Bellari
Bellari is a third-generation, family-owned residential remodeling contractor in Branchburg, NJ, serving Central and Northern New Jersey homeowners with sell-and-install services across windows, doors, roofing, siding, kitchens, bathrooms, decks, and sunrooms from a 15,000 sq ft showroom.
- Company typePrivate
- Founded1950
- HeadquartersSomerville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bellari does
Bellari is a third-generation, family-owned residential home remodeling contractor headquartered in Branchburg, New Jersey. Founded in 1950 as Somerville Aluminum and rebranded to Bellari in 2018, the company sells and installs a broad portfolio of home renovation products including windows, doors, roofing, siding, kitchens, bathrooms, decks, sunrooms, awnings, and handyman services. It serves homeowners across Central and Northern New Jersey, with a documented reach spanning Somerset, Hunterdon, Middlesex, and Morris Counties, and selected references to Southern New Jersey coverage. The company operates a 15,000-square-foot showroom and design center that functions as its primary customer-facing facility and lead-generation asset.
Bellari is a certified installer for several major manufacturers, including ProVia (doors), VELUX (skylights), JamesHardie (fiber cement siding), CertainTeed (siding), and LP SmartSide (engineered wood), and it carries made-in-the-USA products across its categories. Revenue is generated project-by-project through sell-and-install contracts, supplemented by customer financing options and free in-home estimates delivered by field sales representatives. The business has been recognized among Qualified Remodeler's Top 100 remodeling firms nationally and has received Angie's List Super Service awards. The leadership team includes co-owners Gary Shiman (Executive Vice President) and David Gropper, with active involvement in local community partnerships such as Somerset Patriots sponsorships and Somerset County Business Partnership membership. The company has no disclosed external investment, no parent entity, and no public listing.
Bellari firmographics
Firmographics- Name
- Bellari
- Legal name
- Bellari
- Website
- https://bellarinj.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bellari is a third-generation, family-owned residential remodeling contractor in Branchburg, NJ, serving Central and Northern New Jersey homeowners with sell-and-install services across windows, doors, roofing, siding, kitchens, bathrooms, decks, and sunrooms from a 15,000 sq ft showroom.
- Ownership category
- akta.pro rank
Bellari industry classification
Industry- Product category
- Home Remodeling Services
- NAICS
- Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industry
- Storm Window & Storm Door Replacement (HSAPAJAG)
Keywords
Where Bellari is headquartered
LocationHeadquarters
- HQ city
- Somerville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bellari business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Home Remodeling and Renovation Services: The company generates revenue through providing complete home renovation services including windows, doors, kitchens, bathrooms, decks, siding, awnings, sunrooms, roofing, and handyman services. Revenue is project-based, generated from the sale and professional installation of these products and services. The company also provides financing options to help customers manage project costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing with financing options available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bellari product offering
Product offeringCore offering
Bellari provides complete residential home remodeling services to homeowners in Central and Northern New Jersey, including the sale and professional installation of windows, doors, kitchens, bathrooms, decks, siding, awnings, sunrooms, and roofing, as well as handyman repair services. Projects are scoped through free in-home estimates and supported by a 15,000-square-foot showroom and design center, with financing options available to spread project costs over time.
Product overview
Bellari is a third-generation, family-owned home remodeling company (founded in 1950 as Somerville Aluminum, rebranded in 2018) offering complete home renovation services in New Jersey. The company operates as a full-service remodeling contractor with a 15,000-square-foot showroom and design center in Branchburg, NJ. Bellari's product portfolio consists of service-based offerings delivered through sell-and-install contracts: Windows, Doors, Kitchens, Bathrooms, Decks, Siding, Awnings, Sunrooms, Roofing, and Handyman Services. The company also provides financing options to help homeowners manage project costs over time. Bellari partners with manufacturers including ProVia (doors), VELUX (skylights), JamesHardie (fiber cement siding), CertainTeed (siding), Trex (composite decking), and LP SmartSide (engineered wood) to source materials for its installation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Window Replacement and Installation High-quality, energy-efficient window installation and replacement services for New Jersey homeowners, covering the full experience from consultation to completion.
- Door Installation Energy-efficient entryway installation including entry doors, patio doors, and storm doors, featuring products from ProVia and other manufacturers.
- Kitchen Remodeling Full-service kitchen remodeling including design, cabinetry, countertops, and professional installation for New Jersey homeowners.
- Bathroom Remodeling Complete bathroom remodeling and renovation services including fixtures, cabinetry, and professional installation.
- Deck Building Custom deck building and installation using materials including Trex composite decking and natural wood options.
- Siding Installation Exterior siding installation and replacement including vinyl, fiber cement, engineered wood, and insulated siding options from JamesHardie, CertainTeed, ProVia, and LP SmartSide.
- Awning Installation Outdoor awning solutions for residential properties to provide shade and weather protection.
- Sunroom Construction Sunroom design and installation including UV-resistant windows and year-round living space solutions.
- Roofing Services Roof replacement and repair services including asphalt shingles, metal, composite, and slate roofing options, plus VELUX skylight installation.
- Handyman Services General handyman and home repair services addressing various home improvement and maintenance needs.
- Remodeling Financing Payment plans allowing homeowners to spread the cost of remodeling projects over time rather than paying upfront.
Quantifiable outcome
- 100% satisfaction guarantee mentioned on homepage
Companies that use Bellari
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Bellari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bellari partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ProViacoreProVia is a leading manufacturer of doors and windows. Bellari is a certified ProVia installer and offers ProVia products including doors. The company is currently running a promotion offering a $250 Visa Gift Card for every $2,500 spent on ProVia Doors.
- VELUXcoreVELUX is a manufacturer of skylights and windows. Bellari is a VELUX Certified Installer, authorized to sell and install VELUX products including operating skylights.
- LP SmartSidecoreLP SmartSide is a manufacturer of engineered wood siding products. Bellari offers LP SmartSide products as part of their siding installation services.
- CertainTeedcoreCertainTeed is a manufacturer of building materials including siding. Bellari carries CertainTeed products as part of their insulated vinyl siding offerings.
- JamesHardiecoreJamesHardie is a leading manufacturer of fiber cement siding. Bellari offers JamesHardie fiber cement siding products as part of their exterior remodeling services.
- Mid-State LumberminorMid-State Lumber supplied Trex decking and Royal CPVC materials for a community project. Vendor partner for building materials.
- Madison Township Lumber & Supply CominorMadison Township Lumber & Supply Co provided lumber and framing materials for a community project. Vendor partner for building materials.
- Somerset Patriots Baseball TeamcoreLong-term sponsorship partnership including party deck naming rights at TD Bank Ballpark, various ballpark placements, exclusive fan benefits and discounts, and community engagement. The ownership team plays an active role in the relationship.
- Somerset Health Care FoundationminorCommunity partnership supporting Robert Wood Johnson University Hospital Somerset. Bellari has supported healthcare heroes during the pandemic and participated in the Healing Homes program that provides transitional housing for families in need.
- Somerset County Business PartnershipminorLong-time membership and active participation as a trusted member of the business community. Bellari's leadership in energy-efficient products and dedication to customers makes them a valuable community member.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Bellari competitors and assessment
Company assessmentRegional players
- Thompson Creek Window Company: Mid-Atlantic window and door manufacturer-installer serving MD, VA, DC, DE, PA, and NJ. Comparable on window/door replacement, factory-direct positioning, and certified-installer branding.
- Kitchen Magic: Northeast kitchen and bathroom remodeling company serving NJ, PA, and surrounding states. Comparable to Bellari's kitchen/bath service lines, family-style showroom experience, and project-based pricing.
Broad incumbents
- Andersen Windows & Doors: National premium window and door manufacturer operating a large certified-dealer/installer network. Comparable to Bellari's premium-brand certified-installer positioning across the same product categories.
- Home Depot Home Services: National home improvement retailer with an installed-sales program for windows, doors, roofing, kitchens, and baths. Comparable as a competitor for remodeling project leads and financing-driven buyers in Bellari's service area.
- Pella Windows & Doors: National window and door manufacturer with certified installer/showroom network. Comparable to Bellari via certified-installer status (Bellari carries ProVia/VELUX) and showroom-based selling of premium fenestration products.
Direct peers
- Window Nation: Specialty window and door replacement company serving the Mid-Atlantic and Midwest including New Jersey. Comparable on window/door replacement focus, certified-installer positioning, and direct-to-homeowner sales motion.
- Power Home Remodeling: Large multi-trade exterior home remodeler (windows, siding, roofing, doors, gutters) operating across the Mid-Atlantic and Northeast including New Jersey. Directly comparable full-service residential remodeler with similar product mix and field-sales-led GTM.
- Long Home Products: Mid-Atlantic full-service home remodeling company offering windows, doors, roofing, siding, baths, and kitchens across the Northeast including NJ. Closely comparable scope, geographic footprint, and project-based selling model to Bellari.
- Bath Fitter: National acrylic bath and shower replacement franchise. Comparable in bathroom renovation scope, in-home sales/measurement model, and project-based revenue stream.
- Re-Bath: National bathroom remodeling franchise with locations across the U.S. Overlaps with Bellari's bath remodel service line, project-based pricing, and showroom-supported sales approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bellari social profiles
Digital presenceBellari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bellari leadership team
Management profileNumber of profiles
Profiles2 records
Bellari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bellari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bellari
What does Bellari do?
Bellari provides complete residential home remodeling services to homeowners in Central and Northern New Jersey, including the sale and professional installation of windows, doors, kitchens, bathrooms, decks, siding, awnings, sunrooms, and roofing, as well as handyman repair services. Projects are scoped through free in-home estimates and supported by a 15,000-square-foot showroom and design center, with financing options available to spread project costs over time.
Is Bellari a public or private company?
Bellari is a private company. It is classified as family owned and is currently operating.
When was Bellari founded?
Bellari was founded in 1950. It employs 11 to 50 people.
Where is Bellari based?
Bellari is headquartered in Somerville, United States, in the North America region.
How does Bellari make money?
One revenue line is on record: home Remodeling and Renovation Services.
Who are Bellari's main competitors?
Regional players on record are Thompson Creek Window Company and Kitchen Magic. Broad incumbents are Andersen Windows & Doors, Home Depot Home Services and Pella Windows & Doors. Direct peers are Window Nation, Power Home Remodeling, Long Home Products, Bath Fitter and Re-Bath.
Does Bellari have an API?
No public API is recorded for Bellari.
What industry is Bellari in?
Bellari's product category is Home Remodeling Services. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of HSAPAJAG, Storm Window & Storm Door Replacement. Its NAICS code is 236118 and its SIC code is 1520.