Muster
Muster is a privately held Virginia-based SaaS company that provides a modular grassroots advocacy platform — combining advocate CRM, campaign management, email and SMS broadcasts, and district-level impact reporting — to nonprofits, associations, chambers of commerce, agencies, and corporations seeking to influence public policy.
- Company typePrivate
- Founded2014
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Muster does
Muster, operated by Meridien Media, LLC (a Virginia-incorporated LLC) out of Glen Allen, Virginia, is a privately held software company that builds a modular grassroots advocacy platform. The product combines an Advocacy CRM, Advocacy Campaigns, Email Broadcasts, Text (SMS) Broadcasts, and District Impact Reports into a single integrated system, supported by a proprietary legislator database that spans local, state, and federal offices and automatically matches advocates to the correct elected officials by geographic address. Native integrations include a Salesforce AppExchange app and a Zapier-mediated layer that connects Muster to Bloomerang, Virtuous, Mailchimp, ActiveCampaign, Classy, GiveButter, GoFundMe, and Constant Contact.
The platform targets organizations whose missions depend on influencing public policy — primarily 501(c)(3) nonprofits, trade and professional associations (501(c)(6)), chambers of commerce, and government-relations agencies, with corporate stakeholder advocacy as an emerging segment. Customers such as the National Guard Association of the United States, Virginia Association of Realtors, Cigar Rights of America, NAMI NYC, AAPD, Active Minds, Colorado Chamber, James River Association, Professional Opticians of Florida, and Virginia College of Emergency Physicians use Muster to acquire and segment advocates, run campaigns that route messages to lawmakers, send email and SMS broadcasts, and generate district-level impact reports.
Muster generates revenue through subscription software licensing on a modular, custom-priced basis: organizations can buy individual modules rather than a bundled suite, with pricing tailored to organization size and feature scope, typically structured as multi-year contracts. Go-to-market is sales-led and demo-driven, supplemented by a content-heavy marketing motion (SEO blog, webinars, eBooks, G2-anchored comparison content) and inbound via the Salesforce AppExchange. The company has no publicly disclosed funding rounds and operates with a 1-10 employee headcount, led by Alex Schettine (President), Ben Lopatin (CTO), Max Schick (VP and Director of Operations), and Corey Vaughn (Marketing).
Muster firmographics
Firmographics- Name
- Muster
- Legal name
- Meridien Media, LLC
- Website
- https://muster.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Muster is a privately held Virginia-based SaaS company that provides a modular grassroots advocacy platform — combining advocate CRM, campaign management, email and SMS broadcasts, and district-level impact reporting — to nonprofits, associations, chambers of commerce, agencies, and corporations seeking to influence public policy.
- Ownership category
- akta.pro rank
Muster industry classification
Industry- Product category
- Grassroots Advocacy Software
- NAICS
- Social Advocacy Organizations (8133), Civic and Social Organizations (813410), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)
Keywords
Where Muster is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Muster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Licensing: Muster generates revenue through subscription-based software licensing with a modular/flexible pricing model. Organizations can purchase individual solutions (CRM, Campaigns, Email Broadcasts, Text Broadcasts) rather than being required to buy a full bundled suite. Pricing is customized based on organization size and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Modular/custom pricing based on features needed |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Muster product offering
Product offeringCore offering
Muster is a modular grassroots advocacy software platform that combines an Advocacy CRM, campaign management tools, email and SMS broadcast capabilities, and analytics into a single integrated solution. The platform enables nonprofits, associations, chambers of commerce, agencies, and corporations to acquire and segment advocates, launch campaigns targeting local/state/federal officials, send mass email and text alerts, and measure district-level impact. Organizations can purchase the full suite or buy individual modules based on their needs.
Product overview
Muster is a modular grassroots advocacy software platform combining four core modules: the Advocacy CRM for contact management and segmentation, Advocacy Campaigns for campaign creation and management with embeddable action forms and analytics, Email Broadcasts for drag-and-drop email creation, and Text (SMS) Broadcasts for mobile engagement. Organizations can purchase the full integrated suite or select individual modules. The platform is designed to integrate with existing tech stacks rather than replace them, offering modular pricing and a flexible approach to advocacy management.
Differentiator
Problem solved
Functional benefit
Products and services
- Muster Platform The core unified advocacy platform that combines Advocacy CRM, Advocacy Campaigns, Email Broadcasts, and Text Broadcasts into a single solution. Organizations can purchase the full suite or select individual modules based on their needs.
- Advocacy CRM Contact management and segmentation module that allows organizations to acquire, manage, and segment advocates. Includes advocate district matching, advocate mapping with pinpoints and heatmaps, and grasstops relationship tracking.
- Advocacy Campaigns Campaign management module for creating and launching grassroots advocacy campaigns. Includes embeddable action forms, an analytics dashboard, and a comprehensive legislator database for targeting at local, state, and federal levels.
- Email Broadcasts Email communication module featuring a drag-and-drop editor for building advocacy alert and newsletter emails. Enables organizations to send targeted email campaigns to advocates and route messages to elected officials.
- Text (SMS) Broadcasts SMS text messaging module for engaging advocates with alerts and updates, enabling quick outreach to supporters on mobile devices to drive action around campaigns.
- District Impact Reports Report generation module that creates comprehensive visual reports demonstrating an organization's value and impact at the local, state, and federal levels, used to share advocacy results with lawmakers and stakeholders.
Quantifiable outcome
- Organizations can achieve 90%+ member engagement rates in advocacy campaigns
- +3 more outcomes
Companies that use Muster
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Muster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
Muster partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SalesforcecoreMuster offers a native Salesforce app available on the AppExchange. The integration syncs advocacy data directly into nonprofit CRM, enables legislative district data access within Salesforce, and allows development and advocacy teams to view unified supporter data.
- ZapiercoreZapier integration enables Muster to connect with thousands of tools including donor management platforms (Bloomerang, Virtuous), email marketing software (Mailchimp, Constant Contact), and other business tools without custom development.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Muster competitors and assessment
Company assessmentBroad incumbents
- Bonterra (Salsa Labs / Network for Good): Bonterra's Salsa platform provides nonprofit fundraising, advocacy, and email engagement tools and competes directly with Muster's advocacy campaigns and email/SMS modules among mid-sized nonprofits.
- EveryAction (Bonterra): EveryAction is a nonprofit CRM and digital engagement platform including advocacy, fundraising, and email. It overlaps with Muster's CRM and email broadcast modules for larger nonprofits and advocacy organizations.
- FiscalNote: FiscalNote is a public-policy technology platform combining legislative tracking, regulatory intelligence, and advocacy tools (including its CQ Roll Call and VoterVoice acquisitions). It is a broad incumbent against which Muster positions itself on ease-of-use and price.
Direct peers
- Action Network: Action Network is an online organizing platform used by progressive nonprofits and advocacy groups for petitions, email blasts, and fundraising. It overlaps with Muster's email broadcast and grassroots campaign modules for advocacy-oriented customers.
- Quorum: Quorum is a public affairs and grassroots advocacy platform used by associations, corporations, and nonprofits to mobilize supporters and run campaigns. It is the most direct comparable to Muster in customer base, product surface, and procurement pathway.
- NationBuilder: NationBuilder provides advocacy, fundraising, and CRM software for campaigns, nonprofits, and associations. It overlaps with Muster on grassroots campaign creation, contact management, and broadcast outreach.
- VoterVoice: VoterVoice is an advocacy software platform focused on nonprofits, associations, and chambers running state and federal legislative campaigns. It competes with Muster in the same grassroots advocacy buying center and is frequently named as an alternative.
- Capitol Canary (formerly Focus360): Capitol Canary is an advocacy and stakeholder engagement platform used by associations, corporations, and nonprofits to run grassroots campaigns and constituent outreach. It is one of the legacy tools most often compared with Muster.
Others
- InfluenceMap: InfluenceMap is a non-profit think tank producing policy research on corporate climate advocacy. It is thematically adjacent to Muster's policy/advocacy focus but operates as an analytics/research entity rather than software competitor.
Emerging players
- MobileCause / Tatango: MobileCause is a nonprofit fundraising and SMS outreach platform for advocacy and donor engagement, partially overlapping with Muster's Text Broadcast module and advocacy campaign use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Muster social profiles
Digital presenceMuster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muster leadership team
Management profileNumber of profiles
Profiles4 records
Muster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muster
What does Muster do?
Muster is a modular grassroots advocacy software platform that combines an Advocacy CRM, campaign management tools, email and SMS broadcast capabilities, and analytics into a single integrated solution. The platform enables nonprofits, associations, chambers of commerce, agencies, and corporations to acquire and segment advocates, launch campaigns targeting local/state/federal officials, send mass email and text alerts, and measure district-level impact. Organizations can purchase the full suite or buy individual modules based on their needs.
Is Muster a public or private company?
Muster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Muster founded?
Muster was founded in 2014. It employs 1 to 10 people.
Where is Muster based?
Muster is headquartered in Richmond, United States, in the North America region.
How does Muster make money?
One revenue line is on record: subscription Software Licensing.
Who are Muster's main competitors?
Broad incumbents on record are Bonterra (Salsa Labs / Network for Good), EveryAction (Bonterra) and FiscalNote. Direct peers are Action Network, Quorum, NationBuilder, VoterVoice and Capitol Canary (formerly Focus360). InfluenceMap is listed as an others. MobileCause / Tatango is listed as an emerging player.
Does Muster have an API?
No public API is recorded for Muster.
What industry is Muster in?
Muster's product category is Grassroots Advocacy Software. Its primary akta.pro industry code is BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns). Its NAICS code is 8133 and its SIC code is 8600.