Athletic Solutions
Athletic Solutions is a US-based Shopify-powered e-commerce platform founded in 2023 that enables college athletes to monetize their NIL rights through custom storefronts and university partnership-enabled adidas merchandise programs.
- Company typePrivate
- Founded2023
- HeadquartersLenexa, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Athletic Solutions does
Athletic Solutions is a US-based e-commerce platform founded in 2023 that enables college athletes to monetize their Name, Image, and Likeness (NIL) rights through personalized merchandise storefronts. The company operates a multi-storefront architecture consisting of a main marketplace at athsolutions.shop, university-branded storefronts (GSU, K-State, UTEP, Fresno State, NIU, Ohio, App State, Mizzou, Rice, Presbyterian, Mission University, Emporia State, George Washington University), and individual athlete storefronts. Its product surface spans adidas-branded football jerseys, basketball jerseys, and curated collections such as the Mahomes Brand line. Customer acquisition is driven by a hybrid go-to-market combining product-led athlete self-signup via admin.athsolutions.net/player-signup with university partnership-led distribution, supported by email, SMS, and organic social marketing channels.
The underlying technology is a Shopify-based commerce stack with custom athlete onboarding and university storefront integration rather than proprietary e-commerce IP. Revenue mechanics are transactional direct-to-consumer sales with a $150+ free shipping threshold; the data does not disclose take-rate, gross merchandise volume, or unit pricing. The company's competitive positioning rests on an adidas partnership enabling officially branded merchandise ("NIL Locker Rooms") across partner schools and a direct fan-to-athlete sales channel that bypasses traditional licensed-retail intermediaries.
Athletic Solutions is a privately held, US-domiciled operator with no disclosed funding rounds, no parent company, no mobile app, no public API, and no disclosed AI/ML capabilities. Ownership, headcount, and financial details are not stated in available sources, representing a notable data gap. The company's strategic posture through 2026 has been partnership accumulation across NCAA institutions of varying tiers and product-line expansion into basketball and lifestyle apparel categories.
Athletic Solutions firmographics
Firmographics- Name
- Athletic Solutions
- Legal name
- Athletic Solutions
- Website
- https://athsolutions.net
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Athletic Solutions is a US-based Shopify-powered e-commerce platform founded in 2023 that enables college athletes to monetize their NIL rights through custom storefronts and university partnership-enabled adidas merchandise programs.
- Ownership category
- akta.pro rank
Athletic Solutions industry classification
Industry- Product category
- College Athletic Apparel
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Team & School Athletic Uniforms Retail (CRAMACAJ)
- akta.pro secondary industries
- Athletic Footwear & Sport Apparel Retail (CRAMABAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where Athletic Solutions is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Markets served
Athletic Solutions business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- E-commerce Product Sales: Direct sales of athletic merchandise, team gear, football jerseys, basketball jerseys, and athlete-branded apparel through owned e-commerce storefronts. Revenue generated from product transactions to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Athletic Solutions product offering
Product offeringCore offering
Athletic Solutions operates a Shopify-based multi-storefront e-commerce platform that enables college athletes to monetize their Name, Image, and Likeness (NIL) through personalized merchandise storefronts. The company also provides universities with officially branded team gear storefronts in partnership with adidas, supporting NCAA athletic programs across football, baseball, and softball. Products include football jerseys, basketball jerseys, athlete-customized gear, and featured branded collections such as Mahomes Brand.
Product overview
Athletic Solutions operates a multi-storefront e-commerce platform providing official team gear and custom athletic apparel. The platform centers on a University Storefront system offering team merchandise from partnered schools (GSU, K-State, UTEP, Fresno State, NIU, Ohio, App State, Mizzou, Rice, Presbyterian) alongside Athlete Storefronts that enable individual athletes to create personalized stores for NIL merchandise sales. Featured branded collections include the Mahomes Brand and featured product categories include Football Jerseys and Basketball Jerseys. The adidas NIL Locker Rooms partnership provides additional branded athletic wear options for university athletes.
Differentiator
Problem solved
Functional benefit
Brands
- Mahomes Brand: A featured collection featuring Patrick Mahomes-branded merchandise and apparel.
Products and services
- Athletic Solutions Platform
Companies that use Athletic Solutions
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Athletic Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Athletic Solutions partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Mission UniversitycoreMission University partnered with Athletic Solutions to launch a custom storefront and adidas NIL Locker Rooms, enabling university athletes to monetize their Name, Image, and Likeness through officially branded merchandise.
- Emporia State UniversitycoreEmporia State University partnered with Athletic Solutions to launch Corky's Threads, a university-branded storefront for athletics merchandise and athlete NIL opportunities.
- George Washington UniversitycoreGeorge Washington University partnered with Athletic Solutions to launch adidas NIL Locker Rooms, providing student athletes with officially branded merchandise sales opportunities.
- adidascoreAdidas is a key brand partner providing official athletic apparel and merchandise for the NIL Locker Rooms program across university partnerships. Athletic Solutions creates officially branded adidas merchandise storefronts for partnered universities.
- Georgia Southern University (GSU)coreGeorgia Southern University Eagles partnered with Athletic Solutions for branded adidas jersey storefronts in the football category.
- Kansas State University (K-State)coreKansas State University partnered with Athletic Solutions for football jersey storefronts, featuring quarterback Avery Johnson.
- University of Texas at El Paso (UTEP)coreUTEP partnered with Athletic Solutions for adidas football jersey storefronts.
- Fresno StatecoreFresno State Athletics partnered with Athletic Solutions for football jersey storefronts.
- Northern Illinois University (NIU)coreNIU partnered with Athletic Solutions for adidas football and softball merchandise storefronts, featuring athlete Cara Cruthers.
- Ohio UniversitycoreOhio University partnered with Athletic Solutions for adidas football jersey storefronts.
- Appalachian State UniversitycoreAppalachian State University partnered with Athletic Solutions for football jersey storefronts.
- University of Missouri (Mizzou)coreUniversity of Missouri partnered with Athletic Solutions for football jersey storefronts.
- Rice UniversitycoreRice University partnered with Athletic Solutions for adidas football jersey storefronts.
- Presbyterian CollegecorePresbyterian College partnered with Athletic Solutions for football jersey storefronts.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Athletic Solutions competitors and assessment
Company assessmentEmerging players
- StockX: StockX is a marketplace for sneakers, apparel, and collectibles with athlete-driven demand. While not directly competing on NIL storefronts, it serves the same sports merchandise resale market where athletes' personal brands drive secondary-market demand Athletic Solutions hopes to capture at the primary point of sale.
- MOGL (now Sorts): MOGL connects college athletes with local businesses for NIL deals and provides an athlete marketplace. It targets the same college athlete supply side as Athletic Solutions but focuses on endorsement matching rather than merchandise storefronts.
Direct peers
- INFLCR (Teamworks): INFLCR (now part of Teamworks) provides NIL content and opportunity distribution tools for college athletes and athletic departments. It competes for the same university athletic department relationships that Athletic Solutions targets through its storefront offerings.
- Opendorse: Opendorse is a leading NIL platform that connects college athletes with brand deals and monetization opportunities. It is a direct competitor in the college athlete monetization category, although it focuses more on endorsement deals than storefront/merchandise sales.
- SquadLocker: SquadLocker provides custom team apparel and gear e-commerce platforms for schools, teams, and athletic programs. It is highly comparable to Athletic Solutions' university storefront product, though focused more broadly on K-12 and youth sports than on NIL-driven collegiate sales.
Broad incumbents
- Boombah: Boombah is a sporting goods and team apparel retailer specializing in custom team uniforms and gear. It competes in the team athletic apparel retail space that Athletic Solutions' university storefronts occupy, with broader sport and team coverage.
- Eastbay: Eastbay (formerly part of Foot Locker) is a long-standing athletic footwear and team apparel retailer with deep roots in collegiate athletic merchandise. It targets the same fan and athlete customer base as Athletic Solutions, with far broader catalog reach.
- Dick's Sporting Goods: Dick's Sporting Goods is the largest U.S. sporting goods retailer and carries collegiate licensed merchandise across all major universities. It competes for the same sports fan dollar as Athletic Solutions, with omnichannel scale (stores, online, Team Sports HQ) Athletic Solutions lacks.
- Fanatics: Fanatics is the dominant licensed sports merchandise retailer and operates its own NIL platform (Fanatics Collect, college partnerships). It overlaps Athletic Solutions directly on officially licensed collegiate and athlete merchandise, but at vastly greater scale across all major sports leagues and universities.
- Champs Sports: Champs Sports is a national athletic footwear and apparel retailer carrying team and collegiate merchandise. It overlaps with Athletic Solutions' end consumer (sports fans purchasing team-branded apparel) but sells via physical retail and broader catalog rather than athlete-specific storefronts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Athletic Solutions social profiles
Digital presenceAthletic Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Athletic Solutions leadership team
Management profileNumber of profiles
Athletic Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Athletic Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Athletic Solutions
What does Athletic Solutions do?
Athletic Solutions operates a Shopify-based multi-storefront e-commerce platform that enables college athletes to monetize their Name, Image, and Likeness (NIL) through personalized merchandise storefronts. The company also provides universities with officially branded team gear storefronts in partnership with adidas, supporting NCAA athletic programs across football, baseball, and softball. Products include football jerseys, basketball jerseys, athlete-customized gear, and featured branded collections such as Mahomes Brand.
Is Athletic Solutions a public or private company?
Athletic Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Athletic Solutions founded?
Athletic Solutions was founded in 2023. It employs 1 to 10 people.
Where is Athletic Solutions based?
Athletic Solutions is headquartered in Lenexa, United States, in the North America region.
How does Athletic Solutions make money?
One revenue line is on record: E-commerce Product Sales.
Who are Athletic Solutions's main competitors?
Emerging players on record are StockX and MOGL (now Sorts). Direct peers are INFLCR (Teamworks), Opendorse and SquadLocker. Broad incumbents are Boombah, Eastbay, Dick's Sporting Goods, Fanatics and Champs Sports.
Does Athletic Solutions have an API?
No public API is recorded for Athletic Solutions.
What industry is Athletic Solutions in?
Athletic Solutions's product category is College Athletic Apparel. Its primary akta.pro industry code is CRAMACAJ, Team & School Athletic Uniforms Retail, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 45911 and its SIC code is 3949.