Active Foam Products
- Company typePrivate
- Founded2008
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Active Foam Products does
Active Foam Product Inc., operating as Active Foam Products, is a privately held U.S. distributor of foam, vinyl, fabric, and related upholstery materials founded in 2008. The company sells through a self-serve e-commerce storefront that supports both consumer/hobbyist and small business buyers, with a product catalog organized across roughly thirteen categories including foam (the core line), aircraft products, auto and marine supplies, pillows, fabrics, vinyls, cotton padding, polyester cushion wraps and fills, adhesives, staples, tools, weltcord, and general upholstery supplies. Customers can search by keyword, item ID, manufacturer part number, customer part number, description, short code, alternate item code, or vendor, and the site supports cross-reference lookups, registered accounts, shopping carts, and shopping lists.
The company's technology footprint is a standard catalog e-commerce platform rather than a proprietary software product; there is no mobile app, no public API, and no AI or machine learning capability disclosed. Revenue is generated through one-time transactional product sales via the online storefront, with pricing not publicly disclosed. The primary customer segment is professional upholsterers and foam fabricators, with secondary use-case segments in aircraft interior supplies and auto and marine upholstery. The company adds a modest content layer through a Foam Resource Center providing educational and reference materials.
No ownership, management team, headcount, funding, partnership, certification, or geographic footprint data is publicly disclosed. Active Foam Products appears to be an independent, owner-operated business with no parent company, no subsidiaries, no institutional investors, and no evidence of M&A or capital-raising activity since founding.
Active Foam Products firmographics
Firmographics- Name
- Active Foam Products
- Legal name
- Active Foam Product Inc.
- Website
- https://activefoam.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Active Foam Products is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Markets served
Active Foam Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Product Sales: Revenue is generated through direct sales of foam products and related supplies via e-commerce platform. Products include various foam types, adhesives, aircraft products, auto & marine supplies, fabrics, pillows, polyester cushion wraps & fills, staples, tools, vinyls, weltcord, and upholstery supplies. Sales appear to be one-time transaction-based purchases through the online storefront.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Active Foam Products product offering
Product offeringCore offering
Active Foam Products distributes and sells foam, vinyl, and upholstery materials and accessories for furniture, auto, marine, aircraft, and packaging applications through its e-commerce platform. The catalog covers polyurethane and specialty foam, adhesives, aircraft interior products, auto and marine supplies, fabrics, vinyls, pillows, polyester cushion wraps and fills, staples, tools, weltcord, cotton padding, and general upholstery supplies.
Product overview
Active Foam Products is a distributor and supplier of foam and upholstery products operating as an e-commerce platform. The company offers a diverse portfolio organized into product categories including Foam (core product), Aircraft Products, Auto & Marine Supplies, Pillows, Fabrics, Vinyls, Cotton Padding, Polyester Cushion Wraps & Fills, Adhesives, Staples, Tools, Weltcord, and general Upholstery Supplies. Customers can search products by keyword, item ID, manufacturer part number, customer part number, description, short code, alternate item code, or vendor. The platform provides account management features including shopping cart, shopping lists, and order processing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Foam Various foam materials including polyurethane, memory foam, and specialty foam for industrial and consumer applications across furniture, auto, marine, and packaging uses.
- Aircraft Products Foam and cushioning products designed for aircraft interiors, seat cushions, and insulation for aviation maintenance and manufacturing operations.
- Auto & Marine Supplies Foam products for automotive and marine vehicle interiors and upholstery, including cushions and padding for boat and car seating.
- Fabrics Upholstery fabrics for furniture, automotive, and marine applications.
- Vinyls Vinyl materials for upholstery and surface applications in furniture, auto, and marine projects.
- Pillows Pillows including specialty and custom options for residential and commercial use.
- Cotton Padding Cotton-based padding materials for cushioning and upholstery applications.
- Polyester Cushion Wraps & Fills Polyester-based cushion wrapping and fill materials for packaging and upholstery.
- Adhesives
Companies that use Active Foam Products
Customer profileSegments3 records
Ideal customer profiles3 records
Active Foam Products technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Foam Products partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Active Foam Products competitors and assessment
Company assessmentDirect peers
- Sailrite: Specialty retailer of marine, auto, and DIY upholstery supplies including foam, fabric, tools, and hardware. Closely parallels Active Foam's mix of foam plus complementary upholstery products for similar trade and DIY end-users.
- Tap Plastics: Retailer of plastics, foam, fabrication supplies, and DIY materials combining physical retail locations with e-commerce. Similar product mix spanning raw foam plus accessories like adhesives, tools, and fabrication equipment.
- The Foam Factory: Established online retailer of foam products including packaging foam, upholstery foam, and specialty cut-to-size foam, with a comparable e-commerce B2B/B2C model. Directly competes across Active Foam's core foam categories.
- Cushion Source: Custom-cut foam cushion retailer serving indoor, outdoor, and commercial seating customers with comparable direct-to-consumer foam offerings and online ordering functionality.
- FoamOrder: Online foam cut-to-size supplier serving upholstery, bedding, packaging, and commercial seating customers with custom orders and a similar self-serve web ordering experience to Active Foam Products.
Broad incumbents
- Uline: Industrial and packaging supplies distributor serving B2B customers across North America with a broad catalog including foam packaging, vinyls, and tools. Competes on assortment, B2B service, and shipping speed.
- Lowe's: Home-improvement retailer offering foam, adhesives, tools, and fabrics across DIY and consumer segments with strong national brand recognition and broad geographic footprint.
- Amazon Business: Massive e-commerce marketplace offering foam, adhesives, upholstery supplies, and DIY materials across B2C and B2B channels. Exerts pricing pressure on every segment Active Foam serves.
- The Home Depot: Home-improvement retailer carrying foam, adhesives, tools, and upholstery supplies in-store and online. Competes with Active Foam on convenience, assortment, and same-day fulfillment for the DIY and small-pro customer.
- Jo-Ann Stores: National fabric, craft, and upholstery retailer carrying foam, adhesives, tools, and vinyls across consumer and small-business segments. Competes with Active Foam on the consumer/upholstery-supply portion of the catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Active Foam Products social profiles
Digital presenceActive Foam Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Foam Products leadership team
Management profileNumber of profiles
Active Foam Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Foam Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Foam Products
What does Active Foam Products do?
Active Foam Products distributes and sells foam, vinyl, and upholstery materials and accessories for furniture, auto, marine, aircraft, and packaging applications through its e-commerce platform. The catalog covers polyurethane and specialty foam, adhesives, aircraft interior products, auto and marine supplies, fabrics, vinyls, pillows, polyester cushion wraps and fills, staples, tools, weltcord, cotton padding, and general upholstery supplies.
Is Active Foam Products a public or private company?
Active Foam Products is a private company. It is classified as unknown and is currently operating.
When was Active Foam Products founded?
Active Foam Products was founded in 2008. It employs 11 to 50 people.
Where is Active Foam Products based?
Active Foam Products is headquartered in Milwaukee, United States, in the North America region.
How does Active Foam Products make money?
One revenue line is on record: product Sales.
Who are Active Foam Products's main competitors?
Direct peers on record are Sailrite, Tap Plastics, The Foam Factory, Cushion Source and FoamOrder. Broad incumbents are Uline, Lowe's, Amazon Business, The Home Depot and Jo-Ann Stores.
Does Active Foam Products have an API?
No public API is recorded for Active Foam Products.