Victory Homes of Wisconsin
Victory Homes of Wisconsin is a private custom and luxury home builder founded in 2003, serving Southeastern Wisconsin homebuyers with in-house design, 24 standard floor plans, and full custom builds.
- Company typePrivate
- Founded2003
- HeadquartersGermantown, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Victory Homes of Wisconsin does
Victory Homes of Wisconsin, Inc. is a privately held custom and luxury single-family home builder founded in 2003, headquartered in Germantown, Wisconsin, and operating as part of The Victory Companies umbrella alongside sister brands Allan Builders, LLC and Victory Renovations, LLC. The company designs and builds custom homes for residential buyers across Southeastern Wisconsin — specifically Dane, Waukesha, Milwaukee, Washington, and Ozaukee counties — with co-owners John H. Stoker, David Roembke, Phil Morgan, and Dave Pluim personally involved in the build process.
Its product platform centers on 24 standard floor plans split between a Milwaukee Designs catalog (approximately 2,418 to 5,169 square feet) and a Madison Designs catalog (approximately 2,145 to 4,856 square feet), supplemented by fully custom home design services delivered by an in-house team of six designers. Homes are built using energy-efficient construction practices with third-party energy-efficiency testing and Focus On Energy program compliance. Distribution and discovery channels include physical model homes open weekends and by appointment, Matterport-powered 360-degree virtual tours, an SEO-optimized website with floor-plan galleries, active participation in MBA and MABA Parade of Homes events, and a flagship charitable partnership with St. Jude Children's Research Hospital under which Victory Homes has built Wisconsin's first and second St. Jude Dream Home Showplaces (the second currently under construction at Kilkenny Farms West in Waunakee).
The business makes money primarily through one-time custom home construction sales, with custom quote-based pricing (award-winning homes disclosed in the $2.25M-$3.5M range) and secondary revenue from professional remodeling services via the Victory Renovations affiliate. Go-to-market is sales-led and event-driven: model home showings, by-appointment consultations, direct website/phone inquiries, and parade/event visibility. Pricing is not publicly disclosed; quotes are tailored to floor plan, customization, lot selection, and geographic market.
Victory Homes of Wisconsin firmographics
Firmographics- Name
- Victory Homes of Wisconsin
- Legal name
- Victory Homes of Wisconsin, Inc.
- Website
- https://victoryhomesofwisconsin.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Victory Homes of Wisconsin is a private custom and luxury home builder founded in 2003, serving Southeastern Wisconsin homebuyers with in-house design, 24 standard floor plans, and full custom builds.
- Ownership category
- akta.pro rank
Victory Homes of Wisconsin industry classification
Industry- Product category
- Custom Residential Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Victory Homes of Wisconsin is headquartered
LocationHeadquarters
- HQ city
- Germantown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Victory Homes of Wisconsin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Home Sales: One-time custom home construction and sales. Homebuyers work with the company to design and build personalized homes, with pricing based on floor plan selection, customization options, and land costs.
- Remodeling Services: Professional remodeling services offered through Victory Renovations LLC affiliate for existing homeowners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom luxury homes - price varies by design and specifications |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Victory Homes of Wisconsin product offering
Product offeringCore offering
Victory Homes of Wisconsin designs and builds custom single-family homes in Southeastern Wisconsin, serving Dane, Waukesha, Milwaukee, Washington, and Ozaukee counties. The company offers standard floor plans for the Milwaukee and Madison markets, fully custom home design services through an in-house team of six designers, and complements its new-construction business with land acquisition assistance and affiliate remodeling services through Victory Renovations, LLC.
Product overview
Victory Homes of Wisconsin is a custom home builder offering a platform of home building services centered around 24 standard floor plans across Milwaukee and Madison markets, complemented by fully custom home design services. The company's product portfolio includes standard home designs organized by market (Milwaukee Designs and Madison Designs), custom home design services with an in-house team of six designers, virtual tour experiences powered by Matterport, land acquisition assistance, and Victory Renovations for remodeling services. All offerings fall under The Victory Companies umbrella, alongside sister brands Allan Builders and Victory Renovations.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Building
Quantifiable outcome
- 3rd party energy-efficiency testing ensures maximum energy performance
- +1 more outcomes
Companies that use Victory Homes of Wisconsin
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Victory Homes of Wisconsin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Victory Homes of Wisconsin partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- St. Jude Children's Research HospitalflagshipVictory Homes of Wisconsin has partnered with St. Jude Children's Research Hospital to build St. Jude Dream Home Showplaces. They built Wisconsin's first St. Jude Dream Home Showplace (now sold) and are currently building their second in Madison, Wisconsin at Kilkenny Farms West in Waunakee. One hundred percent of proceeds from the home sale are donated to St. Jude.
- The Victory Companies (Parent Company)coreVictory Homes of Wisconsin, Inc. is part of The Victory Companies, a parent company that owns several distinct brands in Southeastern Wisconsin, including Allan Builders, LLC and Victory Renovations, LLC. The three brands benefit from shared best practices, cost control measures, and financial strength while remaining independent companies.
- Allan Builders, LLCminorSister company under The Victory Companies umbrella, offering unique home styles and layouts while benefiting from shared resources and best practices.
- Victory Renovations, LLCminorAffiliate company offering professional remodeling services, referenced on Victory Homes website as a complementary service for existing homeowners.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Victory Homes of Wisconsin competitors and assessment
Company assessmentDirect peers
- Halen Homes: Wisconsin-based custom homebuilder serving the Milwaukee area with a portfolio of custom and semi-custom designs. Directly comparable on geography, target buyer, and customization-led model.
- M/I Homes: Publicly traded homebuilder with a strong Midwest presence including the Chicago/Midwest corridor adjacent to Victory's Southeast Wisconsin market. Offers both production and custom-design homes in comparable price tiers.
- Bielinski Homes: Wisconsin-based homebuilder serving the Milwaukee metro with a portfolio of new construction and custom options. Comparable on geography, mid-to-upper price band, and direct-to-buyer sales motion.
- Drees Homes: Large private custom homebuilder with Midwest operations including markets near Wisconsin. Comparable on customization depth, energy-efficiency messaging, and luxury-segment positioning.
- Allan Builders: Sister company of Victory Homes of Wisconsin under The Victory Companies umbrella. Offers distinct home styles and layouts in Southeast Wisconsin and shares back-office resources, making it a directly comparable brand even though separately operated.
- Tim O'Brien Homes: Wisconsin-based custom luxury homebuilder operating in the Milwaukee metro. Direct competitor serving overlapping counties with a similar focus on personalization, energy efficiency, and high-end finishes; same award circles (WBA, Parade of Homes).
- Victory Renovations: Affiliate under The Victory Companies offering professional remodeling services to existing homeowners. Operates in the same geographic market with complementary (rather than competing) offerings and shared brand equity.
Broad incumbents
- PulteGroup: Largest US homebuilder by volume with Midwest operations. Overlaps with Victory on energy-efficiency and design personalization but serves a much broader price band and is publicly traded at scale.
- David Weekley Homes: Large national homebuilder with custom design centers and energy-efficiency programs. Comparable on design flexibility and customer-experience emphasis but at national scale rather than a regional luxury niche.
- Toll Brothers: Largest US luxury homebuilder with national operations including a Chicago/Midwest presence that overlaps Victory's luxury price band. Comparable on luxury-segment positioning but operates at dramatically greater scale and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Victory Homes of Wisconsin social profiles
Digital presenceVictory Homes of Wisconsin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victory Homes of Wisconsin leadership team
Management profileNumber of profiles
Profiles10 records
Victory Homes of Wisconsin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victory Homes of Wisconsin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victory Homes of Wisconsin
What does Victory Homes of Wisconsin do?
Victory Homes of Wisconsin designs and builds custom single-family homes in Southeastern Wisconsin, serving Dane, Waukesha, Milwaukee, Washington, and Ozaukee counties. The company offers standard floor plans for the Milwaukee and Madison markets, fully custom home design services through an in-house team of six designers, and complements its new-construction business with land acquisition assistance and affiliate remodeling services through Victory Renovations, LLC.
Is Victory Homes of Wisconsin a public or private company?
Victory Homes of Wisconsin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Victory Homes of Wisconsin founded?
Victory Homes of Wisconsin was founded in 2003. It employs 11 to 50 people.
Where is Victory Homes of Wisconsin based?
Victory Homes of Wisconsin is headquartered in Germantown, United States, in the North America region.
How does Victory Homes of Wisconsin make money?
Two revenue lines are on record. Custom Home Sales are the primary driver. The others are remodeling Services.
Who are Victory Homes of Wisconsin's main competitors?
Direct peers on record are Halen Homes, M/I Homes, Bielinski Homes, Drees Homes, Allan Builders, Tim O'Brien Homes and Victory Renovations. Broad incumbents are PulteGroup, David Weekley Homes and Toll Brothers.
Does Victory Homes of Wisconsin have an API?
No public API is recorded for Victory Homes of Wisconsin.
What industry is Victory Homes of Wisconsin in?
Victory Homes of Wisconsin's product category is Custom Residential Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 236115 and its SIC code is 1700.