R&R Outdoor Living

What R&R Outdoor Living does

R&R Outdoor Living, LLC is a privately held outdoor living space retailer and installer founded in 2022 and headquartered in Overland Park, Kansas. The company operates as a one-stop shop combining product resale with design consultation and professional installation services for premium outdoor living products, primarily serving residential homeowners in the Kansas City metropolitan area with a secondary commercial hospitality segment (hotels, spas, restaurants). Its core product lines include R&R Furniture (American-made recycled-plastic outdoor furniture), RTA Outdoor Living custom outdoor kitchens (sold through an authorized installer relationship that bundles RTA's self-serve 3D design tool with installation), Renson aluminum louvered pergola systems (Aero, Camargue, Camargue Skye, sold under exclusive dealer status), Good Earth Water Gardens water features and koi ponds, and outdoor heaters spanning commercial high-intensity Italian models and Heatsail luxury FAR-infrared products from Belgium.

The business model is sales-led through a single showroom plus enterprise field sales for commercial projects, supported by an e-commerce shop on the company website. Revenue is generated via one-time product sales and professional installation services under quote-based pricing — no subscription, recurring, or licensing revenue is disclosed. Marketing relies on community networking through ACA Business Club participation and R&R O'Clock hosted events. The R&R brand encompasses affiliated sub-brands including R&R Construction Services, R&R Showroom, R&R Home (seasonal decor), R&R Travel, and R&R O'Clock Events. The company has no proprietary technology platform, no AI/ML capabilities, no apps, and no disclosed headcount, funding, or revenue.

Name

R&R Outdoor Living

Legal name

R&R Outdoor Living, LLC

Website

https://rroutdoorliving.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

R&R Outdoor Living is a privately held Overland Park, Kansas-based retailer and authorized installer of premium outdoor living products — outdoor kitchens, aluminum pergolas, furniture, water features, and heaters — serving primarily residential homeowners in the Kansas City metro area.

Ownership category

akta.pro rank

Product category

Outdoor Living Products & Installation Services

NAICS

Home Furnishings Retailers (44912), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Furniture Stores (5712), Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

akta.pro secondary industries

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI), Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Outdoor patio furniture
• Outdoor kitchen installation
• Pergola design services
• Water garden features
• Outdoor heating solutions

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Living Products Sales: Revenue generated from selling outdoor furniture, outdoor kitchens, aluminum pergolas, outdoor heaters, water features, and decor items. Products include RTA outdoor kitchens, Renson Aero and Camargue louvered pergolas, Heatsail luxury heating and lighting, and poly outdoor furniture.
2. Installation Services: Professional installation services for outdoor living products, including authorized RTA Outdoor Kitchen installation and custom pergola setup. The company provides single-source materials and installation coordination.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

R&R Outdoor Living retails premium outdoor living products — poly outdoor furniture, outdoor kitchens (as an authorized RTA Outdoor Living installer), pergolas and louvered roof systems (exclusive Renson dealer), water features (Good Earth Water Gardens), and outdoor heaters (Heatsail) — through its Overland Park showroom and complementary design, consultation, delivery, and professional installation services.

Product overview

R&R Outdoor Living is a service-oriented outdoor living space company offering a portfolio of complementary products and design services. The core offerings include R&R Furniture (recycled plastic outdoor furniture), RTA Outdoor Living (custom outdoor kitchens with 3D design tools and authorized installation), Good Earth Water Gardens (water features, koi ponds, waterfalls), and Renson aluminum pergola systems (Aero, Camargue, and Camargue Skye with retractable roofs). Additional offerings include outdoor heaters (high-intensity commercial heaters and luxury Heatsail FAR-infrared products), Design Options (custom pergola configuration), R&R Showroom (comprehensive outdoor space design consulting), Decor & Gifts (home decor sub-brand), and R&R O'Clock Events (community networking events). The company operates as an authorized installer and partner with RTA Kitchens, Renson, Heatsail, and other outdoor living brands.

Differentiator

Problem solved

Functional benefit

Brands

• R&R Furniture: Quality American Made Outdoor Furniture - poly outdoor furniture made from recycled high density plastic, weather resistant and maintenance free.
• R&R Construction Services
• R&R Showroom
• RTA Outdoor Living
• Good Earth Water Gardens
• Renson Aero
• Renson Camargue
• Renson Camargue Skye
• Outdoor Heaters
• R&R Home
• R&R O'Clock Events
• R&R Travel, LLC

Products and services

• R&R Poly Outdoor Furniture

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• RTA Outdoor LivingcoreChannel Partner/ Reseller/ DistributorR&R Outdoor Living is an Authorized Installer for RTA Outdoor Kitchens, offering custom outdoor kitchen design, materials, and professional installation services. RTA provides a self-serve 3D design tool for customers to plan their outdoor kitchens.
• RensoncoreChannel Partner/ Reseller/ DistributorExclusive dealer and installer of Renson outdoor aluminum products including the Renson Aero louvered roof system and Renson Camargue stylish louvered pergola. Renson is a premium Belgian aluminum pergola manufacturer.
• Good Earth Water GardenscoreStrategic or Co-development PartnerPartnership with Good Earth Water Gardens for water feature design services including streams, waterfalls, and koi ponds. Good Earth specializes in natural water features for Kansas City landscapes.
• HeatsailminorChannel Partner/ Reseller/ DistributorHeatsail is a Belgian luxury lighting and heating design company established in 2012. R&R Outdoor Living offers their FAR-infrared outdoor heaters and DOME collection which combines lighting and heating functionality.
• R&R Travel, LLCminorStrategic or Co-development PartnerSister company under the R&R umbrella focused on travel business opportunities. Located at the same address and cross-promoted at events.
• R&R Home, LLCminorStrategic or Co-development PartnerRelated company offering seasonal decor and gifts for homes and commercial spaces at reasonable prices. Located in the Kansas City area.
• ACA Business ClubminorGTM or Marketing PartnerACA Business Club is a private networking club for executives, professionals, and business owners. R&R participates in Kansas City Coffee Clubs and events around the metro area to build relationships and market their business.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brown Jordan: Established premium outdoor furniture manufacturer and retailer serving residential and contract/hospitality markets. Comparable to R&R's commercial hospitality outdoor furniture business and a benchmark for premium outdoor brand positioning.
• Restoration Hardware (RH): Luxury home furnishings retailer offering premium outdoor furniture, pergolas, and outdoor living collections through galleries and sourcebooks. Competes with R&R on premium positioning and outdoor room merchandising, but at national scale and without R&R's installation services.
• Trex Company: Leading manufacturer of composite decking, railing, and outdoor living products with a national contractor-dealer network. Adjacent competitor in the outdoor structures category; Trex's dealer network overlaps with R&R's residential contractor positioning for outdoor build projects.

Direct peers

• Frontgate: Multi-category premium outdoor furniture and home goods retailer offering outdoor seating, dining sets, pergolas, heaters, and coordinated outdoor room packages. Directly comparable to R&R's bundled outdoor living model, though operating at national scale via catalog and e-commerce rather than regional showroom-led installation.
• Yardbird: Direct-to-consumer outdoor furniture brand focused on sustainably made, weather-resistant seating and dining sets. Competes head-to-head with R&R's R&R Furniture line on product category and quality positioning, though distributed nationally via DTC rather than regional showroom.
• StruXure: Manufacturer and dealer-network operator of motorized louvered pergola systems serving residential and commercial customers. Directly comparable to R&R's Renson pergola business; StruXure competes via its own dealer/installer network on similar premium aluminum structures.
• Patio Enclosures: National installer of sunrooms, screen rooms, and outdoor structures for residential customers. Closely comparable to R&R's pergola and outdoor structure installation business model, though specializing more heavily in enclosed versus louvered pergola systems.
• Outer: Direct-to-consumer premium outdoor furniture brand selling weather-resistant sofas, sectionals, and outdoor living accessories. Comparable to R&R's furniture category and a potential competitive threat to R&R Furniture as it bypasses the dealer/installer model through DTC shipping.
• Sunesta: Manufacturer and dealer network of retractable awnings, patio covers, and sun protection products. Comparable service model to R&R's pergola/sun protection category with a national dealer footprint that overlaps R&R's installer approach.

Emerging players

• Pergola Depot: Online direct-to-consumer retailer of pergola kits and outdoor shade structures. Competes with R&R's pergola category on convenience and price via e-commerce, though lacks the design consultation and installation services R&R bundles with Renson products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/routdoorliving
• Facebookfacebook.com/RROutdoorLivingKC
• LinkedInlinkedin.com/company/r-r-outdour-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R&R Outdoor Living