What BestOdds does

BestOdds.com, owned and operated by Stram Entertainment Ltd (an Irish-registered private company headquartered in Kells, Co. Meath), is a US-facing sports betting and online gambling comparison platform. The company publishes editorial content — betting guides, game previews, news, and sportsbook reviews — across NFL, NBA, MLB, NHL, NCAA, online casinos, sweepstakes casinos, social sportsbooks, and prediction markets, and operates an email newsletter claimed to have 10,000+ subscribers. Its core product is a real-time odds comparison experience powered by a proprietary line-scraping engine that aggregates and compares thousands of betting lines (moneylines, spreads, totals, player props) across major US sportsbooks.

The underlying technology stack is centered on the proprietary scraping engine that continuously ingests odds from licensed US operators; this engine underpins both the live odds product and the SEO value of dynamically updated game pages. The platform also runs a six-category, six-month real-money testing methodology for reviewing sportsbooks, and displays a GPWA (Gambling Webmasters Association) membership seal for industry credibility.

The business model is a pure affiliate/referral model with a secondary advertising layer. BestOdds is free to consumers; revenue is earned through commission payments when users click through to sportsbook, casino, sweepstakes, or prediction-market partners (DraftKings, FanDuel, Bet365, Caesars, BetMGM, Hard Rock Bet, Stake.us, BetRivers, Kalshi, Crypto.com, and others) and sign up or wager, supplemented by featured placement and sponsored content fees from operators. The company is privately held with no disclosed funding, headcount, or revenue figures, and is licensed to operate across multiple regulated US states including NJ, IN, CO, WV, TN, and MI.

Name

BestOdds

Legal name

Stram Entertainment Ltd

Website

https://bestodds.com

Company type

Private

Operating status

Operating

Short description

BestOdds.com is a US-facing sports betting and online gambling comparison platform that aggregates real-time odds from licensed sportsbooks via a proprietary scraping engine and monetizes traffic through affiliate referrals and advertising to operators.

Ownership category

akta.pro rank

Product category

Sports Betting Comparison & Information Services

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industries

Tipsters, Picks & Betting Advice Lead Gen (MPAEAMAE), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• Sports betting odds comparison
• Sportsbook reviews
• Betting guides
• Online casino reviews
• Prediction markets

Headquarters

HQ city

Kells

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate / Referral Commissions: BestOdds earns commissions when users click through to sportsbooks and casino operators and subsequently sign up or wager. The site contains commercial content and references products from advertisers. This is the primary monetization mechanism, functioning as a comparison/review affiliate site.
2. Advertising & Promotional Fees: Sportsbooks and casino operators pay for featured placement, promotional content, and sponsored articles within BestOdds editorial sections, generating additional advertising revenue beyond pure affiliate commissions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BestOdds.com is a sports betting comparison and information platform that aggregates real-time betting lines across licensed U.S. sportsbooks (DraftKings, FanDuel, bet365, Caesars, BetMGM, Hard Rock Bet, and others) using a proprietary line-scraping engine. The site publishes independent sportsbook and casino reviews, betting guides, picks, and promotional offers, and extends coverage to online casinos, sweepstakes casinos, and prediction markets (Kalshi, Crypto.com) for users in regulated U.S. states.

Product overview

BestOdds.com is a sports betting odds comparison and content platform that aggregates real-time betting lines from licensed U.S. sportsbooks. The core platform serves as a comparison engine displaying odds across DraftKings, FanDuel, bet365, Caesars, BetMGM, Hard Rock Bet, and other operators. The product ecosystem includes dedicated sports betting hubs for NFL, NBA, MLB, NHL, and NCAA with comprehensive guides, odds explanations, and strategy content. Additional modules cover sportsbook reviews and ratings, online casino and sweepstakes casino listings, promotional offers aggregation, and prediction markets education. The platform's primary value proposition is helping bettors find the best odds across operators, with editorial reviews and content supporting the user journey.

Differentiator

Problem solved

Functional benefit

Products and services

• BestOdds.com Odds Comparison Platform Core website that aggregates and displays real-time betting lines across multiple licensed U.S. sportsbooks (DraftKings, FanDuel, bet365, Caesars, BetMGM, Hard Rock Bet, etc.) using a proprietary line-scraping engine. Features live odds, player props, best bets, and sportsbook reviews for U.S. sports bettors.
• Odds & Picks Live odds and curated picks section providing real-time betting lines for NFL, NBA, MLB, and NHL games with odds sourced from multiple sportsbooks and best-bet indicators for users.
• Sportsbook Reviews & Ratings Curated rankings and independent reviews of licensed sportsbooks, evaluating factors like odds quality, market depth, and user experience based on a structured six-category rating system and six-month real-money testing.
• Betting Guides Educational content hub providing comprehensive betting guides for NFL, NBA, MLB, NHL, and NCAA sports, including betting strategies, odds explanations, market analysis, and sport-specific betting hubs.
• Sportsbook Promotions Aggregator of sportsbook bonus codes, welcome offers, and promotional deals from licensed U.S. operators.
• Online Casinos Reviews Reviews and ratings of licensed online casino platforms, including real-money and social casinos, covering slots, table games, and live dealer experiences.
• Sweepstakes Casinos Reviews Reviews and ratings of sweepstakes casino platforms operating under social casino models (e.g., Stake.us), targeting users in jurisdictions where real-money gambling may be restricted.
• Prediction Markets Coverage Educational content explaining prediction markets and coverage of related market activity, including promotional placement for Kalshi and Crypto.com.
• Casino Games Information Hub Information hub covering casino game types and related betting content for online casino players.
• NHL Betting Hub Comprehensive NHL betting guide featuring Stanley Cup betting, odds explanations, betting strategies, live betting tips, and sportsbook recommendations specific to hockey.
• NFL Betting Hub Comprehensive NFL betting guide covering betting lines, bet types (moneylines, spreads, parlays, props, futures), Super Bowl betting, and NFL draft betting.
• NCAA Betting Hub Comprehensive NCAA betting guide covering college football and basketball wagering, conference championships, March Madness, tournament betting strategies, and odds explanations.
• NBA Betting Hub Comprehensive NBA betting guide covering basketball betting strategies, odds formats, live betting, player props, and sportsbook evaluations for NBA markets.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered primary, core and minor.

• DraftKingsprimaryChannel Partner/ Reseller/ DistributorDraftKings is featured as a top-rated sportsbook and casino on BestOdds, with dedicated review pages, rating rankings, and affiliate referral links. BestOdds earns commissions when users click through to DraftKings and sign up or wager.
• FanDuelprimaryChannel Partner/ Reseller/ DistributorFanDuel is listed as a top sportsbook on BestOdds with dedicated review pages, rating rankings, and affiliate referral links. BestOdds earns commissions from referred user sign-ups and wagering activity.
• Bet365primaryChannel Partner/ Reseller/ DistributorBet365 is featured as a recommended sportsbook on BestOdds with review pages and affiliate links. BestOdds earns commissions from referred user activity.
• Caesars SportsbookprimaryChannel Partner/ Reseller/ DistributorCaesars Sportsbook is listed among the top real money sportsbooks and casinos on BestOdds, with dedicated review pages and affiliate referral links. BestOdds earns commissions from referred user sign-ups.
• BetMGMprimaryChannel Partner/ Reseller/ DistributorBetMGM is featured as a top sportsbook on BestOdds with review pages, rating rankings, and affiliate referral links. BestOdds earns commissions from referred user activity.
• Hard Rock BetcoreChannel Partner/ Reseller/ DistributorHard Rock Bet is listed among top sportsbooks and casinos on BestOdds with review pages and affiliate links. BestOdds earns commissions from referred user activity.
• Stake (Stake.us)coreChannel Partner/ Reseller/ DistributorStake.us is featured as a top sweepstakes casino on BestOdds with dedicated review pages and affiliate referral links. BestOdds earns commissions from referred user activity on the platform.
• BetRiverscoreChannel Partner/ Reseller/ DistributorBetRivers is featured as a top sportsbook on BestOdds with review pages and affiliate referral links. BestOdds earns commissions from referred user activity.
• KalshiminorChannel Partner/ Reseller/ DistributorKalshi is referenced on BestOdds as a prediction market platform (alongside Crypto.com) with a promotional logo placement. BestOdds earns affiliate fees for referred user sign-ups on prediction market platforms.
• Crypto.comminorChannel Partner/ Reseller/ DistributorCrypto.com is referenced alongside Kalshi as a prediction market platform on BestOdds. BestOdds earns affiliate fees for referred user sign-ups on prediction market platforms.
• GPWA (Gambling Webmasters Association)minorOthersBestOdds displays the GPWA (Gambling Webmasters Association) seal on its footer, indicating membership in the industry affiliate community. This membership provides credibility within the gambling affiliate ecosystem and facilitates industry networking and standards compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Covers: Covers is a long-standing sports betting media brand offering odds comparison, picks, forums, and sportsbook reviews. Its product mix, editorial depth, and affiliate-driven revenue model closely mirror BestOdds' positioning in the US market.
• VegasInsider: VegasInsider is an established US sports betting information site offering odds, scores, picks, and sportsbook reviews. Its content-led, affiliate-supported model and US-focused audience make it a direct comparable to BestOdds.
• Odds Shark: Odds Shark provides sports betting odds comparison, picks, and sportsbook reviews primarily for the North American market. It shares BestOdds' combination of real-time odds content, expert picks, and affiliate monetization from major US sportsbooks.
• OddsChecker: OddsChecker is one of the largest global sports betting odds comparison platforms, aggregating real-time lines across dozens of sportsbooks. Like BestOdds, it monetizes primarily through affiliate referrals and provides editorial content for sports bettors, making it a closely comparable peer in both product and business model.
• Bookies.com: Bookies.com is a US sportsbook affiliate and review platform that compares operators and provides betting guides. It competes directly with BestOdds for sportsbook referral traffic and editorial keyword rankings.
• Sportsbook Review (SBR): Sportsbook Review aggregates sportsbook ratings, odds, and player complaints to drive informed betting decisions. It overlaps with BestOdds in sportsbook comparison and affiliate referral, particularly for experienced bettors.
• Action Network: Action Network is a US-focused sports betting media and odds comparison platform offering picks, betting analysis, and sportsbook reviews. It shares BestOdds' content-plus-affiliate monetization model and targets the same US sports bettor audience across NFL, NBA, and college sports.

Broad incumbents

• ESPN BET: ESPN BET is the sportsbook joint venture between ESPN and Penn Entertainment, leveraging ESPN's massive sports media audience. While it is an operator rather than an affiliate, ESPN's editorial coverage increasingly overlaps with BestOdds' odds and picks content, making it an adjacent competitive force.
• RotoWire: RotoWire is a long-established sports data and news provider that has expanded into betting picks and sportsbook affiliate content. Its broader fantasy sports footprint and editorial scale make it an incumbent peer rather than a pure comparison site.

Emerging players

• Rotogrinders: Rotogrinders focuses on daily fantasy sports and sports betting picks with an emphasis on sharp/professional play. It overlaps with BestOdds in the picks and betting education vertical and shares the affiliate monetization approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BestOdds