Pryde Athletics & Physical Therapy

What Pryde Athletics & Physical Therapy does

Pryde Athletics & Physical Therapy is a privately held, founder-owned outpatient rehabilitation and sports performance operator founded in 2014 in Canton, Michigan. The company delivers an integrated service stack spanning licensed physical therapy (neurological rehabilitation, sports medicine, pre/post-operative rehab, vestibular and chronic pain care), medically integrated personalized training for athletes from youth to professional level, group fitness classes, and a science-backed neuro fitness and recovery program. All services are delivered through three primary Michigan locations (Canton, Northville, Traverse City) plus a dedicated Northville pickleball site, with a universal fitness pass enabling multi-location access.

Underlying the clinical delivery is a CARF-accredited facility designation and a digitally enabled booking layer built on WellnessLiving (classes and membership) and PromptEMR (PT scheduling and records). The business model blends recurring revenue from insurance-billed PT and monthly subscriptions with one-time revenue from branded e-commerce products (recovery boots, lifting belts, straps) and per-cohort fees from Pryde Academy, a professional-services training platform for PT students and clinicians that has operated for over a decade and claims to have trained more PT interns than any other Michigan facility. Distribution is direct-to-consumer with referral support from embedded partnerships with school districts (Northville, Van Buren), Michigan State Youth Soccer Association, and semi-professional and amateur soccer clubs.

The customer base spans four horizontal segments: individuals needing rehabilitation, athletes seeking performance training, general fitness enthusiasts, and PT students/professionals. Pricing is transparent (no setup/cancellation/maintenance fees, cancel-anytime memberships, 20% first-order discount) and GTM relies on organic social media, educational content (notably ACL injury prevention), testimonial-driven marketing, and community event presence. Pryde has grown organically with no disclosed venture or private equity backing, expanding from a single Canton site in 2014 to four Michigan locations by 2025.

Name

Pryde Athletics & Physical Therapy

Legal name

Pryde Athletics & Physical Therapy

Website

https://prydeathletics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pryde Athletics & Physical Therapy is a founder-owned Michigan outpatient rehabilitation and sports performance operator delivering integrated physical therapy, personalized training, group fitness, and neuro recovery programs across Canton, Northville, and Traverse City locations.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy & Sports Performance

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

akta.pro secondary industries

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Outpatient physical therapy
• Sports performance training
• Neurological rehabilitation
• Athletic training programs
• Fitness equipment retail

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Physical Therapy Services: Licensed physical therapy services including neurological rehabilitation, sports medicine, pre-operative rehabilitation, and proactive treatments. Revenue generated through insurance billing and out-of-pocket payments for services rendered at clinic locations.
2. Personalized Training: One-on-one personal training sessions with licensed physical therapists and performance coaches. Medically integrated sports performance programs for athletes across all levels.
3. Group Classes: Group fitness classes including weight loss, yoga, TRX, strength, fitness, mobility and more. Universal pass allows access to any of three studio locations.
4. Product Sales (E-commerce): Sale of branded fitness equipment including recovery boots, weight lifting belts, and lifting straps through online shop.
5. Pryde Academy Programs: Weekend intensive training programs for physical therapy students and professionals. Early access pricing at $395, standard price $595. CARF-accredited training facility.
6. Neuro Fitness & Recovery: Specialized neurological fitness and recovery programs designed to improve strength, mobility, coordination, and overall quality of life.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pryde Athletics & Physical Therapy delivers outpatient physical therapy, sports performance training, group fitness classes, and neurological rehabilitation services across three Michigan clinic locations. The company also sells branded recovery and strength-training products through an online shop and operates Pryde Academy, a CARF-accredited weekend intensive program for physical therapy students and professionals.

Product overview

Pryde Athletics & Physical Therapy offers an integrated healthcare and fitness platform combining physical therapy services with sports performance training. The core offerings include Physical Therapy, Personalized Training, Group Classes, and Neuro Fitness & Recovery services. The company also operates Pryde Academy as an educational/training product for professionals, and maintains an e-commerce shop selling recovery gear and fitness equipment including the Pryde Recovery Boot, Professional Lifting Straps, and Weight Lifting Belt. All services are delivered across three Michigan locations in Canton, Northville, and Traverse City.

Differentiator

Problem solved

Functional benefit

Brands

• Pryde Academy: Michigan's leading training platform for physical therapy students and professionals seeking hands-on clinical experience. Offers weekend intensive programs bridging classroom learning and real-world clinical application.

Products and services

• Physical Therapy Comprehensive licensed physical therapy services covering neurological rehabilitation, sports medicine, pre-operative rehabilitation, post-surgical recovery, and proactive treatments for orthopedic and musculoskeletal injuries in patients across Michigan.
• Personalized Training One-on-one medically integrated sports performance and athletic training programs delivered by licensed physical therapists and performance coaches, with customized programming for athletes across all levels from youth to elite professionals.
• Group Classes Group fitness classes including weight loss, yoga, TRX, strength, fitness, and mobility programs offered at all three studio locations in Canton, Northville, and Traverse City under a single universal fitness pass.
• Neuro Fitness & Recovery Science-backed neurological fitness and recovery programs designed to improve strength, mobility, coordination, and overall quality of life for individuals with neurological conditions, available at Pryde clinic locations.
• ACL Injury Prevention & Injury Solutions Program Comprehensive ACL injury prevention program with educational resources covering risk factors, prevention models, and rehabilitation solutions, targeted at athletes and particularly female athletes seeking to reduce injury risk.
• Pryde Academy Weekend Intensive 2-day weekend intensive workshop for physical therapy students and professionals that includes hands-on labs, mentorship sessions, and a certificate of completion, delivered in a CARF-accredited facility. Early access price $395; regular price $595.
• Pryde Recovery Boot Branded compression massage boot designed for muscle recovery and pain relief, featuring advanced compression technology to improve blood flow, reduce swelling, and relieve stiffness in knee and calf areas. Priced at $599.99 (originally $849.99).
• Pryde Athletics Weight Lifting Belt Branded high-quality weight lifting belt providing lumbar support and stability during heavy lifts, designed for powerlifting, Olympic lifting, and general strength training. Priced at $249.99 (originally $349.99).
• Pryde Athletics Professional Lifting Straps Branded professional-grade lifting straps made with premium materials designed to enhance grip and support during weightlifting, powerlifting, and bodybuilding. Priced at $25.99 (originally $39.99).

Quantifiable outcome

• 4.9 out of 5 stars on Google based on 190 reviews

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Fleet FeetminorChannel Partner/ Reseller/ DistributorFitness equipment and apparel retailer partnership. Fleet Feet provides athletic footwear and gear solutions complementary to Pryde's training services.
• Sports Massage Clinic of LivoniaminorStrategic or Co-development PartnerMetro Detroit sports massage provider offering complementary soft tissue therapy services to Pryde clients. Collaborative care relationship.
• Michigan State Youth Soccer Association (MSYSA)coreStrategic or Co-development PartnerState-level youth soccer organization partnership. Pryde provides injury prevention, sports performance, and rehabilitation services for youth soccer athletes across Michigan.
• Northville Public SchoolscoreStrategic or Co-development PartnerLocal school district partnership providing athletic training and sports medicine services for student athletes. Injury prevention and rehabilitation programs for school sports programs.
• Van Buren Public SchoolscoreStrategic or Co-development PartnerLocal school district partnership providing athletic training and sports medicine services for student athletes in the Van Buren district.
• Canton CupminorGTM or Marketing PartnerLocal youth soccer tournament sponsorship and partnership. Community outreach and brand visibility among youth sports families.
• Salem Rocks SoccerminorGTM or Marketing PartnerLocal soccer club partnership providing sports performance training and injury prevention services for club athletes.
• DCFC West (Detroit City FC West)minorStrategic or Co-development PartnerSemi-professional soccer club partnership providing sports medicine and performance services for club players.
• Social House GroupminorGTM or Marketing PartnerLocal wellness/business networking group partnership for cross-promotion and community connections among health and wellness businesses.
• Flourish PsychologyminorStrategic or Co-development PartnerPsychology practice partnership providing holistic wellness integration. Addresses mental health alongside physical rehabilitation for comprehensive patient care.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• EXOS: Human performance company combining fitness, physical therapy, and wellness for athletes and corporate clients. Comparable as a broad incumbent in integrated performance and rehab services overlapping Pryde's medically integrated sports performance model.
• ATI Physical Therapy: National, PE-backed outpatient physical therapy chain offering orthopedic, sports medicine, and workers' comp rehab. Comparable as a scaled incumbent in the same core PT service category Pryde delivers, though without Pryde's sports-performance integration.
• Athletico Physical Therapy: Multi-state outpatient PT provider with orthopedic, sports, and specialty programs. Comparable as a large incumbent competitor in ambulatory physical therapy services overlapping Pryde's core offering, but operating at vastly greater scale and geographic reach.

Direct peers

• Results Physiotherapy: Multi-state outpatient PT chain specializing in orthopedic and sports injury rehab with hands-on manual therapy. Comparable as a direct peer in sports-focused physical therapy services, similar to Pryde's PT segment.
• D1 Training: National sports performance training franchise serving youth through professional athletes. Comparable as a competitor in the athletic training and performance space Pryde occupies, though D1 lacks in-house licensed physical therapy services.
• FYZICAL Therapy & Balance Centers: Franchised PT network offering orthopedic, vestibular, and sports rehabilitation. Comparable as a direct peer in outpatient physical therapy with franchise expansion model relevant to Pryde's potential roll-up strategy.
• Mike Boyle Strength & Conditioning: Integrated strength and conditioning facility with a performance and rehabilitation focus. Comparable as a direct peer combining athletic performance training with rehab expertise similar to Pryde's integrated model.
• Professional Physical Therapy: Regional outpatient PT provider with sports medicine and orthopedic specialties. Comparable as a direct competitor in the same ambulatory PT services market serving similar patient demographics.
• Pivot Physical Therapy: Regional outpatient PT provider offering orthopedic, sports medicine, and industrial rehab services. Comparable as a direct competitor in the same ambulatory PT segment Pryde serves.

Others

• Therabody: Consumer recovery technology brand selling percussive therapy devices and recovery boots. Comparable as a competing supplier in the recovery equipment category where Pryde sells its branded Pryde Recovery Boot and lifting accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@prydeathletics
• Facebookfacebook.com/prydeathleticsphysicaltherapy
• Instagraminstagram.com/prydeathletics
• Xx.com/prydeathletics
• LinkedInlinkedin.com/company/pryde-physical-therapy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pryde Athletics & Physical Therapy