Whitestone Counseling
Whitestone Counseling is a privately held Christian counseling practice operating 7 offices across Chicagoland and southern Wisconsin, employing 23 licensed counselors to deliver faith-integrated individual, couples, family, teen, and child therapy sourced primarily through a 110+ church referral network.
- Company typePrivate
- Founded1997
- HeadquartersLake Bluff, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Whitestone Counseling does
Whitestone Counseling (legal entity: White Stone Partners, LLC) is a privately held Christian counseling practice founded on October 1, 1997, in Palatine, Illinois, by Raymond C. Wunderlich, M.Div., M.A., LCPC. The company provides individual, couples/marital, family, teen, and child counseling that integrates Christian theology with evidence-based clinical modalities, including EMDR, Gottman Method, DBT, and cognitive-behavioral therapy. Its underlying technology is minimal: the company operates no proprietary platform, app, or API, relying on a third-party scheduling tool (therapyappointment.com) for client portal access and delivering teletherapy via standard video platforms.
The business model is service-based, charging per session: $225 for a standard 60-minute individual session, $255 for an initial assessment, $125-$185 for 45-minute sliding-scale sessions based on household income, and $60 for 75-minute group sessions. Revenue is diversified across self-pay, in-network Blue Cross Blue Shield PPO reimbursement, partial Medicare acceptance, and out-of-network submissions. The company employs 23 licensed staff counselors with 160+ combined years of clinical experience, and serves 7 physical office locations across northern Cook and Lake counties in Illinois, Kenosha in southern Wisconsin, and the Lincoln Square and Logan Square neighborhoods of Chicago, plus satellite counseling rooms inside partner churches. Customer acquisition is driven primarily by a formalized church partnership network of 110+ referring congregations (25 as primary providers), supplemented by a blog, email newsletter, educational webinars, and community/media appearances.
Ownership transitioned in 2022 from founders Raymond and Pamela Wunderlich to co-owners Camille Andress, MA, LCPC and Jonathan (Jon) Noto, MA, LCPC. The company is structured as an Illinois LLC with no disclosed outside equity, venture capital, debt, or parent company, and has never raised a funding round. Most recent activity includes the opening of a seventh direct office in Logan Square, Chicago in 2025 and increased public-facing media activity (Common Good AM 1160 radio appearances in November 2024).
Whitestone Counseling firmographics
Firmographics- Name
- Whitestone Counseling
- Legal name
- White Stone Partners, LLC
- Website
- https://whitestoneresources.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whitestone Counseling is a privately held Christian counseling practice operating 7 offices across Chicagoland and southern Wisconsin, employing 23 licensed counselors to deliver faith-integrated individual, couples, family, teen, and child therapy sourced primarily through a 110+ church referral network.
- Ownership category
- akta.pro rank
Whitestone Counseling industry classification
Industry- Product category
- Christian Counseling / Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Religious Organizations (81311)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Whitestone Counseling is headquartered
LocationHeadquarters
- HQ city
- Lake Bluff
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Whitestone Counseling business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Therapy Sessions: Standard 60-minute counseling sessions at $225, with initial assessment sessions at $255. Session-based revenue model with payment due at time of service.
- Sliding Scale / Financial Assistance: Income-based sliding scale ranging from $125 to $185 for 45-minute sessions based on household income formula. Internship program available for further financial need.
- Group Counseling: Group counseling sessions at $60 for 75-minute sessions.
- Insurance Reimbursement: In-network with Blue Cross Blue Shield PPO. Some counselors accept Medicare. Clients can submit claims for out-of-network coverage. The company coaches clients through insurance verification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Individual Therapy |
| Unit Pricing | Pay-as-you-go | Sliding Scale / Income-Based |
| Unit Pricing | Pay-as-you-go | Group Counseling |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Whitestone Counseling product offering
Product offeringCore offering
White Stone Counseling Resources provides professional Christian counseling services for individuals, couples, families, teens, and children, integrating biblical principles with evidence-based therapeutic techniques (CBT, EMDR, Gottman Method, DBT). Sessions are delivered in person at seven office locations and partner church satellite sites, or via teletherapy, with specialty tracks in anxiety, depression, trauma, grief, infidelity, and parenting. A church partnership program supplies on-site counseling, staff training, and congregational care ministry support to 110+ referring congregations.
Product overview
White Stone Counseling Resources is a Christian counseling ministry offering a comprehensive suite of mental health services across multiple delivery formats. The organization operates as a unified practice with seven physical office locations (Lake Bluff, Grayslake, Northfield, Palatine, Kenosha, Lincoln Square, Logan Square) plus satellite locations in partnering churches. Core services include Individual Christian Counseling, Couples/Marital Counseling, Family Counseling, Teen Counseling, and Child Counseling, supported by specialty services such as Anxiety Therapy, Depression Therapy, Trauma Therapy (including EMDR), Grief Counseling, Infidelity Therapy, and Parenting Therapy. Services are delivered through in-person sessions at office locations, on-site at partner churches, or via Teletherapy/Virtual Sessions. The Church Partnership Program provides B2B services to congregations including counseling, staff training, and ministry consulting. The practice also offers educational workshops and group counseling formats. Founded in 1997, the organization serves over 110 church partners with 23 licensed counselors integrating theological and psychological principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Christian Counseling
- Couples and Marital Counseling
- Family Counseling
- Teen Counseling
- Child Counseling
- Group Counseling
- Teletherapy and Virtual Sessions
- Church Partnership Program
- Workshops and Teaching
Quantifiable outcome
- 26+ years of operation serving individuals, couples, families, churches, and ministry leaders
- +1 more outcomes
Companies that use Whitestone Counseling
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
Whitestone Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Whitestone Counseling partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core.
- Village Church of BarringtoncorePrimary provider of professional Christian counseling services; Dave Barber, Former Senior Pastor, provided testimonial praising the Biblically sound, well-trained counselors committed to individual and ministry health.
- Bethel Lutheran ChurchcorePartner church in Gurnee, Illinois receiving counseling referrals and services for congregation members.
- Chain of Lakes Community Bible ChurchcorePartner church in Lake Villa, Illinois with regular referral relationship for professional counseling services.
- CityLine Bible ChurchcorePartner church in Niles, Illinois receiving counseling referrals for congregation members.
- DeerGrove Covenant ChurchcorePartner church in Palatine, Illinois receiving counseling referrals.
- Fierce ChurchcorePartner church in Grayslake, Illinois receiving counseling referrals.
- Grace Community Bible ChurchcorePartner church receiving counseling referrals.
- Gracepointe ChurchcorePartner church in Mundelein, Illinois receiving counseling referrals.
- Great Lakes ChurchcorePartner church in Kenosha, Wisconsin with satellite counseling office on-site at 7600 75th St Suite #320; provides room location for White Stone counselor to do weekly on-site counseling.
- Hope ChurchcorePartner church in Crystal Lake, Illinois receiving counseling referrals.
- Immanuel ChurchcorePartner church receiving counseling referrals.
- Immanuel Lutheran ChurchcorePartner church in Immanuel, Illinois receiving counseling referrals.
- Living Christ Lutheran ChurchcorePartner church in Arlington Heights, Illinois receiving counseling referrals.
- Lord of Glory Lutheran ChurchcorePartner church receiving counseling referrals.
- New Community Covenant ChurchcorePartner church in Logan Square, Illinois with satellite counseling office on-site; Sharon Whited provides services at this location.
- North Suburban Evangelical Free ChurchcorePartner church in Deerfield, Illinois receiving counseling referrals.
- NorthBridge ChurchcorePartner church in Antioch, Illinois receiving counseling referrals.
- The Orchard ChurchcorePartner church in McHenry, Illinois receiving counseling referrals.
- The Orchard Evangelical Free ChurchcoreMulti-site partner with locations in Arlington Heights, Barrington, Itasca, Marengo, and Northfield, Illinois receiving counseling referrals.
- Prince of Peace Lutheran ChurchcorePartner church receiving counseling referrals.
- Redemption Bible ChurchcorePartner church in Mount Prospect, Illinois receiving counseling referrals.
- Skokie Valley Baptist ChurchcorePartner church in Wilmette, Illinois receiving counseling referrals.
- Springbrook Community ChurchcorePartner church in Huntley, Illinois receiving counseling referrals.
- Village ChurchcorePartner church in Barrington, Illinois receiving counseling referrals.
- Village Church of GurneecorePartner church in Gurnee with satellite counseling office on-site; Timothy Gonzales and Mark Starczynski provide services at this location.
- Westlake Christian AcademycorePartner organization in Grayslake, Illinois receiving counseling referrals.
- Westosha Lakes ChurchcorePartner church in Salem, Wisconsin receiving counseling referrals.
- Windy City Community ChurchcorePartner church in Chicago, Illinois receiving counseling referrals.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Whitestone Counseling competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Public online therapy and psychiatry platform with B2B2C partnerships (employers, health plans). Comparable in providing licensed outpatient mental health services, but with a tech-enabled subscription model that competes for the same faith-based and general therapy client base.
- BetterHelp: Largest online therapy platform with subscription pricing, app-based delivery, and broad therapist network including faith-affiliated providers. Competes for the same end clients as White Stone but with national reach, technology, and significantly lower per-session cost.
- Lyra Health: Enterprise mental health benefits platform providing in-network therapy, coaching, and medication management to employer clients. Competes indirectly for insured demand that White Stone cannot serve due to its limited insurance network.
Others
- Christian Counseling & Educational Foundation (CCEF): Faith-based counseling training and ministry organization providing biblical counseling resources, certifications, and referral networks to local churches. Comparable ecosystem participant that supplies and trains the same faith-integrated counselor pool White Stone draws from.
Direct peers
- Sage Christian Counseling: Faith-based outpatient counseling practice integrating Christian principles with evidence-based therapy. Directly comparable in clinical service mix, faith integration methodology, and individual/family therapy focus.
- New Life Counseling Centers: Multi-location Christian counseling practice offering individual, family, and couples therapy across U.S. markets. Comparable in faith-based clinical positioning, multi-office operating model, and church/community referral channels.
- Christian Counseling Associates: Multi-state faith-based counseling practice offering individual, couples, and family therapy with Christian integration. Directly comparable to White Stone in clinical model, faith-based integration, and church partnership referrals.
- Faithful Counseling: Online Christian counseling platform spun out of BetterHelp that matches clients with licensed faith-based therapists. Comparable to White Stone in faith-integrated clinical model and teletherapy delivery, but operates nationally at higher scale via a digital platform.
- Marble Wellness: Faith-affiliated counseling practice offering outpatient therapy with biblical and evidence-based integration. Comparable in Christian mental health positioning, multi-condition service offering, and teletherapy delivery.
- Cornerstone Christian Counseling: Faith-based outpatient counseling practice providing individual, family, and couples therapy with Christian integration. Directly comparable in clinical model, faith-integrated methodology, and church-affiliated client acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Whitestone Counseling social profiles
Digital presenceWhitestone Counseling compliance and trust
Trust signalCompliance3 records
Whitestone Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whitestone Counseling leadership team
Management profileNumber of profiles
Profiles3 records
Whitestone Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whitestone Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whitestone Counseling
What does Whitestone Counseling do?
White Stone Counseling Resources provides professional Christian counseling services for individuals, couples, families, teens, and children, integrating biblical principles with evidence-based therapeutic techniques (CBT, EMDR, Gottman Method, DBT). Sessions are delivered in person at seven office locations and partner church satellite sites, or via teletherapy, with specialty tracks in anxiety, depression, trauma, grief, infidelity, and parenting. A church partnership program supplies on-site counseling, staff training, and congregational care ministry support to 110+ referring congregations.
Is Whitestone Counseling a public or private company?
Whitestone Counseling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whitestone Counseling founded?
Whitestone Counseling was founded in 1997. It employs 11 to 50 people.
Where is Whitestone Counseling based?
Whitestone Counseling is headquartered in Lake Bluff, United States, in the North America region.
How does Whitestone Counseling make money?
Four revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are sliding Scale / Financial Assistance, group Counseling and insurance Reimbursement.
Who are Whitestone Counseling's main competitors?
Broad incumbents on record are Talkspace, BetterHelp and Lyra Health. Christian Counseling & Educational Foundation (CCEF) is listed as an others. Direct peers are Sage Christian Counseling, New Life Counseling Centers, Christian Counseling Associates, Faithful Counseling, Marble Wellness and Cornerstone Christian Counseling.
Does Whitestone Counseling have an API?
No public API is recorded for Whitestone Counseling.
What industry is Whitestone Counseling in?
Whitestone Counseling's product category is Christian Counseling / Mental Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of BPAGAJAH, Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions). Its NAICS code is 621330 and its SIC code is 8090.