Divinum
- Company typePrivate
- Founded2026
- HeadquartersByron Bay, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Divinum firmographics
Firmographics- Name
- Divinum
- Legal name
- Divinum
- Website
- https://divinum.com.au
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Divinum industry classification
Industry- Product category
- Premium Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industry
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
Keywords
Where Divinum is headquartered
LocationHeadquarters
- HQ city
- Byron Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Divinum business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct Product Sales: Direct-to-consumer sales of crystal-infused skincare products through their e-commerce platform. Transaction-based model with one-time purchases. Products include Ethereal Oil ($92), Hyaluronic Acid Serum ($85), and Aura Toning Mist ($64). Free shipping provided on orders over $120.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchase with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Divinum product offering
Product offeringCore offering
Divinum manufactures and sells a small-batch, crystal-infused skincare range formulated with proprietary crystal tinctures and wild-harvested, native Australian botanicals, cold-processed to preserve ingredient integrity. The product portfolio comprises three core ritual skincare items (Ethereal Oil, Hyaluronic Acid Serum, Aura Toning Mist) sold directly to consumers via the brand's Shopify-powered online storefront.
Product overview
Divinum is a small-batch, crystal-infused skincare brand based in Byron Bay, Australia. The product portfolio consists of three core ritual skincare offerings: Ethereal Oil (facial oil), Divinum Hyaluronic Acid Serum, and Aura Toning Mist. All products feature crystal tinctures combined with wild-harvested Australian botanicals, cold-processed to preserve integrity. The products are vegan & cruelty-free and sulphate & paraben-free, sold through the Shopify-powered online store with collections organized by skin type (Skin), space/home use (Space), and ritual sequences (Rituals).
Differentiator
Problem solved
Functional benefit
Products and services
- Ethereal Oil
Companies that use Divinum
Customer profileSegments1 record
Divinum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Divinum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreDivinum operates its e-commerce store on Shopify's platform, which provides the technical infrastructure for the online store, payment processing, order fulfillment, and customer data management. The privacy policy and terms of service explicitly state that Divinum is powered by Shopify, and customer data is processed and stored through Shopify's systems.
Recent moves5 records
Expansion highlights3 records
Divinum competitors and assessment
Company assessmentDirect peers
- Sand & Sky: Australian-origin natural beauty brand selling premium skincare globally via DTC and retail. Comparable in Australian provenance, botanical-led positioning, and premium clean-beauty identity.
- Herbivore Botanicals: US-based natural/clean DTC skincare brand known for crystal- and gemstone-themed product naming, turquoise-tinted branding, and visually-led storytelling. The closest comparable to Divinum's crystal-tincture, ritual-led premium positioning.
- Frank Body: Australian-born, coffee-based natural skincare DTC brand with strong Instagram-led branding. Comparable as an Australian-founded, natural-ingredient, social-first clean beauty brand.
- KORA Organics: Certified-organic, premium-priced skincare brand with strong wellness/mindfulness branding and global DTC distribution. Highly comparable as a founder-led, clean-credentials, premium-tier Australian-origin beauty brand.
- Dr. Roebuck's: Australian clean-beauty skincare brand founded by a doctor, sold via DTC and selective retail. Comparable provenance, premium positioning, and clean-beauty credentials; though less ritual-led and more clinical-leaning than Divinum.
- RMS Beauty: Premium clean beauty brand built around holistic, ritualistic application and high-quality botanical formulations. Comparable in premium positioning, natural-ingredient philosophy, and founder-led brand storytelling.
- Ere Perez: Australian natural beauty brand with plant-based formulations sold globally through DTC and select retail. Closely comparable clean-beauty positioning, Australian origin, and premium-but-accessible price ladder.
- Tata Harper: Luxury natural skincare line marketed as farm-grown, non-toxic, and multi-step ritual. Closely comparable price point, ingredient-integrity narrative, and DTC-led premium positioning.
Regional players
- Trilogy: New Zealand-headquartered natural skincare brand with rosehip-oil-led formulations and ANZ retail distribution. Comparable natural-ingredient approach and Oceania origin, though broader and more mass-market positioned than Divinum.
Broad incumbents
- Sunday Riley: Larger clean-clinical prestige skincare brand with serums and treatment oils as hero categories. Overlaps with Divinum's hyaluronic serum and facial oil offerings and premium DTC distribution model, though substantially broader and more clinically positioned.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Divinum social profiles
Digital presenceDivinum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Divinum leadership team
Management profileNumber of profiles
Divinum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Divinum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Divinum
What does Divinum do?
Divinum manufactures and sells a small-batch, crystal-infused skincare range formulated with proprietary crystal tinctures and wild-harvested, native Australian botanicals, cold-processed to preserve ingredient integrity. The product portfolio comprises three core ritual skincare items (Ethereal Oil, Hyaluronic Acid Serum, Aura Toning Mist) sold directly to consumers via the brand's Shopify-powered online storefront.
Is Divinum a public or private company?
Divinum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Divinum founded?
Divinum was founded in 2026. It employs 1 to 10 people.
Where is Divinum based?
Divinum is headquartered in Byron Bay, Australia, in the Oceania region.
How does Divinum make money?
One revenue line is on record: direct Product Sales.
Who are Divinum's main competitors?
Direct peers on record are Sand & Sky, Herbivore Botanicals, Frank Body, KORA Organics, Dr. Roebuck's, RMS Beauty, Ere Perez and Tata Harper. Trilogy is listed as a regional player. Sunday Riley is listed as a broad incumbent.
Does Divinum have an API?
No public API is recorded for Divinum.
What industry is Divinum in?
Divinum's product category is Premium Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging). Its NAICS code is 45612 and its SIC code is 2844.