Wood Fruitticher Foodservice

What Wood Fruitticher Foodservice does

Wood Fruitticher Foodservice is a fourth-generation, family-owned broadline foodservice distributor founded in 1913 and headquartered in Birmingham, Alabama. The company distributes fresh and frozen vegetables, meats, condiments, canned goods, restaurant equipment, cleaning chemicals, and other foodstuffs from a 365,000-square-foot warehouse facility stocking more than 8,000 SKUs. It operates a dedicated temperature-controlled delivery fleet with real-time truck temperature monitoring and serves customers across five southeastern states: Alabama, Georgia, Florida, Mississippi, and Tennessee. Customer segments include restaurants, K-12 schools and educational institutions, hospitals and healthcare facilities, and convenience stores.

The company generates revenue through traditional broadline distribution, marking up products purchased from more than 400 national food manufacturers and direct-from-grower produce suppliers. It supplements national brand distribution with its Wood Farms private label brand covering cleaning chemicals and fresh produce. Customer-facing technology includes a streamlined online ordering system and the proprietary Oscar mobile app, which provides order tracking, delivery ETAs, case counts, invoice totals, driver information, and direct in-app communication with assigned Direct Sales Representatives (DSRs).

The go-to-market model is sales-led: dedicated DSRs manage customer relationships and place orders, supported by online ordering and mobile app channels. Pricing is not publicly disclosed; customers work with DSRs and account managers for quotes. The Preferred Pricing Group (PPG) loyalty program offers customers access to national pricing from 400+ manufacturers, manufacturer rebates paid as semiannual checks, and a dedicated account manager — without compliance mandates or membership fees. Wood Fruitticher also partners with TSC Associates and the National Restaurant Association to host ServSafe food safety certification classes at its Birmingham facility.

Name

Wood Fruitticher Foodservice

Legal name

Wood Fruitticher Foodservice

Website

https://woodfruitticher.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

Wood Fruitticher Foodservice is a fourth-generation, family-owned broadline foodservice distributor founded in 1913, serving restaurants, schools, healthcare facilities, and convenience stores across five southeastern US states from a 365,000-square-foot Birmingham, Alabama warehouse stocking 8,000+ SKUs.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industries

Broadline Foodservice (Multi-Category) Wholesale Distribution (CRAOAAAA), Noncommercial/Institutional Broadline Distributors (K-12, Higher Ed, Healthcare, Government) (AFAIAAAC), Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

Keywords

• Foodservice distribution
• Broadline distribution
• Commercial food supply
• Institutional food service
• Restaurant supply distribution

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Foodservice Product Distribution: Wood Fruitticher generates revenue by distributing food and beverage products to foodservice operators. They stock and deliver fresh and frozen vegetables, meats, condiments, canned goods, and other foodstuffs. The company marks up products from manufacturers and suppliers to generate margin, operating as a traditional broadline foodservice distributor.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wood Fruitticher Foodservice is a fourth-generation, family-owned broadline foodservice distributor that procures, stocks, and delivers fresh and frozen produce, meats, condiments, canned goods, restaurant equipment, smallwares, and cleaning chemicals from a 365,000-square-foot warehouse in Birmingham, Alabama. The company distributes national branded products from over 400 manufacturers alongside its own Wood Farms private label line to commercial and institutional kitchens across five southeastern states.

Product overview

Wood Fruitticher Foodservice is a fourth-generation family-owned foodservice distributor operating as a single unified distribution platform. The company distributes fresh and frozen vegetables, meats, condiments, canned goods, and other foodstuffs from its 365,000 square foot warehouse facility in Birmingham, Alabama. The product portfolio consists of Wood Farms private label products, national branded products from over 400 manufacturers, fresh produce sourced directly from U.S. growers, restaurant equipment and smallwares, and cleaning chemicals. Services include online ordering, the Oscar mobile app for order tracking, a Preferred Pricing Group loyalty program, and ServSafe food safety training. The company serves restaurants, schools, healthcare facilities, and convenience stores across Alabama, Georgia, Florida, Mississippi, and southern Tennessee.

Differentiator

Problem solved

Functional benefit

Brands

• Wood Farms: Private label brand for cleaning products and chemicals including dishwashing detergents, hand soap programs, sanitizing products, floor cleaners, laundry supplies, glass and surface cleaners, and fryer, oven, and grill cleaners.
• Wood Farms

Products and services

• National Branded Products Distribution Distribution of major national food and beverage brands to commercial and institutional foodservice operators, sourced from over 400 manufacturers representing 80,000+ branded items.
• Fresh Produce Distribution Wide variety of fresh produce sourced direct from U.S. growers including vegetables, fruits, and herbs with daily inventory turnover and temperature-monitored delivery to foodservice operators.
• Restaurant Equipment & Smallwares Full line of restaurant equipment including ranges, fryers, ice machines, refrigerators, mixers, food slicers, sinks, and dishwashers along with kitchen design, installation, repair, and used equipment options.
• Wood Farms Private Label Brand Wood Fruitticher's proprietary private label brand offering food products, cleaning chemicals, and supplies under the Wood Farms name, including dishwashing detergents, hand soap programs, sanitizing products, floor cleaners, laundry supplies, glass and surface cleaners, fryer/oven/grill cleaners, and fresh produce.
• Oscar Mobile App Proprietary mobile application delivering comprehensive order tracking, delivery ETAs, case counts, invoice totals, driver information, messaging center, and access to DSR communications for foodservice customers.
• Preferred Pricing Group (PPG) Customer loyalty program providing access to national pricing contracts from over 400 food manufacturers representing 80,000+ branded items, semiannual manufacturer rebate checks, and a dedicated account manager, with no compliance mandates or membership fees.
• ServSafe Food Safety Training Food safety training and ServSafe Manager Certification classes hosted at the Birmingham facility and across the service area in partnership with TSC Associates and the National Restaurant Association.

Quantifiable outcome

• 100+ years in business with fourth-generation family ownership

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• TSC AssociatesminorImplementation/ SI/ Consulting PartnerWood Fruitticher partners with TSC Associates to provide ServSafe Manager Certification training classes. TSC Associates administers the ServSafe program (from the National Restaurant Association) at Wood Fruitticher's Birmingham facility and across their service area. Customers receive a $20 discount using promo code WOOD.
• National Restaurant Association (ServSafe)minorStrategic or Co-development PartnerWood Fruitticher offers ServSafe food safety training, which is administered by the National Restaurant Association. This partnership enables them to host certification classes and provide food safety resources to their customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Burris Logistics: Burris Logistics is a Mid-Atlantic regional foodservice and cold-chain distributor. It is a regional peer with overlapping foodservice customers and refrigerated distribution capabilities, though focused on a different geography than Wood Fruitticher.
• Labatt Food Service: Labatt Food Service is a regional broadline foodservice distributor serving the Southwest U.S. It is comparable as a privately held regional broadline distributor serving restaurants, schools, and healthcare, though in a different geographic territory.

Broad incumbents

• US Foods: US Foods is the second-largest broadline foodservice distributor in the U.S. It is a broad incumbent with overlapping product categories, healthcare/education segment focus, and private-label offerings (e.g., Stock Yards) that mirror Wood Fruitticher's competitive position.
• Performance Food Group: Performance Food Group operates broadline foodservice distribution alongside its Vistar and convenience channels. It is a broad incumbent whose foodservice segment competes with regional distributors like Wood Fruitticher for institutional and restaurant accounts.
• Sysco Corporation: Sysco is the largest broadline foodservice distributor in North America. It is a broad incumbent that competes with Wood Fruitticher in every Southeast market it serves, with substantially greater scale, route density, and national procurement leverage.

Direct peers

• Ben E. Keith Foods: Ben E. Keith Foods is a privately held regional broadline foodservice distributor serving Texas, Oklahoma, and surrounding states. It is directly comparable as a multi-category distributor serving restaurants, healthcare, education, and c-stores from a regional hub.
• Cash-Wa Distributing: Cash-Wa Distributing is a family-owned broadline foodservice distributor serving the Upper Midwest. It is comparable as a multi-generation, privately held regional broadline distributor with a similar operating model.
• Cheney Brothers: Cheney Brothers is a privately held broadline foodservice distributor headquartered in Florida serving the Southeastern U.S. It directly overlaps with Wood Fruitticher in geography, customer segments, and broadline distribution model.
• Shamrock Foods Company: Shamrock Foods is a privately held broadline foodservice distributor serving the Southwest and parts of the Western U.S. It is a direct peer in terms of broadline assortment, private label, DSR-driven sales, and emphasis on institutional and restaurant customers.
• Gordon Food Service: Gordon Food Service is a family-led, broadline foodservice distributor with multi-regional U.S. operations. It is the most directly comparable peer to Wood Fruitticher in business model (DSR-led, broadline distribution, private label, foodservice customer mix).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood Fruitticher Foodservice