Wildfire

What Wildfire does

Wildfire is a London-headquartered change management and transformation consulting firm, founded by Preyal Dewani on Ikigai principles and operating under the trading name 'Find Your Wildfire'. Rather than a traditional employee pyramid, the firm runs as a curated community of 50+ freelance experts recruited through trusted professional networks rather than advertising, with backgrounds spanning top-tier consulting and in-house transformation roles; named functional leads cover HQ, Change, Transformation, and Operating Model & Organisational Design.

The firm's core offerings are three professional service lines: Transformation and Change Delivery (scoping, planning and implementing transformation projects, including operating model design, organisational design and people change), Change Management Training (building change champion capability within client delivery teams), and Change Leadership Coaching (delivered by psychologists and consultants to support leaders through complex change). A free 90-minute 'Spark Workshop' serves as the standardized top-of-funnel engagement so prospective clients experience the expert team before committing to paid project work.

Wildfire's commercial model is entirely direct, quote-based professional services with 'standard rates' for fairness; no software products, APIs, or proprietary technology platforms are sold. The named client base spans Healthcare (AstraZeneca, AXA Health, Evinova), Media (Sky, Channel 4), Technology (Meta, Digital Science, Elvie, Colt), Government/Military (British Army via Capita RPP), Legal (Hogan Lovells), Research (Francis Crick Institute) and Charity (York Minster), with a flagship 200+ FTE, 9-country engagement for AstraZeneca's Evinova health-tech launch. Marketing is concentrated on LinkedIn and the firm's website, supported by community referrals, and the firm donates 1% of gross profit to The Brilliant Club and holds LGBTBE certification.

Name

Wildfire

Legal name

Wildfire

Website

https://findyourwildfire.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildfire is a London-based change management and transformation consulting firm operating through a 50+ member community of freelance experts. It serves enterprise clients across healthcare, media, technology, government and legal with transformation delivery, change training, and leadership coaching services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Transformation and Change Delivery Consulting: Project-based consulting engagements helping business leaders scope, plan, or implement their most important transformation projects. Includes operating model design, organizational design, and people change activities.
2. Change Management Training: Training services to help project delivery teams develop foundational change management skills and become change champions through practical tips, real-life scenarios, and practice.
3. Change Leadership Coaching: Coaching services for leaders to navigate change by learning and applying new change leadership skills. Helps leaders and teams maintain energy, resilience, and motivation during complex change.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wildfire is a London-based change management and transformation consulting firm that helps enterprise business leaders scope, plan, and implement transformation projects. Its offering comprises three core services—Transformation and Change Delivery, Change Management Training, and Change Leadership Coaching—delivered by a community of 50+ freelance experts and entered through a free 90-minute Spark Workshop.

Product overview

Wildfire is a change management and transformation consulting firm offering a portfolio of advisory services. The core offering consists of Transformation and Change Delivery, Change Management Training, and Change Leadership Coaching services, which work together to help businesses manage complex organizational transformations. The Spark Workshop serves as the initial free engagement that defines the problem before clients proceed to paid consulting engagements. These services are delivered by a community of 50+ freelance experts with backgrounds in top-tier consulting and industry roles.

Differentiator

Problem solved

Functional benefit

Products and services

• Transformation and Change Delivery Consulting service that helps business leaders scope, plan, or implement their most important transformation projects, including translating vision into reality, defining operating models, and managing people change activities.
• Change Management Training
• Change Leadership Coaching
• Spark Workshop

Quantifiable outcome

• Successfully supported organizational changes for 200+ FTEs across 9 countries
• +1 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Brilliant ClubminorOthersWildfire donates 1% of gross profit from every project delivered to The Brilliant Club, a charity that works to increase the number of under-represented young people progressing to highly-selective universities.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• EY (Ernst & Young): Big 4 firm with People Advisory Services that include organizational change and transformation consulting. Comparable to Wildfire on change delivery, with EY typically embedding change within larger consulting mandates.
• Accenture: Global consultancy with a dedicated Change Management practice operating across enterprise transformation programs. Comparable to Wildfire as a direct competitor for change scopes within larger transformation deals.
• Deloitte: Big 4 firm with Human Capital and Transformation practices that routinely deliver enterprise change management. Comparable to Wildfire as a competitor for the same enterprise change engagements, though typically bundled with broader transformation contracts.
• PwC: Big 4 firm with a People & Organization practice delivering change management and transformation services to large enterprises. Comparable to Wildfire as a competing supplier of change services in enterprise procurement processes.
• McKinsey & Company: Global strategy consultancy with a dedicated People & Organization Practice that delivers transformation and change management engagements. Comparable to Wildfire as an enterprise change management provider, but operating at vastly greater scale and as part of broader strategy mandates.
• Bain & Company: Global strategy consultancy with an Organization practice that executes operating model and change management work for enterprise clients. Comparable to Wildfire on transformation delivery but competes from a much larger and brand-strengthened position.

Direct peers

• LaMarsh Global: Specialist change management consultancy providing training and managed change services to enterprises. Directly comparable to Wildfire as a dedicated (rather than diversified) change management services provider.
• Kotter International: Boutique change management consultancy built around Dr. John Kotter's change methodology. Comparable to Wildfire as a focused change advisory firm selling methodology-driven transformation support to enterprise leadership teams.
• Prosci: Specialist change management methodology, training, and advisory firm. Closely comparable to Wildfire in that both sell dedicated change management services and training to enterprise clients, with Prosci being the most-recognized standalone player in the category.

Others

• APMG International: Accreditation and certification body that runs Change Management and related methodologies (e.g., APMG Change Management). Comparable to Wildfire as an ecosystem participant in change management training and credentials, though not a consulting competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/findyourwildfire

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildfire