Cornerstone Christian Counseling

What Cornerstone Christian Counseling does

Cornerstone Christian Counseling (legal entity: Cornerstone Counseling Center, DBA Cornerstone Christian Counseling and Wellness Center) is a privately held, faith-integrated mental health counseling practice founded in 2008 and headquartered in Kalamazoo, Michigan. The firm serves individuals, couples, families, children, preteens/teens, and seniors across western Michigan from two physical offices (Kalamazoo and Hudsonville/Grand Rapids) supplemented by telehealth visits. Its clinical model combines evidence-based modalities (EMDR, CBT, play therapy, Gottman Method couples therapy, TF-CBT) with Christian principles and optional therapeutic prayer, targeting clients who want mental health care that is explicitly aligned with their faith. The practice fields a multidisciplinary team of 35-40 staff, including licensed therapists with deep specializations across trauma, grief, marriage, child/adolescent, men's, and women's issues, plus administrative staff and a medical massage therapist offering complementary wellness services.

The business operates on a direct-to-consumer professional services model. Clients self-select via the website, social channels (Facebook, Instagram), Psychology Today profiles, or referrals; complete intake through the InSync client portal; and pay either out-of-pocket (self-pay rates of $170 for an initial appointment and $135 for routine sessions, with a $100 late cancellation/no-show fee) or via insurance claims filed by the practice. The practice is in-network with 35+ insurance carriers spanning major commercial plans (Aetna, BCBS, Cigna, Priority Health, United Healthcare) as well as Medicare, Medicaid, and Tricare. Revenue is generated entirely from per-session counseling fees, ancillary massage therapy sales, and payor reimbursements; no external funding, M&A, or institutional investors are disclosed, and the founder/co-founder and COO Angie Taylor plus a clinical supervisor (Barry Brigham) form the leadership core. The technology footprint is intentionally light: a third-party InSync portal for client self-service, encrypted HIPAA-compliant data handling, and standard telehealth infrastructure, with no proprietary AI, app, or API products.

Name

Cornerstone Christian Counseling

Legal name

Cornerstone Counseling Center

Website

https://cornerstonechristiancounseling.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Cornerstone Christian Counseling is a privately held, faith-integrated mental health practice in western Michigan operating two offices (Kalamazoo and Hudsonville/Grand Rapids) plus telehealth, serving individuals, couples, families, and adolescents with Christian and evidence-based counseling.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Christian counseling services
• Mental health therapy
• Marriage and family counseling
• Trauma recovery therapy
• Faith-based counseling

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Counseling Session Fees: Professional counseling services billed per session. Initial appointments and routine appointments at different rate tiers. Insurance claims filed on behalf of clients. Self-pay option available for clients without insurance coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cornerstone Christian Counseling and Wellness Center is a private mental health counseling practice that provides faith-integrated therapy services to individuals, couples, families, children, and teens across two Michigan locations in Kalamazoo and Hudsonville (Grand Rapids area). Services include individual therapy, couples/marriage counseling, family therapy, child and play therapy, EMDR, trauma recovery, grief counseling, therapeutic prayer, men's and women's therapy, and complementary massage therapy, delivered via licensed counselors who blend Christian principles with evidence-based approaches such as CBT, EMDR, and the Gottman Method.

Product overview

Cornerstone Christian Counseling and Wellness Center is a mental health practice offering a comprehensive suite of counseling services from multiple locations in Kalamazoo and Grand Rapids, Michigan. The core offering consists of individual, couples, family, child/play, and adolescent therapy, augmented by specialized services including EMDR therapy, grief counseling, trauma recovery, therapeutic prayer, and dedicated men's and women's therapy programs. The practice also offers massage therapy services as a complementary wellness service. Services are delivered through licensed counselors and therapists who integrate Christian counseling principles with evidence-based therapeutic approaches. The practice operates an InSync client portal for existing clients and offers both insurance-billed and self-pay pricing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one therapy sessions for individuals (children, teens, adults, seniors) addressing personal mental health concerns including anxiety, depression, trauma, grief, stress, life transitions, addiction, PTSD, OCD, and self-esteem.
• Couples and Marriage Counseling Therapy for married couples, premarital couples, and romantic partners addressing communication, conflict resolution, infidelity recovery, and relationship strengthening, using the Gottman Method and other evidence-based approaches.
• Family Counseling Therapeutic services for families to address dynamics, parenting challenges, blended family issues, parent-child relationships, and family transitions.
• Child and Play Therapy Play-based therapeutic approaches for children (ages 4+) addressing grief, trauma, anxiety, behavioral difficulties, and emotional regulation through expressive play techniques.
• Preteen and Teen Therapy
• EMDR Therapy
• Grief and Loss Counseling
• Therapeutic Prayer
• Trauma Recovery Services
• Men's Therapy Services
• Women's Therapy Services
• Massage Therapy Services

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Talkspace: National telehealth therapy and psychiatry provider with insurance partnerships and B2B employer channels. Adjacent incumbent competing for the same outpatient mental health demand via virtual delivery.
• BetterHelp: Largest online counseling platform targeting the same anxiety, depression, and relationship caseload with subscription pricing. Competes most directly with Cornerstone's telehealth arm and on price-conscious younger clients.
• LifeStance Health: Large publicly-traded outpatient mental health platform operating hundreds of clinics across the U.S. Serves the same anxiety/depression/therapy caseload but at national scale and without faith-integration; comparable on service line and delivery model.

Direct peers

• Pine Rest Christian Mental Health Services: Michigan-based nonprofit provider offering outpatient mental health, counseling, and psychiatric services with an explicit Christian mission. Closest direct peer given shared state footprint, faith-based positioning, and similar outpatient service mix.
• Christian Counseling Centers of Michigan: Faith-based outpatient counseling practice operating in Michigan. Most comparable in positioning (Christian integration) and service scope (individual, couples, family therapy), competing for the same faith-aligned western Michigan clientele.

Others

• Grow Therapy: Therapist enablement and group practice platform providing billing, credentialing, and patient matching for independent counselors. Adjacent ecosystem participant influencing therapist labor supply and small practice growth.
• Headway: Therapist enablement platform handling insurance credentialing, billing, and paneling for independent counselors. Adjacent infrastructure provider competing for the same therapist supply that Cornerstone recruits.

Emerging players

• Brightside Health: Online mental health provider focused on anxiety and depression with medication management plus therapy. Emerging competitor to the telehealth portion of Cornerstone's offering.

Regional players

• Network180 (Kent County Community Mental Health): Kent County (Grand Rapids) community mental health authority serving the same Hudsonville/Grand Rapids geography with publicly funded outpatient services. Comparable regional competitor for shared catchment area.
• Sequel Mental Health: Multi-state outpatient mental health group practice offering individual, couples, and family therapy with telehealth. Comparable group-practice peer in scope and delivery, though operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cornerstonementalhealth
• Instagraminstagram.com/cornerstone_counselingcenter
• LinkedInlinkedin.com/company/cornerstone-christian-counselling-service

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Christian Counseling