Bona Fide Masks™

What Bona Fide Masks™ does

Bona Fide Masks™ is a privately held, family-owned PPE distribution company founded in April 2020 as a division of Ball Chain Manufacturing Co., Inc., a 4th-generation family business established in 1938 in the Bronx, New York. Headquartered at 741 S. Fulton Ave., Mount Vernon, NY, with a 50,000 sq ft distribution warehouse in Greenville, South Carolina, the company is the exclusive US and Canada distributor for Powecom® KN95 and Harley KN95/N95 respirator masks, and an authorized distributor for Demetech's US-made N95 respirators and 3-ply surgical masks.

The core product portfolio centers on multi-layer filtration respirators meeting GB2626-2019 and NIOSH/FDA standards (≥95% filtration efficiency for particles ≥0.3 µm), augmented by ASTM Level 3 surgical 3-ply masks, INDICAID® COVID-19 and Flu A&B at-home rapid antigen tests (FDA EUA), UV sanitizing wands, and infrared thermometers. Anti-fake sticker/barcode verification on Powecom masks, ISO 9001:2015 certification, and ownership of the Powecom® trademark in North America underpin the company's authenticity positioning.

Bona Fide Masks operates a hybrid go-to-market combining direct-to-consumer e-commerce (bonafidemasks.com, BigCommerce storefront, free US ground shipping, coupon codes, tiered unit pricing) with sales-led B2B (volume quotes, purchase orders, Net 30 terms for government, military, education, and healthcare buyers). Reported scale signals include 5+ million masks shipped since April 2020 to hundreds of thousands of customers and 13,000+ 4 & 5 star reviews, with order fulfillment typically within 24 hours.

Name

Bona Fide Masks™

Legal name

Bona Fide Masks Corp.

Website

https://bonafidemasks.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bona Fide Masks™ is a privately held, family-owned US PPE distributor (founded 2020, subsidiary of 1938-established Ball Chain Mfg.) and the exclusive North American distributor for Powecom® KN95 and Harley KN95/N95 respirator masks, serving consumers, healthcare, government, and education buyers via direct e-commerce and B2B volume sales.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment Distribution

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG)

akta.pro secondary industry

Vaccines & Cold-Chain Pharmaceutical Distributors (HLAIAJAG)

Keywords

• Respiratory protective equipment
• KN95 respirator masks
• N95 surgical masks
• COVID-19 rapid tests
• Personal protective equipment distribution

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales of masks and PPE products through bonafidemasks.com website. Individual and bulk purchases available with tiered pricing based on quantity.
2. Volume/Bulk B2B Sales: Wholesale and bulk pricing for commercial, education, healthcare, non-profit, and government organizations. Purchase orders with Net 30 day terms accepted. Large volume quotes provided via sales team.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bona Fide Masks™ distributes authentic Powecom® KN95, Harley KN95, Harley Surgical N95, and Demetech N95/D95 respirator masks, ASTM Level 3 surgical 3-ply masks, and INDICAID® COVID-19 and Flu A&B rapid antigen test kits to consumers, healthcare providers, schools, government agencies, and commercial organizations in the United States and Canada. The company operates as the exclusive North American distributor for Powecom and Harley brands through its e-commerce platform and direct enterprise sales channel.

Product overview

Bona Fide Masks™ is a 4th generation family-owned PPE distribution company founded in 2020 as part of Ball Chain Mfg. Co., Inc. (established 1938). The company operates as the exclusive U.S. and Canada distributor for Powecom® KN95 and Harley® KN95/N95 respirator masks, and is an authorized distributor for Demetech USA-made masks. The product portfolio centers on respiratory protection: Powecom KN95 masks (available in ear loop, headband, and children's sizes in multiple colors); Harley KN95 masks (including the 3D Fish Shaped KF94-style variant); Harley Surgical N95 masks (NIOSH and FDA cleared); Demetech N95/D95 respirators made in the USA; ASTM Level 3 surgical 3-ply masks; and INDICAID® COVID-19/Flu test kits (manufactured by Phase Scientific). Additional offerings include UV sanitization wands and infrared thermometers. The company emphasizes authenticity verification, direct manufacturer relationships, and supply chain transparency.

Differentiator

Problem solved

Functional benefit

Brands

• Powecom® KN95: Exclusive distributor of Powecom KN95 respirator masks in the U.S. and Canada, including ear loop, headband, and children's/smaller sized variants.
• Harley KN95
• Demetech - Made in USA

Products and services

• Powecom® KN95 Respirator Masks KN95 respirator masks manufactured by Guangzhou Powecom Labor Insurance Supplies Co., Ltd., featuring multi-layer filtration of non-woven breathable fibers and electrostatic cotton. Rated for ≥95% filtration efficiency of particles ≥0.3 µm under the GB2626-2019 standard. Available in white and black ear loop, headband, color variants, and children's/smaller sized SKUs. Bona Fide Masks™ is the exclusive U.S. and Canada distributor.
• Harley KN95 Respirator Masks KN95 respirator masks manufactured by Guangzhou Harley Commodity Company, Ltd. featuring a foam interior nose strip for comfort and leak prevention and multi-layer filtration with ≥95% filtration efficiency. Available in black and white ear loop, children's/smaller (BFM001), and 3D fish-shaped KF94-style designs. Bona Fide Masks™ is the exclusive U.S. distributor.
• Harley Surgical N95 Respirator Masks (S188N, S108N, S288S) Surgical N95 particulate respirator masks that are both NIOSH approved and FDA cleared, manufactured by Guangzhou Harley Commodity Company, Ltd. Feature adjustable head straps and fluid resistance meeting ASTM Test Method F1862. Available in foldable (S188N, S108N) and molded cup (S288S) designs. Bona Fide Masks™ is the exclusive U.S. distributor.
• Demetech N95 and D95 Respirator Masks N95 and D95 particulate respirator masks proudly made in the USA by Demetech. Includes the NIOSH-approved DT-N95-FH (flat fold, M/L size, 20 per box) and D95 fold-style respirators with ear loops, plus child-sized DT-DX95-XS options. Bona Fide Masks™ is an authorized distributor.
• ASTM Level 3 Surgical 3-Ply Masks 3-ply disposable surgical-style face masks with ≥99% Bacterial Filtration Efficiency (BFE), creating a physical barrier between mouth/nose and environmental contaminants. Available in black and blue colors, 50 masks per box. ASTM Level 3 rated for fluid resistance.
• INDICAID® COVID-19 Rapid Antigen Test Over-the-counter COVID-19 rapid antigen at-home test authorized by FDA under EUA, manufactured by Phase Scientific. Delivers results in 20 minutes with 2 tests per pack.
• INDICAID® COVID-19/Flu A&B Home Test FDA-cleared over-the-counter rapid antigen test that detects COVID-19, Influenza A, and Influenza B from a single nasal swab. Delivers results in 10 minutes with 2 tests per pack. Manufactured by Phase Scientific.
• 59S UV Sanitizing Wand (X5) UV-C LED handheld sanitizer wand using UV LED technology to destroy up to 99% of viruses, germs, and bacteria from surfaces. Folds in half for portability. Suitable for home, hotel, dorm room, or car use.
• No Touch Infrared Thermometer (DET-306) No-touch infrared thermometer manufactured by JOYTECH Healthcare Co., Ltd. Delivers accurate temperature readings in seconds without touching skin. FDA approved. Appropriate for babies, children, and adults.

Quantifiable outcome

• ≥95% filtration efficiency for particles 0.3 µm or larger
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Guangzhou Powecom Labor Insurance Supplies Co., Ltd. (Powecom)coreChannel Partner/ Reseller/ Distributor · 13 November 2021Exclusive distributor agreement for Powecom KN95 products in the United States and Canada (as of November 14, 2021). Ball Chain Manufacturing acquired ownership of the Powecom® trademark. Products include Powecom KN95 ear loop masks (black and white), headband style masks, and KN95-SM smaller/children's masks. Powecom designated Bona Fide Masks as their #1 and largest distributor in North America.
• Guangzhou Harley Commodity Company, Ltd. (Harley)coreChannel Partner/ Reseller/ Distributor · 13 November 2021Exclusive distributor agreement for Harley KN95 masks in the United States and Canada. Also exclusive distributor for all Harley Commodity Surgical N95 masks. The Harley KN95 was previously FDA authorized under EUA. Products include Harley KN95 ear loop masks, children's masks, fish-shaped KN95 masks (KF94 style), and surgical N95 respirators (NIOSH and FDA approved).
• DemetechcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Demetech masks, a trusted US mask manufacturer. Products include N95 NIOSH Approved respirators (DT-N95-FH flat fold, D95 particulate respirator), and child-sized masks. Demetech products are proudly made in the USA.
• Ball Chain Mfg. Co., Inc.coreStrategic or Co-development PartnerParent company and founding family business. Ball Chain Mfg. Co., Inc. is the world's largest manufacturer of ball chain, founded in 1938 in the Bronx, NY. Fourth-generation family owned and operated. Supplies ball chains for military dog tags, ceiling fans, handbags, light pulls, etc. Makes over 3 million feet of ball chain per week in the USA.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• 3M: Dominant N95 respirator manufacturer in the US market (3M Health Care). Direct comparable on the NIOSH-approved N95 product line sold to healthcare, government, and industrial buyers, though 3M is a broad diversified conglomerate rather than a distribution-focused business.
• Kimberly-Clark: Manufactures and distributes 3-ply surgical masks, procedure masks, and other PPE through its Kimberly-Clark Professional division. Comparable in the procedural mask and PPE category sold to healthcare and commercial buyers.
• Honeywell International: Sells NIOSH-approved N95 respirators through Honeywell Personal Protective Equipment. Comparable as an established manufacturer of certified respiratory protection sold to healthcare, government, and industrial customers, with broader portfolio breadth.
• Medline Industries: Largest privately held manufacturer and distributor of medical supplies in the US. Comparable as a major wholesale distributor of PPE including surgical masks, N95s, and other respiratory products to hospitals and government.
• McKesson: Largest pharmaceutical and medical-product distributor in North America. Comparable as a wholesale/distribution channel for medical supplies including PPE, though broader and serving institutional pharmacy and hospital channels.

Direct peers

• Alpha Pro Tech: Public company that manufactures and distributes N95 respirators, surgical masks, and other protective equipment. Comparable as a focused N95/surgical mask producer with overlapping healthcare, dental, and industrial channels.
• Prestige Ameritech: One of the largest US-domestic manufacturers of N95 respirators and surgical masks. Directly comparable as a US-headquartered respirator mask maker/distributor serving healthcare and government channels, with a focus on American-made PPE.
• DemeTech: US-based manufacturer of N95 respirators and surgical masks; Bona Fide Masks is itself an authorized distributor of DemeTech products. Directly comparable as a US-made N95/surgical mask producer with overlapping distribution channels.

Emerging players

• Crosstex (now part of Stericycle): Manufactures and distributes ASTM-rated surgical masks, N95 respirators, and other PPE. Comparable as a specialty PPE distributor focused on infection prevention in dental, healthcare, and industrial end markets.
• Vogmask: Direct-to-consumer brand of reusable and disposable respirator masks. Comparable as a DTC mask brand with similar consumer positioning, though focused on reusable/silicone rather than disposable KN95/N95 distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bona Fide Masks™