Alix&co
Alix&co is a French B2B digital marketing agency in Loire that embeds certified digital marketing project managers into SME and mid-market clients across Auvergne-Rhône-Alpes on a shared-time basis, covering SEO, paid media, content, web, marketing automation, and Qualiopi-certified training.
- Company typePrivate
- Founded2020
- HeadquartersLa Rue De Pré, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alix&co does
Alix&co is a privately held French B2B digital marketing agency headquartered in Marcilly-le-Châtel, Loire, operating across three territories in Auvergne-Rhône-Alpes: Saint-Étienne, Lyon, and Valence. Founded by Alice Nourrisson and Alexis Chausse, the agency has been operating for over eight years and currently fields a team of 17 certified digital marketing experts. Its core service is an integrated "temps partagé" (shared-time) deployment model in which a certified digital project manager is embedded into a client's organization one to three days per week, functioning as an extension of the client's internal marketing function rather than a traditional agency retainer. The offering is complemented by short- to mid-duration "mission ponctuelle" engagements for discrete deliverables and by Qualiopi-certified training programs (webmarketing, SEO, social selling).
The service portfolio spans eight digital disciplines: digital and editorial strategy, website creation and redesign, SEO/GEO natural referencing, online advertising (Google Ads and Meta Ads), marketing automation and smarketing, web content production, social network and community management, and web analytics. Website builds are delivered on WordPress using a proprietary "flexible block system" that loads code only as needed to optimize page performance and reduce environmental footprint. The agency holds Google Partner Level 2, QASEO, and FEPSEM credentials, and operates a standardized partner stack including Brevo, Webmecanik, HubSpot, Google Tag Manager, and Pharow.
Alix&co monetizes primarily through managed-services recurring fees for shared-time deployments and project-based professional-services fees for discrete missions, with training revenue supported by OPCO financing under Qualiopi. Pricing is quote-based and not publicly disclosed. The go-to-market is consultative and relationship-driven, targeting SME business owners without structured marketing functions and existing marketing directors seeking specialized expertise, with a particular concentration in industrial and B2B technical SMEs in the Loire and broader Auvergne-Rhône-Alpes region. Distribution is anchored in physical field deployment across the three regional territories, supplemented by national coverage for discrete specialized services.
Alix&co firmographics
Firmographics- Name
- Alix&co
- Legal name
- ALIX&CO
- Website
- https://alix-co.fr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alix&co is a French B2B digital marketing agency in Loire that embeds certified digital marketing project managers into SME and mid-market clients across Auvergne-Rhône-Alpes on a shared-time basis, covering SEO, paid media, content, web, marketing automation, and Qualiopi-certified training.
- Ownership category
- akta.pro rank
Alix&co industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Alix&co is headquartered
LocationHeadquarters
- HQ city
- La Rue De Pré
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Alix&co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Temps partagé (Shared-Time Digital Manager): Deploying a digital manager to client organizations 1-3 days per week on an ongoing basis. The expert integrates with the client's team, piloting and deploying digital strategy with regular weekly presence. This is a recurring service model aligned with client organizational needs.
- Mission ponctuelle (Project-Based Services): Short-term project engagements spanning weeks to months, delivering specific expertise deployment within client organizations with collaborative intelligence. Duration is defined jointly, with service contract providing flexibility. Used for targeted website creation, SEO audits, ad campaigns, content production.
- Training Services: Customized webmarketing training programs (Webmarketing, SEO, Social Selling) and collective workshops. Training sessions are regular, spanning several months. Eligible for OPCO financing under Qualiopi certification. Also includes free CaféCours workshops held bimonthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Formation Webmarketing (Webmarketing Training) |
| Other | Multi-year contract | Formation Rédaction SEO (SEO Writing Training) |
| Other | Multi-year contract | Formation Social Selling (Social Selling Training) |
| Other | Multi-year contract | Formation collective Social Selling (Group Social Selling Workshop) |
| Other | Annual | Social Media Management (Gestion des réseaux sociaux) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Alix&co product offering
Product offeringCore offering
Alix&co is a B2B digital marketing agency that embeds certified digital marketing project managers directly into client SMEs' organizations on a shared-time basis (1-3 days per week). The agency delivers eight core digital marketing disciplines under one collaborative model: digital and editorial strategy, website creation/redesign, SEO/GEO, online advertising, marketing automation, web content production, social networks/community management, and web analytics. The offering also includes Qualiopi-certified webmarketing training programs and free CaféCours knowledge-sharing workshops.
Product overview
Alix&co is a BtoB digital marketing agency based in Auvergne-Rhône-Alpes (Loire, Lyon, Valence) operating since 2017. The company's core differentiator is its integrated 'time-shared expert' model, embedding certified digital marketing project managers directly into clients' organizations 1-3 days per week. The service portfolio spans eight core disciplines: digital & editorial strategy, website creation/redesign (WordPress), SEO/GEO (natural referencing), online advertising (Google Ads & Meta Ads), marketing automation/Smarketing, web content production, social networks/community management, and web analytics. Complementary offerings include Qualiopi-certified webmarketing training programs, the CaféCours free workshop series, and downloadable marketing tools/templates. Alix&co primarily serves industrial SMEs and BtoB companies in the Auvergne-Rhône-Alpes region, with nationwide coverage for specific expertise areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Temps Partagé - Shared-Time Digital Marketing Expert
- Marketing Organization Building (Construire mon organisation marketing)
- Marketing Team Consolidation (Consolider mon service marketing)
- Digital & Editorial Strategy
- Website Creation & Redesign
- SEO/GEO (Natural Referencing)
- Online Advertising (Google Ads & Meta Ads)
- Marketing Automation / Smarketing
- Web Content Production (B2B Expert Content)
- Social Networks & Community Management
- Web Analytics & Performance Analysis
- Webmarketing Training Programs
- Mission Ponctuelle - Project-Based Marketing Services
Quantifiable outcome
- 20 clients have maintained an integrated expert for more than 3 years
- +5 more outcomes
Companies that use Alix&co
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Alix&co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Alix&co partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Alix&co competitors and assessment
Company assessmentBroad incumbents
- Yumens: Larger French digital marketing and web-development group serving mid-market and enterprise accounts across France. Represents a broader incumbent with overlapping SEO, web, ads and content offerings.
- Upcity / Web conversion agency cluster: Aggregated marketplace and broader agency category that benchmarks and competes for SME digital marketing budgets. Serves as the broader incumbent framing for the space in which Alix&Co operates.
Direct peers
- Insign: French B2B digital marketing agency delivering SEO, SEA, content marketing and web development to industrial and professional-services SMEs. Closely comparable customer base and service mix.
- Digitaleo: French agency delivering digital marketing services (websites, SEO, ads, email marketing, marketing automation) to SMEs and mid-market clients. Direct overlap in service portfolio and target customer profile.
- Eskimoz: French digital marketing agency specializing in SEO, SEA and content, serving B2B clients across France. Highly comparable in service mix (SEO, paid media, content) and in offering embedded/multi-disciplinary support to mid-market companies.
- Wafoo: French digital agency offering web creation, SEO, SEA and social media to SMEs. Comparable boutique-agency positioning with B2B focus, though more regionally distributed than Alix&Co.
Others
- Web conversion agency cluster: Adjacent ecosystem of French web-conversion and inbound agencies that partner with or supply technology (Brevo, HubSpot, WordPress) to B2B SMEs. Relevant as enabling/thematic comparables rather than direct competitors.
Emerging players
- La Fabrique du Net: French digital agency focused on B2B web strategy, SEO and content for SMEs. Comparable audience and service philosophy, though with a stronger content-publication orientation.
- HubSpot Solutions Partner agencies (FR): Certified HubSpot partner agencies in France that bundle CRM, marketing automation and inbound services for B2B SMEs. Overlap on marketing automation and inbound methodology; Alix&Co uses Brevo/HubSpot similarly.
Regional players
- Eskimoz B2B / Sea & Sun: French regional agency focused on B2B digital marketing for SMEs and industrial firms, with similar expertise in SEO and SEA. Comparable target customers and French-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Alix&co social profiles
Digital presenceAlix&co compliance and trust
Trust signalCompliance1 record
Alix&co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alix&co leadership team
Management profileNumber of profiles
Profiles8 records
Alix&co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alix&co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alix&co
What does Alix&co do?
Alix&co is a B2B digital marketing agency that embeds certified digital marketing project managers directly into client SMEs' organizations on a shared-time basis (1-3 days per week). The agency delivers eight core digital marketing disciplines under one collaborative model: digital and editorial strategy, website creation/redesign, SEO/GEO, online advertising, marketing automation, web content production, social networks/community management, and web analytics. The offering also includes Qualiopi-certified webmarketing training programs and free CaféCours knowledge-sharing workshops.
Is Alix&co a public or private company?
Alix&co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alix&co founded?
Alix&co was founded in 2020. It employs 11 to 50 people.
Where is Alix&co based?
Alix&co is headquartered in La Rue De Pré, France, in the Europe region.
How does Alix&co make money?
Three revenue lines are on record. Temps partagé (Shared-Time Digital Manager) is the primary driver. The others are mission ponctuelle (Project-Based Services) and training Services.
Who are Alix&co's main competitors?
Broad incumbents on record are Yumens and Upcity / Web conversion agency cluster. Direct peers are Insign, Digitaleo, Eskimoz and Wafoo. Web conversion agency cluster is listed as an others. Emerging players are La Fabrique du Net and HubSpot Solutions Partner agencies (FR). Eskimoz B2B / Sea & Sun is listed as a regional player.
Does Alix&co have an API?
No public API is recorded for Alix&co.
What industry is Alix&co in?
Alix&co's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541810 and its SIC code is 7311.