CommerceHub
- Company typePrivate
- Founded1996
- HeadquartersAlbany, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
CommerceHub firmographics
Firmographics- Name
- CommerceHub
- Legal name
- Rithum Holdings, Inc.
- Website
- https://commercehub.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
CommerceHub industry classification
Industry- Product category
- Commerce Operations Software
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where CommerceHub is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CommerceHub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- SaaS Platform Subscriptions: Subscription-based SaaS model providing access to commerce operations platform for brands and retailers. Revenue generated from platform access, transaction processing, and additional modules.
- Transaction/Commission Fees: Revenue from transaction fees and commerce operations across the network of marketplaces and sales channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise-tier platform with full suite of commerce operations tools |
| Subscription | Annual | Modular platform allowing selective module adoption |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
CommerceHub product offering
Product offeringCore offering
CommerceHub, now operating as Rithum, provides a cloud-based commerce operations platform that enables brands and retailers to list products, run retail media campaigns, manage inventory and orders, and orchestrate dropship fulfillment across more than 600 marketplaces. Its modular SaaS suite covers marketplace listings, inventory and order management, retail media, product feeds, dropship, private marketplaces, shipping optimization, and predictive delivery, unified by the RithumIQ AI engine.
Product overview
Rithum (formerly CommerceHub) is a unified commerce operations platform with a modular architecture comprising distinct solutions for brands and retailers. For brands, the platform offers Marketplace Listings, Inventory Management, Order Management, Commerce Insights & Reporting, Retail Media Advertising, Paid Search & Shopping Ads, and AI-powered Product Feeds—all accessible through Rithum for Brands. For retailers, Rithum provides Dropship, Private Marketplaces, SupplyExplorer, Shipping Optimization, Delivery Date Prediction, Shipping Label Management, and Delivery Insights & Reporting. The platform is unified by RithumIQ, the company's AI intelligence engine. Rithum traces its origins to CommerceHub, which acquired ChannelAdvisor and Dsco (both now under Rithum branding) and rebranded in 2023, creating a connected ecosystem powering over 600 marketplaces with products from brands, suppliers, and retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Rithum Platform Cloud-based commerce operations platform that helps brands and retailers list, market, and optimize products across all major commerce channels, connecting catalog to consumer.
- RithumIQ AI intelligence engine that accelerates growth, boosts margins, and simplifies commerce operations across the Rithum platform, powering product feeds, bidding, and predictive delivery.
- Marketplace Listings Module that streamlines product listings and expands brands into new revenue channels across 600+ marketplaces in the Rithum network with channel-specific compliance.
- Inventory Management Module providing a centralized, accurate view of inventory across warehouses, marketplaces, and sales channels to eliminate manual errors and protect listings.
- Order Management Module that centralizes orders across every sales channel with dynamic routing to the best fulfillment centers and consolidated system integrations.
- Retail Media Advertising Module that drives retail media efficiency, connects ad spend to sales, and scales campaigns with retailer-verified performance insights and automated bidding.
- Product Feeds AI-powered product data feed module that automates preparation of optimized, compliant product data ready for every channel.
- Dropship Module that enables retailers to manage direct supplier fulfillment with the same standards, visibility, and efficiency as owned inventory, simplifying dropship programs.
- Private Marketplaces Module that helps retailers speed time to market by activating suppliers quickly into curated third-party marketplaces while maintaining control over who sells and what they offer.
- SupplyExplorer Module that enables retailers to discover and connect with the right suppliers faster, viewing their supplier network as if it were one unified fulfillment center.
- Shipping Optimization Module that reduces shipping costs and improves delivery performance for retailer dropship operations without complex technology lift.
- Delivery Date Prediction Module that uses predictive analytics to show customers exactly when their order will arrive before they click buy.
- Shipping Label Management Module that empowers suppliers to fulfill orders faster with pre-approved, retailer-controlled shipping labels.
Quantifiable outcome
- Over 40,000 brands and retailers trust the platform
- +2 more outcomes
Companies that use CommerceHub
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
CommerceHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
CommerceHub partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and supporting.
- GoDaddyflagshipLaunched Commerce360, a new business management platform in partnership with GoDaddy and Worldpay, aimed at small and enterprise businesses across the US, Puerto Rico, and Guam. The platform offers integrated payments, inventory and staff management, and real-time liquidity features, supported by a $5 million initiative providing free POS equipment to 10,000 businesses.
- WorldpayflagshipLaunched Commerce360, a new business management platform in partnership with GoDaddy and Rithum, offering integrated payments processing, inventory and staff management, and real-time liquidity features for US businesses.
- ChannelAdvisor CorporationcoreCommerceHub completed acquisition of ChannelAdvisor Corporation for $23.10 per share in cash. The merger created a larger commerce network and ChannelAdvisor became a private company upon completion, combining product portfolios and customer bases.
- Paul, WeisssupportingLegal advisor for the take-private transaction, providing advisory services for the ChannelAdvisor acquisition deal structure and execution.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
CommerceHub competitors and assessment
Company assessmentDirect peers
- Mirakl: Mirakl operates a leading marketplace and dropship platform that lets retailers launch third-party marketplaces and suppliers scale distribution. Direct overlap with Rithum's Private Marketplaces and Dropship modules and shared buyer personas (enterprise retailers).
- ChannelEngine: ChannelEngine is a marketplace integration and product-feed platform connecting brands and retailers across 700+ marketplaces in Europe and globally. Closely comparable to Rithum's Marketplace Listings and Product Feeds modules.
- Sellercloud: Sellercloud is an inventory and order-management system for multichannel retailers and brands, with catalog, listing and shipping modules. Substantially overlaps with Rithum's brand and retailer commerce-operations stack.
- Linnworks: Linnworks offers order, inventory and shipping automation across marketplaces and ecommerce channels. Comparable to Rithum's Order Management, Inventory Management and Shipping Optimization modules.
- Shoppingfeed: Shoppingfeed is a marketplace and feed-management SaaS that helps merchants list on Amazon, eBay, Walmart and other channels. Direct overlap with Rithum's brand-side marketplace listings and order-routing capability.
- Feedonomics: Feedonomics provides AI-driven product feed optimization and data transformation for marketplaces, search, and social channels. Acquired by BigCommerce in 2022, it overlaps with Rithum's Product Feeds and Commerce Insights modules.
Broad incumbents
- BigCommerce: BigCommerce is an enterprise-grade SaaS commerce platform with marketplace tools and Feedonomics as a subsidiary. Competes for brand-side storefront and feed management workloads that Rithum also serves.
- Shopify: Shopify is the dominant SMB commerce platform with an expanding marketplace, B2B, and retail-media offering. Competes on overlap with Rithum's broader commerce-operations layer at the mid-market and enterprise edges.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise commerce platform with order management, AI (Einstein), and marketplace-style capabilities. Overlaps with Rithum's enterprise order, inventory and personalization stack at larger retailers and brands.
Emerging players
- Cymbio: Cymbio (formerly DropStream) provides dropship automation and supplier onboarding for retailers. Specializes in the dropship/supplier-discovery use case where Rithum Plays via Dropship and SupplyExplorer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CommerceHub social profiles
Digital presenceCommerceHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
CommerceHub leadership team
Management profileNumber of profiles
Profiles9 records
CommerceHub subsidiaries and ownership
Company hierarchySubsidiaries1 record
CommerceHub funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CommerceHub M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CommerceHub
What does CommerceHub do?
CommerceHub, now operating as Rithum, provides a cloud-based commerce operations platform that enables brands and retailers to list products, run retail media campaigns, manage inventory and orders, and orchestrate dropship fulfillment across more than 600 marketplaces. Its modular SaaS suite covers marketplace listings, inventory and order management, retail media, product feeds, dropship, private marketplaces, shipping optimization, and predictive delivery, unified by the RithumIQ AI engine.
Is CommerceHub a public or private company?
CommerceHub is a private company. It is classified as private equity controlled and is currently operating.
When was CommerceHub founded?
CommerceHub was founded in 1996. It employs 251 to 500 people.
Where is CommerceHub based?
CommerceHub is headquartered in Albany, United States, in the North America region.
How does CommerceHub make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are transaction/Commission Fees.
Who are CommerceHub's main competitors?
Direct peers on record are Mirakl, ChannelEngine, Sellercloud, Linnworks, Shoppingfeed and Feedonomics. Broad incumbents are BigCommerce, Shopify and Salesforce Commerce Cloud. Cymbio is listed as an emerging player.
Does CommerceHub have an API?
No public API is recorded for CommerceHub.
What industry is CommerceHub in?
CommerceHub's product category is Commerce Operations Software. Its primary akta.pro industry code is CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 4251 and its SIC code is 5090.