Tinta

What Tinta does

Tinta is a Montevideo, Uruguay-based, privately held digital marketing and wine education company serving the wine industry across Latin America. It operates four reported divisions — Agency (digital marketing services for wine brands), Academy (WSET-certified wine education), Software (technology offerings, including a WhatsApp Business automation module), and Editorial (specialized content publishing via the bilingual tinta.wine blog). Agency services include Tinta Strategy, social media management and advertising, custom design, and a domain-specific WhatsApp conversational flow product for wineries, importers, and wine tourism operators. The Academy is the first and only WSET Approved Programme Provider in Uruguay, delivering WSET Level 1 (USD 350-450, max 10 participants) and Level 2 (USD 1,150, 16 hours) certifications, plus a UYU 3,200 'Uruguay en vinos' workshop, with courses delivered in-person in Montevideo and at partner venue Hotel Carmelo Resort & Spa in Carmelo, Colonia. INEFOP subsidies cover up to 85% of course costs for eligible wine industry workers.

Tinta sells agency services via direct WhatsApp and email outreach, reaching 18+ named winery clients across Uruguay (Bodegas del Cerro Chapéu, Deicas, Narbona, Pisano, Marichal, Spinoglio, and others), Chile (Primavento, Masintín, Casa Padic, La Travesía), Mexico (La Ceto), and Argentina (BarSol, S del Sol). Academy courses are sold through the academy.tinta.wine self-serve catalog. The company is founder-led by director Gabi Zimmer, a WSET Certified Educator, sommelier, and author of 'Uruguay en vinos,' alongside sommelier and WSET educator Agustín Álvarez Alcaire and content creator Camila Arocena. Headcount is reported at 1-10 employees. Revenue streams mix professional services (agency retainers and projects), per-participant course fees, and content distribution; specific revenue figures and external funding have not been disclosed.

Name

Tinta

Legal name

Tinta

Website

https://tinta.wine

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Tinta is a Montevideo-based wine industry digital marketing agency and WSET-certified education provider serving wineries, importers, and tourism operators across Uruguay, Chile, Mexico, and Argentina through agency services, WhatsApp automation, and the only WSET Approved Programme Provider in Uruguay.

Ownership category

akta.pro rank

Product category

Wine Marketing & Education Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Wine marketing services
• Digital marketing agency
• WSET wine education
• WhatsApp automation
• Wine tourism strategy

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Agency Services: Tinta provides digital marketing services to wine brands including strategy, social media management, content creation (video, photography, text), social media advertising, custom graphic design, and WhatsApp automation. Revenue is generated through project-based and retainer arrangements with wineries and wine producers.
2. Wine Education (WSET Courses and Workshops): Tinta Academy generates revenue through WSET Level 1 and Level 2 wine certification courses, workshops (such as Uruguay en vinos), and guided tastings. Courses are priced per participant (WSET Level 1 at USD 350-450, Level 2 at USD 1,150). Additional workshops like Uruguay en vinos are priced at UYU 3,200. The Academy serves as the first and only WSET Approved Programme Provider in Uruguay.
3. Editorial Content: Tinta publishes and shares specialized knowledge, translating experience and passion for wine into texts that educate, inspire, and enrich wine culture. This includes blog content, educational articles, and industry analysis.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tinta provides digital marketing and content creation services to wine brands through its Agency division (strategy, social media management, advertising, custom design, and WhatsApp Business automation) and delivers WSET-certified wine education through its Academy division (Level 1 and Level 2 courses plus workshops). The company positions itself as a wine-culture specialist that reduces the digital gap for producers while promoting internationally recognized wine education in Uruguay and Latin America.

Product overview

Tinta is a wine culture ambassador company operating as a multi-service organization with three core divisions: Agency (digital marketing and communication services for wine brands), Academy (WSET-certified wine education), and Software (technology solutions for the wine industry). The Agency offers services including Tinta Strategy (brand roadmap), Social Media Management, Social Media Advertising, Custom Design, and a WhatsApp Module for conversational automation. The Academy provides WSET Level 1 and Level 2 wine courses, workshops like 'Uruguay en vinos,' tastings, and immersive experiences. The Software division combines emerging technologies with creative strategies for wine industry solutions. These divisions work together to give visibility to wine producers, reduce the digital gap, and promote professional education in the wine industry across Uruguay and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Tinta Academy: Wine education division offering WSET-certified courses, workshops, tastings, and experiences for wine professionals and enthusiasts.

Products and services

• Tinta Agency Digital marketing and content creation services for wine brands, including social media management, advertising campaigns, custom design, and WhatsApp automation solutions. Targeted at wineries, wine producers, importers, and wine tourism operators across Latin America.
• Tinta Academy Wine education center offering WSET-certified courses, workshops, tastings, and immersive experiences for wine enthusiasts and professionals in Latin America. First and only WSET Approved Programme Provider in Uruguay.
• WSET Level 1 in Wines Introductory WSET-certified wine course covering main wine types, basic tasting techniques, storage and service methods, and food pairing recommendations. Delivered in Montevideo (USD 350) and in Carmelo, Colonia (USD 450, including lunch at Hotel Carmelo Resort & Spa). Leads to internationally recognized WSET Level 1 certification.
• WSET Level 2 in Wines Intermediate WSET-certified wine qualification deepening knowledge on grape varieties, key wine regions, environmental factors influencing wine style and quality, and professional tasting techniques. Priced at USD 1,150 per participant for a 16-hour course (August 2026). Leads to internationally recognized WSET Level 2 certification.
• Uruguay en vinos Workshop 3-hour theoretical-practical workshop covering Uruguay's viticultural history, geography, climate, maritime influence, family wineries, and significant varieties like Tannat and Albariño. Includes guided tasting of 10 wines, complementary material, and a participation certificate. Priced at UYU 3,200 per participant; max 10 participants.
• Pasaporte a la Cultura del Vino (Free Introductory Workshop) Free online introductory workshop designed to discover the essentials of the wine world and encourage enrollment in paid WSET certification courses.
• WhatsApp Module Automated WhatsApp Business conversational flow service for wine brands that responds to customer inquiries with clarity, natural language, and commercial focus, and captures configurable data fields (name, email, location, type of interest). Covers products, prices, payment methods, visits, catalog, and contact information.
• Tinta Strategy Personalized roadmap service for wine brands covering brand identity foundations, product and service differentiation analysis, commercial objectives, and communication strategy. All Agency clients begin with this foundational stage.

Quantifiable outcome

• INAVI Declaration of Interest granted to Tinta Academy courses, validating quality and positioning the Academy as a reference in wine education in Uruguay
• +1 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Enoturismo Chile and DUOC UCminorStrategic or Co-development Partner · 23 September 2025Tinta participated in a World Tourism Day 2025 initiative organized by Enoturismo Chile and DUOC UC. Gabi Zimmer, Tinta's director, delivered the talk 'Contar para Transformar: Comunicación Estratégica en el Enoturismo' and led workshops and mentoring sessions for students on wine tourism communication and strategy.
• INAVI (Instituto Nacional de Vitivinicultura)coreStrategic or Co-development Partner · 1 January 2025INAVI granted Tinta Academy the Declaration of Interest, recognizing its courses as contributing to the development and promotion of wine culture in Uruguay. INAVI is the national wine regulatory authority in Uruguay, and this recognition positions Tinta Academy as a validated institution in wine education.
• Masi Agricola S.p.A.minorStrategic or Co-development Partner · 1 January 2025Tinta participated in the 'Impulsando el Enoturismo en Uruguay' conference where Dr. Alessia Pasotti, Head of Wine Tourism at Masi Agricola (Italy), shared strategic insights on wine tourism. Tinta compiled and shared these learnings through its blog and Academy content, positioning itself as a thought leader in wine tourism strategy.
• INEFOP UruguayminorGTM or Marketing Partner · 1 January 2025INEFOP Uruguay offers subsidies covering up to 85% of course costs for eligible wine industry workers in Uruguay. Tinta promotes this funding option to lower barriers to WSET course enrollment, making wine education more accessible.
• WSET (Wine & Spirit Education Trust)coreStrategic or Co-development PartnerTinta Academy is the first and only WSET Approved Programme Provider (APP) in Uruguay, authorized to deliver WSET Level 1 and Level 2 wine certifications. WSET is a globally recognized wine education institution, and the partnership enables Tinta to offer internationally accredited wine education in Uruguay.
• Hotel Carmelo Resort & SpaminorStrategic or Co-development PartnerTinta Academy partnered with Hotel Carmelo Resort & Spa in Carmelo, Colonia for the delivery of a special WSET Level 1 course (August 2026). The venue provides a 3-course lunch as part of the course experience and offers discounted accommodation (USD 190/night) for course participants.
• Inspyrame UE, Eurocámara, Cámara Mercantil Uruguay-Italia, Embassy of ItalyminorStrategic or Co-development PartnerThese organizations jointly organized the 'Impulsando el Enoturismo en Uruguay' conference in 2025. Tinta participated in this event which focused on wine tourism strategy, allowing the company to position itself as a thought leader and expand its network within the wine tourism ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wine Folly: Wine education and content platform founded by Madeline Puckette, now part of Astra Wines. Highly comparable to Tinta Academy for translating wine knowledge into accessible educational content and building a wine-curious audience.
• Park Street Companies: Established US provider of import, marketing, and brand-building services for wine and spirits brands. Closest comparable to Tinta's Agency arm in offering strategic, sales, and digital marketing services to wine producers.
• Napa Valley Wine Academy: US-based WSET Approved Programme Provider offering Levels 1-4 plus sommelier tracks. Direct structural peer to Tinta Academy as a WSET APP delivering internationally certified wine education courses.
• Vintner Project: Wine marketing and PR agency serving producers and brands across the US. Direct structural peer to Tinta's Agency arm in delivering agency-style digital marketing services to wine brands.

Emerging players

• Vinous Media: Antonio Galloni-led wine criticism and education platform providing reviews, ratings, and paid learning content. Comparable to Tinta Academy as a producer of paid wine education content, though focused on advanced/collector segments.

Regional players

• Wines of Argentina: Argentine wine industry promotion body running global marketing, education, and trade programs. Regional peer to Tinta's enotourism and Academy efforts in promoting national wine identity and education.
• Enoturismo Chile: Chilean wine tourism trade association partnering with Tinta on World Tourism Day 2025. Regional peer in wine tourism strategy and education, mirror to Tinta's enotourism work in Uruguay.

Broad incumbents

• Decanter: Leading global wine media brand offering news, education, events, and reviews. Comparable to Tinta's editorial/Academy positioning as a trusted voice in wine education and culture, though at much larger scale.
• SevenFifty: Wine and spirits B2B platform offering media (SevenFifty Daily), distribution technology, and marketing services. Comparable to Tinta's combination of agency services plus editorial content within the wine industry.
• Wine Enthusiast: Wine media and education brand producing ratings, reviews, and learning content. Complements Tinta's editorial + Academy efforts as a broad incumbent shaping wine consumer and professional learning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@tinta.wine
• LinkedInlinkedin.com/company/tintawine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tinta