What mg.lab does

mg.lab (legal entity Mon Event SLU) is a full-service communication and events agency headquartered in Gijón, Asturias, Spain, founded in 1998. The firm delivers an integrated portfolio spanning event organization and congress management, graphic design and corporate identity, audiovisual production and 3D animation, and strategic communication and marketing including social media management and press office services. Its technical capabilities include a 100+ m² in-house filming studio, drone and Gimbal cinematography, Chroma key with 3D animation, live streaming with simultaneous translation, and a proprietary event registration platform (RegistraTuEvento) offering automated inscription, payment gateway, and QR-code access control. Operational sustainability is reinforced by Biosphere Sustainable (2025), SICTED, and Gijón Turismo Responsable certifications.

The agency operates on a project-based professional services model with custom quotes tied to scope, duration, and complexity; pricing is not publicly disclosed. Its go-to-market is sales-led and relationship-driven, anchored on a portfolio website (mglab.es), active social media presence across LinkedIn, Instagram, X, Facebook, and YouTube, trade show participation at FIDMA, TECMA, and FITUR, and a strong base of repeat clients and referrals. Core customer segments are public administration and government bodies (including ANEPMA, Puerto de Gijón, COGERSA, CDTI, Gijón Convention Bureau, Ayuntamiento de Carreño) and private enterprises (ArcelorMittal Asturias, Seresco, Contenur), with secondary segments in associations, tourism, and education/gastronomy (Universidad de Oviedo, Consejo Regulador Sidra de Asturias, Alimentos del Paraíso Natural). The firm is privately held, independently owned, and operates a single primary office in Gijón with a registered address in Candás.

mg.lab's competitive positioning rests on longevity (27 years), integrated in-house production, proprietary registration technology, and a certification stack that supports public-sector tendering. The portfolio evidences complex multi-year engagements (e.g., the 32nd edition of ANEPMA technical congresses, the 13th CDTI Horizonte Europa conference, the XV Congreso Estatal e Internacional de Trabajo Social with 1,300+ attendees). The absence of disclosed financial data, headcount, external funding, or merger activity indicates a stable, self-funded regional operator rather than a scaling venture.

Name

mg.lab

Legal name

Mon Event SLU

Website

https://mglab.es

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

mg.lab is a privately held, full-service communication and events agency in Gijón, Spain, founded in 1998, serving regional public administration and enterprise clients with integrated event production, graphic design, audiovisual production, and digital communication services.

Ownership category

akta.pro rank

Product category

Event Management and Communication Services

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Event production services
• Corporate event management
• Graphic design services
• Audiovisual production
• Marketing communication

Headquarters

HQ city

Gijón

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event organization and production services: End-to-end event production including corporate, social, and cultural events, congresses, conventions, and award ceremonies. Services include creative conception, on-site production, protocol staff, technical equipment, and post-event documentation.
2. Audiovisual production and rental: Video production (advertising spots, corporate presentations, short films), 3D animation, live event coverage with streaming, sound and lighting services, and audiovisual equipment rental (LED screens, streaming units).
3. Graphic design and identity services: Corporate identity development, branding, logo design, graphic design for print and digital advertising, editorial design (magazines, guides, books, programs), product packaging, and industrial design.
4. Communication and marketing services: Social media management, content marketing, press office services, digital and offline advertising campaigns, media planning, and web development.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

mg.lab is a full-service communication and events agency delivering event organization and production (corporate, social, cultural, congresses), graphic design and corporate identity, audiovisual production with 3D animation and drone capabilities, and strategic communication and marketing services. The agency operates as a one-stop creative shop, integrating design, audiovisual, and digital departments within every project for regional and national clients across Asturias and Spain.

Product overview

mg.lab is a full-service communication and events agency offering a unified portfolio of creative and production services. Its core offering spans event organization and production, graphic design and corporate identity, audiovisual production and 3D animation, and strategic communication and marketing. Services are delivered as an integrated whole — the agency weaves together design, communication, audiovisual, and digital departments within every project. A proprietary event registration platform (RegistraTuEvento) supports its event production services with automated sign-ups, payments, and QR-based access.

Differentiator

Problem solved

Functional benefit

Products and services

• Organización y Producción de Eventos (Event Organization and Production) End-to-end event planning and production for corporate, social, and cultural events, including congresses, conventions, and award ceremonies. Covers creative conceptualization, thematic design, 3D pre-visualization of spaces, on-site production, protocol staff, technical equipment, digital invitations, QR-code access registration, and post-event documentation.
• Diseño Gráfico e Identidad Corporativa (Graphic Design and Corporate Identity) Graphic design services spanning corporate identity development, branding, naming, logo design, editorial design (magazines, guides, books, programs), print production management, advertising design for print and digital, product packaging, and industrial design.
• Comunicación y Marketing (Communication and Marketing) Strategic communication and marketing services including social media management (context analysis, content planning, editorial calendar, graphic design, video editing, multi-format publishing), non-conventional street marketing, digital and offline advertising campaigns, media planning, content writing, press office relations, and web development.
• Producción Audiovisual, Vídeo y Animación 3D (Audiovisual Production, Video and 3D Animation) Full-service audiovisual production including advertising spots, corporate presentations, scriptwriting, 3D animation, motion graphics, GIMBAL stabilization, drone cinematography, time-lapse, live event streaming, simultaneous translation, sound and lighting services, and audiovisual equipment rental (LED screens, streaming units).
• Organización Profesional de Congresos (Professional Congress Organization) Professional congress organization covering technical secretariat, speaker management, delegate registrations, on-site accreditation, coordination of parallel sessions, sponsor coordination, and audiovisual support.
• Plataforma de Inscripciones RegistraTuEvento (RegistraTuEvento Registration Platform) Own proprietary registration and event management platform featuring automated inscription, payment gateway, and QR-code access control for event entry, supporting mg.lab's event production deliverables for clients.

Quantifiable outcome

• Produced events with over 1,300 attendees (XV Congreso Estatal e Internacional Trabajo Social)
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gijón Convention Bureau / Club de Empresas de Turismo de NegocioscoreGTM or Marketing Partnermg.lab is an active member of the Club de Empresas de Turismo de Negocios Gijón and collaborates with the Gijón Convention Bureau on events, congress promotion, and destination marketing. The agency produces events for the bureau including the annual Gijón Impulsa awards and promotional videos.
• Puerto de GijóncoreStrategic or Co-development Partnermg.lab manages all event spaces of the Port Authority of Gijón year-round, producing institutional events, ceremonies, and congresses at port facilities. The agency is responsible for maximizing the use of port venues for various event types.
• Agencia SekuensminorStrategic or Co-development Partnermg.lab partnered with Agencia Sekuens for the production of the 'Europa Digital: Tecnologías Avanzadas para la Industria Asturiana del Futuro' event, providing media coordination, graphic design adaptation, and event production.
• Genyus School / Movimiento Future MindsminorStrategic or Co-development Partnermg.lab collaborated with Genyus School and Movimiento Future Minds to design, assemble, produce, and coordinate the I Festival Nacional de Educación y Emprendimiento (Future Minds Fest 2024).
• World2Meet (Grupo Iberostar)minorGTM or Marketing Partnermg.lab produced 'W2M News' live broadcast segments from FITUR for World2Meet, the travel division of Grupo Iberostar, creating audiovisual content for the tourism company's presence at international trade shows.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LLYC (Llorente & Cuenca): Major Spanish and Latin American communications and marketing consulting firm with deep public-sector and corporate practice. Overlaps with mg.lab in event production, corporate communication, and press office services for institutional clients.
• Atrevia: Spain-headquartered communications and public affairs consultancy with event and content production capabilities. Comparable in serving corporate and public-sector clients with integrated communication services, but at a larger national scale.
• Kreab: Global communications consultancy with strong Spanish presence. Comparable in providing corporate communications, event support, and content services to institutional and corporate clients, though with broader international reach.
• Publicis Spain: Global advertising and communications network with Spanish operations offering integrated creative, event, and digital services. Comparable in full-service offering but operates at vastly larger scale with global brand clients.

Direct peers

• Shackleton: Spanish independent creative and communications agency offering integrated brand, event, and digital services. Comparable to mg.lab in full-service agency model and focus on relationship-driven client work, though typically operating at larger national scale.
• Imagina Eventos: Spanish event production and audiovisual services agency with national reach. Comparable in integrated event organization, audiovisual production, and congress management services for corporate and institutional clients.
• El Grito: Madrid-based independent creative agency providing branding, communication, and event services. Comparable service mix and mid-market positioning, though focused on private-sector consumer brands rather than institutional/public clients.
• Eventisimo: Spanish event organization and production agency serving corporate and institutional clients across Spain. Comparable in end-to-end event production services and client base of public entities and large corporations.

Regional players

• Artel Comunicación: Asturias-based communications agency serving regional public and private clients. Most direct geographic competitor to mg.lab, offering similar integrated communication and event services in the same northwest Spain market.
• Tándem Comunicación: Regional communications agency operating in Asturias with similar full-service offerings including events, design, and digital. Direct regional competitor in the same northwestern Spain market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mglab
• YouTubeyoutube.com/@agencia_mglab
• Facebookfacebook.com/www.mglab.es
• LinkedInlinkedin.com/company/mglab
• Instagraminstagram.com/agencia_mglab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mg.lab