RESTORx

What RESTORx does

RESTORx is a privately held Canadian disaster restoration and property recovery company founded in 1987 and headquartered in Newmarket, Ontario. The company provides an integrated service offering spanning emergency stabilization through complete reconstruction for residential and commercial properties, including water damage restoration, fire and smoke damage restoration, mould remediation, odour removal, wind and hail damage repair, storm damage response, content restoration, complex/large-loss claims handling, and full rebuild services. RESTORx also operates Simpal Flooring, an insurance-industry certified (ICC and IPS registered) flooring dealer, and has expanded into commercial cleaning for healthcare, government, educational, airport, arena, and industrial facilities, as well as a custom homes and renovation division offering design-build and remodeling services.

The underlying technology stack is primarily physical — HEPA-filtered equipment, negative air machines, air scrubbers, air treatment machines, and green cleaning products — supplemented by standard digital tooling for customer intake (24/7 phone hotline, website contact forms, JotForm-based service tickets). The business operates on a project-based professional services model with quote-based pricing, free estimates, and revenue largely tied to insurance-covered claims work, recurring commercial cleaning contracts, and project-based renovation work. Field operations are delivered directly by RESTORx teams across a coast-to-coast network spanning Ontario, Nova Scotia, British Columbia, Alberta, Saskatchewan, and Manitoba, with 14+ regional service phone lines.

The go-to-market is sales-led and relationship-driven: demand is generated through a 1-888-RESTORING hotline, website forms, insurance company and adjuster referrals, and ongoing property manager relationships. The company holds IICRC certification (Institute of Inspection, Cleaning and Restoration Certification), positioning itself on industry-standard credentials and 35+ years of operational experience. No revenue, headcount, funding, or AI/ML capabilities are disclosed in available source material.

Name

RESTORx

Legal name

RESTORx

Website

https://restorx.ca

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

RESTORx is a privately held Canadian disaster restoration and property recovery company founded in 1987, delivering emergency response, water/fire/mould remediation, commercial cleaning, custom renovation, and flooring services to residential, commercial, and institutional clients across six provinces.

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Services to Buildings and Dwellings (5617), Facilities Support Services (561210), Janitorial Services (561720)

SIC

Services-Miscellaneous Repair Services (7600), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF)

akta.pro secondary industry

Deep Floor Care (Hardwood/Stone/Marble/Tile Restoration & Sealing) (HSAEABAE)

Keywords

• Disaster restoration services
• Water damage restoration
• Fire damage restoration
• Mould remediation services
• Emergency restoration services

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Emergency Restoration Services: One-time service revenue from emergency response for fire damage, water damage, wind damage, mould remediation, and trauma/infection control. Services are often covered by insurance.
2. Commercial Cleaning Services: Recurring or one-time commercial cleaning services for high-traffic facilities, healthcare centres, government buildings, educational institutions, airports, arenas, and industrial facilities.
3. Custom Homes & Renovation: Project-based revenue from custom home construction, renovations, additions, design-build services, and exterior projects (decks, landscaping, etc.).
4. Rebuild & Restoration: Structural repairs and full reconstruction services from minor drywall repairs to complete demolition and rebuild, often tied to insurance claims.
5. Flooring Division (Simpal Flooring): Flooring sales and installation through their insurance industry certified division, offering hardwood, floor & wall tile, and carpet for home repair or restoration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RESTORx provides 24/7 emergency and non-emergency property restoration services for water, fire, wind, and mould damage to both residential and commercial/industrial properties across British Columbia's Lower Mainland. The company also operates a commercial and industrial cleaning services division, a custom home construction and renovation division, and a separate retail flooring brand called Simpal Flooring that sells flooring products online with BC-wide delivery.

Product overview

RESTORx is a disaster restoration and property recovery company offering a comprehensive suite of emergency and restoration services for residential and commercial properties across Canada. The portfolio is structured as an integrated service offering that includes Water Damage Restoration, Fire & Smoke Damage Restoration, Content Restoration, Mould Remediation, Odor Removal, Wind & Hail Damage, Storm Damage Restoration, Complex Claims & Large Loss Restoration, Commercial/Industrial Restoration, Insurance Claims Assistance, Rebuild & Restoration, and 24/7 Emergency Response as core services. The company also operates Simpal Flooring as a sub-brand for flooring services and provides Commercial Cleaning Services and Custom Homes & Renovation services. These services work together to provide end-to-end property recovery from emergency stabilization through complete restoration and reconstruction.

Differentiator

Problem solved

Functional benefit

Brands

• Simpal Flooring: Insurance industry certified (ICC and IPS registered) flooring dealer offering hardwood, floor and wall tile, and carpet services for home repair and restoration needs.

Quantifiable outcome

• Mould growth can begin within 24–48 hours of moisture intrusion - RESTORx's rapid response prevents this timeline
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Simpal FlooringcoreOthersInternal flooring division of RESTORx that operates as an insurance industry certified dealer (ICC and IPS registered). Enables seamless coordination of all flooring requirements (hardwood, floor & wall tile, carpet) for home repair or restoration, with the ability to offer substantial savings for flooring product upgrades.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PuroClean: PuroClean is a North American franchise network specializing in property damage restoration, mould remediation, and biohazard cleanup. Comparable to RESTORx on residential/light-commercial restoration services and insurance-channel customer acquisition.
• ServiceMaster Restore: ServiceMaster Restore is a national franchised restoration network providing water, fire, mould, and reconstruction services for residential and commercial customers. Highly comparable to RESTORx in service mix, insurance-channel GTM, and 24/7 emergency response model, and is the most recognized comparable brand in Canada.
• Duraclean: Duraclean is a North American restoration and specialty cleaning franchise network with deep history in carpet, contents, and post-loss restoration. Comparable to RESTORx on contents restoration and specialty cleaning offerings, particularly relevant to RESTORx's Simpal Flooring and content restoration lines.
• Rainbow Restoration: Rainbow Restoration is a Neighborly-branded restoration franchise providing water, fire, mould, and carpet cleaning services across North America. Comparable to RESTORx on service breadth and residential/commercial split, with similar insurance-driven revenue mix.
• Paul Davis Restoration: Paul Davis Restoration is a North American franchise network providing restoration, reconstruction, and emergency services to insurance-driven residential and commercial customers. Closely comparable to RESTORx on insurance-channel-led go-to-market and franchise-driven geographic coverage.
• Steamatic: Steamatic is a North American restoration and cleaning franchise offering water, fire, mould, and air duct services. Comparable to RESTORx on full-stack restoration services and 24/7 emergency response model.

Broad incumbents

• Belfor: Belfor is a global property restoration firm with Canadian operations covering fire, water, storm, and large-loss commercial/industrial restoration. Directly comparable on large-loss and complex claims work, with similar reliance on insurance adjuster relationships.
• Servpro: Servpro is the largest U.S.-headquartered restoration franchise with growing Canadian presence, offering water, fire, mould, and commercial cleaning services. Comparable to RESTORx across residential and commercial restoration but operates at meaningfully larger scale and brand spend.

Emerging players

• AdvantaClean: AdvantaClean is a Neighborly-branded franchise network providing water damage, mould, and air quality services. Comparable to RESTORx on mould remediation and indoor air quality differentiation, though smaller and more focused on residential.
• 1-800-WATER DAMAGE: 1-800-WATER DAMAGE is a North American franchise network focused on water damage restoration and reconstruction. Comparable to RESTORx on water damage specialization and insurance-channel GTM, though narrower in scope (less strong on mould/commercial cleaning).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/restorx-canada-corporate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RESTORx