Viking Office Europe B.v.

What Viking Office Europe B.v. does

Viking Office Europe B.V. is a B2B distributor of office supplies, furniture, technology, breakroom essentials and business services, headquartered in Venlo, the Netherlands, and operating across seven European markets (United Kingdom, Ireland, Germany, Switzerland, Austria, the Netherlands and Belgium) with a financial Shared Service Centre in Cluj-Napoca, Romania. The group operates under multiple wholly-owned legal entities, trading as Viking Direct in the UK and Ireland and as Viking in continental Europe, with registered trademarks Viking® and Realspace® and a customer loyalty sub-brand, Viking One. The business was established in 1960, was part of Office Depot Europe under AURELIUS ownership from 2017, and has been a wholly-owned subsidiary of France-based RAJA Group since the November 2021 acquisition. Approximately 1,500 employees (declining to 1,000+ in more recent reporting) serve a customer network of about 1.5 million across the parent RAJA Group, with disclosed revenue of approximately €500 million at the time of acquisition.

Name

Viking Office Europe B.v.

Legal name

Viking Office Europe B.V.

Website

https://vikingoffice.eu

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Viking Office Europe B.V. is a B2B distributor of office supplies, furniture, technology and business services, serving small, medium and large businesses across seven European countries via e-commerce, catalogues, inside sales, account managers and physical showrooms.

Ownership category

akta.pro rank

Product category

Office Supplies Distribution

NAICS

Office Equipment Merchant Wholesalers (42342), Office Equipment Merchant Wholesalers (423420)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Office Furniture (2520), Computer & Office Equipment (3570)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC), Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

Keywords

• Office supplies distribution
• Workplace solutions
• Business services
• Office furniture
• Breakroom essentials

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Office Supplies and Equipment Sales: Core revenue from selling office supplies, facilities products, furniture, technology, and workplace solutions to businesses of all sizes through multiple channels including e-commerce, catalogue, and direct sales.
2. Business Services: Additional revenue streams from managed print services, facility management solutions, and IT workstation services through partnerships like my Workplace GmbH.
3. Customer Account Services: Personal support and account management services for customers with annual spend starting at €3,000, including EDI solutions for SMEs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Viking Office Europe B.V. supplies office products, furniture, technology, breakroom essentials and business services to businesses across seven European countries through multichannel distribution including own e-commerce platforms, printed catalogues, showrooms, inside sales and field account management. The company sells both third-party brands and its own brands Viking® and Realspace®, supported by Oracle-based enterprise systems and AI-driven personalization. It is wholly owned by RAJA Group since November 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Viking One: Customer loyalty program
• Viking
• Realspace

Products and services

• Office Supplies and Equipment Core product line of office supplies and equipment (paper, stationery, ink/toner, janitorial, sanitation, food and catering) sold via e-commerce, catalogues, showrooms and account management to businesses of all sizes across seven European countries, including Own Brand assortment under the Viking® trademark.
• Realspace Office Furniture Office furniture and workspace products sold under the registered Realspace® brand alongside Viking®, targeted at businesses requiring ergonomic and complete workplace fit-out solutions including healthcare-specific furniture ranges via the Intrakoop partnership.
• Technology Solutions Technology products including IT workstations, hardware, software, and workplace technology sold to businesses across Viking's European markets, including Workplace-as-a-Service (WaaS) IT workstation offerings delivered via the My Workplace GmbH partnership.
• Breakroom Essentials Breakroom and pantry essentials (food, beverages, catering supplies) sold as part of Viking's workplace solutions offering to businesses across all served markets, complementing core office supplies.
• Managed Business Services Managed services including managed print services, facility management solutions, and IT workstation services delivered through Viking partnerships including My Workplace GmbH, sold to enterprise and mid-market customers seeking outsourced workplace operations.
• Workplace-as-a-Service (WaaS) Modular, configurable workplace-as-a-service solutions (including IT workstations with hardware, software, hosting and support configured within 48 hours) provided to Viking's enterprise customers through a partnership with My Workplace GmbH, expanding Viking's Business Services segment.
• Viking General Catalogue 2025 Comprehensive annual printed and digital general catalogue showcasing Viking's full product range including office supplies, furniture, technology, ergonomic accessories and sustainable stationery, with over 2,000 Own Brand products; available in English, German, Dutch and French across UK, Ireland, Netherlands, Germany, Belgium, Switzerland and Austria.
• Viking General Catalogue 2023 Major 2023 edition of the Viking General Catalogue featuring a new strategic design concept with continuous line art style, showcasing the company's extensive product range with expanded furniture assortment, technology, ergonomic accessories, and sustainable stationery across European markets.

Quantifiable outcome

• Improved financial performance every year since acquisition under RAJA Group
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IntrakoopcoreChannel Partner/ Reseller/ Distributor · 11 September 2025Viking and Intrakoop signed a new 5-year framework agreement reinforcing their long-term partnership to support healthcare facilities across the Netherlands. The agreement provides an affordable range of furniture and interior elements specifically designed for care environments.
• An PostminorChannel Partner/ Reseller/ Distributor · 27 July 2022Irish postal service partnership for delivery services in Ireland, providing expanded delivery options for Viking Ireland customers.
• RAJA GroupcoreOthers · 2 November 2021Parent company - France-based European leader in B2B distribution of packaging, office supplies and industrial equipment. Acquired Viking in November 2021 for approximately €500 million revenue. RAJA Group CEO Danièle Marcovici has led the family business for over 43 years.
• National Education Union (NEU) and Daily MirrorminorOthers · 27 January 2021Viking partnered with NEU and Daily Mirror for 'Help a Child to Learn' appeal, distributing £1 million in vouchers for learning materials to disadvantaged students in England and Wales during COVID-19 pandemic.
• CommerceHubcoreTechnology or Integration · 14 October 2020Five-year agreement extended with CommerceHub, an e-commerce enablement platform connecting over 12,000 retailers, brands and suppliers. Partnership extends exclusive drop-ship platform services to improve supply chain efficiencies across European operations.
• Think PinkminorOthers · 1 October 2020Charitable partnership selling HP Office paper in pink packaging to raise funds for breast cancer research and awareness. Raised €20,376 through sale of over 200,000 reams.
• My Workplace GmbHcoreTechnology or Integration · 14 July 2020Nuremberg-based IT company partnership providing Workplace-as-a-Service (WaaS) solutions. Viking customers can purchase IT workstations including hardware, software, hosting and support, configured within 48 hours. Expands Viking's Business Services segment.

Scale indicators8 records

Recent moves14 records

Expansion highlights6 records

Regional players

• Soennecken eG: German cooperative of office supplies distributors and resellers with strong DACH presence. Comparable to Viking on office supplies product range and SME focus, though structured as a cooperative rather than corporate entity.

Emerging players

• Amazon Business: Digital-native B2B procurement platform aggressively targeting the same SME and enterprise office supplies customers as Viking, with broader assortment, faster delivery, and pricing pressure on commodity categories.
• Eurooffice (formerly Onlineprinters / reteam): German-based online office and print supplies retailer targeting SME and SMB customers with a digital-first model overlapping Viking's e-commerce and paper/supplies offering in Germany.

Direct peers

• Lyreco: French-headquartered pan-European B2B distributor of office supplies, workplace solutions, and PPE — Viking's closest direct competitor across continental Europe with overlapping product range and SME/enterprise customer base.
• Manutan Group: European B2B distributor of workplace, warehouse, and industrial supplies operating across multiple European countries. Directly comparable to Viking on product range, multichannel model, and SME/enterprise customer segmentation. Notably, Viking's Head of Marketing joined from Manutan.
• Office Depot (US): US-based office supplies retailer and Viking's historical parent through the Office Depot Europe entity divested to RAJA. Same core product category, similar B2B customer base, and shared heritage until the 2017 AURELIUS acquisition.
• Bruneau Group: French office supplies distributor that acquired Office Depot Europe's Spanish Direct and Italian businesses — directly comparable product portfolio and B2B distribution model, now expanding geographically where Viking has retreated.
• OT Group (Paragon Group): UK office supplies and workplace solutions distributor that acquired Office Depot Europe's UK/Ireland contract business in 2021 — now a direct head-to-head competitor to Viking in the UK mid-market and public sector contract segment.

Broad incumbents

• Staples: Global office supplies retailer serving SMBs and enterprise customers with comparable product categories including office supplies, furniture, and technology — a larger incumbent operating across multiple geographies alongside Viking's European footprint.

Others

• RAJA Group: Viking's parent company and Europe's leading B2B distributor of packaging, office supplies, and industrial equipment with €1.7B revenue. Comparable as a multi-category European distribution platform and the strategic acquirer providing Viking with capital, procurement scale, and cross-sell opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/officedepoteurope

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Office Europe B.v.