Victory Homes of Wisconsin

What Victory Homes of Wisconsin does

Victory Homes of Wisconsin, Inc. is a privately held custom and luxury single-family home builder founded in 2003, headquartered in Germantown, Wisconsin, and operating as part of The Victory Companies umbrella alongside sister brands Allan Builders, LLC and Victory Renovations, LLC. The company designs and builds custom homes for residential buyers across Southeastern Wisconsin — specifically Dane, Waukesha, Milwaukee, Washington, and Ozaukee counties — with co-owners John H. Stoker, David Roembke, Phil Morgan, and Dave Pluim personally involved in the build process.

Its product platform centers on 24 standard floor plans split between a Milwaukee Designs catalog (approximately 2,418 to 5,169 square feet) and a Madison Designs catalog (approximately 2,145 to 4,856 square feet), supplemented by fully custom home design services delivered by an in-house team of six designers. Homes are built using energy-efficient construction practices with third-party energy-efficiency testing and Focus On Energy program compliance. Distribution and discovery channels include physical model homes open weekends and by appointment, Matterport-powered 360-degree virtual tours, an SEO-optimized website with floor-plan galleries, active participation in MBA and MABA Parade of Homes events, and a flagship charitable partnership with St. Jude Children's Research Hospital under which Victory Homes has built Wisconsin's first and second St. Jude Dream Home Showplaces (the second currently under construction at Kilkenny Farms West in Waunakee).

The business makes money primarily through one-time custom home construction sales, with custom quote-based pricing (award-winning homes disclosed in the $2.25M-$3.5M range) and secondary revenue from professional remodeling services via the Victory Renovations affiliate. Go-to-market is sales-led and event-driven: model home showings, by-appointment consultations, direct website/phone inquiries, and parade/event visibility. Pricing is not publicly disclosed; quotes are tailored to floor plan, customization, lot selection, and geographic market.

Name

Victory Homes of Wisconsin

Legal name

Victory Homes of Wisconsin, Inc.

Website

https://victoryhomesofwisconsin.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Victory Homes of Wisconsin is a private custom and luxury home builder founded in 2003, serving Southeastern Wisconsin homebuyers with in-house design, 24 standard floor plans, and full custom builds.

Ownership category

akta.pro rank

Product category

Custom Residential Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom home building
• Residential construction
• Luxury home design
• Energy efficient homes
• Home remodeling services

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Sales: One-time custom home construction and sales. Homebuyers work with the company to design and build personalized homes, with pricing based on floor plan selection, customization options, and land costs.
2. Remodeling Services: Professional remodeling services offered through Victory Renovations LLC affiliate for existing homeowners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Victory Homes of Wisconsin designs and builds custom single-family homes in Southeastern Wisconsin, serving Dane, Waukesha, Milwaukee, Washington, and Ozaukee counties. The company offers standard floor plans for the Milwaukee and Madison markets, fully custom home design services through an in-house team of six designers, and complements its new-construction business with land acquisition assistance and affiliate remodeling services through Victory Renovations, LLC.

Product overview

Victory Homes of Wisconsin is a custom home builder offering a platform of home building services centered around 24 standard floor plans across Milwaukee and Madison markets, complemented by fully custom home design services. The company's product portfolio includes standard home designs organized by market (Milwaukee Designs and Madison Designs), custom home design services with an in-house team of six designers, virtual tour experiences powered by Matterport, land acquisition assistance, and Victory Renovations for remodeling services. All offerings fall under The Victory Companies umbrella, alongside sister brands Allan Builders and Victory Renovations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building

Quantifiable outcome

• 3rd party energy-efficiency testing ensures maximum energy performance
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• St. Jude Children's Research HospitalflagshipStrategic or Co-development PartnerVictory Homes of Wisconsin has partnered with St. Jude Children's Research Hospital to build St. Jude Dream Home Showplaces. They built Wisconsin's first St. Jude Dream Home Showplace (now sold) and are currently building their second in Madison, Wisconsin at Kilkenny Farms West in Waunakee. One hundred percent of proceeds from the home sale are donated to St. Jude.
• The Victory Companies (Parent Company)coreOthersVictory Homes of Wisconsin, Inc. is part of The Victory Companies, a parent company that owns several distinct brands in Southeastern Wisconsin, including Allan Builders, LLC and Victory Renovations, LLC. The three brands benefit from shared best practices, cost control measures, and financial strength while remaining independent companies.
• Allan Builders, LLCminorOthersSister company under The Victory Companies umbrella, offering unique home styles and layouts while benefiting from shared resources and best practices.
• Victory Renovations, LLCminorOthersAffiliate company offering professional remodeling services, referenced on Victory Homes website as a complementary service for existing homeowners.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Halen Homes: Wisconsin-based custom homebuilder serving the Milwaukee area with a portfolio of custom and semi-custom designs. Directly comparable on geography, target buyer, and customization-led model.
• M/I Homes: Publicly traded homebuilder with a strong Midwest presence including the Chicago/Midwest corridor adjacent to Victory's Southeast Wisconsin market. Offers both production and custom-design homes in comparable price tiers.
• Bielinski Homes: Wisconsin-based homebuilder serving the Milwaukee metro with a portfolio of new construction and custom options. Comparable on geography, mid-to-upper price band, and direct-to-buyer sales motion.
• Drees Homes: Large private custom homebuilder with Midwest operations including markets near Wisconsin. Comparable on customization depth, energy-efficiency messaging, and luxury-segment positioning.
• Allan Builders: Sister company of Victory Homes of Wisconsin under The Victory Companies umbrella. Offers distinct home styles and layouts in Southeast Wisconsin and shares back-office resources, making it a directly comparable brand even though separately operated.
• Tim O'Brien Homes: Wisconsin-based custom luxury homebuilder operating in the Milwaukee metro. Direct competitor serving overlapping counties with a similar focus on personalization, energy efficiency, and high-end finishes; same award circles (WBA, Parade of Homes).
• Victory Renovations: Affiliate under The Victory Companies offering professional remodeling services to existing homeowners. Operates in the same geographic market with complementary (rather than competing) offerings and shared brand equity.

Broad incumbents

• PulteGroup: Largest US homebuilder by volume with Midwest operations. Overlaps with Victory on energy-efficiency and design personalization but serves a much broader price band and is publicly traded at scale.
• David Weekley Homes: Large national homebuilder with custom design centers and energy-efficiency programs. Comparable on design flexibility and customer-experience emphasis but at national scale rather than a regional luxury niche.
• Toll Brothers: Largest US luxury homebuilder with national operations including a Chicago/Midwest presence that overlaps Victory's luxury price band. Comparable on luxury-segment positioning but operates at dramatically greater scale and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Victory.Homes.WI
• LinkedInlinkedin.com/company/agsa-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Homes of Wisconsin