VetGuide

What VetGuide does

VetGuide (operating as VETGUIDE LTDA, CNPJ 45.075.883/0001-37) is a Brazil-based, privately held mobile application company founded in 2021 and headquartered in Curitiba. The company builds a veterinary clinical decision support platform distributed globally through Apple's App Store and Google Play, supporting iOS, iPadOS, macOS, visionOS, and Android in Portuguese, Spanish, and English. The core product is a freemium subscription app delivering more than 4,000 referenced texts spanning clinical conducts, emergency care, infectious diseases, surgery, vaccines, nutrition, calculators and clinical scores, a veterinary drug formulary, and a dedicated student section with histology and anatomy atlases. Content is curated by a team of veterinary professionals and is accessible offline.

The company's revenue model is a multi-tier subscription: R$34.90/month and R$73.90/quarter via app stores, and R$349.90/year (or up to 12 installments of R$31.90) via the website, with a free tier limiting access to selected content. Distribution is product-led growth through app store listings, with the institutional website serving as a marketing and subscription management hub. Customer segments are horizontal: licensed veterinary professionals as the primary segment, plus veterinary students and residents as secondary segments.

In December 2025, VetGuide launched a major AI capability (v1.15.0) integrating OpenAI's ChatGPT-4 to power differential diagnosis suggestions, complementary exam recommendations, initial clinical conduct guidance, and automatic clinical summaries, alongside a patient and appointment management module. User-provided clinical data is processed by OpenAI only with explicit consent and is not used for AI training without opt-in, in alignment with the company's LGPD and GDPR self-attested compliance posture. Infrastructure runs on AWS; analytics uses Firebase and Google Analytics; and payment processing is handled by Asaas. VetGuide self-classifies as a Brazilian micro/small enterprise with no disclosed institutional funding.

Name

VetGuide

Legal name

VETGUIDE LTDA.

Website

https://vetguide.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

VetGuide is a Brazil-based mobile subscription app providing veterinary professionals, students, and residents with 4,000+ clinical reference texts, drug formulary, calculators, and a ChatGPT-4-powered AI assistant for differential diagnosis and patient management.

Ownership category

akta.pro rank

Product category

Veterinary Clinical Decision Support

NAICS

Veterinary Services (541940)

SIC

Services-Health Services (8000)

akta.pro primary industry

Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH)

akta.pro secondary industry

Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB)

Keywords

• Veterinary medicine apps
• Clinical decision support
• AI diagnostic tools
• Animal healthcare software
• Mobile medical reference

Headquarters

HQ city

Salvador

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Monthly: Recurring monthly subscription providing full access to all app content including AI features, patient management, and premium content updates.
2. Subscription - Annual: Annual subscription at R$349.90 or 12 installments of R$31.90. Provides full access to all content with cost savings vs monthly.
3. Subscription - Quarterly: Quarterly subscription option at R$73.90 available through app stores.
4. Freemium Access: Free tier allows access to selected content only. Premium content requires paid subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

VetGuide is a mobile-first subscription application that provides veterinary professionals with a clinical decision support platform, offering over 4,000 referenced texts covering clinical conduct, emergency care, drug references, calculators, and patient management. The app integrates an AI assistant powered by OpenAI's ChatGPT-4 that suggests differential diagnoses, complementary exams, and initial conduct guidance based on user-provided animal data. Content is developed by veterinarians from top universities, is accessible offline, and is available in Portuguese, Spanish, and English.

Product overview

VetGuide is a mobile-first veterinary clinical decision-support platform built as a single app with multiple integrated content modules. The core product is the VetGuide Mobile App (iOS, iPadOS, macOS, visionOS, Android), which operates on a Freemium model and delivers over 4,000 referenced texts covering clinical conducts, emergency care, drug references (Bulário), calculators and scores, patient management, and a dedicated student section with atlases and practice questions. A major new capability — the VetGuide AI Assistant (powered by OpenAI's ChatGPT-4, launched December 2025) — provides AI-generated differential diagnostic suggestions, exam recommendations, initial clinical conduct guidance, and automatic clinical summaries, working in combination with the embedded knowledge base. All content is accessible offline and is continuously reviewed and updated. The accompanying VetGuide Website serves as the public storefront for product discovery, subscription, and account management.

Differentiator

Problem solved

Functional benefit

Products and services

• VetGuide Mobile App A cross-platform mobile subscription application (iOS, iPadOS, macOS, visionOS, Android) for veterinary professionals offering over 4,000 referenced texts covering clinical conducts, emergency guides, drug references, calculators and scoring tools, patient management, and a student section. Includes an AI-powered clinical assistant (launched December 2025) that generates diagnostic suggestions, complementary exam recommendations, and automatic clinical summaries. Operates on a Freemium model with paid monthly, quarterly, and annual subscriptions.
• VetGuide Website Institutional website serving as the public storefront for product discovery, subscription management, and contact. Users can learn about the app, view plans and pricing, manage login credentials, recover passwords, and request data deletion. Annual subscriptions can be purchased directly from the website with installment payment options (up to 12x of R$31.90).

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationOpenAI provides the ChatGPT-4 AI model powering VetGuide's clinical decision support functionality. User-provided animal data (species, breed, weight, age, symptoms, exam results) is processed through OpenAI's API to generate differential diagnosis suggestions, complementary exam recommendations, and initial conduct guidelines. Data is shared for processing only, not for AI training without explicit user consent.
• AsaascoreTechnology or IntegrationAsaas is the payment gateway responsible for processing subscription payments. Handles payment transaction processing for the application.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure for data storage. User personal data is stored on AWS servers.
• Apple (App Store)coreChannel Partner/ Reseller/ DistributorApple App Store serves as the primary distribution channel for iOS devices. Also handles in-app purchase processing and subscription management for iOS users.
• Google (Google Play)coreChannel Partner/ Reseller/ DistributorGoogle Play Store serves as the primary distribution channel for Android devices. Also handles in-app purchase processing and subscription management for Android users.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IDEXX (IDEXX Laboratories): Global leader in veterinary diagnostics and practice management software (Cornerstone, Neo). Comparable as the dominant incumbent vendor with deep clinic relationships and the resources to add AI-driven clinical decision support.
• ezyVet: Established cloud veterinary practice management software used by thousands of clinics globally. Comparable as a broader practice workflow incumbent that could expand into clinical decision support and undercut VetGuide's standalone play.
• Digitail: Cloud-based veterinary practice management platform with PIMS, client communication, and AI features. Comparable as a broader workflow platform that vets use daily, increasingly overlapping with VetGuide's patient management roadmap.
• ProVet: Veterinary practice management software provider with broad clinic workflow capabilities. Comparable as a PIMS incumbent that could expand into or absorb clinical decision support functionality.

Direct peers

• VIN (Veterinary Information Network): Veterinary clinical reference, continuing education, and decision-support platform widely used by vets and vet students. Directly comparable to VetGuide's core value proposition of clinical content and decision support for the same professional audience.
• VetCheck: Mobile veterinary clinical decision support and anesthesia/sedation calculators targeting practicing vets. Comparable as a paid mobile app focused on clinical decision support and reference content for veterinary professionals.
• Plumb's (Plumb's Veterinary Drugs): Mobile-first veterinary drug formulary and clinical reference app widely adopted by practicing vets. Directly comparable as a subscription-based mobile clinical reference tool serving the same day-to-day workflow.

Emerging players

• AirVet: Telehealth and pet care platform for veterinary professionals and pet owners, increasingly adding AI-assisted clinical tools. Comparable as an emerging digital-first vet platform pursuing overlapping workflows.
• Vetbuddy / Vet-Hub (Vet-Online): Mobile veterinary reference apps and CPD/continuing education tools used by vets and students. Comparable as a niche mobile clinical reference player with overlapping target audience and subscription model.
• Vetster: Tele-veterinary marketplace connecting pet owners to licensed vets. Comparable as an emerging digital vet platform targeting the same end user, though focused on synchronous virtual visits rather than reference content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vetguideapp
• LinkedInlinkedin.com/company/vetguide

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetGuide