Bitcoin2Go

What Bitcoin2Go does

Bitcoin2Go GmbH operates a German-language cryptocurrency information and comparison portal targeting beginners and intermediate investors in the DACH region (Germany, Austria, Switzerland). The website launched in 2020 with the legal entity incorporated in 2021, and the company is headquartered in Graben-Neudorf, Germany. Its primary user base consists of crypto-curious retail investors seeking objective, localized guidance on where and how to buy, store, and manage digital assets within a German regulatory context.

The platform delivers editorial content across multiple interconnected modules: independent reviews and comparisons of 35+ crypto exchanges, brokers, hardware wallets, tax tools, and related services; step-by-step purchase guides covering Bitcoin, Ethereum, and altcoins; interactive savings plan calculators modeling historical DCA performance; price prediction articles for major cryptocurrencies; and a knowledge base containing 150+ glossary terms plus 100+ trading articles. Supporting products include a weekly newsletter with 5,000+ subscribers, a Krypto-Podcast on Spotify, and a tax guide authored by tax law specialist Philipp Hornung. The technology stack is conventional web infrastructure — Cloudflare for CDN/security, Mailgun for newsletter delivery, Google Analytics, and CoinGecko for price data — with no proprietary platform technology described.

Monetization is almost exclusively affiliate-based: Bitcoin2Go earns commissions when users sign up or trade on partner platforms including Bitvavo, Bitpanda, Kraken, Coinbase, and Bison App, accessed through tracked referral links. Secondary revenue streams include paid product placements on YouTube and Instagram and paid press releases, with all advertising explicitly disclosed. The go-to-market is product-led growth via SEO and organic social, targeting free users who convert into affiliate clicks rather than paying customers. The organization operates with 20+ freelancers, part-time employees, and minijobbers as of April 2022, with no external institutional funding disclosed.

Name

Bitcoin2Go

Legal name

Bitcoin2Go GmbH

Website

https://bitcoin-2go.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Bitcoin2Go GmbH operates a German-language cryptocurrency information and comparison portal targeting DACH-region retail investors, offering provider reviews, buying guides, savings plan calculators, and tax content, monetized via affiliate commissions to crypto exchanges and brokers.

Ownership category

akta.pro rank

Headquarters

HQ city

Graben-neudorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: Bitcoin2Go earns commissions when users sign up or trade on partner cryptocurrency exchanges and brokers (e.g., Bitvavo, Bitpanda, Kraken, Coinbase) through affiliate links placed on the site. This is the primary revenue driver and does not affect objectivity or the testing process per company policy.
2. Partnerships and Product Placements: The company generates revenue through partnerships and product placements, particularly on social media channels. Paid partnerships on YouTube and Instagram are disclosed as advertising so users can identify when compensation is received.
3. Press Releases: Bitcoin2Go publishes paid press releases, which are explicitly labeled as such to distinguish from editorial content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bitcoin2Go operates a German-language cryptocurrency information and comparison portal at bitcoin-2go.de. It publishes independent reviews of 35+ crypto exchanges, brokers, wallets, CFD brokers, neo-brokers and tax tools, along with buying guides, savings plan calculators, price predictions, market news, a beginner wiki and a crypto tax guide for German investors. The site is free to users and monetizes via affiliate commissions and paid partnerships with partner crypto platforms.

Product overview

Bitcoin2Go is a German-language cryptocurrency education and news portal structured as a content platform with multiple interconnected modules. The core offering consists of independent provider comparisons (covering 35+ crypto exchanges, brokers, wallets, and services), investment guides with step-by-step purchasing tutorials, and interactive savings plan calculators for major cryptocurrencies. Supporting content includes price prediction articles, a comprehensive knowledge base/wiki for beginners and advanced traders, a weekly newsletter with market analysis, and a statistics section with market research. The platform monetizes through affiliate links and partnerships while maintaining editorial objectivity standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Provider Comparisons (Vergleiche / Erfahrungsberichte) Independent comparison and review platform covering 35+ providers across crypto exchanges, CFD brokers, neo-brokers, hardware wallets, crypto tax tools, crypto credit cards, crypto interest accounts and crypto apps, evaluated using objective criteria for the DACH audience.
• Investment Guides (Kaufanleitungen) Step-by-step German-language guides for purchasing cryptocurrencies including Bitcoin, Ethereum and altcoins via PayPal, credit card, bank transfer, SOFORT and via savings plans, plus ETF and CFD purchasing guides.
• Crypto Savings Plan Calculators (Sparplan-Rechner) Interactive calculators that model the historical performance of regular cryptocurrency investments (DCA), supporting 12+ cryptocurrencies and configurable frequencies (daily, weekly, bi-weekly, monthly) and time horizons.
• Price Predictions (Prognosen) Editorial forecasts for cryptocurrency market movements covering major coins such as Bitcoin, Ethereum, Cardano, XRP, IOTA, Solana, Binance Coin, Dogecoin, Shiba Inu, Polkadot, Chainlink, VeChain, Tron, Decentraland and Cosmos.
• Crypto News Portal Editorial cryptocurrency news coverage including market analysis, regulatory developments and project updates across categories such as Bitcoin, Ethereum, Altcoins, DeFi, NFT, Regulation and Trading for German-speaking audiences.
• Knowledge Base (Wiki / Trading Hub)

Quantifiable outcome

• 5,000+ newsletter subscribers receiving weekly market intelligence

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• BitvavocoreChannel Partner/ Reseller/ DistributorBitvavo is a Netherlands-based cryptocurrency exchange promoted as the 'best crypto exchange in Europe' on Bitcoin2Go. It is highlighted for its user-friendliness, low fees (starting at 0.03%), MiCAR license, 400+ cryptocurrencies, and savings plan function. Bitcoin2Go receives affiliate commissions for referred users who sign up or trade on Bitvavo.
• BitpandacoreChannel Partner/ Reseller/ DistributorBitpanda, headquartered in Austria, is promoted as one of the most reputable trading platforms for cryptocurrencies in the DACH region. It offers 650+ cryptocurrencies, metals, stocks, and ETFs, and is BaFin-licensed for crypto custody in Germany. Bitcoin2Go earns affiliate commissions for user referrals.
• KrakenmajorChannel Partner/ Reseller/ DistributorKraken is a US-based cryptocurrency platform founded in 2011 with a strong reputation for security. It is recommended for its 13-year track record, wide range of cryptocurrencies (377+), and high security standards. Bitcoin2Go receives affiliate commissions for referred users.
• Bison AppcoreChannel Partner/ Reseller/ DistributorBison App, operated by Boerse Stuttgart (Germany), is promoted as a top recommendation for savings plans in Chainlink, Dogecoin, and Solana. It is highlighted for its beginner-friendly interface, German regulatory compliance, deposit insurance for EUR holdings up to 100,000 euros, and savings plans starting at 0.01 EUR. Bitcoin2Go earns commissions for referred users.
• CoinbasemajorChannel Partner/ Reseller/ DistributorCoinbase, a US-based cryptocurrency exchange founded in 2012, is promoted for its user-friendly interface, wide range of cryptocurrencies (290+), and high security including insurance for crypto holdings. Bitcoin2Go receives affiliate commissions for user referrals.
• CoinTrackingminorChannel Partner/ Reseller/ DistributorCoinTracking is a cryptocurrency tax reporting tool promoted as the best tool for automatic, legally compliant tax reporting in Germany. Referenced as the recommended solution for documenting crypto transactions for tax purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cointelegraph: Global crypto news and education publication covering markets, regulation, and blockchain technology; comparable to Bitcoin2Go as an English-language content platform serving retail crypto readers (Bitcoin2Go being the German-localized counterpart).
• CryptoNews.com: Crypto news, reviews, and educational portal with comparison content aimed at retail crypto investors; overlaps with Bitcoin2Go's provider reviews and educational guides.
• Coindesk: Major global crypto media outlet producing news, research, and educational content about exchanges, protocols, and regulation; broader scale but same content-driven business model targeting retail and institutional crypto audiences.
• BeInCrypto: Crypto media outlet publishing news, price analysis, and educational content across multiple languages; comparable content-and-audience model with localized European editions.
• Decrypt: Crypto-focused media company producing news, educational explainers, and protocol coverage for retail audiences; overlaps with Bitcoin2Go's mix of news, guides, and beginner education.
• BTC-ECHO: Leading German-language crypto news, education, and analysis portal with strong DACH audience and editorial coverage of exchanges, regulation, and DeFi — directly comparable business model to Bitcoin2Go in the same geography and language market.
• CoinKurs: German crypto news portal offering news, price data, and educational content aimed at German-speaking retail crypto investors; overlaps directly with Bitcoin2Go's editorial and audience proposition.

Broad incumbents

• CoinMarketCap: Largest crypto data platform with educational content, exchange listings, and affiliate traffic to crypto venues; broader and global, but operating in the same content-to-affiliate funnel as Bitcoin2Go.
• CoinGecko: Global crypto data aggregator with extensive educational content and exchange comparison pages; an existing partner of Bitcoin2Go and a much larger incumbent in adjacent content/affiliate territory.

Emerging players

• Blockpit: Austria-based crypto tax and portfolio tracking tool with a DACH focus; already a minor affiliate partner of Bitcoin2Go and an emerging player that competes for the same DACH retail crypto audience via a more productized offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bitcoin2go
• YouTubeyoutube.com/@Bitcoin2Go
• Instagraminstagram.com/bitcoin2go.de/?hl=de
• TikToktiktok.com/@bitcoin2go?lang=de-DE
• Facebookfacebook.com/bitcoin2go
• LinkedInlinkedin.com/company/bitcoin2go

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitcoin2Go