What Farida Studio does

Farida Studio is a single-location, founder-owned multi-service day spa and beauty salon operating from 120 Bloomingdale Road in White Plains, New York, serving individual wellness consumers across Westchester County. Founded in 2020 by Farida Lynch following the COVID-19-related bankruptcy of Elizabeth Arden Red Door Spa, the business was built by recruiting former Red Door colleagues and absorbing displaced clientele. Since launch, the studio has expanded three times, most recently in December 2025, adding a full-service hair salon and the Japanese-inspired Yume Head Spa alongside its existing skin, body, and nail offerings. The studio has earned Best of Westchester recognition in multiple categories every year from 2023 through 2026 and carries a 5-star average across 6000+ customer reviews.

The service platform combines advanced aesthetic devices with traditional spa and salon techniques. Core technical capabilities include the Cutera Excel HR and Cutera XEO+ laser platforms for hair removal and IPL skin rejuvenation (Limelight IPL, CoolView Laser Genesis, Acutip IPL), the HydraFacial Syndeo device for non-invasive skin resurfacing, the Venus Legacy multi-polar RF/PEMF system for body contouring, and the proprietary Yume Head Spa unit with zero-gravity reclining, gel-filled neck cushion, and signature waterfall head bath. The team of 17+ specialists includes licensed estheticians, a Registered Nurse with Cutera in-service training, certified laser technicians, deep tissue and oncology-trained massage therapists, and master colorists, with prior experience at Neiman Marcus (Premier Atelier), Saks Fifth Avenue, Red Door Salon, Frederic Fekkai, and the Pierre Hotel.

The business operates a direct-to-consumer, pay-as-you-go revenue model with unit pricing per service and volume discounts of 20% (5 sessions) and 30% (10 sessions). Revenue streams span eight categories: facials ($175-$465), HydraFacial ($210-$410), Yume Head Spa ($170-$270), massage ($100-$275), laser hair removal (quote-based, 6-12 session packages), hair services ($85+), nails ($35-$125), brows and lashes, infrared sauna, lymphatic drainage, and gift cards. Customer acquisition is driven by earned media (Westchester Magazine, Westfair Business Journal, News 12, 914INC), 5-star Google review volume, and word-of-mouth referrals in the local market, with appointments scheduled through the Meevo SaaS platform and operations running seven days per week.

Name

Farida Studio

Legal name

Farida Studio

Website

https://faridastudio.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Farida Studio is a founder-owned, single-location luxury day spa and beauty salon in White Plains, NY, offering facials, laser treatments, HydraFacial, Japanese-inspired Yume Head Spa, massage, body contouring, hair, and nail services to individual wellness consumers across Westchester County.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Deep Tissue Massage (HSALAEAB), Body Scrubs & Exfoliation Treatments (HSALAFAE)

Keywords

• Day spa services
• Facial treatments
• Laser hair removal
• Body contouring
• Wellness services

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Skincare and Facial Services: Revenue from customized facial treatments including Signature Facial, Ultimate Facial, 360 Degree Facial, HydraFacial variants, and specialized skin treatments like anti-aging, acne, microcurrent, and LED therapy.
2. Body Treatments and Massage: Revenue from massage services (Swedish, deep tissue, hot stone, CBD, prenatal), body scrubs, wraps, lymphatic drainage, and infrared sauna sessions. Offered as single sessions or multi-session packages with discounts.
3. Hair Services: Revenue from hair cutting, coloring, balayage, highlights, blowouts, styling, and treatments. Includes bridal and event styling.
4. Hair Removal Services: Revenue from laser hair removal (Cutera technology) and waxing/threading/tweezing services. Laser treatments offered as single sessions or discounted packages of 6+ treatments.
5. Head Spa Services: Revenue from Japanese-inspired Yume Head Spa treatments including Signature (50 min, $170) and Ultimate (80 min, $270) options, with package deals for multiple sessions.
6. Nail Services: Revenue from manicure and pedicure services across Classic, Signature Spa, and Ultimate VIP tiers, plus gel services.
7. Wellness Add-on Services: Revenue from supplemental treatments including lymphatic drainage, infrared sauna sessions (standalone or add-on to massage), and body contouring consultations.
8. Gift Cards: E-gift cards sold for gifting purposes, providing upfront revenue and encouraging repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Farida Studio is a multi-service day spa located in White Plains, NY, offering skin, body, and beauty treatments including facials, HydraFacial, Yume Head Spa, laser skin treatments, laser hair removal, Venus Legacy body contouring, infrared sauna, lymphatic drainage, massage, hair styling, nail services, brow and lash treatments, and waxing/threading. The studio provides personalized aesthetic and wellness services to individual consumers seeking in-person spa experiences.

Product overview

Farida Studio is a multi-service day spa offering an integrated portfolio of skin, body, and beauty services. The core offerings include: HydraFacial treatments (Signature, Deluxe, Platinum tiers), Yume Head Spa (Japanese-inspired scalp therapy), Laser Skin Treatments (Limelight IPL, CoolView Laser Genesis, Acutip IPL using Cutera technology), Laser Hair Removal (Cutera excel HR/XEO+), Venus Legacy Body Contouring, Infrared Sauna, Lymphatic Drainage, and traditional Massage services. The Beauty division encompasses Hair Studio (cuts, color, balayage, styling), Nail Services (manicure, pedicure, gel), Brows & Lashes, and Waxing/Threading. All services are customizable with add-on treatments such as Microdermabrasion, Dermaplaning, LED Light Therapy, and various peels. The studio provides complimentary consultations for treatment planning and uses Meevo for appointment scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Facials & HydraFacial
• Yume Head Spa
• Laser Skin Treatments
• Laser Hair Removal
• Venus Legacy Body Contouring
• Infrared Sauna
• Lymphatic Drainage
• Massage Therapy
• Hair Studio Services
• Nail Services
• Brows & Lashes
• Waxing & Threading

Quantifiable outcome

• After 6-12 laser hair removal sessions, over 80% of hair follicles no longer produce hair
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Woodhouse Spa: Multi-location US day spa chain offering massage, facials, body treatments, and nail services in a luxury-format setting. Comparable to Farida Studio as a full-service day spa model combining skin, body, and beauty under one roof at premium price points.
• Heyday: NYC-headquartered skincare spa chain offering facials and skin treatments in a modern, membership-friendly format. Comparable to Farida Studio's skincare-focused services and target demographic, with similar HydraFacial-adjacent facial menu.
• Rescue Spa: Philadelphia-based luxury day spa offering facials, body treatments, massage, and advanced skincare. Closely comparable to Farida Studio as a high-end, multi-service urban spa with strong brand recognition and premium pricing in a single regional market.
• Silver Mirror Facial Bar: NYC facial-focused spa chain offering HydraFacial and advanced skin treatments in a boutique setting. Directly comparable to Farida Studio on HydraFacial technology stack, skincare specialization, and affluent urban/suburban clientele.
• Caudalie Spa: Vinotherapy-focused luxury spa brand offering facials, body treatments, and wellness rituals with proprietary grape-based products. Comparable to Farida Studio on premium spa positioning, ritual-driven experiences (akin to Yume Head Spa), and affluent customer base.
• Joanna Vargas Spa: NYC-based luxury facial and skincare spa known for celebrity clientele and signature treatments. Directly comparable to Farida Studio as a single-brand, technology-forward, premium facial/spa destination serving an affluent market with integrated wellness services.

Broad incumbents

• Equinox Spa: Luxury fitness brand with integrated spa services including massage, facials, and body treatments across multiple US markets. Comparable to Farida Studio on affluent clientele and premium service standards, though spa is a component of a broader fitness ecosystem.
• The Spa at Mandarin Oriental: Luxury hotel spa brand offering holistic wellness, advanced facials, and body treatments within five-star properties. Comparable to Farida Studio on premium service quality and affluent clientele, though situated within a hotel rather than a standalone retail location.
• Burke Williams Day Spa: Established California-based day spa chain with broad wellness offerings including massage, facials, and body treatments. Comparable to Farida Studio on full-service luxury spa positioning, but operates at a larger regional scale rather than a single boutique location.

Emerging players

• Mario Badescu Skin Care: NYC-founded skincare brand with retail products and in-store facial services. Comparable to Farida Studio on NYC-area skincare expertise and brand-driven services, though Mario Badescu's center of gravity is product retail rather than the multi-modality spa model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/faridastudio
• Facebookfacebook.com/faridaskincarestudio
• LinkedInlinkedin.com/company/farida-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farida Studio