Boozt Ab

What Boozt Ab does

Boozt AB is a publicly traded Nordic online fashion and lifestyle retailer, listed on Nasdaq Stockholm and Nasdaq Copenhagen under ticker BOZTY, operating primarily through two consumer storefronts: Boozt.com, a multi-brand marketplace offering more than 1,600 brands across Women, Men, Kids, Sports, Beauty, and Home, and Booztlet.com, an outlet channel for inventory clearance that also operates two physical outlet stores. The group serves approximately 3.5 million active customers across 14 markets, primarily in the Nordics, with a complementary physical presence through Beauty by Boozt in Malmö. Revenue is generated almost entirely through direct-to-consumer product sales on these owned storefronts, with a new B2B wholesale extension powered by a June 2026 partnership with NuORDER by Lightspeed that connects brand assortments, orders, and product data through a centralized commerce platform.

The company is built on an in-house proprietary technology stack running on Google Cloud Platform, with backend systems primarily in PHP/Symfony supplemented by Elixir, Go, Python, TypeScript, Kotlin, and Swift, and frontend on React/Redux transitioning to TypeScript; native mobile apps in Swift and Kotlin; and observability via Datadog with Cloudflare for CDN and authentication. Data infrastructure combines MySQL, Redis, Elasticsearch, MongoDB, and Manticore, with Google Pub/Sub and RabbitMQ for cross-system messaging. The operational backbone is the fully automated fulfilment centre in Ängelholm, Sweden, which houses the world's largest AutoStore installation and handles packaging, returns, and product imaging, with throughput capacity designed for SEK 10–11 billion in net revenue. Additional monetization layers include Boozt Pay (payment services) and Boozt Media Partnership (on-platform brand media).

Boozt employs 1,100+ people of 50+ nationalities across offices in Copenhagen (new headquarters, ~500 staff), Malmö, Ängelholm, Aarhus (data science), Vilnius (second-largest developer team and Baltics marketing), and Poznań. The group has been profitable for 12+ consecutive years, reported approximately €700 million in annual sales, and at its 2023 Capital Markets Day set long-term ambitions of capturing around 10% Nordic fashion and lifestyle market share with adjusted EBIT margin exceeding 10%; FY2026 guidance points to 7–11% constant-currency net revenue growth and 6.0–6.8% adjusted EBIT margin.

Name

Boozt Ab

Legal name

Boozt Fashion AB

Website

https://booztgroup.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Boozt AB operates the leading Nordic online fashion and lifestyle platforms Boozt.com and Booztlet.com, offering 1,600+ brands across 14 markets to 3.5 million active customers and supported by the world's largest AutoStore fulfilment installation in Ängelholm.

Ownership category

akta.pro rank

Product category

Online Fashion and Lifestyle Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), General Merchandise Retailers (455)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Fashion e-commerce
• Online retail platform
• Nordic fashion
• Outlet retail
• Lifestyle distribution

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Boozt generates revenue through direct online sales of fashion and lifestyle products to consumers across the Nordics via its platforms Boozt.com and Booztlet.com. Revenue comes from product sales with the majority being Nordic brands supported by strong international brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Boozt AB operates the leading Nordic online fashion and lifestyle platforms Boozt.com and Booztlet.com, offering 1,600+ brands across Women, Men, Kids, Sports, Beauty, and Home categories directly to 3.5 million active customers across 14 markets. The company complements its digital storefronts with physical retail outlets (Beauty by Boozt in Malmö and two Booztlet outlet stores) and a fully automated fulfillment center in Ängelholm, Sweden, which houses the world's largest AutoStore installation.

Product overview

Boozt Group operates as a leading Nordic digital fashion and lifestyle retailer with two primary online platforms: Boozt.com (multi-brand online fashion & lifestyle shop with 1,600+ brands across Women, Men, Kids, Sports, Beauty, and Home) and Booztlet.com (outlet platform for inventory clearance with physical retail stores). Supporting operations include the fully automated fulfilment centre in Ängelholm featuring the world's largest AutoStore installation, the Beauty by Boozt physical retail store in Malmö, plus Boozt Media Partnership and Boozt Pay services. The company serves 3.5 million active customers across 14 markets with approximately €700 million in annual sales.

Differentiator

Problem solved

Functional benefit

Brands

• Boozt.com: Multi-brand online fashion & lifestyle shop with more than 1600 brands in categories including Women, Men, Kids, Sports, Beauty and Home. Features both commercial and premium brands, primarily Nordic brands supported by international brands.
• Booztlet.com
• Beauty by Boozt
• Boozt Media Partnership

Products and services

• Boozt.com Multi-brand online fashion and lifestyle shop offering 1,600+ brands across Women, Men, Kids, Sports, Beauty, and Home categories. The primary e-commerce platform for the group, serving Nordic consumers in 14 markets with a mix of primarily Nordic brands and international labels.
• Booztlet.com Online outlet platform and complementary physical outlet stores serving as the inventory clearance channel for the group, providing an effective route for selling goods with claims and excess stock at reduced prices.
• Beauty by Boozt Physical retail store located in Malmö, Sweden, supporting the online offering of premium Beauty brands under the Boozt.com platform and giving consumers a tactile channel for the beauty category.
• Boozt Media Partnership Media partnership service for fashion and lifestyle brands to connect with Boozt's Nordic consumer base, enabling content collaboration, on-site placements, and email campaigns across 14 markets.
• Boozt Pay In-house payment service for Boozt customers, supporting checkout and related financial services on the Boozt.com platform.

Quantifiable outcome

• Q2 2026 revenue growth of approximately 13% with adjusted EBIT margin of around 6.5%, nearly double the 3.4% in Q2 2025
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NuORDER by LightspeedcoreTechnology or Integration · 26 June 2026Strategic partnership to integrate NuORDER's B2B commerce platform into Boozt's operations. The collaboration replaces fragmented spreadsheets and manual workflows with a centralized system connecting assortments, orders, and product data, enabling more informed buying decisions and better forecasting across markets. The partnership marks a milestone in NuORDER's European expansion while helping Boozt scale its digital wholesale ecosystem.
• Danish Heart FoundationminorOthersMulti-year partnership supporting heart health initiatives.
• HSÍ (Icelandic Handball Association)minorOthersMain sponsor extending partnership for Icelandic handball.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ASOS: UK-headquartered global online fashion retailer serving young adult consumers with multi-brand and own-label assortment. Comparable in target demographic, multi-brand marketplace mechanics, and international fashion e-commerce dynamics relevant to Boozt.
• About You: Hamburg-headquartered multi-brand online fashion retailer active in the Nordics with a strong digital and influencer-led proposition. Comparable in target customer, brand-led assortment, and DTC marketplace mechanics to Boozt.
• NA-KD: Swedish digital-first fashion brand retailer with strong Nordic and DACH presence, social-media-led brand model and own-label plus marketplace elements. Directly comparable in target customer and DTC-led fashion e-commerce.
• Ellos Group: Swedish online and catalog-based multi-category retailer offering fashion, home and beauty to Nordic consumers. Comparable in regional customer base, multi-category breadth, and catalog-to-DTC heritage similar to Boozt's evolution.
• RevolutionRace: Nordic outdoor apparel brand with strong direct-to-consumer e-commerce presence across the Nordics and Europe. Comparable in DTC-led Nordic retailing, performance/sports apparel overlap with Boozt's Sports category, and similar customer profile.
• Nelly (Qliro Group): Swedish/Nordic online fashion and lifestyle retailer serving similar demographics with multi-brand apparel and beauty. Closest Nordic-headquartered direct competitor to Boozt in size and category mix.
• Zalando: Europe's largest online fashion platform, operating across multiple Nordic markets with multi-brand assortment, marketplace and partner program structures directly comparable to Boozt.com. Zalando is the principal competitive benchmark for Boozt's growth and margin trajectory.

Broad incumbents

• H&M Group: Swedish-headquartered global apparel incumbent with substantial Nordic omnichannel and online fashion operations. Competes with Boozt for both Nordic consumers and brand partner relationships, while also operating on a much larger scale across multiple proprietary labels.
• Bestseller: Danish family-owned apparel group behind brands like Vero Moda, Jack & Jones and Only. A significant Nordic brand supplier to Boozt that also operates its own DTC and wholesale channels, making it both a partner and a competitor in Nordic apparel.

Regional players

• Lyko: Nordic online beauty retailer with a curated premium beauty assortment overlapping Boozt's Beauty category. Comparable in Nordic DTC e-commerce execution and Beauty by Boozt's premium positioning, though narrower in category focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boozt.fashion
• LinkedInlinkedin.com/company/boozt-fashion/?viewAsMember=true
• Instagraminstagram.com/boozt.com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boozt Ab