Intex

What Intex does

Intex Technologies India Pvt Ltd is a privately held Indian consumer electronics manufacturer and distributor founded in 1996 and headquartered in New Delhi. The company designs, manufactures, and sells a diversified portfolio of more than 300 products spanning LED/QLED televisions, multimedia/party/tower speakers and soundbars, home appliances (air conditioners, air coolers, washing machines, BLDC ceiling fans, cooktops, irons), IT accessories (monitors, cabinets, SMPS, UPS, peripherals, networking gear), security and surveillance equipment (CCTV cameras, biometric access, DVR/NVR, PoE switches), smart accessories (power banks, neckbands, TWS, cables, chargers), and display solutions (Interactive Flat Panel Displays, digital standees/kiosks). Its television line runs reference designs on Android TV, Google TV, WebOS, and Coolita OS platforms with preloaded OTT apps and Google Assistant/Chromecast integration; air conditioners feature 100% copper condenser coils and 2026 BEE inverter ratings; IFPDs offer 4K resolution with 20-point multi-touch and a proprietary Smart Learn content app for the education vertical.

Intex generates revenue almost entirely through unit-priced hardware sales, with products spanning from sub-₹1,000 mobile accessories up to ₹14.5 lakh 110-inch IFPDs, anchored on a mass-market value positioning targeted at budget-conscious Indian households. FY26 revenue was approximately ₹450 crore (up 36% from ~₹330 crore in FY25), with a stated FY27 target of ₹750-800 crore, implying an aggressive growth plan funded entirely organically with no disclosed venture capital, private equity, or institutional investors.

The company operates an extensive go-to-market combining 500+ distributors, 25,000+ dealers, 11 warehouses, and 500+ after-sales service centers covering 18,000+ PIN codes across India, supplemented by listings on Amazon, Flipkart, and Zepto, direct-to-consumer sales through intex.in, and a dedicated corporate sales team for IFPD and bulk orders. Customer segments include Indian mass-market households (primary), educational institutions and corporate buyers for IFPDs, and small businesses for security and surveillance products, with no single enterprise anchor and no recurring software or service revenue disclosed.

Name

Intex

Legal name

Intex Technologies India Pvt Ltd

Website

https://intex.in

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Intex Technologies is an Indian consumer electronics manufacturer (founded 1996) offering 300+ products across LED TVs, speakers, home appliances, IT accessories, and security/surveillance, serving budget-conscious Indian households through a 25,000+ dealer distribution network.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Audio and Video Equipment Manufacturing (3343), Electronics and Appliance Retailers (44921), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Household Audio & Video Equipment (3651), Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Electric Housewares & Fans (3634)

akta.pro primary industry

Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)

akta.pro secondary industries

Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF), Power Supplies, Batteries & Charging Components Retail (CRACAKAD), Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands) (CRACAEAJ)

Keywords

• Consumer electronics
• LED television manufacturing
• Home appliances
• Audio speakers
• IT accessories

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Electronics Hardware Sales: Intex generates revenue primarily through the sale of physical consumer electronics products including LED TVs, air conditioners, washing machines, speakers, and IT accessories. The company reported revenue of approximately ₹450 crore in FY26, up 36% from ₹330 crore in FY25, with targets of ₹750-800 crore by FY27.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Intex manufactures and sells a diversified portfolio of consumer electronics and home appliances including LED TVs, multimedia/party/tower speakers, sound bars, washing machines, air conditioners, air coolers, ceiling fans, cooktops, irons, IT accessories (monitors, cabinets, SMPS, UPS, webcams), and security and surveillance products (CCTV, biometrics, DVR, NVR, PoE switches). The company operates a pan-India distribution network with 500+ distributors and 25,000+ dealers covering 18,000+ PIN codes.

Product overview

Intex Technologies is an Indian consumer electronics brand (established 1996) offering a diversified portfolio of over 300 products across LED TVs (LED TV, QLED TV, 4K UHD Smart TV, HD Smart TV, HD TV), Speakers (Multimedia Speakers, Tower Speakers, Trolley Speakers, Sound Bars, Party Speakers, BT Speakers), Home Appliances (Washing Machines, Air Conditioners, Air Coolers, Fans, Cooktops, Irons), IT Accessories (LED Monitors, Cabinets, SMPS, UPS, Keyboards, Mouse, Webcams, SSD, Ethernet Switches, USB Hubs, Wi-Fi Adapters, Cartridges, Cables), Security & Surveillance (CCTV Cameras, Biometric Systems, DVR, NVR, PoE Switches), Smart Accessories (Power Banks, TWS, Neckbands, Earphones, Chargers, Data Cables, Car Chargers), and Display Solutions (Interactive Flat Panel Displays, Digital Standees/Kiosks, Smart Learn App). The portfolio spans budget to premium segments with products priced from under Rs 1,000 to over Rs 1 million for large-format IFPDs. The company operates through a pan-India distribution network of 500+ distributors, 25,000+ dealers, and 11 warehouses, covering 18,000+ pin codes.

Differentiator

Problem solved

Functional benefit

Brands

• INTEX (QLED): QLED TV product line featuring Google TV and webOS platforms
• INTEX (4K UHD Smart TV)
• INTEX (FHD Smart TV)
• INTEX (HD TV)
• INTEX (IFPD)
• Intex GlideX (Iron)
• Intex Aqua (Water Solutions)

Products and services

• Intex LED TVs Range of LED TVs including HD TV, Full HD Smart TV, 4K UHD Smart TV, and QLED Smart TV models with Android, Google TV, WebOS, and Coolita OS platforms, built-in OTT apps, voice control via Google Assistant, and screen sizes from 32 to 75 inches.
• Intex Multimedia Speakers 2.1, 4.1, and 5.1 channel multimedia speaker systems ranging from 35W to 130W with Bluetooth, USB, AUX, FM playback, and built-in subwoofers, priced between Rs 4,499 and Rs 13,999.
• Intex Party Speakers
• Intex Trolley Speakers Portable Bluetooth speakers with built-in handles and wheels from the Thriller series with power outputs from 60W to 130W and playback times up to 3 hours, priced between Rs 11,499 and Rs 30,999.
• Intex Tower Speakers Floor-standing tower speakers with built-in subwoofers and Bluetooth connectivity from Titan and Thunder series, with power outputs from 70W to 300W, priced between Rs 14,999 and Rs 29,999.
• Intex Sound Bars Sound bars including the Beast 24000 (240W, 2.1-channel with 8-inch subwoofer) targeting budget consumers with Bluetooth, USB, and AUX connectivity.
• Intex Washing Machines Semi-automatic (6.5kg to 14kg) and fully automatic top-load washing machines (8kg to 10kg) with Air Drying Technology, priced between Rs 13,499 and Rs 32,499.
• Intex Air Conditioners Inverter split air conditioners with 100% copper condenser coils, 2026 BEE star ratings, and 10-year compressor warranty; available in 1 Ton, 1.5 Ton, and 2 Ton models priced from Rs 65,999 to Rs 88,999.
• Intex Air Coolers Air coolers including personal, window, desert, and commercial models with tank capacities from 45L to 160L, featuring honeycomb cooling pads, inverter compatibility, and 3-speed control, priced from Rs 11,990 to Rs 29,990.
• Intex Ceiling and Exhaust Fans BLDC energy-saving ceiling fans (Aero Fighter, Aero Silk, Aero Jet series, 1200mm) and Turbo Vent exhaust fans in 150mm, 200mm, and 250mm sizes, priced between Rs 1,400 and Rs 2,850.
• Intex Infrared Cooktops Infra Cook series 2200W infrared cooktops including Infra Cook (Rs 4,599) and Infra Nova models featuring fast, safe, and efficient cooking technology.
• Intex Irons GlideX series 1000W dry irons including GlideX Pro, GlideX Edge, GlideX Glow, GlideX Ease, and GlideX Core models with thermostat control, auto cut-off, and 360-degree swivel cord.
• Intex LED Monitors LED monitors including gaming models (32-inch curved at Rs 35,499, 27-inch, 24-inch curved at Rs 20,499, 22-inch curved at Rs 15,499) and standard monitors (24-inch, 22-inch, 19-inch).
• Intex Computer Cabinets IT series computer cabinets with integrated SMPS and USB ports, including gaming cabinets (Axis, Crux, Core, Edge, Bolt, Pulse series) and standard models priced from Rs 2,699 to Rs 3,299.
• Intex SMPS (Power Supply) Switched-mode power supplies including Techno 450W (Rs 1,099), Smart 600 gaming power supply at 600W with PCI Express support (Rs 2,899), and Smart 500 desktop PSU (Rs 2,199).
• Intex UPS UPS units including Gamma 1000 and Protector 725 models, along with 6V 4.5Ah VRLA rechargeable batteries for UPS backup applications.
• Intex Ethernet Switches 5-Port (Rs 1,199) and 8-Port Ethernet switches for network connectivity.
• Intex USB Webcam Full HD Auto Focus USB Webcam with built-in microphone priced at Rs 2,749 for video calling and streaming applications.
• Intex SSD Casing SSD Casing 3.0 Black external SSD enclosure for 2.5-inch SATA drives with ultra-fast data transfer capability.
• Intex CCTV Cameras AHD (Analog High Definition) Bullet (5MP at Rs 5,500, 2.4MP at Rs 4,500) and Dome (5MP at Rs 5,000, 2.4MP at Rs 4,000) CCTV cameras with multi-camera coverage, human detection, and color tone accuracy.
• Intex Biometric Systems Biometric access control and attendance systems including AI Cube Plus, AIR 5, AI-CUBE, Smart Access, AX 3K, B3+, B3, Time Access, and Access One models priced from Rs 8,879 to Rs 51,625 for employee attendance and secure door access.
• Intex DVR and NVR Digital Video Recorders (DVR) in 4-channel, 8-channel, and 16-channel variants and Network Video Recorders (NVR) including 10-channel, 16-channel (Rs 9,000), and 36-channel (Rs 25,000) models with AI Instrastream support.
• Intex PoE Switches Power over Ethernet (PoE) switches for security camera systems including 16CH+2G+1SFP (Rs 28,000), 8CH+2G+2SFP (Rs 15,000), 8CH+2UG (Rs 9,500), and 8+2 Uplink (Rs 3,399) models.
• Intex Power Banks Power banks in 10,000mAh and 20,000mAh capacities with fast charging (QC, PD), LED indicators, and multiple USB ports; 20K series includes Strong Blaze QC PD, Strong Rhino QC PD, Strong Neo, Strong Storm, Strong Comet; 10K series includes Strong Volt, Strong Nova, Strong Blaze, Ultra, Ultima, priced from Rs 2,649 to Rs 4,449.
• Intex Neckbands NeckPro wireless neckband earphones including NeckPro Vibe and NeckPro Music (Rs 1,999) Bluetooth-enabled audio accessories.
• Intex Data Cables and Chargers Mobile accessories including Speed series data cables (4-in-1 60W, Type-C to I 27W, Type-C to C 65W), HDMI cables (3m and 5m at 4K@60Hz), Swift 36W QCPD car charger (Rs 799), and various charging solutions.
• Intex Interactive Flat Panel Displays (IFPD) 4K Ultra HD (3840x2160) interactive flat panel displays with 20-point multi-touch support, built-in digital whiteboard, wireless content sharing, and dual OS options (Android or Android + Windows) for education and corporate use; sizes range from 55-inch (Rs 149,999) to 110-inch (Rs 1,450,000).
• Intex Digital Standees and Kiosks Digital standees and kiosks for retail, events, and commercial signage with 4K UHD resolution, Android OS with CMS compatibility, plug-and-play operation via HDMI, USB, Wi-Fi, or LAN, and anti-shatter tempered glass.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Cricket Ireland / Stormont Cricket GroundminorGTM or Marketing Partner · 25 June 2026Intex served as on-ground branding partner for the India-Ireland T20I cricket series at Stormont Cricket Ground in Belfast, featuring in-stadium visibility across boundary ropes and perimeter boards for the two-match series on June 26 and June 28, 2026.
• Afghanistan Men's Cricket TeamminorGTM or Marketing Partner · 8 June 2026Intex was the Official Associate Sponsor for the Afghanistan Men's Cricket Team's multi-format tour of India from June 6-20, 2026, including a one-off Test match in New Chandigarh and three ODIs in Dharamshala, Lucknow, and Chennai.
• Amazon IndiacoreChannel Partner/ Reseller/ DistributorAmazon India serves as an e-commerce platform for Intex products, offering wide reach to online shoppers across India.
• FlipkartcoreChannel Partner/ Reseller/ DistributorFlipkart serves as an e-commerce platform for Intex products, enabling sales to a large base of online shoppers in India.
• ZeptominorChannel Partner/ Reseller/ DistributorZepto quick commerce platform offers Intex products for rapid delivery to consumers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lloyd: Indian consumer durables brand selling ACs, washing machines, LEDs, and refrigerators through pan-India dealer networks. Closely mirrors Intex's horizontal, multi-category, value-to-mid-tier positioning with overlapping dealer-driven GTM.
• Voltas: Tata-owned Indian AC and appliance major with extensive Indian distribution. Direct competitor in inverter split ACs and washing machines where Intex has positioned its 2026 BEE-rated and Air Drying models.
• Symphony Limited: Market-leading Indian air cooler brand with strong summer-seasonal demand. Direct category overlap with Intex's Torpedo/Cool Star/ThunderCool air cooler ranges targeting Indian households.
• Daiwa (Daiwa electronics/Skyworth India): Indian TV brand offering LED and QLED smart TVs in similar budget-to-mid price tiers. Direct overlap with Intex's LED TV, QLED TV, and 4K UHD Smart TV ranges across the same Indian consumer base.
• Micromax Informatics: Indian consumer electronics brand with comparable value-tier positioning spanning IT accessories, mobile, and home electronics. Culturally analogous bootstrapped-Indian-origin brand competing for the same budget household segment.
• Onida: Heritage Indian consumer electronics brand best known for LED TVs and home appliances, competing in similar value-tier price bands. Direct overlap with Intex's TV and appliance lines and identical mass-market Indian consumer segment.
• Crompton Greaves Consumer Electricals: Indian appliance brand specializing in fans, pumps, water heaters, and small appliances distributed via similar multi-tier dealer networks. Direct category overlap with Intex's fans, air coolers, and water/heating products.

Broad incumbents

• LG Electronics India: Global consumer electronics leader with full-spectrum Indian presence across TVs, home appliances, and IT. Competes with Intex across nearly every category but with premium-tier brand equity and significantly larger scale.
• Samsung India: India's largest consumer electronics brand spanning premium TVs, ACs, refrigerators, mobile, and IT. Sets competitive pricing benchmarks across LED TV, AC, washing machine, and monitor segments where Intex competes.
• Xiaomi India: Smartphone-anchored consumer electronics ecosystem (TVs, audio, accessories) that has aggressively expanded into mass-market India. Larger, ecosystem-driven competitor overlapping with Intex's TV, audio, and IT accessories franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/IntexBrand
• YouTubeyoutube.com/c/IntexTechnologiesLimited
• Facebookfacebook.com/IntexIndia
• LinkedInlinkedin.com/company/intextechnologies
• Instagraminstagram.com/intextechnologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intex