Uvs Games
UVS Games is a Seattle-based tabletop publisher operating two collectible card game properties: UniVersus, a multi-IP competitive card game licensed across anime, fighting, and pop-culture franchises, and Riftbound, the League of Legends TCG published with Riot Games. It sells via 40+ global distributors and a structured organized-play ecosystem serving hobby players and local game stores worldwide.
- Company typePrivate
- Founded1998
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Uvs Games does
UVS Games is a Seattle-based tabletop game publisher founded in 1998 (originally as Jasco Games, rebranded in 2023) that operates two core collectible card game properties: UniVersus, a 20-year-old multi-IP competitive card game engine supporting crossover play across licensed franchises, and Riftbound, the official League of Legends Trading Card Game published in partnership with Riot Games since 2025. The UniVersus engine is a proprietary head-to-head card game system using Character, Foundation, Attack, Asset, Action, and Backup card types, continuously evolved with sets drawing from anime (My Hero Academia, Attack on Titan, Fairy Tail), fighting games (Street Fighter 6, TEKKEN 8, King of Fighters XV, Guilty Gear -Strive-), comics and pop culture (Godzilla, Invincible, Critical Role, TMNT), and original IP (Rebel Frontier). UVS Games monetizes primarily through wholesale physical product sales (booster boxes, hanging boosters, Starter Decks, Challenger Series decks, prerelease kits) routed through 40+ authorized distributors to local game stores worldwide, supplemented by direct-to-consumer e-commerce at shop.uvsgames.com and a Loyalty Points redemption economy on the UniVersus Gaming Network (UGN) Rewards Store.
The company's go-to-market is community-led and event-driven: the UGN and parallel Riftbound Play Network create a sanctioned competitive ladder from local play through Store Scrambles, 160 scheduled 2026 Local Championships, four Regional events (Chicago, Las Vegas, Dallas, Atlanta), and Worlds, with annual Loyalty Point awards scaling from 60 LP at LGS events up to 480 LP at Worlds redeemable for promo cards, sleeves, and playmats. UVS Games operates importer entities UVS Games UK LTD (London) and UVS Games EU BV (Zeist, Netherlands) for territory-compliant UK and EU fulfillment, and runs a content creator preview program, EVO Las Vegas presence, and a multi-channel owned-media stack (news blog, email newsletters, Discord, Facebook, Twitch, YouTube, X, Instagram, Bluesky). No external investors, parent company, or funding rounds are disclosed; the company remains privately held with no disclosed revenue figure.
Uvs Games firmographics
Firmographics- Name
- Uvs Games
- Legal name
- UVS Games
- Website
- https://uvsgames.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UVS Games is a Seattle-based tabletop publisher operating two collectible card game properties: UniVersus, a multi-IP competitive card game licensed across anime, fighting, and pop-culture franchises, and Riftbound, the League of Legends TCG published with Riot Games. It sells via 40+ global distributors and a structured organized-play ecosystem serving hobby players and local game stores worldwide.
- Ownership category
- akta.pro rank
Uvs Games industry classification
Industry- Product category
- Collectible Card Games / Tabletop Game Publishing
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)
- akta.pro secondary industry
- Sports Trading Cards Retail (CRALAGAA)
Keywords
Where Uvs Games is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Uvs Games business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Wholesale physical product sales to retailers via distributors: Booster displays (boxes of 24 packs), hanging booster packs, single-deck preconstructed products (Starter Decks, Clash Decks, Challenger Series), and prerelease event kits are sold to local game stores through an authorized distributor network (ACD, GTS, PHD, Southern Hobby, Universal, Asmodee, etc.) in USA, Canada, Latin America, Europe, Oceania, and Asia.
- Direct-to-consumer e-commerce sales: Sales through shop.uvsgames.com of booster products, accessories (playmats, sleeves), single-deck products, and exclusive merch, including a $5.00 USD flat shipping fee per Rewards Store order with no item limit.
- Loyalty Points redemption (Rewards Store): Players redeem accumulated Loyalty Points (30 LP for Starter Deck, 60 LP for Challenger Series, 120 LP for Booster Box) for products and collectibles through the Rewards Store at play.uvsgames.com/rewards, supplemented by Champion-level commemorative cards and themed playmats released weekly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Loyalty Points pricing for promotional redemption |
| Unit Pricing | Pay-as-you-go | Retail physical product pricing (not publicly disclosed) |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels8 records
Uvs Games product offering
Product offeringCore offering
UVS Games publishes and distributes physical collectible card games — primarily the flagship multi-IP UniVersus game and the Riftbound: League of Legends Trading Card Game — through booster sets, preconstructed Challenger Series and Starter Decks, accessories, and an organized play program that runs events from local game stores up to Regionals and Worlds. Products are sold wholesale to local game stores via authorized distributors and directly to consumers through shop.uvsgames.com and a Loyalty Points Rewards Store.
Differentiator
Problem solved
Functional benefit
Brands
- UniVersus: Multi-IP competitive collectible card game (formerly the Universal Fighting System / UFS) published by UVS Games, integrating characters from franchises such as My Hero Academia, Cowboy Bebop, Attack on Titan, Street Fighter 6, TEKKEN 8, King of Fighters XV, Guilty Gear -Strive-, Godzilla, Fairy Tail and others.
- UniVersus Gaming Network (UGN)
- Riftbound
Products and services
- UniVersus UVS Games' flagship multi-IP competitive collectible card game with 20 years of history rooted in fighting games. UniVersus is a 1v1 head-to-head card game where players build 60-card decks around a Character card drawn from iconic licensed franchises, using Foundation, Attack, Asset, Action, and Backup card types.
- Riftbound: League of Legends TCG Trading card game bringing League of Legends characters and lore to the tabletop, published by UVS Games in partnership with Riot Games. Origins set is available now.
- UniVersus Starter Deck Ready-to-play 60-card deck featuring one Character card, designed around simpler mechanics for new players to pick up the game, including a how-to-play QR code.
- UniVersus Challenger Series Competitive ready-to-play 60-card decks with one or more Character cards targeting more experienced players familiar with CCGs and advanced mechanics. Includes a Collector Booster pack with foil/alt-art cards.
- UniVersus Booster Box / Booster Packs Booster packs contain 11 cards each; booster boxes contain 24 packs. Primary randomized content source for collectors and deck builders chasing rare and powerful cards.
- UniVersus Accessories (Playmats, Sleeves) Playmats and card sleeves to support tabletop play, including officially branded items distributed via Rewards Store and direct sales.
- UniVersus Gaming Network (UGN) / UniVersus Organized Play Official organized play and retailer support program for UniVersus, including the Loyalty Program and Rewards Store for players and partner local game stores, with store locator, event signup, and Loyalty Points redemption.
Quantifiable outcome
- 20-year-old UniVersus game engine supporting an evolving 2026 slate of major fighting game, kaiju, and anime booster sets and Challenger Series products
- +2 more outcomes
Companies that use Uvs Games
Customer profileSegments4 records
Ideal customer profiles4 records
Uvs Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Uvs Games partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship, core and regional.
- Bandai Namco Entertainment Inc.flagshipLicensing partnership bringing TEKKEN 8 to UniVersus as a Booster Set releasing August 14, 2026, with prerelease starting August 7. UVS Games is bringing exclusive EVO-stamped TEKKEN 8 promo cards to Evolution Championship Series in Las Vegas on June 26-28, 2026.
- Skybound EntertainmentflagshipPartnership expanded in 2026 from a preconstructed deck to a full booster set for the Invincible comic license, scheduled for release in 2027. Skybound's VP of Licensing & Partnerships Garima Sharma and UVS Games' VP of Product & Creative Zoe McNamara jointly framed the expansion to meet fan expectations for broader hero and villain representation.
- Riot GamesflagshipLandmark 2025 partnership to publish Riftbound, the official League of Legends Trading Card Game, through UVS Games. Includes shared Organized Play ecosystem (Pre-Rift Events, Nexus Nights, Summoner Skirmish, Regional Qualifiers, Regional Championships, Worlds starting 2027), shared event locator infrastructure (locator.riftbound.uvsgames.com), and joint retailer support (riftbound.carde.io, Riftbound newsletter opt-in).
- CapcomcoreLicensing partnership for Street Fighter 6 Challenger Series, the 11th release in the UniVersus Challenger Series line, featuring Ryu & Luke and Chun-Li & Jamie as 60-card preconstructed decks with a Collector's Booster Pack.
- SNK CorporationcoreLicensing partnership for The King of Fighters XV: Challenger Series, releasing January 30, 2026, with Team Hero and Team Rival ready-to-play 60-card decks, each with a Collector Booster, paper playmat, and learn-to-play guide.
- Arc System WorkscoreLicensing partnership for Guilty Gear -Strive-, releasing November 28, 2025 internationally and December 5, 2025 in North America. Debuts the new Blitz Box booster format (12 packs of 11 cards, 80+ cards) and introduces a new gameplay mechanic.
- KodanshaflagshipPublishing partnership for the Attack on Titan trilogy (Battle for Humanity, Origins of Power, Apocalypse) including original and reimagined artwork by series creator Hajime Isayama in the Apocalypse set.
- Toho (Godzilla IP)flagshipLicensing partnership for the Godzilla franchise, headlined by the Godzilla: Reign of Kaiju booster set (March 13, 2026 release, prerelease March 6) with 15 playable kaiju characters, plus a Godzilla Challenger Series featuring Mechagodzilla variants.
- Critical RolecoreLong-term partnership that took shape in 2024 and expanded UVS Games' 2025 publishing slate with Critical Role releases alongside Teenage Mutant Ninja Turtles.
- Paramount and Wise Wizards GamescorePartnership for the release of Star Trek: Star Realms in 2024, broadening UVS Games' reach beyond UniVersus.
- ACD DistributioncoreAuthorized USA distributor with locations in Fresno CA, Middletown PA, Garland TX, and Middleton WI, selling UVS Games products to hobby game retailers.
- GTS DistributioncoreAuthorized USA distributor with locations in Phoenix AZ, Santa Clara CA, Honolulu HI, Jacksonville FL, Kentwood MI, Hazelwood MO, Las Vegas NV, Hauppauge NY, and Everett WA.
- PHD GamescoreAuthorized USA distributor with locations in Longwood FL, Arlington Heights IL, Jamesburg NJ, Las Vegas NV, and Dallas TX.
- Southern Hobby SupplycoreAuthorized USA distributor with locations in Glendale Heights IL, St Louis MO, Reno NV, Farmingdale NY, and Nashville TN.
- Universal DistributioncoreAuthorized distributor with USA locations (Hunt Valley MD, Red Lion PA, Fort Wayne IN, Round Rock TX, Visalia CA) and Canada locations (Surrey BC, Oakville ON, Montreal QC).
- AsmodeecoreAuthorized distributor with USA operations (Roseville MN) and Canada operations (Vaudreuil-Dorion QC), plus country-level operations across Belgium, Czech Republic, France, Germany, Italy, Nordics, Netherlands, Spain, and UK.
- ADC Blackfire EntertainmentregionalAuthorized European distributor headquartered in Ratingen, Germany.
- Bliss DistributionregionalAuthorized UK distributor based in Blackburn.
- Cube GolemregionalAuthorized European distributor with operations in Eastern Europe (Brezice, Slovenia), France (Trappes), and Germany (Ottobrunn).
- Coqui HobbyregionalAuthorized Latin America distributor with operations in Orlando (USA) and São Paulo, Brazil.
- Let's Play Games DistributionregionalAuthorized Oceania distributor based in Pendle Hill, Australia.
- Carde.iocoreTechnology partner powering both the UniVersus Gaming Network (admin.carde.io / play.uvsgames.com) and the Riftbound Play Network (riftbound.carde.io) for event scheduling, store onboarding, and player management. Promo shipments for non-EMEA regions are fulfilled by Cardeio with tracking via [email protected].
- Meeples (logistics partner)regionalFulfills Riftbound promo kit shipments for UK, Europe, and Middle East stores, with tracking emails from [email protected].
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Uvs Games competitors and assessment
Company assessmentBroad incumbents
- Asmodee: Global hobby games publisher/distributor and an authorized distributor of UVS products in USA, Canada, and multiple European countries. Comparable in tabletop games category but broader portfolio (board games, miniature games, LCGs) rather than TCG specialization.
- Wizards of the Coast (Magic: The Gathering): Dominant TCG publisher (Magic: The Gathering, D&D, Lorcana). Directly comparable as a collectible card game publisher selling booster products through hobby distributors and LGS, with organized play tournaments — but vastly larger scale and single-IP focus rather than UVS's multi-IP crossover engine.
- The Pokémon Company (Pokémon TCG): Pokémon TCG is one of the two largest CCGs globally, selling booster boxes, decks, and accessories through the same hobby distributor-to-LGS channel UVS uses. Comparable business model and customer base (collectors and competitive players), though at materially larger scale.
- Konami (Yu-Gi-Oh! TCG): Long-established TCG publisher (Yu-Gi-Oh!) with similar booster/tournament/deck distribution model and a deep organized play ecosystem. Competes for the same competitive TCG player wallet and shelf space at LGS.
Direct peers
- Bushiroad (Cardfight!! Vanguard, Weiss Schwarz): Japanese TCG publisher with multi-anime-IP crossover games (Weiss Schwarz) and a competitive structured tournament system. Closest peer to UVS on the multi-IP crossover engine thesis and on the anime-IP licensing playbook.
- Cryptozoic Entertainment: Mid-sized TCG publisher licensing pop-culture IPs (DC, Walking Dead, etc.) for collectible card games sold through hobby distributors and LGS with organized play. Similar size and licensing-driven model to UVS.
- Bandai (Dragon Ball Super Card Game, One Piece Card Game): Direct peer publishing anime-licensed TCGs (Dragon Ball, One Piece) that compete for the same anime-CCG buyer and hobby distributor channels UVS targets with MHA and Attack on Titan. Most directly comparable in IP-to-TCG licensing model.
- Ravensburger (Disney Lorcana): Publisher of Disney Lorcana, the most disruptive new TCG entrant since launch, using the same hobby distributor and LGS channel with organized play. Direct competitor for TCG player acquisition and retailer shelf space.
- Star Wars: Unlimited (Fantasy Flight / Asmodee): Star Wars-themed TCG published by Asmodee using the same hobby distributor channel and LGS organized play format. Direct competitor for pop-culture IP TCG dollars and tournament participation.
- Upper Deck (Legendary, Marvel TCG): Publisher of Legendary and other IP-based CCGs distributed through the same hobby game channel with organized play support. Comparable TCG publisher targeting similar licensed-IP crossover play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Uvs Games social profiles
Digital presenceUvs Games compliance and trust
Trust signalCompliance2 records
Uvs Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uvs Games leadership team
Management profileNumber of profiles
Profiles3 records
Uvs Games subsidiaries and ownership
Company hierarchySubsidiaries2 records
Uvs Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uvs Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uvs Games
What does Uvs Games do?
UVS Games publishes and distributes physical collectible card games — primarily the flagship multi-IP UniVersus game and the Riftbound: League of Legends Trading Card Game — through booster sets, preconstructed Challenger Series and Starter Decks, accessories, and an organized play program that runs events from local game stores up to Regionals and Worlds. Products are sold wholesale to local game stores via authorized distributors and directly to consumers through shop.uvsgames.com and a Loyalty Points Rewards Store.
Is Uvs Games a public or private company?
Uvs Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uvs Games founded?
Uvs Games was founded in 1998. It employs 51 to 100 people.
Where is Uvs Games based?
Uvs Games is headquartered in Seattle, United States, in the North America region.
How does Uvs Games make money?
Three revenue lines are on record. Wholesale physical product sales to retailers via distributors are the primary driver. The others are direct-to-consumer e-commerce sales and loyalty Points redemption (Rewards Store).
Who are Uvs Games's main competitors?
Broad incumbents on record are Asmodee, Wizards of the Coast (Magic: The Gathering), The Pokémon Company (Pokémon TCG) and Konami (Yu-Gi-Oh! TCG). Direct peers are Bushiroad (Cardfight!! Vanguard, Weiss Schwarz), Cryptozoic Entertainment, Bandai (Dragon Ball Super Card Game, One Piece Card Game), Ravensburger (Disney Lorcana), Star Wars: Unlimited (Fantasy Flight / Asmodee) and Upper Deck (Legendary, Marvel TCG).
Does Uvs Games have an API?
No public API is recorded for Uvs Games.
What industry is Uvs Games in?
Uvs Games's product category is Collectible Card Games / Tabletop Game Publishing. Its primary akta.pro industry code is CRALAGAB, Non-Sports Trading Cards Retail (TCG/Entertainment), with a secondary code of CRALAGAA, Sports Trading Cards Retail. Its NAICS code is 459120 and its SIC code is 5945.