CaringSG
CaringSG is a Singapore-registered charity and Institution of Public Character that delivers peer-support, respite, training, and community programs for caregivers of persons with special needs, operating through a digital membership platform (Project 3i) and a grassroots chapter network across 10 constituencies.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CaringSG does
CaringSG Limited is a Singapore-registered charity and Institution of Public Character (IPC), founded in November 2021, that delivers programs and services for caregivers of persons with special needs including autism, ADHD, cerebral palsy, Down syndrome, and learning disabilities. The organization is structured around a digital membership platform called Project 3i, which provides members access to four core service lines: CAREadvisory (intake and triage), CAREbuddy (one-on-one peer matching with trained volunteer caregivers), CAREconnect (webinars, forums, and community events), and CAREwell (respite care and wellness support). Additional offerings include tiered training programs (Step One, Caregiver Volunteer Training, Grassroots Volunteer Training, Public Volunteer Training), a Healing Journal self-care product, CPR/AED certification, and a grassroots expansion initiative (CAREkaki) building chapters across 10 Singapore constituencies in partnership with SG Enable.
The business model is a hybrid of philanthropy and membership economics. Funding is diversified across government and foundation grants (notably the OrangeAid/NCSS SGD 10 million initiative, from which CaringSG receives up to SGD 200,000/year for two years and SGD 100,000 in year three), corporate partnerships, individual donations (250% tax-deductible with dollar-for-dollar event matching), basic free membership, an annual premium membership tier, and pay-as-you-go fundraising workshops priced at SGD 98–138 per person. The technology stack is built on commodity SaaS rather than proprietary infrastructure — Microsoft Forms for registration, Eventbrite for ticketing, Give.asia for donations, calendar feed integrations (Google/Apple/Outlook), and a custom member dashboard on Project 3i.
CaringSG reaches its audience through a community-led go-to-market: referrals from SG Enable, EIPIC centres, social service agencies, schools, and healthcare providers feed the top of funnel, while peer-to-peer word-of-mouth through the CaringSG Alliance Network (CAN) and CAREbuddy volunteers drives organic acquisition. Members access tiered benefits from a discount partner network spanning therapy (Kaleidoscope), digital health (HIDOC), outpatient medical/dental (Mount Alvernia), counselling (EMCC), and 15+ retail/service merchants. By 2025, the organization had grown to 5,511+ members, 728 registered volunteers, 4,785 community outreach touchpoints, and a staff of 11–50, operating from its headquarters in Enabling Village, Singapore.
CaringSG firmographics
Firmographics- Name
- CaringSG
- Legal name
- CaringSG Limited
- Website
- https://caring.sg
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CaringSG is a Singapore-registered charity and Institution of Public Character that delivers peer-support, respite, training, and community programs for caregivers of persons with special needs, operating through a digital membership platform (Project 3i) and a grassroots chapter network across 10 constituencies.
- Ownership category
- akta.pro rank
CaringSG industry classification
Industry- Product category
- Caregiver Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Family Caregiver Coaching, Education & Support (HSABAIAI)
- akta.pro secondary industries
- Caregiver Support, Coaching & Training (HLADALAG), Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ)
Keywords
Where CaringSG is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
CaringSG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government & Foundation Grants: CaringSG receives significant funding through grants from government agencies and foundations. A $10 million grant from OrangeAid and the National Council of Social Service (NCSS) was awarded to expand caregiver support and respite care services, with CaringSG receiving up to $200,000 per year in the first two years and up to $100,000 in the third year for its Parent Peer Support programme.
- Individual Donations: Tax-deductible donations from individuals, with 250% tax deductibility and dollar-for-dollar matching for fundraising events.
- Corporate Partnerships: Support from corporate partners and CAREambassadors who contribute both funding and volunteer resources.
- Membership Fees: Basic membership is free; premium/enhanced membership provides access to additional benefits and partner discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Membership - Free tier with core services access |
| Subscription | Annual | Enhanced/Premium Membership - Extended benefits and exclusive partner discounts |
| One time/ perpetual license | Pay-as-you-go | Fundraising Workshop Fees |
| Unit Pricing | Monthly | Kaleidoscope Therapy Center - Member Discounted Rates |
| Usage-based | Pay-as-you-go | HIDOC Healthcare Platform - Member Perks |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
CaringSG product offering
Product offeringCore offering
CaringSG is a Singapore-registered charity that provides free programmes and resources to caregivers of persons with special needs. Its offerings span a peer-support mobile app (CAREbuddy), community events and webinars (CAREconnect), wellness services (CAREwell), advisory services (CAREadvisory), training (CARElearn), partner discounts (CAREdeals) and support groups (CAREgroup). The organisation also acts as a connector between caregivers and established disability-sector partners.
Product overview
CaringSG is a registered charity and Institution of Public Character (IPC) in Singapore, established by caregivers for caregivers of persons with special needs. The organization operates a platform-plus-modules architecture centered on the Project 3i digital membership platform, which provides access to three core services: CAREbuddy (peer support with regular check-ins), CAREconnect (webinars, forums, and respite events), and CAREwell (wellness support). CAREadvisory serves as the intake and triage center that assesses caregiver needs and recommends suitable services. Additional offerings include training programmes (Step One, Caregiver Volunteer Training, Grassroots Volunteer Training, Public Volunteer Training), support group matching, CPR/AED certification courses, and the CAREcottage community space. Members also access tiered benefits including therapy discounts at Kaleidoscope Therapy Center, healthcare via HIDOC partnership, EMCC counselling services, Mount Alvernia medical discounts, and Enhanced Benefits with various retail and service partners. The organization runs fundraising workshops and community events, with a grassroots expansion initiative (CAREkaki) establishing chapters across Singapore constituencies in partnership with SG Enable.
Differentiator
Problem solved
Functional benefit
Brands
- CAREbuddy: One-to-one peer support programme matching caregivers with trained volunteer CAREbuddies for regular check-ins and emotional support.
- CAREconnect
- CAREwell
- CAREadvisory
- CAREcottage
- CAREkaki
- CAREforward
- Project 3i
Products and services
- CAREbuddy Mobile application that matches caregivers of persons with special needs with trained peer buddies for one-to-one mutual support. Targeted at individual caregivers in Singapore.
- CAREconnect Programme of community events, talks and webinars that bring caregivers of persons with special needs together for shared learning and connection. For individual caregivers and partner organisations in Singapore.
- CAREwell Wellness services aimed at supporting the physical and mental well-being of caregivers of persons with special needs. For individual caregivers in Singapore.
- CAREadvisory Advisory service providing caregivers with information and guidance on navigating special-needs support, resources and services in Singapore. For individual caregivers and families.
- CARElearn Training programme delivering courses and learning resources to equip caregivers of persons with special needs with relevant skills and knowledge. For individual caregivers in Singapore.
- CAREdeals Programme offering caregivers access to exclusive discounts and deals from partner brands and service providers. For individual caregivers in Singapore.
- CAREgroup Support-group programme enabling caregivers of persons with special needs to meet in smaller peer cohorts for ongoing mutual support. For individual caregivers in Singapore.
Quantifiable outcome
- 5,511+ members and growing community
- +6 more outcomes
Companies that use CaringSG
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
CaringSG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
CaringSG partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- SG EnablecoreSG Enable funds CaringSG's Caregiver Volunteer Training (CVT) programme and collaborates on the CAREkaki chapters initiative to bring disability support closer to home through 10 constituencies.
- Kaleidoscope Therapy CentermajorPartner offering CaringSG members discounted rates on speech therapy, occupational therapy, physiotherapy, and early intervention programmes. Served over 10,000 families in 23 years.
- HIDOCmajorDigital health platform partner offering CaringSG members discounted virtual GP consults ($18 vs $20 regular), specialist consults from $80, and home care services.
- Mount Alvernia Outreach Medical & Dental ClinicminorPartner offering 10% discount on medical and dental services (scaling and polishing) to all CaringSG caregiver members.
- Eagles Mediation & Counselling Centre (EMCC)minorPartner offering CaringSG members up to five counselling sessions at subsidized rates based on gross monthly salary.
- BlackRockminorCorporate volunteers supported CaringSG's booth at Purple Parade 2025, helping engage families and support the organization's mission.
- CosventureminorCosplayer group dedicated to socially meaningful events, bringing superheroes to entertain families at Purple Parade 2025.
- MendakiminorCaringSG conducted 'How to Just Be There' training for 37 Mendaki staff using the P.A.U.S.E. method to equip participants with tools to support individuals with special needs.
- Singapore Disability Sports Council (SDSC)minorJoint effort with SDSC to organize Learn to Sail workshops at Changi Sailing Club for caregivers and their special needs dependents.
- Singapore Paddle ClubminorCollaborated with Singapore Paddle Club to organize Paddle & Clean Fest at Sentosa, an inclusive event for caregivers and families.
- Changi Sailing ClubminorVenue partner for Learn to Sail workshops organized jointly with SDSC for caregivers and special needs dependents.
- Brew with GraceminorHome-based café operated by a caregiver, providing venue for fundraising workshops. Donations to CaringSG from workshop attendees support caregiver programmes.
- E•VOL StudiominorCaregiver-run enterprise providing clay diffuser workshops as fundraising events for CaringSG.
- Crochet_ConnectzminorCaregiver and crochet artist providing handmade items for Purple Parade stall to raise funds for CaringSG.
- Puny Platypus CoffeeminorHome café providing venue for clay diffuser workshop fundraising events for CaringSG.
- Enabling VillagemajorSingapore's first inclusive community space, home to CaringSG headquarters and venue for Family Day and other community events.
- Kallang Water Sports CentreminorVenue partner for Dragon Boat event organized for 14 caregivers and 9 care recipients.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
CaringSG competitors and assessment
Company assessmentBroad incumbents
- Fei Yue Community Services: Singapore social service agency offering family services, youth intervention, and disability/caregiver-related programmes. Overlaps CaringSG on family-caregiver support within a multi-service agency context.
- SG Enable: Statutory board under Singapore's Ministry of Social and Family Development that funds and coordinates disability services nationwide, including supporting CaringSG's volunteer training and CAREkaki chapters. Operates a much broader disability-services mandate than CaringSG's caregiver focus.
- TOUCH Community Services: Large Singapore social service agency running family, disability and eldercare programmes. Touches the same caregiver-of-special-needs segment via its family and disability services, but as one of many programmes in a broader portfolio.
- AWWA (Asian Women's Welfare Association): Multi-service Singapore social service agency with disability and elderly programmes, including caregiver support. Comparable on caregiver/family-services scope but operates across a wider set of vulnerable populations.
- Thye Hua Kwan Moral Charities: Singapore social service agency with a wide range of family, disability, and community programmes. Comparable on the community-based family-and-caregiver support model, though at significantly larger scale and broader scope.
- MINDS (Movement for the Intellectually Disabled of Singapore): Singapore charity serving persons with intellectual disabilities and their families through schools, day-activity centres and caregiver-related programmes. Targets an overlapping caregiver population with disability-specific programming.
- Rainbow Centre Singapore: Singapore charity operating early intervention and special education programmes for children with disabilities. Comparable on the special-needs domain with overlapping training and family-support content, but focused on school-based service delivery.
- SPD (Singapore): Long-established Singapore charity providing therapy, vocational training and social support for people with physical and learning disabilities. Overlaps with CaringSG on the caregiver-and-special-needs segment but offers broader direct-client services.
Others
- National Council of Social Service (NCSS): Singapore's umbrella body for social service agencies and a key funder/partner of CaringSG (via OrangeAid/NCSS grant and other programmes). Not a direct operational peer but a critical counterpart for funding, sector coordination, and policy signalling.
Direct peers
- Carers Singapore (under Carers World Alliance / Tsao Foundation): Singapore-based caregiver-focused initiative, including programmes specifically targeting caregivers of older adults and persons with special needs. Most direct peer in terms of caregiver-centric identity, although its primary focus skews toward elderly care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CaringSG social profiles
Digital presenceCaringSG compliance and trust
Trust signalCompliance2 records
CaringSG financial estimates
Financial estimateRevenue estimate
Valuation estimate
CaringSG leadership team
Management profileNumber of profiles
Profiles1 record
CaringSG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CaringSG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CaringSG
What does CaringSG do?
CaringSG is a Singapore-registered charity that provides free programmes and resources to caregivers of persons with special needs. Its offerings span a peer-support mobile app (CAREbuddy), community events and webinars (CAREconnect), wellness services (CAREwell), advisory services (CAREadvisory), training (CARElearn), partner discounts (CAREdeals) and support groups (CAREgroup). The organisation also acts as a connector between caregivers and established disability-sector partners.
Is CaringSG a public or private company?
CaringSG is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CaringSG founded?
CaringSG was founded in 2021. It employs 11 to 50 people.
Where is CaringSG based?
CaringSG is headquartered in Singapore, Singapore, in the Asia region.
How does CaringSG make money?
Four revenue lines are on record. Government & Foundation Grants are the primary driver. The others are individual Donations, corporate Partnerships and membership Fees.
Who are CaringSG's main competitors?
Broad incumbents on record are Fei Yue Community Services, SG Enable, TOUCH Community Services, AWWA (Asian Women's Welfare Association), Thye Hua Kwan Moral Charities, MINDS (Movement for the Intellectually Disabled of Singapore), Rainbow Centre Singapore and SPD (Singapore). National Council of Social Service (NCSS) is listed as an others. Carers Singapore (under Carers World Alliance / Tsao Foundation) is listed as a direct peer.
Does CaringSG have an API?
No public API is recorded for CaringSG.
What industry is CaringSG in?
CaringSG's product category is Caregiver Support Services. Its primary akta.pro industry code is HSABAIAI, Family Caregiver Coaching, Education & Support, with a secondary code of HLADALAG, Caregiver Support, Coaching & Training. Its NAICS code is 624120 and its SIC code is 8300.