessibility Act.
• CRO (Conversion Rate Optimization) Conversion rate optimization services including CRO scans, A/B testing, and KPI measurement plans to improve business outcomes from existing digital traffic.
• UX-traject E-commerce End-to-end e-commerce UX engagement covering discovery workshops, catalog and product-finder design, order flows, onboarding, engagement strategy, user research, and continuous optimization through MVP phases.
• Digitale B2B-platformen Custom B2B digital platform design services covering analysis, strategy, design trajectory from wireframes to prototypes, and scalable platform development for client portals and order systems.
• CRO Scan Quick conversion rate analysis identifying friction points in the conversion funnel using data-driven analysis and strategic A/B testing recommendations, delivered within 3 working days.
• UX Audit Expert review of websites, apps, or prototypes applying recognized usability heuristics and 130+ UX best practices to identify friction with prioritized action items.
• WCAG Audit Systematic accessibility audit of websites, apps, or PDFs against WCAG 2.2 guidelines, analyzing the complete user experience with actionable recommendations for compliance.
• Toptakenonderzoek (Top-Tasks Research) Top-tasks survey methodology using pop-up questionnaires over 6-8 week periods to identify what visitors actually come to do on a website, providing clear priorities for navigation, content, and UX structure.
• Product & UX-strategie Strategic track helping clients form a product vision and establish clear digital direction during growth phases or complex projects.
• Service Design Service design methodology working alongside client teams to create logical, human-centered, and efficient service delivery from first contact through post-launch.
• Informatiearchitectuur (Information Architecture) Information architecture services structuring platforms to align with how users think and work, providing the foundation for clear, efficient navigation.
• High-Fidelity Prototyping Creation of realistic user experience prototypes with detailed visual design reflecting brand identity and a scalable design system.
• Branding Brand identity development including brand strategy, brand guides, and visual identity systems that support a coherent digital presence.
• Training en Inspiratiesessie (Accessibility Training) Accessibility training and inspiration sessions that provide internal teams with insights to view their products through an inclusive lens, building sustainable accessibility capability.

Quantifiable outcome

• Over 150 organizations served with improved user experiences
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Accessibility CloudcoreTechnology or IntegrationOfficial reseller of Accessibility Cloud - a leading platform that helps organizations structurally monitor, measure, and improve digital accessibility. Provides reliable WCAG scanning technology and support for accessibility compliance.
• Digital PulsecoreImplementation/ SI/ Consulting PartnerDigital agency partner that implemented UXMen's designs for clients including Winsol. Specialized in Craft CMS development, translating UX designs into functional websites.
• AmbitiouscoreStrategic or Co-development PartnerDigital marketing agency collaboration for Vandewiele project. Partnered with UXMen's design expertise and Digital Pulse's development capabilities for comprehensive digital transformation.
• DropsolidminorImplementation/ SI/ Consulting PartnerDrupal development partner that implemented UXMen's UX designs for Meet in Flanders project into a production website.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Inetum: Large European IT services group with a UX/digital experience practice; competes for the same enterprise digital mandates as UXMen but offers much broader implementation and managed services.
• Publicis Sapient: Global digital transformation consultancy combining strategy, experience design, and engineering; a broader incumbent that competes for enterprise UX/digital engagements at a much larger scale.
• AKQA: Global creative and digital experience agency under WPP; overlaps with UXMen's UX, design, and digital experience offerings for enterprise and consumer brands at significantly larger scale.

Direct peers

• Humans: Dutch UX, design, and digital product agency; while based in the Netherlands, it serves a comparable enterprise client base and competes for similar cross-border Benelux UX mandates.
• Mirabeau: Dutch digital agency focused on strategy, design, and technology for enterprise clients — competes with UXMen for Benelux enterprise e-commerce and platform engagements.
• Emakina: Belgian-headquartered full-service digital agency with strong UX, e-commerce, and digital transformation capabilities, serving many of the same enterprise clients in the Benelux market as UXMen.
• Netgen: Digital agency with Belgian operations delivering UX, web, and e-commerce solutions; competes with UXMen for mid-market and enterprise digital experience mandates in the region.
• Duval Union: Belgian digital agency combining marketing, technology, and UX/design services — directly competes with UXMen for enterprise digital transformation engagements in Belgium.
• iO (formerly Intracto): Large Benelux digital agency offering strategy, UX design, content, and technology services — directly comparable to UXMen's end-to-end digital experience offering across Flanders and the Netherlands.
• Craftworkz: Belgian digital product and UX agency focused on strategy, design, and software product development — a like-for-like boutique competitor in the Belgian UX/design market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UXMen_Belgium
• Facebookfacebook.com/UXMenBE
• LinkedInlinkedin.com/company/uxmen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UXMen