Where Mitchell's Fish Market

What Where Mitchell's Fish Market does

Mitchell's Fish Market is an upscale seafood restaurant chain operating five dine-in locations across the U.S. Midwest and Mid-Atlantic (Lansing, Livonia, and Rochester Hills, MI; Columbus, OH; Pittsburgh, PA). The brand is wholly owned by Landry's Inc., a Houston-based diversified restaurant conglomerate, and functions as a sub-brand within that portfolio. The core offering is fresh seafood and aged steaks served in a full-service, table-service format, with a daily-rotating "Today's Market Catch" menu in which species and preparations are adjusted based on region, season, and weather. The kitchen supports grilled, sautéed, broiled, blackened, and Shanghai-style preparations, and every seafood item is inspected and portioned in-house upon delivery.

The technology stack is consumer-facing and operationally standard rather than proprietary. The website is powered by the BentoBox platform, with online ordering routed through Aloha OrderOnline for direct pickup and through four third-party aggregators (GrubHub, DoorDash, Postmates, UberEats) for delivery. Off-site catering is fulfilled through EZcater. Ticketed wine-dinner events are sold through Eventbrite, gift cards through Cashstar, and reservations through OpenTable. The brand participates in Landry's Select Club, a points-based loyalty program redeemable across 600+ Landry's-operated venues nationwide. Compliance tooling includes AudioEye for WCAG 2.1 Level AA accessibility, OneTrust for cookie consent, and reCAPTCHA for bot protection. No mobile app, proprietary POS, or custom data platform was disclosed.

Revenue is generated primarily through on-premise dine-in (lunch and dinner, including bar and happy-hour traffic), supplemented by direct and aggregator-mediated pickup and delivery, on-site private dining in dedicated banquet rooms, and off-site catering. Pricing is structured around prix-fixe lunch ($20–$39), à la carte dinner, multi-tier banquet packages ($27–$86 per guest), family meal bundles ($65–$90), and ticketed wine dinners (~$39 per person). Target segments include upscale-casual local diners, business-meal customers, families, and corporate/event planners booking private rooms with A/V equipment. No revenue figures, unit-economics data, or segment splits were disclosed in the available sources.

Name

Where Mitchell's Fish Market

Legal name

Mitchell's Fish Market

Website

https://mitchellsfishmarket.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Mitchell's Fish Market is an upscale seafood restaurant chain owned by Landry's Inc., operating five full-service locations across Michigan, Ohio, and Pennsylvania. It serves local diners, families, business-meal guests, and corporate event planners with fresh daily-caught seafood, private dining, catering, and loyalty rewards.

Ownership category

akta.pro rank

Product category

Seafood Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Seafood restaurants
• Casual dining
• Private dining events
• Off-site catering
• Restaurant franchise

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Traditional table-service restaurant revenue from lunch and dinner service, including alcoholic beverages, with locations open 7 days per week with varying hours
2. Takeout and Delivery: Online ordering for pickup and delivery through proprietary platform and third-party delivery partners (GrubHub, DoorDash, Postmates, UberEats)
3. Private Events and Banquets: Private dining rooms with customizable menus for corporate meetings, social gatherings, and celebrations. Multiple price tiers from Silver ($33) to Diamond ($86) per guest
4. Wine Dinners and Special Events: Ticketed multi-course wine dinner events featuring premium wine pairings, such as Caymus Vineyards Wine Dinner at $39 per person including tax and gratuity
5. Gift Cards: Traditional plastic gift cards and e-gift cards sold through Landry's proprietary platform. No service fees or expiration dates
6. Landry's Select Club Loyalty Program: Points-based loyalty program where members earn rewards across 600+ Landry's locations nationwide. $25 welcome reward, $25 birthday reward, and $25 for every $250 spent

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mitchell's Fish Market operates upscale casual seafood restaurants at five U.S. locations, serving fresh, daily-sourced seafood and aged steaks with multiple preparations (grilled, broiled, blackened, Shanghai style). The restaurants provide dine-in lunch and dinner service, full bar programs, and happy hour, supplemented by online ordering for pickup, third-party delivery, off-site catering, and private dining rooms for corporate and social events. Wine dinners, seasonal promotions, and a prix fixe lunch menu (Power Lunch Box) complement the core offering, with gift cards sold through a parent-brand platform.

Product overview

Mitchell's Fish Market is an upscale seafood restaurant chain operated by Landry's Inc. with 5 locations across Michigan, Ohio, and Pennsylvania. The core offering is fresh seafood dining with various preparations (grilled, broiled, blackened, Shanghai style) alongside aged steaks. The company offers a comprehensive portfolio of related services including Private Dining rooms with A/V equipment for corporate events and celebrations, Off-Site Catering via EZCater, Wine Dinners featuring multi-course paired menus, Power Lunch Box prix fixe options, Family Meals To-Go for curbside pickup, and Twin Tail Tuesdays lobster specials. Additional offerings include Gift Cards via Cashstar, Happy Hour drink specials, Banquet/Private Event Menu packages in multiple pricing tiers, and seasonal features like Summer Catch items and Columbus Restaurant Week promotions. The restaurant also offers an online ordering system through Aloha OrderOnline and integrates with major delivery platforms (GrubHub, DoorDash, Postmates, UberEats). The brand is part of the Landry's Select Club loyalty program spanning 600+ locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitchell's Fish Market Restaurant Upscale casual seafood restaurant chain serving fresh fish, aged steaks, and seafood dishes with multiple preparations including grilled, broiled, blackened, and Shanghai style across five U.S. locations.
• Private Dining Private event spaces at all five locations featuring themed rooms (The Stern Room, Captain's Quarters, Angler's Cove, Normandie Room, The Lounge) with A/V equipment and Wi-Fi, suitable for corporate meetings, social gatherings, and special occasions.
• Off-Site Catering Catering services for off-site corporate events and gatherings ordered through the EZcater platform, with various menu options for delivery.
• Wine Dinners Ticketed multi-course dining events featuring premium wines from renowned vineyards (e.g., Caymus Vineyards, Prisoner Wine, Duckhorn) thoughtfully paired with chef-crafted dishes.
• Power Lunch Box Two-course prix fixe lunch menu served daily until 3:30 PM, priced at $20-21 depending on location, with choice of starter and main plate including burgers, sandwiches, pasta, and salads.
• Family Meals To-Go Family-style meal packages for curbside pickup serving four people, including Caesar or House Salad and Sourdough Bread, with options like Family Fish & Chips ($77), Family Shrimp Scampi Pasta ($65), Family Chicken Parmesan ($85), and Family Cedar Roasted Salmon ($90).
• Twin Tail Tuesdays Limited-time two-course lobster tail dinner special available on Tuesdays for $36, featuring twin cold water lobster tails with a choice of salad.
• Gift Cards Traditional plastic gift cards and e-gift cards with personalized photo and message options, sold through the Cashstar platform with no service fees or expiration dates, and bulk purchase options for orders over $500.
• Bar Packages Private event bar service options including Hosted Consumption Bar, Cash Bar, and Open Bar Packages (Beer + Wine, Standard, Premium, Deluxe) with pricing based on duration and package tier.
• Display Platters Catering display platters for events serving 8-12 guests including Iced Seafood Tower ($169), Vegetable Crudité ($40), and Cheese + Fruit Platter ($69).
• Banquet Menus Private dining menu packages in multiple pricing tiers: Brunch ($27/person), Lunch Silver ($33), Lunch Gold ($39), Dinner Silver ($56), Dinner Gold ($66), Dinner Platinum ($76), and Dinner Diamond ($86).
• Landry's Select Club Loyalty Program Points-based loyalty program where members earn rewards across 600+ Landry's locations nationwide, with a $25 welcome reward, $25 birthday reward, and $25 reward for every $250 spent.

Quantifiable outcome

• Multiple Diners' Choice Awards across all 5 locations for categories including Best Seafood, Most Booked, Best Child Friendly, and Best for Business Meals

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• GrubHubcoreChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling customers to order Mitchell's Fish Market for delivery through GrubHub platform. Orders placed through grubhub.com with delivery to customers.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling customers to order Mitchell's Fish Market for delivery through DoorDash platform. Delivery available at all restaurant locations.
• PostmatesminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership for food delivery service.
• UberEatscoreChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling customers to order Mitchell's Fish Market for delivery through UberEats platform. Delivery available at all restaurant locations.
• EZcatercoreChannel Partner/ Reseller/ DistributorOff-site catering partnership enabling event catering orders for corporate events and gatherings. Available at all Mitchell's Fish Market locations.
• Landry's Select ClubcoreStrategic or Co-development PartnerCo-branded loyalty program with Landry's Inc. allowing members to earn points at Mitchell's Fish Market and redeem across 600+ Landry's restaurant locations nationwide. Members receive $25 welcome reward, $25 birthday reward, and $25 for every $250 spent.
• Landry's Gift Card ProgramcoreGTM or Marketing PartnerGift card program powered by Landry's Inc. with both traditional plastic cards and e-gift cards. No service fees or expiration dates. Bulk purchases available for orders over $500.
• Caymus VineyardsflagshipGTM or Marketing PartnerWine dinner partnership featuring four-course menu paired with Caymus Vineyards selections including Emmolo Sauvignon Blanc, Mer Soleil Reserve Chardonnay, and Caymus Cabernet Sauvignon. Event scheduled for September 24, 2026 at $39 per person.
• EventbriteminorChannel Partner/ Reseller/ DistributorTicketing platform for wine dinner and special event ticket sales. Used for Caymus Vineyards Wine Dinner and other special events.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Chart House: Landry's-owned upscale seafood restaurant with waterfront/specialty-location positioning. Sister brand sharing back-office, loyalty, and gift card infrastructure; directly comparable menu and pricing strategy.
• Legal Sea Foods: East Coast upscale-casual seafood chain emphasizing fresh sourcing and sustainability. Comparable menu philosophy, full-service format, and event/catering extensions; complementary geographic overlap.
• Bonefish Grill: Darden-owned casual-upscale seafood-focused full-service chain with comparable menu breadth (grilled/broiled preparations), happy hour programs, and similar suburban demographic targeting. Closest external direct competitor.
• The Oceanaire Seafood Room: Upscale seafood-focused full-service restaurant with daily fresh catch narrative, comparable prix fixe and event offerings, and similar metropolitan market positioning. Closely aligned concept.
• Truluck's: Upscale seafood and steakhouse chain with similar premium dinner positioning ($40-$80+ per guest), strong happy hour/bar program, and event-driven revenue mix. Direct comparable in average check and occasion.
• McCormick & Schmick's Seafood & Steaks: Upscale seafood and steakhouse full-service chain with daily fresh fish narrative, comparable dinner pricing, and similar private dining/event catering programs. Closely aligned business model.
• Pappadeaux Seafood Kitchen: Upscale Cajun-seafood full-service chain with comparable price points, large-portion family/casual occasions, and similar private dining/event capabilities. Direct competitor in the premium seafood category.
• Eddie V's Prime Seafood: Landry's-owned upscale seafood and steakhouse concept with similar premium positioning, fresh seafood focus, and prix-fixe/event-driven revenue model. Direct internal portfolio peer to Mitchell's within the same parent company.

Broad incumbents

• Red Lobster: Largest seafood-focused casual dining chain in the US; broader, more value-oriented positioning. Sets the competitive baseline for casual seafood category demand and pricing expectations.
• Joe's Crab Shack: Former Landry's-owned casual seafood chain emphasizing shareable platters and family occasions. Useful as a within-portfolio historical peer for evaluating seafood category dynamics and demographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mitchellsfm
• Facebookfacebook.com/MitchellsFM
• Instagraminstagram.com/mitchellsfishmarket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Where Mitchell's Fish Market