What Push Politics does

PushPolitics Inc. is a privately held Canadian company, founded in 2001 and headquartered in the Ottawa area, that builds online advocacy tools connecting Canadian citizens with their elected representatives. Its core product is the PushPolitics Plugin — a WordPress-compatible web plugin that integrates into client websites and enables visitors to locate their Federal, Provincial, or Municipal representative (MP, MPP, MLA, or Senator) by entering their address, then send a personalized email with a merged, signed PDF directly to that representative without leaving the host website. The plugin features bilingual English/French messaging support, responsive design across devices, social media sharing for campaign amplification, and an analytics dashboard for campaign performance tracking.

The company distributes the product through a self-serve, product-led growth model via pushpolitics.org with instant sign-up, supplemented by direct enterprise inquiries through pushpolitics.ca. Revenue is generated via subscription-based pricing (exact tiers undisclosed publicly). The customer base spans three identified segments: advocacy organizations and activist groups (primary), political campaigns and parties, and non-profits seeking government funding or policy change. PushPolitics also offers adjacent services including website design, content creation, social media campaign management, and mobile/web app development. The company has 1-10 employees, no disclosed external funding, and operates exclusively in the Canadian market.

Name

Push Politics

Legal name

PushPolitics Inc.

Website

https://pushpolitics.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

PushPolitics Inc. is a privately held Ottawa-based company that provides a WordPress-compatible online advocacy plugin enabling Canadian organizations and citizens to contact their Federal, Provincial, or Municipal representatives via embedded website tools, supported by bilingual messaging and subscription-based pricing.

Ownership category

akta.pro rank

Product category

Online Advocacy Software

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Consumer Rights & Public Interest Advocacy (BPAGAFAK)

Keywords

• Online advocacy software
• Civic engagement tools
• Political advocacy platform
• Constituent communication tools
• Government representative finder

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. PushPolitics Plugin / Online Advocacy Platform: Software-as-a-service platform for online advocacy campaigns. Customers sign up and use the plugin to enable their audiences to contact political representatives. Pricing appears to be subscription-based with tiers for different needs and budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PushPolitics provides an online advocacy plugin and website embed that lets organizations enable their website visitors to instantly locate their Federal, Provincial, or Municipal political representatives by entering their address, and send a personalized email with a merged PDF and digital signature directly to that representative. The company also offers surrounding digital marketing services including campaign planning, content creation, social media campaigns, and analytics to support political and social advocacy efforts.

Product overview

PushPolitics offers a single core product—the PushPolitics Plugin—supported by a suite of ancillary digital marketing services. The plugin is a standalone online advocacy tool that embeds into websites, enabling visitors to locate and contact their political representatives. Surrounding the plugin, the company provides integrated service offerings including website design, content creation and messaging, social media campaigns, mobile and web app development, and analytics. These services are designed to support political advocacy, social activism, and election-related communications campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• PushPolitics Plugin A web-based advocacy plugin that integrates into client websites with responsive design, allowing visitors to enter their address to find their Federal, Provincial, or Municipal political representative and send a personalized email with a PDF merge and digital signature directly to the representative without leaving the host website. Targeted at advocacy organizations, political campaigns, and non-profits seeking to mobilize constituents.
• Digital Marketing Services A bundled service offering that includes website design, online forms, advocacy campaigns, social media campaigns, custom programs, mobile apps, web apps, and analytics for organizations running political or civic engagement initiatives.
• Content Creation & Messaging Campaign planning and content services including goal setting, milestone definition, results measurement via metrics and analytics, and bilingual (English and French) message creation tailored for advocacy campaigns.
• Social Media & Analytics Social media campaign management across Twitter, Facebook, Google+, and Instagram combined with tracking, monitoring, and performance analytics to measure engagement and campaign effectiveness.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Muster: Advocacy and petition platform used by nonprofits for grassroots campaigns and constituent outreach (now part of the Quorum ecosystem). Comparable online advocacy tooling targeting similar nonprofit and association buyers.
• CallHub: Advocacy and political campaigning platform offering phone banking, peer-to-peer texting, robocalls, and email outreach. Comparable constituent-engagement toolkit aimed at similar advocacy and political customers.
• Quorum: Public affairs and constituent engagement software used by advocacy organizations, associations, and government affairs teams for email, SMS, and grassroots campaigns. Directly comparable feature set to PushPolitics but operating at significantly larger scale in the U.S.
• ControlShift: Advocacy and member-led organizing platform for nonprofits, unions, and associations to run petitions, campaigns, and grassroots outreach. Comparable campaign infrastructure targeting advocacy organizations.
• NewMode: Canadian-based citizen engagement and advocacy platform that helps organizations mobilize supporters to contact elected officials. Most direct geographic and product overlap with PushPolitics in the Canadian advocacy tooling market.
• Action Network: Progressive advocacy and organizing platform offering email petitions, events, fundraising, and advocacy campaign tools. Direct functional overlap with PushPolitics' citizen-action toolkit for advocacy organizations.
• VoterVoice: Advocacy software that enables associations and nonprofits to launch email-to-legislator campaigns and track constituent engagement. Direct functional overlap with PushPolitics' citizen-to-representative communication workflow.
• Mobilize: Event, volunteer, and advocacy mobilization platform used by campaigns and advocacy groups. Overlaps with PushPolitics on grassroots engagement and constituent mobilization use cases.

Broad incumbents

• NationBuilder: Broader civic engagement platform combining CRM, websites, fundraising, and advocacy tools for political campaigns and nonprofits. Overlaps with PushPolitics' advocacy functionality but as part of a much wider product suite.
• NGP VAN: Dominant Democratic political technology platform covering fundraising, organizing, advocacy, and voter contact tools. Wide feature overlap with PushPolitics but operating at vastly greater scale and with U.S. partisan focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Push Politics