SalesRoads
SalesRoads is a B2B sales outsourcing agency that delivers appointment setting, lead generation, market research, and dedicated outsourced SDR teams to enterprise and mid-market companies across multiple global markets via subscription-based retainer engagements.
- Company typePrivate
- Founded2007
- HeadquartersCoral Springs, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What SalesRoads does
SalesRoads is a privately-held B2B sales outsourcing agency founded in 2007 and headquartered in Boca Raton, Florida. The company delivers outsourced sales development, appointment setting, and lead generation services to enterprise and mid-market B2B organizations across multiple industry verticals, with explicit focus areas in Manufacturing, Federal/State/Local Government & Education (FED & SLED), SaaS, and Healthcare. Its customer base spans SMBs such as Crewhu up to named enterprise logos including Microsoft, Quest Diagnostics, Paylocity, Parker Hannifin, Clean Energy, Protecht, and AchieveIt, with documented outcomes ranging from 937 appointments set (AchieveIt) and 807 opportunities identified (Protecht) to supporting Paylocity's $1 billion IPO.
The service portfolio centers on a fit-to-purpose outsourced SDR model. Core offerings are Smart Email Appointment Setting, Full SDR Appointment Setting, Market Research Lead Generation, and SDR Outsourcing (building fully-dedicated outsourced sales teams). Methodology services (Outbound Calling, Outbound Emailing, List Building) and add-on services (Inbound Appointment Setting, Account Reactivation) extend the surface. The technology layer is anchored on CRM integration, bespoke prospect data tailored per client's ideal customer profile, and demand-generation playbooks, with differentiation pitched on dedicated SDRs carrying 5-10 years of industry experience and 3x industry-standard training.
SalesRoads generates revenue on a subscription/retainer basis, with engagements starting at $9,950 for a 4-week period and continuing as a monthly retainer under a no-commitment, cancel-anytime policy. Geographic coverage spans North America, Europe, Australia, Israel, Southeast Asia, Africa, the Middle East, and Asia. Distribution is driven by direct sales (website quote-request form) and inside sales (1-800 sales line), supplemented by content marketing assets (blog, "Sell Like A Leader" podcast, newsletter, ROI Revenue Calculator). In 2026, the company announced the acquisition of VSA Prospecting to consolidate its position in the lead generation category.
SalesRoads firmographics
Firmographics- Name
- SalesRoads
- Legal name
- SalesRoads
- Website
- https://SalesRoads.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SalesRoads is a B2B sales outsourcing agency that delivers appointment setting, lead generation, market research, and dedicated outsourced SDR teams to enterprise and mid-market companies across multiple global markets via subscription-based retainer engagements.
- Ownership category
- akta.pro rank
SalesRoads industry classification
Industry- Product category
- Outsourced Sales Development & Lead Generation Services
- NAICS
- Office Administrative Services (5611)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industries
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
Keywords
Where SalesRoads is headquartered
LocationHeadquarters
- HQ city
- Coral Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SalesRoads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Outsourced Sales Services: Retainer-based engagement model where clients pay for dedicated outsourced SDR teams, appointment setting, and lead generation services on an ongoing basis. Engagements start at $9,950 for 4 weeks and continue on retainer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SalesRoads product offering
Product offeringCore offering
SalesRoads is a B2B sales outsourcing agency that builds, trains, and manages dedicated outsourced Sales Development Representative (SDR) teams to generate qualified appointments and pipeline for its clients. Its core services include appointment setting (Smart Email and Full SDR), market research lead generation, and end-to-end SDR outsourcing, supported by outbound calling, outbound emailing, list building, inbound appointment setting, and account reactivation.
Product overview
SalesRoads is a sales outsourcing agency offering a portfolio of interconnected B2B sales services. The core offerings include Smart Email Appointment Setting and Full SDR Appointment Setting (for appointment generation), Market Research Lead Generation (for lead qualification), and SDR Outsourcing (for building dedicated outsourced sales teams). These are supported by methodology services including Outbound Calling, Outbound Emailing, and List Building. The company also offers add-on services for Inbound Appointment Setting and Account Reactivation. Services are built on a fit-to-purpose approach, with dedicated SDRs and talent development managers, CRM integration capabilities, and proprietary prospect data.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Email Appointment Setting
Quantifiable outcome
- 937 appointments set for AchieveIt with local government
- +5 more outcomes
Companies that use SalesRoads
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
SalesRoads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SalesRoads partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
SalesRoads competitors and assessment
Company assessmentDirect peers
- Belkins: Belkins is a B2B appointment setting and lead generation agency that delivers outsourced SDR services to mid-market and enterprise clients — a near-1:1 competitor to SalesRoads' core offering of outbound appointment setting, email outreach, and pipeline building.
- CIENCE: CIENCE provides outsourced SDR teams, lead generation, and appointment setting services to B2B technology and SaaS companies, competing head-to-head with SalesRoads on dedicated SDR outsourcing and outbound prospecting engagements.
- SalesHive: SalesHive is an outsourced SDR and appointment setting firm offering cold calling, email outreach and lead generation on a retainer basis — directly overlapping with SalesRoads' Full SDR Appointment Setting and Smart Email Appointment Setting services.
- MemoryBlue: MemoryBlue is a B2B sales outsourcing and SDR-as-a-service firm specializing in technology and SaaS clients, comparable to SalesRoads in delivering dedicated outsourced SDR teams and pipeline-building services.
- Martal Group: Martal Group is a B2B lead generation and outbound sales agency that delivers SDR services, appointment setting and demand generation to SaaS and technology vendors, matching SalesRoads' core outsourced appointment setting model.
- Callbox: Callbox is a B2B lead generation and appointment setting company offering multi-channel outbound (call, email, social) services, overlapping significantly with SalesRoads' outbound calling, emailing and list building methodology services.
- Operatix: Operatix is a B2B sales development agency providing outsourced SDRs and pipeline generation to technology vendors, a direct peer to SalesRoads' outsourced SDR and appointment setting services for SaaS and enterprise clients.
- DemandZEN: DemandZEN is a B2B demand generation and lead nurturing agency that delivers appointment setting and outbound sales services — comparable to SalesRoads' lead generation, demand gen playbook and SQL/SQL-handoff offerings.
Broad incumbents
- Teleperformance: Teleperformance is a global BPO and customer experience giant offering outsourced sales, telesales and lead generation as part of a broader portfolio — a broad incumbent competing with SalesRoads in outsourced sales support, especially for enterprise and multinational clients.
Emerging players
- Regie.ai: Regie.ai is an AI-driven sales prospecting and outreach platform that automates email and SDR workflows, representing an emerging category that overlaps with and threatens to disrupt SalesRoads' outbound calling, emailing and appointment setting services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SalesRoads social profiles
Digital presenceSalesRoads financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesRoads leadership team
Management profileNumber of profiles
Profiles1 record
SalesRoads subsidiaries and ownership
Company hierarchySubsidiaries1 record
SalesRoads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesRoads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesRoads
What does SalesRoads do?
SalesRoads is a B2B sales outsourcing agency that builds, trains, and manages dedicated outsourced Sales Development Representative (SDR) teams to generate qualified appointments and pipeline for its clients. Its core services include appointment setting (Smart Email and Full SDR), market research lead generation, and end-to-end SDR outsourcing, supported by outbound calling, outbound emailing, list building, inbound appointment setting, and account reactivation.
Is SalesRoads a public or private company?
SalesRoads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SalesRoads founded?
SalesRoads was founded in 2007. It employs 51 to 100 people.
Where is SalesRoads based?
SalesRoads is headquartered in Coral Springs, United States, in the North America region.
How does SalesRoads make money?
One revenue line is on record: outsourced Sales Services.
Who are SalesRoads's main competitors?
Direct peers on record are Belkins, CIENCE, SalesHive, MemoryBlue, Martal Group, Callbox, Operatix and DemandZEN. Teleperformance is listed as a broad incumbent. Regie.ai is listed as an emerging player.
Does SalesRoads have an API?
No public API is recorded for SalesRoads.
What industry is SalesRoads in?
SalesRoads's product category is Outsourced Sales Development & Lead Generation Services. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing. Its NAICS code is 5611 and its SIC code is 7363.