What Digitaleo does

Digitaleo is a French software company founded in 2004 and headquartered in Rennes, France, that sells a unified local marketing suite (SaaS) to retail networks, franchise organizations, and multi-location enterprises. The platform, marketed as "La Suite Marketing des réseaux d'enseignes," is built on a modular architecture covering three functional pillars: visibility (Presence Management, Store Locator, Avis Clients IA, Réseaux Sociaux IA), conversion (Local Ads, Marketing Direct IA, Messaging, Print, Médiathèque), and operational tools (Plateforme de commande). The company layers professional services on top, including SEA/SMA management, product data feed management, reporting, programmatic campaigns (DOOH, segmented TV, display, digital audio), RCS/SMS/Email execution, a creative studio (Studio Créa), and training.

Underlying technology includes generative AI for social media post creation, AI-driven review response generation with local SEO keyword insertion, AI-assisted direct marketing copy, and AI-powered messaging personalization. The platform exposes public sending and integration APIs (developers.digitaleo.com) and integrates natively with Salesforce CRM, Google Business Profile and Google Ads, Meta (Facebook/Instagram), and Apple Business Connect. Digitaleo holds Google Premium Partner and Meta Business Partner designations.

Digitaleo monetizes primarily through annual SaaS subscriptions priced on a quote basis against network size and selected modules, supplemented by professional services revenue. The go-to-market is enterprise field sales targeting retail network and franchise headquarters across verticals including automotive, retail, real estate, banking/insurance, personal services, healthcare, and CHR. The company reports serving 600+ networks and 37,000+ active users with 100+ collaborators. In January 2022, Digitaleo completed its first acquisition, taking approximately 90% of Kamp'n, a Marseille-based paid social and Google ads management firm. The company is privately held with founder Jocelyn Denis as founder/CEO; its last disclosed institutional funding was a 2015 round of approximately $4.39M led by Isai with participation from GO CAPITAL.

Name

Digitaleo

Legal name

Digitaleo

Website

https://digitaleo.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Digitaleo is a French SaaS company founded in 2004 that provides a unified local marketing platform for retail networks and franchise organizations, covering presence management, AI-driven reviews, social media, advertising, print, and direct marketing, serving 600+ networks and 37,000+ users.

Ownership category

akta.pro rank

Product category

Local Marketing Software

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Software Publishers (513210), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Local marketing platform
• Franchise marketing software
• Retail network marketing
• Distributed marketing solutions
• Multi-location marketing

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Annual or monthly subscription model for access to the marketing suite platform, with pricing based on network size and modules selected
2. Professional Services: Additional services including SEA/SMA management, campaign optimization, reporting, creative studio, and training

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Digitaleo sells a unified B2B SaaS Suite Marketing for multi-location retail networks, franchises, concessions, cooperatives, and brands, delivering centralized governance and local execution of presence management, social media, advertising, direct marketing, print, customer reviews, and order management. The offering is sold à la carte or in bundle, with annual subscriptions sized to network scope and complemented by recurring professional services for campaign management, creative production, training, and analytics.

Product overview

Digitaleo is a unified marketing suite for retail networks (La Suite Marketing des réseaux d'enseignes) providing an all-in-one platform for local marketing. The platform operates on a modular architecture with core visibility modules (Presence Management, Store Locator, Avis Clients IA, Réseaux Sociaux IA), conversion modules (Ads, Marketing Direct IA, Messaging, Print, Médiathèque), and an order platform. Additional service offerings include SEA/SMA, Flux Produits, Reporting, Campagnes Programmatiques (DOOH/TV segmentée/Display/Audio Digital), RCS/SMS/Email, Studio Créa, and Formation. Partner modules include Call-tracking and Messaging extensions. The platform serves 600+ retail networks across France with 22+ years of experience in local marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Presence Management Centralized management and optimization of Google Business Profiles, local pages on social networks, and online directories to improve local SEO and visibility for retail networks.
• Store Locator Interactive map enabling customers to locate nearby stores with filtering by services, hours, and accessibility, driving foot traffic to physical locations.
• Avis Clients IA (AI Customer Reviews) AI-powered customer review management with automated response suggestions, automatic keyword integration for local SEO, and 72-hour response time tracking.
• Réseaux Sociaux IA (AI Social Networks) AI-powered social media management enabling automated post generation, scheduling, and content customization for retail networks across Facebook, Instagram, and LinkedIn.
• Ads (Local Advertising) Local advertising campaigns on Facebook, Instagram, and Google for multi-location retail networks with geotargeted campaign management.
• Marketing Direct IA (AI Direct Marketing) AI-enhanced direct marketing campaigns including email, SMS, landing pages, and voice messages with personalization and automation capabilities.
• Messaging AI-powered messaging platform for generating sales through customer conversations, supporting RCS, SMS, and email channels.
• Print (Web-to-Print) Print management solution with customizable templates, local personalization, and print service provider integration for marketing materials.
• Médiathèque (Digital Asset Management) Centralized digital asset storage, organization, and sharing platform for marketing resources across retail networks.
• Plateforme de commande (Order Platform) Order platform for centralized procurement of all marketing supports, services, and supplies across the retail network.
• SEA/SMA (Search Engine and Social Media Advertising Management) Search engine advertising and social media advertising managed services for local marketing campaigns.
• Flux Produits (Product Feed Management) Product data feed management service for optimizing local advertising campaigns with accurate product information.
• Reporting Campaign performance analytics and reporting service for measuring and optimizing local marketing ROI.
• Campagnes Programmatiques (DOOH, TV Segmentée, Display, Audio Digital) Programmatic advertising campaigns across digital out-of-home, connected TV, display, and digital audio channels.
• RCS, SMS, Email Messaging Service Multi-channel messaging service supporting RCS (Rich Communication Services), SMS, and email for customer communication.
• Studio Créa Creative design studio service for producing marketing materials and campaign assets.
• Formation (Training) Training services for retail network teams on platform usage and local marketing best practices.

Quantifiable outcome

• Networks using store locator see +42% clicks to website and +30% calls
• +6 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Kamp'ncoreStrategic or Co-development Partner · 17 January 2022Digitaleo acquired approximately 90% of Kamp'n shares in January 2022, marking their first external growth operation. Kamp'n, based in Marseille/Paris, specializes in paid social media campaign management for local marketing on social networks and Google. The acquisition strengthened Digitaleo's offerings in local advertising campaigns, with Kamp'n founder Charles Martin-Laval remaining as leader.
• SalesforcecoreTechnology or IntegrationSalesforce connector integration enables data synchronization between Digitaleo's marketing platform and Salesforce CRM, allowing networks to leverage their customer data for localized marketing campaigns based on Salesforce data.
• GooglecoreTechnology or IntegrationGoogle Partner status with premium partner designation. Deep integration with Google Business Profile (formerly Google My Business), Google Maps, Google Ads, and Waze for presence management and local advertising across the platform.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner status. Platform enables management of Facebook and Instagram local pages, as well as local advertising campaigns across Meta's ad network for retail networks.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• HubSpot:

Direct peers

• Yext: Yext is a direct competitor in presence management and local SEO for multi-location enterprises. Both platforms centralize listings, reviews, and local search optimization across distributed business networks, serving overlapping enterprise customers.
• Vendasta: Vendasta is a white-label platform for agencies and multi-location businesses offering presence, social, reviews, and advertising tools. Its partner-channel model and SMB-to-mid-market positioning make it a comparable distribution-focused competitor.
• SOCi: SOCi provides a localized marketing platform for multi-location brands and franchises, with social media, reviews, and local ads. Its franchise-centric GTM motion and feature set closely mirror Digitaleo's value proposition for distributed retail networks.
• Uberall: Uberall offers a location marketing platform with presence management, reviews, and local advertising for multi-location businesses. It competes head-to-head with Digitaleo in the European mid-market segment and shares the franchise/retail-network customer profile.
• Advalo: Advalo is a French martech platform focused on retail and franchise marketing activation, including personalized campaigns and customer data activation. It shares Digitaleo's French enterprise customer base and multi-location marketing focus.
• Chatmeter: Chatmeter delivers multi-location reputation management, listings, and local SEO for enterprise brands with distributed footprints. It overlaps directly with Digitaleo's Presence Management and Avis Clients IA modules in the franchise and retail-network segment.

Broad incumbents

• Sprout Social: Sprout Social is a broader social media management platform used by multi-location brands. It overlaps with Digitaleo's Réseaux Sociaux IA module and competes for social marketing budgets across enterprise and mid-market customers.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise marketing platform spanning email, social, advertising, and customer journey orchestration. It competes at the high end of the local marketing stack and already powers Digitaleo's connector integration.

Regional players

• Critizr: Critizr is a French customer experience and feedback platform for retail networks and multi-location brands. It overlaps with Digitaleo's Avis Clients IA module and competes in the same French enterprise customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/XAzrzVYpwOg
• Xx.com/digitaleo
• Facebookfacebook.com/digitaleo
• LinkedInlinkedin.com/company/digitaleo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digitaleo