Nada Debs
Studio Nada Debs is a 20-year-old Lebanese handcrafted design studio in Beirut, employing 20 designers, that produces luxury furniture and home objects blending traditional Middle Eastern craft with contemporary minimalism for high-net-worth individuals, luxury brands, and hospitality clients worldwide.
- Company typePrivate
- Founded2002
- HeadquartersBeirut, Lebanon
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nada Debs does
Nada Debs is a privately held, founder-led Lebanese design studio founded in 2002 by designer Nada Debs, headquartered in a 320 sqm studio in the Gemmayzeh district of Beirut. The studio employs a team of 20 designers and craftspeople, with Nada Debs serving as Creative Director, Founder, and CEO. Its product portfolio centers on handcrafted furniture and home objects that fuse traditional Middle Eastern craft techniques—marquetry inlay (parquetry), mother-of-pearl inlay, tin inlay, hand carving, and the signature "Funquetry" (a contemporary re-interpretation of parquetry)—with contemporary Japanese-influenced minimalism under its "East & East" design philosophy. The catalog comprises two core categories (Furniture and Objects) plus 14 named collections, augmented by bespoke commissions, interior design services, and corporate gifts.
The studio operates a hybrid go-to-market: direct-to-consumer via its own e-commerce platform and flagship Beirut boutique (Saad Building, Gouraud Street), supplemented by a network of global luxury retailers (Burj Al Arab, Bulgari Hotels, That Concept Store at One&Only One Za'abeel, Conran Shop Kuwait, Mondo Collection USA, House of Wang China), curated online marketplaces (The Invisible Collection, Ounass, Curio), and a forthcoming Dubai boutique. Brand collaborations serve as both a distribution channel and a brand-equity lever, with documented partnerships spanning DIOR Beauty (2024 limited-edition Cases for La Collection Privée), Kohler WasteLAB (Transcendence tiles, Design Miami 2022), IKEA (LJUV collection), De Gournay (Majlis at Downtown Design 2024), Cosentino, ACDF (Design Doha Biennial 2024), and Studio Lél (Gandhara Carapace at Design Miami 2023).
Revenue is generated through five streams: (1) one-time furniture and product sales through e-commerce, boutique, and global retailers; (2) bespoke commissions for customized pieces via one-on-one consultation; (3) corporate gift programs; (4) brand collaborations covering licensing, co-development, and design fees; and (5) interior design services for residential, hospitality, institutional, and commercial projects. Pricing is not publicly disclosed; transactions are predominantly one-time, with the collaboration/revenue layer providing episodic but high-margin upside. The studio is privately funded, does not report material revenue, and is not backed by institutional investors based on the available data.
Nada Debs firmographics
Firmographics- Name
- Nada Debs
- Legal name
- Nada Debs
- Website
- https://nadadebs.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Studio Nada Debs is a 20-year-old Lebanese handcrafted design studio in Beirut, employing 20 designers, that produces luxury furniture and home objects blending traditional Middle Eastern craft with contemporary minimalism for high-net-worth individuals, luxury brands, and hospitality clients worldwide.
- Ownership category
- akta.pro rank
Nada Debs industry classification
Industry- Product category
- Luxury Furniture and Home Design
- NAICS
- Furniture and Related Product Manufacturing (337), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industry
- Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Nada Debs is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices3 records
Markets served
Nada Debs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture and Product Sales: Annual collections of furniture and objects sold through e-commerce, boutique, and global retailers. One-time purchase of finished goods.
- Bespoke Commissions: Customized variations of permanent collections and bespoke commissions of furniture and accessories through one-on-one consultation with Nada Debs. Higher price point, project-based revenue.
- Corporate Gifts: Corporate gift programs featuring customized products for business clients and institutional buyers.
- Brand Collaborations: Collaborations with global furniture manufacturers and luxury brands, potentially including licensing, co-development, and design fees.
- Interior Design Services: Full interior design concepts and services for residential, institutional, hospitality, and commercial projects.
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Nada Debs product offering
Product offeringCore offering
Studio Nada Debs designs and manufactures handcrafted luxury furniture and home objects, organized into named collections (Classic, Funquetry, Now & Zen, Marquetry Mania, Origami, Arabesque, and others) that showcase signature techniques such as marquetry inlay, mother-of-pearl inlay, tin inlay, and hand carving applied to wood, leather, metal, and resin. The studio also provides bespoke commissions, full interior design services for residential and hospitality projects, and corporate gift programs. All design and production is led from a 320 sq m studio in Gemmayzeh, Beirut, with a team of 20 designers and artisans.
Product overview
Nada Debs is a Lebanese furniture and home design studio offering handcrafted products and design services. The portfolio consists of two core product categories—Objects (home decor and accessories) and Furniture—alongside 14 named collections featuring signature craftsmanship techniques including marquetry inlay, mother of pearl inlay, and Funquetry (contemporary parquetry). The studio also provides bespoke commissions, interior design services, and corporate gifts through its studio and showroom in Beirut's Gemmayzeh district. Products are available through e-commerce, retail locations, and global stockists.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture Handcrafted furniture line including beds, cabinets, consoles, screens, seating (sofas, armchairs, dining chairs, benches, ottomans, stools), shelving, tables (dining, low, occasional, bedside, desks), trolleys, and vanities, built using signature marquetry, mother-of-pearl, and tin inlay techniques.
- Objects (Home Decor & Accessories) A diverse range of handcrafted home objects and accessories including bowls, boxes, carpets, cushions, desksets, games, lighting, mirrors, servingware, trays, and complementary decorative items, all made in Beirut using signature craft techniques.
- Classic Collection The cornerstone boutique line capturing Islamic geometry within Far Eastern minimalism, using traditional mother of pearl inlay in wood with contemporary forms.
- Funquetry Collection A contemporary interpretation of traditional parquetry where strips of different colored wood are inlaid to create geometric patterns, handmade in Beirut using American Walnut or bleached American Walnut.
- Marquetry Mania Collection A playful interpretation of parquetry applied to home accessories and furniture with softer edges, featuring striking color combinations, bold shapes, and mirror reflections.
- Now & Zen Collection Inspired by contemporary Japanese aesthetics using Middle Eastern craft, featuring mother of pearl inlay in rainbow colors, carving, and tin inlay techniques.
- Origami Collection Furniture collection inspired by the art of paper folding, featuring geometric forms and clean lines.
- Arabesque Collection Rhythmic movement characterizes this style with linear, interlacing, or scrolling patterns inspired by the growth and infinite expansion of the cosmos.
- Strand Collection Carved Ash wood furniture with minimalist lines juxtaposed with hand carved motifs, featuring perforated geometric patterns that create intricate shadows when met with light.
- Retro Couture Collection Vintage-inspired lounge furniture in Ash wood featuring woven straw, reminiscent of mid-century Beirut design with pieces suitable for both indoor and outdoor use.
- Clear Collection A collection combining Plexiglas and resin with mother of pearl and metal inlays, modernizing traditional craftsmanship through synthetic materials and noble craft techniques.
- You & I Collection A carpet collection created to empower women carpet weavers of Afghanistan, inspired by Rumi poetry, blending traditional carpet craftsmanship with contemporary design.
- Keeping It Together Collection Objects recreated from debris of the August 4th Beirut blast, using craft techniques to transform pain into hope and connect broken pieces.
- Patterns in Nature Collection A collaboration with storyteller Salim Azzam featuring geometric marquetry patterns in walnut, oak, and olive wood depicting birds, botany, and narratives of nature.
- Summerland Collection Mid-century design in Ash wood crafted into furniture and accessories featuring woven straw, suitable for both indoor and outdoor settings.
- Draw The Line Collection Simple geometric forms with minimalistic craft application, characterized by clean geometric composition.
- Studio Commissions Customized furniture and accessories created through one-on-one consultation with designer Nada Debs, incorporating individual client tastes and requirements.
- Interior Design Services Full interior design concepts and services for residential, institutional, hospitality, and commercial projects, blending clean lines with Arabesque styling.
- Corporate Gifts Bespoke corporate gift solutions for businesses seeking unique branded items reflecting Nada Debs craftsmanship and design philosophy.
Quantifiable outcome
- Featured in AD100 2025 Best Designers in Middle East and North Africa for third consecutive year
- +3 more outcomes
Companies that use Nada Debs
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles6 records
Nada Debs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nada Debs partnerships and signals
Strategic signalPartnerships
41 partnerships are on record, tiered flagship, core and minor.
- DIOR BeautyflagshipIn celebration of Eid al-Adha 2024, Studio Nada Debs collaborated with Dior Beauty to create limited-edition cases for La Collection Privée. Featured Nada Debs' signature mother-of-pearl, tin inlay, and hand-carving techniques. Released 1,000 single coffrets and 20 trio coffrets in Dior Beauty stores globally.
- Kohler (Kohler WasteLAB)flagshipCollaboration on Transcendence tiles collection made from reclaimed waste materials. Debuted at Design Miami 2022, showcased at KBIS Las Vegas where it won Sustainable Standout Silver award. Also collaborated on installation for Downtown Design Dubai 2023 celebrating Kohler's 150th anniversary.
- De GournaycoreCreated a unique Majlis for de Gournay at Dubai Downtown Design 2024, featuring marquetry, brass inserts, and 'Deco Palms' wallcovering. Blended two distinct design worlds showcasing intricate marquetry paired with de Gournay's hand-painted fabrics.
- ACDF (Architecture + Contemporary Design Forum)coreReimagined the traditional Uzbek tapchan with introduction of 'Qosh' - a modern take on tradition crafted with master Sirojiddin Rakhmatillaev. Featured at Design Doha Biennial 2024. Modern interpretation of communal seating bringing fresh perspective to traditional craft.
- STOULScoreCollaboration celebrating craftsmanship, cultural connection, and shared passion for innovation and timeless design. Fusion of hexagonal patterns on square-shaped leather grid creating geometric overlap.
- Studio LélcoreGandhara Carapace Collection unveiled at Design Miami 2023 by Galerie BSL. Minimalist tables and seats with mosaic surfaces of semi-precious and marble stones. Symbolic of two cultures and craft traditions merging.
- That Concept StorecoreExclusive collaboration for That Concept Store at One&Only One Za'abeel, Dubai. From Sunrise to Sunset collection asking us to look at the horizon as it transcends craft heritage into a universal longing for better tomorrow.
- Kahhal LoomsminorCollaboration with Kahhal Looms featuring products available through their distribution network.
- ArtèpuracoreExplored new frontiers of leather and marquetry inspired by Villa Mozart's Art Deco charm. Mural Perch showcased intricate leather foliage. Featured at Doppia Firma Show during Milan Design Week 2024.
- IKEAflagshipLJUV collection - contemporary Middle Eastern collection with vintage geometry patterns for gatherings. Target market of friends and family getting together.
- CosentinocoreCosentino Capsule Collection under theme 'Breaking Boundaries', envisioned as ode to Dekton Slim 4mm ultracompact material format. Collaboration in surface design innovation and sustainability.
- Irthi Contemporary Crafts CouncilcoreZenobia collection transformation - traditional Emirati craft of hand-woven Talli combined with signature Marquetry Inlay. Presented at Design Miami/Podium x Shanghai 2021 and Milan Design Week 2022.
- The Conran ShopcoreFeatured at Conran Shop Kuwait for 'Taking Local Global' talk. Hosted design discussion alongside inspiring voices in design.
- 81 Designsminor'On Belonging' collection featuring Crafted Pebble chairs and straw lamps. Pushing boundaries of craft, geography, art, and community for connection tied to homeland.
- Fratelli RossettiminorLimited edition heel co-designed with designer Nada Debs for Furoi Salone, presented during Milan Design Week 2019.
- Selim MouzannarminorCollaboration with Lebanese jewelry designer Selim Mouzannar.
- InaashminorCollaboration with Inaash featuring products combining craft traditions.
- Carwan GalleryminorExhibition and sale of pieces through Carwan Gallery, a design gallery.
- Galerie BSLcorePrimary gallery representation. Exhibited Gandhara Carapace Collection and Stitched Horizons collection. Participation in Design Miami, Menart Fair Paris.
- The Invisible CollectioncoreOnline marketplace partnership for selling collectible design pieces globally. Collaboration for London Craft Week 2022 showcasing Marquetry Inlay craft.
- OunassminorLuxury e-commerce platform in UAE selling Nada Debs products.
- CuriominorOnline marketplace featuring Nada Debs products.
- Rina JaberminorMigration of the Butterflies installation inspired by signature mother of pearl butterflies inlaid onto concrete surfaces.
- The Flower SocietyminorThree bespoke collections of vases translating contemporary aesthetic using traditional craft techniques.
- Roads for Lifeminor'Life Cabinet' - re-imagined medicine cabinet for auction, bringing together slow meditative craft with rapid relief.
- House of TodayminorThe Candle Project - collaboration with 10 Lebanese designers and Beit Chabab Hospital Workshop artisans. Candles transformed into sculptures, crafted in Lebanon.
- Tarek MoukaddemminorCollaboration with Lebanese designer Tarek Moukaddem.
- Rasha & MarylynminorCeramics collaboration.
- Joy MardiniminorCollaboration with artist Joy Mardini.
- Rana SalamminorCollaboration with designer Rana Salam.
- TRIWAminorDesign collaboration with Swedish watch brand TRIWA.
- ABCminorRetail partnership with ABC design store.
- ConverseminorCollaboration with Converse brand.
- InfinitiminorThe Makers Series creating stage for craftsmen redefining traditional craft. Exploring Modern Japanese Luxury through craftsmen's stories and philosophy.
- Milia MminorDesign collaboration with Milia M.
- JotunminorCollaboration with Jotun paints.
- NLXLminorDesign collaboration with NLXL.
- Beit TamannaminorDream-like guesthouse in Gemmayzeh, Beirut conceptualized by 13 designers. Each room realized by different designer. Proceeds for critically ill children.
- Villa BadarominorDesign collaboration with Villa Badaro.
- Exil CollectiveminorPlaying with basic geometrical figures for desk sets or tray sets.
- Teach a ChildminorCharitable collaboration supporting education.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Nada Debs competitors and assessment
Company assessmentRegional players
- Hempel: Middle East-focused interior architecture and design studio with luxury hospitality and residential projects. Comparable target market and regional positioning, though more weighted to interior design than product manufacturing.
Others
- Cosentino: Global surfaces manufacturer and an existing Nada Debs collaboration partner. Included as a comparable based on the active co-development relationship (Dekton Slim capsule collection) rather than direct product competition.
Direct peers
- Studio KO: Paris-based architecture and design studio led by Karl Fournier and Olivier Marty producing furniture, interiors, and objects with a strong craft and cultural narrative. Comparable as a designer-led studio executing commissions, interior projects, and luxury collaborations.
- Liaigre: French luxury furniture and interior design house producing bespoke and limited-edition pieces for HNW clients, hotels, and residences. Comparable in luxury positioning, atelier-style production, and project-based revenue model.
- Pierre Yovanovitch: Paris-based designer known for sculptural, craft-forward furniture and high-end interior design commissions. Comparable in designer-led brand identity, premium pricing, and bespoke project orientation.
- Christopher Peacock: Luxury bespoke cabinetry and furniture maker serving UHNW clients with custom millwork. Comparable in custom-craft model, premium pricing, and bespoke commission revenue stream, though narrower product focus.
- Maison Sarah Lavoine: Paris-based designer brand offering furniture, objects, and interiors with a signature color-and-craft identity. Comparable as a designer-led luxury house with its own boutique, e-commerce, and commission-based services.
- Bokja: Beirut-based design studio producing handcrafted furniture and textile-driven objects rooted in Middle Eastern craft. Closest geographic and craft peer to Nada Debs, targeting the same HNW and luxury hospitality segments with similarly priced limited-edition pieces.
Broad incumbents
- Patricia Urquiola: Internationally established designer producing furniture and objects with major industrial manufacturers (Cassina, Moroso, B&B Italia). Comparable craft-meets-contemporary aesthetic and global brand-collaboration profile, but operates at much larger scale.
- Roche Bobois: Global luxury furniture brand with designer collaborations (including emerging designers) and worldwide showroom network. Comparable premium positioning and global retail footprint, though at far larger scale and broader catalog.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nada Debs social profiles
Digital presenceNada Debs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nada Debs leadership team
Management profileNumber of profiles
Profiles1 record
Nada Debs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nada Debs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nada Debs
What does Nada Debs do?
Studio Nada Debs designs and manufactures handcrafted luxury furniture and home objects, organized into named collections (Classic, Funquetry, Now & Zen, Marquetry Mania, Origami, Arabesque, and others) that showcase signature techniques such as marquetry inlay, mother-of-pearl inlay, tin inlay, and hand carving applied to wood, leather, metal, and resin. The studio also provides bespoke commissions, full interior design services for residential and hospitality projects, and corporate gift programs. All design and production is led from a 320 sq m studio in Gemmayzeh, Beirut, with a team of 20 designers and artisans.
Is Nada Debs a public or private company?
Nada Debs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nada Debs founded?
Nada Debs was founded in 2002. It employs 51 to 100 people.
Where is Nada Debs based?
Nada Debs is headquartered in Beirut, Lebanon, in the Middle East region.
How does Nada Debs make money?
Five revenue lines are on record. Furniture and Product Sales are the primary driver. The others are bespoke Commissions, corporate Gifts, brand Collaborations and interior Design Services.
Who are Nada Debs's main competitors?
Hempel is listed as a regional player. Cosentino is listed as an others. Direct peers are Studio KO, Liaigre, Pierre Yovanovitch, Christopher Peacock, Maison Sarah Lavoine and Bokja. Broad incumbents are Patricia Urquiola and Roche Bobois.
Does Nada Debs have an API?
No public API is recorded for Nada Debs.
What industry is Nada Debs in?
Nada Debs's product category is Luxury Furniture and Home Design. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 337 and its SIC code is 2510.