Agency Growth Partner

What Agency Growth Partner does

Agency Growth Partner (AGP) is a private Cape Town-headquartered coaching and consulting company founded by Ethan Welby that helps marketing agency owners install repeatable client acquisition, sales, and delivery systems. Its sole paid product, the AGP Accelerator, is a private, cohort-style program structured across five modules (Foundations, Outbound Systems, Sales Systems, Delivery Systems, and Support Structure) with 2x weekly group coaching calls, 1-on-1 coaching, and access to scripts and CRM templates; pricing is $8,000 for the core offer and $12,000-$24,000 for a Done-For-You tier. The free AGP Agency Blueprint on Skool serves as a top-of-funnel lead magnet.

Name

Agency Growth Partner

Legal name

Agency Growth Partner

Website

https://theagencygrowthpartner.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Agency Growth Partner is a Cape Town-based, remote coaching and consulting company founded by Ethan Welby that helps marketing agency owners install client acquisition, sales, and delivery systems, primarily through the $8,000–$24,000 AGP Accelerator program and a free Skool-based lead magnet course.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABAOAH

Customer & Go-to-Market Onboarding (Sales/CS/Support)

Education/Corporate Training & Professional Development/Onboarding and New Hire Training

SECONDARYEDABABAC

Consultative Selling & Discovery

Education/Corporate Training & Professional Development/Sales & Customer Success Training

Keywords

• Agency coaching services
• Marketing agency consulting
• High-ticket coaching programs
• Client acquisition systems
• Agency scaling accelerator

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. AGP Accelerator Program: High-ticket private coaching program for agency founders. Core offer priced at $8,000, with DFY (Done For You) offer at $12,000 to $24,000. Revenue generated through one-time program fees rather than recurring subscriptions.
2. Commission-based Sales Team: Sales Closers operate on commission-only basis (10% commission on front-end sales) with additional performance bonuses. This allows AGP to scale sales without fixed overhead costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Agency Growth Partner sells a private, high-ticket coaching and consulting program (AGP Accelerator, $8,000 core; $12,000–$24,000 Done-For-You tier) that installs client acquisition, outbound appointment setting, high-ticket sales, client onboarding, and delivery systems inside marketing agencies. The deliverable is structured training modules plus 1-on-1 and 2x weekly group coaching with founder Ethan Welby, supported by scripts, CRM templates, and iteration. A free introductory course (AGP Agency Blueprint) on Skool is offered as a lead magnet.

Product overview

Agency Growth Partner offers a single unified coaching program called AGP Accelerator, which is a private program focused on helping marketing agencies systematically sign clients and scale. The accelerator includes structured modules for foundations (offer crafting, positioning, pricing), outbound systems (commission-based appointment setting), sales systems (high-ticket closing), delivery systems (client onboarding, team building), and support structure (group coaching calls). The company also provides a free introductory course called AGP Agency Blueprint on Skool as a lead magnet for the paid accelerator program. The core offer is priced at $8,000 with a DFY (Done For You) offer ranging from $12,000 to $24,000.

Differentiator

Problem solved

Functional benefit

Brands

• AGP Accelerator: A private program focused on helping agencies systematically sign clients and scale. It includes training, 1-on-1 coaching, daily iteration, scripts, feedback, CRM templates, and direct access to the team.

Products and services

• AGP Accelerator A private, high-ticket coaching and consulting program (priced at $8,000 for the core offer and $12,000–$24,000 for the Done-For-You tier) that installs proven systems for outbound appointment setting, high-ticket closing, client onboarding, delivery, and team scaling inside marketing agencies; aimed at marketing agency founders from solo founders to 50+ person teams.
• AGP Agency Blueprint A free educational course hosted on Skool that teaches foundational agency growth strategies and systems, intended as a lead-generation entry point into the paid AGP Accelerator program.

Quantifiable outcome

• Increase revenue by $30,000-$100,000 per month
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• HighLevel: All-in-one SaaS platform widely adopted by marketing agencies for CRM, funnels, and client management. Increasingly displaces the need for separate coaching on agency sales/delivery systems.
• Foundr Magazine: Entrepreneur education brand offering courses, magazine content, and coaching programs. Overlaps with AGP's content-led model and entrepreneur audience, though broader in scope than agencies.

Direct peers

• Acquisition.com (Alex Hormozi): High-ticket business coaching and consulting programs targeting entrepreneurs and agency owners, with similar premium pricing and content-led sales motion. Closest direct comparable in business model, GTM, and price points.
• Consulting.com (Sam Ovens): Sells premium coaching and consulting training programs to consultants and agency owners using a content-marketing-led, high-ticket sales model. Directly comparable offer, audience, and pricing tier.
• Agency Mavericks: Coaching, training, and community specifically for marketing agency owners on scaling and operations. Highly comparable niche and buyer persona to AGP's.
• Darin Stevenson (Agency Coaching): Individual coach selling programs aimed at agency owners on client acquisition and growth systems. Closely comparable in audience, methodology, and offer structure.
• Digital Agency Network: Community and training platform for digital marketing agency owners. Overlaps with AGP's Skool-based community and agency-owner customer segment.

Broad incumbents

• HubSpot: Large incumbent in CRM, sales, and marketing tooling with an agency partner program. Serves overlapping customers but as a software platform rather than coaching services.
• Tony Robbins Business Mastery: High-ticket business coaching and seminars for entrepreneurs. Comparable high-ticket sales motion and business-owner audience, though much broader scope than AGP's agency focus.
• ClickFunnels: Established SaaS platform (Russell Brunson) selling funnels and marketing automation to agencies and small businesses. Adjacent buyer base with broader product portfolio than AGP's coaching offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ethanwelby
• LinkedInlinkedin.com/company/etl-digital
• Instagraminstagram.com/ethanwelby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency Growth Partner