Wildfire Experiential and Events

What Wildfire Experiential and Events does

Wildfire Experiential and Events is a Vancouver-based independent B2B experiential marketing and events agency founded in 2007 by two industry veterans with over 20 years of combined experience. The agency designs, produces, and executes custom brand experiences for enterprise clients across live, virtual, and hybrid event formats. Its service portfolio spans ten core lines: strategic planning, experiential design and production, live/virtual/hybrid events, sponsorship and brand activation, mobile tours and programs, stunts and guerrilla marketing, product sampling, trade shows, social media and influencer integrations, and staffing solutions. Services are delivered as custom professional-services engagements rather than a productized platform, with pricing quoted per project rather than published.

The firm's client base is enterprise and concentrated in Western Canada and the Pacific Northwest, with documented engagements spanning automotive (Honda, Mercedes-Benz), financial services (ATB Financial, Shaw), consumer goods (Nestlé Coffee-Mate, Cactus Club Cafe, Clearly, Chatters), aviation (YVR), cannabis (COVE Cannabis), retail (Shoes.com), and food and agriculture (Martin's Family Fruit Farm). Notable campaign outcomes include 1.3 million attendees and 290 million+ impressions for the Honda Celebration of Light activation, 109,000 exposures and 18,750 interactions for the YVR 'Tickets to Paradise' campaign, and 470 test drives and 200% website traffic uplift for the Mercedes-Benz Smartfortwo activation.

Wildfire operates with a deliberately small, founder-led team (co-founders Bianca Knop and Kelly Thorpe are both publicly listed contacts), positioning independence and nimbleness as structural differentiators versus larger holding-company agencies. Revenue is project-based and not publicly disclosed. The go-to-market relies on direct enterprise sales, referrals, and showcased case studies on wildfireevents.ca, with co-execution partnerships with creative agencies including TAXI Vancouver, Rethink Vancouver, Momentum, and BRANDFX. The company is privately held with no disclosed funding rounds, no parent company, and no acquisition history.

Name

Wildfire Experiential and Events

Legal name

Wildfire Events

Website

https://wildfireevents.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildfire Experiential and Events is a Vancouver-based independent B2B experiential marketing agency founded in 2007, designing and executing live, virtual, and hybrid brand activations, mobile tours, and guerrilla marketing campaigns for enterprise clients across Western Canada and the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Experiential Marketing and Event Production Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

akta.pro secondary industry

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

Keywords

• Experiential marketing agency
• Brand activation services
• Event production services
• Live event management
• Sponsorship activation

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Experiential Marketing Services: Project-based agency fees for creating and executing custom brand experiences, including strategic planning, experiential design, production, and event management for live, virtual, and hybrid events.
2. Brand Activation and Sponsorship Services: Fees for sponsorship activation, mobile tour programs, guerrilla marketing stunts, and trade show executions.
3. Product Sampling Programs: Custom sampling campaigns at events and public locations to drive brand awareness and product trials.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Wildfire Experiential and Events is a Vancouver-based independent experiential marketing and events agency that designs, produces, and executes brand experiences and live, virtual, and hybrid events for enterprise clients. The agency delivers end-to-end services spanning strategic planning, creative experiential design, sponsorship activation, mobile tours, guerrilla marketing, product sampling, trade shows, social media/influencer integrations, and event staffing.

Product overview

Wildfire Experiential and Events is a service-based agency offering a unified portfolio of experiential marketing and event management services. Rather than a software product with distinct modules, the company delivers professional services including Strategic Planning, Experiential Design and Production, Live/Virtual/Hybrid Events, Sponsorship and Brand Activation, Mobile Tours and Programs, Stunts and Guerrilla Marketing, Product Sampling, Trade Shows, Social Media and Influencer Integrations, and Staffing Solutions. These services work together to help brands create authentic, memorable consumer experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning Strategic planning services for brand experiences, including consumer insights development and campaign strategy for enterprise brand clients.
• Experiential Design and Production Design and production of memorable brand experiences that create emotional connections with consumers; includes full creative and build-out of activations.
• Live, Virtual and Hybrid Events Hosting and execution of world-class events across in-person, virtual, and hybrid formats for enterprise brand clients.
• Sponsorship and Brand Activation Activation services for sponsorships, creating engaging branded experiences at events and public spaces.
• Mobile Tours and Programs Mobile touring experiences that bring brands directly to consumers across multiple locations and markets.
• Stunts and Guerrilla Marketing Unexpected, attention-grabbing marketing stunts and guerrilla marketing campaigns designed to generate buzz.
• Product Sampling Distribution and demonstration of products directly to consumers through experiential activations.
• Trade Shows Trade show exhibition and event management services for brand presence at industry events.
• Social Media and Influencer Integrations Integration of social media campaigns and influencer partnerships within experiential activations to amplify reach.
• Staffing Solutions Staffing services for experiential events, including brand ambassadors and event personnel.

Quantifiable outcome

• YVR campaign: 109,000 exposures, 18,750 interactions, 6,724 t-shirts distributed, 5,908 contest entries
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• TAXI VancouvercoreStrategic or Co-development PartnerPartnership with TAXI Vancouver to bring the T-shirts to Paradise campaign to life for YVR. Collaboration on creative strategy and campaign execution for Asian travel destination promotion.
• BRANDFXcoreStrategic or Co-development PartnerPartnership with BRANDFX to execute the Martin's Apple Chips promotion stunt featuring human bees. BRANDFX provided additional support for the guerrilla marketing activation.
• Rethink VancouvercoreStrategic or Co-development PartnerCollaboration with Rethink Vancouver to create the Shaw Internet Café pop-up experience. Rethink provided creative direction while Wildfire executed the activation.
• MomentumcoreStrategic or Co-development PartnerPartnership with Momentum to execute the Nestlé Coffee-Mate Bliss sampling program. Wildfire partnered with Momentum to deliver the two-day downtown Vancouver sampling activation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mirum: Global experiential and digital agency with brand experience capabilities spanning events, activations, and integrated campaigns. Directly comparable to Wildfire in serving enterprise clients with multi-channel experiential programs and similar project-based professional services model.
• Mosaic: North American experiential marketing agency delivering brand experiences, mobile tours, and shopper marketing for major consumer brands. Directly comparable to Wildfire given overlap in mobile tour programs, sampling, and event activations for enterprise clients.
• Jack Morton Worldwide: Global experiential brand experience agency that designs and produces live, virtual, and hybrid brand activations for enterprise clients. Directly comparable to Wildfire because both agencies sell project-based experiential design, event production, and sponsorship activation services to Fortune 500 brands across multiple industries.
• MKG: Experiential marketing agency creating brand experiences, events, and cultural activations for enterprise clients. Directly comparable to Wildfire through shared focus on event-driven brand storytelling, sponsorship activation, and producing measurable consumer engagement.
• Cossette: Canadian-headquartered marketing and communications agency offering brand strategy, advertising, and experiential services to enterprise clients. Directly comparable to Wildfire given shared Canadian home market and overlap in brand activation, event, and integrated campaign services.
• George P. Johnson Experience Marketing (GPJ): Large experiential marketing agency specializing in brand experiences, events, and immersive activations. Directly comparable to Wildfire as a project-based B2B experiential agency serving enterprise brand marketers with strategic planning, design, and event production services.

Broad incumbents

• Wasserman: Global sports, entertainment, and experiential marketing agency that produces brand experiences, sponsorships, and event activations. Broadly comparable to Wildfire as a larger, multi-service incumbent offering experiential marketing within a wider portfolio of sports and entertainment capabilities.
• Dentsu Live (Dentsu Creative): Global advertising network with dedicated experiential and live event capabilities serving enterprise brand marketers. Broadly comparable to Wildfire as a much larger incumbent offering overlapping experiential design, production, and activation services within a broader media and creative portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wildfire_yvr
• Facebookfacebook.com/wildfireyvr
• LinkedInlinkedin.com/company/wildfire-experiential-and-events
• Instagraminstagram.com/wildfire_yvr
• Pinterestpinterest.com/wildfire_yvr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildfire Experiential and Events