SUNEDU ID

What SUNEDU ID does

SUNEDU.ID is an Indonesian e-learning solutions company headquartered in Tangerang, Banten, Indonesia, operating as the official Certified Moodle Partner in Indonesia. The company builds Learning Management System (LMS) solutions on the open-source Moodle platform, offering both Cloud-Based LMS delivered as SaaS (Starter, Essential, and Enterprise tiers capped at 500, 1,000, and 2,000 users respectively) and fully custom On-Premise LMS deployments. Its proprietary product, COSMO, is a mobile learning plugin and app for Moodle that layers AI-powered flashcard and quiz auto-generation, learning roadmaps, leaderboards, automatic certificates, and a collaborative social timeline on top of client Moodle instances, available in white-label and non-white-label forms.

The company serves three primary customer segments in Indonesia: corporate HR and Learning & Development departments across industries (financial services, telecommunications, FMCG, logistics, healthcare), government institutions and state-owned enterprises (Perpustakaan Nasional RI, BPSDM DKI Jakarta, PT PLN, PT KAI), and educational institutions (universities, schools, Prakerja program providers). Notable enterprise clients include Astra, BCA Finance, DBS, Erajaya, BRI Life, Permata Bank, and Adira Dinamika Multi Finance. The company integrates with HRIS systems (via SSO and employee data sync), Microsoft Teams (calendar sync), and OneDrive.

SUNEDU.ID generates revenue across seven streams: recurring SaaS subscriptions, On-Premise LMS implementation projects, microlearning content creation services, professional training programs (public, in-house, and blended), Moodle plugin sales, official reseller commissions on authoring tool licenses (Articulate 360, Powtoon, TalentLMS, Wayground, ClassIn, Colossyan, Vyond), and facilitation of Moodle's official MAQ and MEQ certification programs. Pricing is entirely quote-based with no public subscription rates disclosed. The go-to-market is primarily direct enterprise sales with a consultative demo-booking motion, complemented by event-driven acquisition (COSMO Grand Launching, public training workshops), content marketing (blog, free assessment tools), and WhatsApp Business as the primary bottom-of-funnel contact channel. The company operates with 1-10 employees, has not disclosed any external funding, and remains privately held with CEO Sunardi and Technical Lead Ivy Marcia as named leadership.

Name

SUNEDU ID

Legal name

SUNEDU.ID

Website

https://sunedu.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SUNEDU.ID is an Indonesian Certified Moodle Partner providing cloud and on-premise Learning Management Systems, proprietary COSMO mobile-learning plugin, microlearning content services, and training to corporate HR/L&D, government, and education clients in Indonesia.

Ownership category

akta.pro rank

Product category

Learning Management System

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Learning management system
• Corporate training services
• Microlearning content
• Moodle plugin development
• Authoring tools licensing

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cloud-Based LMS (SaaS) Subscriptions: SUNEDU.ID offers three tiers of Cloud-Based LMS (SaaS): Starter (up to 500 users, 50GB storage), Essential (up to 1,000 users, 100GB storage), and Enterprise (up to 2,000 users, 250GB storage). Revenue is generated through recurring subscription fees with different feature levels per tier. Cloud hosting, maintenance, and backups are fully managed by SUNEDU.ID.
2. On-Premise LMS Development & Customization: Custom LMS built from scratch on the latest Moodle version, fully owned by the client. SUNEDU.ID handles creation, branding (logo, colors, fonts), custom plugin development, feature addition, and HRIS/platform integrations. Clients own the LMS without limitation on users or file size.
3. Microlearning Content Creation: SUNEDU.ID transforms lengthy training materials into microlearning content including slides, AI/animated videos, scenario-based learning, software simulations, and AR/VR environments. Content ownership transfers to the client upon project completion. Revenue is generated per project engagement with a 3-month minor revision warranty.
4. Professional Training Programs: Training delivered in three formats: public, in-house, and blended (online + offline). Programs include Hard Skills (Moodle Administration, Moodle Educator Qualification, AI Microlearning Creation) and Soft Skills (Leadership, Problem-Solving, Change Management). Revenue is generated per participant or per program engagement.
5. Authoring Tools Licensing Resale: SUNEDU.ID is an official reseller of authoring tools including Articulate 360, Powtoon, TalentLMS, Wayground, ClassIn, Colossyan, and Vyond. Revenue is generated from license sales at competitive pricing with additional local support via chat, simplified Indonesian tax administration (Rupiah/PPN), and periodic software update notifications as value-added services.
6. Moodle Plugin Sales & Installation: SUNEDU.ID sells curated collections of ready-to-install Moodle plugins developed by them (Cosmo) and third parties, along with installation and configuration services. Plugin options include Visual Learning Plan, Popular Thread, Welcome Message, User Course Stats, Import External Course Data, Enroll by Approval, Group Choice, Custom Certificate Code, and more.
7. Moodle Qualification Programs (MAQ & MEQ): SUNEDU.ID is an authorized intermediary for Moodle's official MAQ (Moodle Administrator Qualification, ~80 hours across 8 courses) and MEQ (Moodle Educator Qualification, ~8 hours per course) programs, facilitating enrollment and providing assignment feedback and Q&A support. Revenue is generated through program facilitation and coaching services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SUNEDU.ID is the official Moodle Certified Partner in Indonesia providing cloud-based and on-premise Learning Management Systems, AI-powered microlearning content creation, professional employee training programs, and custom Moodle plugin development. Their core deliverables include the COSMO mobile learning plugin with AI-generated flashcards and quizzes, tailored LMS implementations (Starter, Essential, Enterprise tiers), and end-to-end corporate learning ecosystem services spanning implementation, content production, training delivery, and ongoing maintenance.

Product overview

SUNEDU ID offers a comprehensive learning technology ecosystem centered around Moodle-based Learning Management Systems available as both On-Premise and Cloud-Based solutions. The product portfolio includes the COSMO Apps & Plugin suite for enhanced Moodle functionality, AI-powered Microlearning Content services, Professional/Blended Training programs, and e-learning tool licenses. Cloud-based LMS is offered in three tiers: Starter, Essential, and Enterprise packages. Additional offerings include Mobile-Based Microlearning, Scenario-Based Learning, Interactive Content with AR/VR integration, and certified Moodle training programs (MAQ/MEQ) along with workshops. As a Certified Moodle Partner in Indonesia, the company provides end-to-end e-learning solutions for organizational training needs.

Differentiator

Problem solved

Functional benefit

Brands

• COSMO: Exclusive mobile learning plugin and app developed by SUNEDU.ID for Moodle, featuring AI-powered flashcards, interactive quizzes, learning roadmap, automatic certificates, leaderboard with points system, and collaborative timeline for social engagement among learners.

Products and services

• Cloud-Based LMS (SaaS)

Quantifiable outcome

• Content production time reduction of up to 70% using AI-powered flashcard generation through the Cosmo plugin
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Moodle (Headquarters: Perth, Australia)coreStrategic or Co-development PartnerSUNEDU.ID is an officially certified Moodle Certified Partner in Indonesia, verified by Moodle HQ. This is SUNEDU.ID's primary and most important partnership. As a Certified Partner, SUNEDU.ID receives authorization to use Moodle branding, access official certification programs (MAQ, MEQ), obtain technical support, and receive early access to new Moodle features. The partnership ensures SUNEDU.ID's services meet international Moodle quality and security standards. SUNEDU.ID is authorized to facilitate MAQ (Moodle Administrator Qualification) and MEQ (Moodle Educator Qualification) programs for Indonesian professionals.
• Articulate (Articulate 360)minorChannel Partner/ Reseller/ DistributorSUNEDU.ID is an official reseller of Articulate 360, the all-in-one e-learning authoring suite including Storyline 360, Studio 360, Rise 360, Peek 360, Replay 360, Content Library 360, Review 360, and Articulate Live. SUNEDU.ID provides local sales, Indonesian tax administration, and local chat support for Indonesian clients purchasing Articulate 360 licenses.
• PowtoonminorChannel Partner/ Reseller/ DistributorOfficial reseller of Powtoon video creation software, including Powtoon Enterprise with AI-powered text-to-speech and lip sync features. Provides local Indonesian support and simplified purchasing for Indonesian organizations.
• TalentLMSminorChannel Partner/ Reseller/ DistributorOfficial reseller of TalentLMS, an interactive LMS platform for building custom branded learning environments. SUNEDU.ID provides local sales and support for Indonesian clients.
• WaygroundminorChannel Partner/ Reseller/ DistributorOfficial reseller of Wayground, an AI-powered learning platform with gamification features, real-time analytics, and curriculum alignment tools. SUNEDU.ID provides local sales and support for Indonesian clients.
• ClassInminorChannel Partner/ Reseller/ DistributorOfficial reseller of ClassIn, a next-generation classroom platform for hybrid learning with digital blackboard, activity-based teaching tools, and AI microphone support. SUNEDU.ID provides local sales and support for Indonesian clients.
• ColossyanminorChannel Partner/ Reseller/ DistributorOfficial reseller of Colossyan, an AI video creation platform that converts documents (DOC, PPT, PDF) into AI-generated videos. SUNEDU.ID provides local sales and support for Indonesian clients.
• VyondminorChannel Partner/ Reseller/ DistributorOfficial reseller of Vyond for Enterprise, an AI-powered video maker for corporate learning. SUNEDU.ID provides local sales and support for Indonesian enterprise clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skillsoft: Enterprise corporate learning provider combining LMS, off-the-shelf content, and leadership/tech training. Comparable to SUNEDU.ID's bundled approach of LMS + off-the-shelf training content + professional training programs.
• SAP Litmos: Enterprise LMS from SAP targeting corporate compliance, sales enablement, and channel training. Comparable to SUNEDU.ID's enterprise LMS with HRIS/SSO integration and corporate compliance training use cases.
• Cornerstone OnDemand: Large enterprise talent and learning platform serving global corporations with LMS, content, and compliance training. Comparable to SUNEDU.ID's enterprise LMS + competency-based learning offering but at much larger scale and broader portfolio.

Direct peers

• LearnDash: WordPress-based LMS plugin for course creators and training organizations to build, sell, and deliver online courses. Comparable to SUNEDU.ID's LMS deployment plus plugin marketplace model (Cosmo Apps & Plugin) and creator/instructor enablement angle.
• Absorb Software: Cloud LMS platform providing enterprise learning management with strong integrations and reporting, serving mid-market and enterprise HR/L&D. Comparable to SUNEDU.ID's Cloud LMS offering and HRIS integration capability.
• Docebo: AI-powered enterprise LMS platform serving corporate training departments globally with subscription and content monetization tools. Comparable to SUNEDU.ID's enterprise LMS plus AI-generated microlearning content strategy.
• TalentLMS: SaaS LMS platform offering tiered subscription plans to SMB and mid-market training buyers globally. Directly comparable to SUNEDU.ID's Cloud-Based LMS Starter/Essential/Enterprise tiers in product positioning and target buyer (HR/L&D). SUNEDU.ID is also an authorized reseller of TalentLMS in Indonesia.
• Open LMS: A global Moodle-focused services and hosting company offering managed Moodle environments and customization. Most directly comparable to SUNEDU.ID's Moodle Certified Partner model, On-Premise LMS development, and custom plugin work.

Others

• Articulate: Maker of Articulate 360 (Storyline, Rise) — the dominant eLearning authoring suite that SUNEDU.ID resells. Comparable because Articulate defines the authoring tool category SUNEDU.ID packages into its content-creation and reseller channel.
• Pluralsight: Technology skills training platform providing curated course libraries and skill assessments to enterprises. Comparable to SUNEDU.ID's professional training programs (Hard Skills), microlearning content, and certification facilitation (MAQ/MEQ) for corporate learners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunedu-id

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUNEDU ID