South Australian Dairyfarmers Association

What South Australian Dairyfarmers Association does

The South Australian Dairyfarmers' Association (SADA) is a non-profit industry association founded in 1936 that serves as the peak advocacy body for dairy farmers in South Australia. Headquartered in Glandore, Adelaide, SADA represents the state's approximately 228 dairy farmers on policy, regulatory, biosecurity, drought, milk pricing, and industry development issues, working constructively with state and federal government, Dairy Australia, the National Farmers Federation, and DairySA. The association's service portfolio includes policy advocacy and submissions, the SA Dairy Action Plan 2024-2029 targeting production growth from 500M to 700M litres annually, drought support programs administered in partnership with PIRSA (including a $73M state drought package and the $3M Beston Dairy Farmer Support Scheme), the SADA Fresh industry innovation fund, the Do Dairy consumer education campaign, the SA Dairy Internship workforce program, and a Milk Price Transparency Tool. SADA is led by President Robert Brokenshire (a former 23-year SA Parliament member and Mount Compass dairy farmer) and CEO Andrew Curtis, and celebrated its 90th anniversary in 2026.

SADA's business model is membership-based: dairy farmer members pay association fees (undisclosed) and receive advocacy representation, while SADA supplements its operating budget by administering government-funded drought and emergency relief programs and managing the SADA Fresh industry fund. The organization operates with a lean 1-10 employee secretariat and conducts direct member engagement through regional meetings across the South East, Barossa Mid North, and Adelaide Hills. SADA's revenue mix is not publicly disclosed, but the association is the recognized intermediary between SA dairy farmers and both state (PIRSA) and national (Dairy Australia, NFF) stakeholders, with the SADA Fresh sub-brand, Foodland partnership for the SA Dairy Sustainability Award, and Natural Heritage Trust funding for the ClimateSmart Agriculture Program reflecting a multi-stakeholder funding model rather than a technology platform or commercial product business.

Name

South Australian Dairyfarmers Association

Legal name

South Australian Dairyfarmers' Association

Website

https://sada.asn.au

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

The South Australian Dairyfarmers' Association (SADA) is a 90-year-old non-profit peak body representing South Australia's ~228 dairy farmers on policy, drought relief, biosecurity, and industry development, operating with a small secretariat from Glandore, Adelaide.

Ownership category

akta.pro rank

Product category

Agricultural Industry Association

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Dairy industry advocacy
• Farmer representation
• Agricultural association
• Dairy policy advocacy
• Membership organization

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

South Australian Dairyfarmers' Association (SADA) is a non-profit industry association that represents South Australian dairy farmers through policy advocacy, industry development, drought and biosecurity support, milk price transparency tools, workforce programs, and emergency relief administration. It also runs the SA Dairy Industry Fund (SADA Fresh) and the consumer-facing Do Dairy campaign, while partnering with state government (PIRSA), Dairy Australia, and other bodies to deliver programs that benefit SA dairy farming members.

Product overview

The South Australian Dairyfarmers' Association (SADA) is an industry advocacy organization representing dairy farmers, not a technology product company. SADA does not offer a unified software platform but instead provides a portfolio of industry programs and campaigns including the Do Dairy consumer awareness campaign, the SADA Fresh industry innovation fund, the Milk Price Transparency Tool for farmer members, the SA Dairy Internship Program for workforce development, and coordinates the SA Dairy Action Plan strategic roadmap. Additional programs include drought support services, biosecurity resources, policy advocacy, and emergency support schemes such as the Beston Dairy Farmer Support Scheme.

Differentiator

Problem solved

Functional benefit

Brands

• SADA Fresh: The overarching purpose of the SA Dairy Industry Fund is to finance innovative projects that directly benefit the South Australian dairy industry and its communities
• Do Dairy, Support SA

Products and services

• SADA Membership Membership-based service providing South Australian dairy farmers with advocacy, policy representation, drought and biosecurity support, access to industry development programs, regional meetings, and member updates.
• Milk Price Transparency Tool Online tool for SADA members to understand and compare milk pricing across processors, supporting transparency and informed commercial decisions.
• SA Dairy Internship Program Paid workforce development program providing job, training, and development opportunities for young people aged 18–25 in the agriculture industry, including dairy.
• SADA Fresh (SA Dairy Industry Fund) Industry fund that finances innovative projects directly benefiting the South Australian dairy industry and its communities, operated under the SADA Fresh sub-brand.
• Beston Dairy Farmer Support Scheme Emergency relief scheme administered by SADA providing support to dairy farmers impacted by the collapse of Beston Global Food Company.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Primary Industries and Regions SA (PIRSA)coreStrategic or Co-development PartnerPIRSA is a key government partner for SADA, providing funding and support for drought packages, dairy industry development, and the SA Dairy Action Plan. PIRSA is the Premium Sponsor of SADA's 90th Birthday Celebration.
• FoodlandcoreGTM or Marketing PartnerFoodland is a partner in the SA Dairy Awards, presenting the Foodland Dairy Sustainability Award that celebrates industry leaders committed to delivering nutritious food for a healthier world aligned with the Australian Dairy Sustainability Framework.
• Rural AidminorOthersRural Aid is one of the charitable organisations approved for subsidies under the SA Donated Fodder Transport Drought Assistance Scheme, delivering fodder to primary producers in drought-impacted areas.
• Need for FeedminorOthersNeed for Feed is a charitable organisation approved for subsidies under the SA Donated Fodder Transport Drought Assistance Scheme to deliver donated fodder to drought-affected farmers.
• Farmers Relief AgencyminorOthersFarmers Relief Agency is a charitable organisation approved for subsidies under the SA Donated Fodder Transport Drought Assistance Scheme.
• Rapid Relief TeamminorOthersRapid Relief Team is a charitable organisation approved for subsidies under the SA Donated Fodder Transport Drought Assistance Scheme for drought relief operations.
• Hither & YonminorGTM or Marketing PartnerHither & Yon is a partner providing premium beverages at SADA's 90th Birthday Celebration Gala event.
• Australian Government (Natural Heritage Trust)coreStrategic or Co-development PartnerThe Australian Government funds the Natural Heritage Trust's ClimateSmart Agriculture Program, which supports SADA's Farm Smarter initiative including efficient effluent management sessions for dairy farmers.
• Dairy AustraliacoreStrategic or Co-development PartnerDairy Australia is the national services organisation for dairy farmers, working with SADA on industry initiatives, levy-funded programs, and the Australia-India Dairy Youth Exchange program.
• National Farmers Federation (NFF)coreStrategic or Co-development PartnerNFF is the national peak body for Australian agriculture, with SADA collaborating on policy advocacy including successful expansion of the small business Capital Gains Tax 50% active asset concession.
• Beston Dairy Farmer Support SchememinorOthersSADA administers the Beston Dairy Farmer Support Scheme, a $3 million relief package from the State Government to support dairy farmers impacted by the collapse of Beston Global Food Company.
• DairySAcoreStrategic or Co-development PartnerDairySA is a regional dairy organization that works with SADA on industry development programs including the Dairy Innovation Day and South Australian Dairy Action Plan initiatives.
• Rural Financial Counselling Service (Rural Business Support)minorOthersRural Business Support provides free, independent financial counselling to eligible farmers experiencing financial hardship, with SADA referring members to this service.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• DairyNZ: New Zealand dairy farmer industry body funded by levy; the closest international structural analogue to SADA, providing R&D, advocacy, and farmer services to NZ dairy farmers.
• Tasmanian Farmers and Graziers Association: Multi-commodity Tasmanian farming peak body with a dairy committee; comparable in scale and function to SADA but serving a different state with its own dairy-industry dynamics.
• WAFarmers (Dairy Council): Western Australian state farming body with dairy council representation; functionally similar to SADA but serving WA's smaller dairy base.

Broad incumbents

• Dairy Australia: National services body for Australian dairy farmers that co-funds programs with SADA (e.g., Australia-India Dairy Youth Exchange). A larger, federally-levied incumbent operating across the same dairy-farmer constituency.
• National Farmers' Federation: National peak body for Australian agriculture with which SADA collaborates on policy advocacy (e.g., the 50% CGT active asset concession win); broader scope than SADA but exercises overlapping federal influence.

Direct peers

• United Dairyfarmers of Victoria (VFF): The Victorian state dairy farmer representative body within VFF, structurally and functionally analogous to SADA, advocating for dairy farmers in another major milk-producing state.
• Livestock SA: South Australian peak body for livestock producers; SADA's immediate neighbor in the SA advocacy ecosystem and formerly co-led by SADA's current CEO Andrew Curtis.
• NSW Farmers (Dairy Committee): NSW Farmers' Dairy Committee provides direct dairy-farmer policy representation in New South Wales, mirroring SADA's role in South Australia within a broader state farming body.
• Primary Producers SA (PPSA): Umbrella body of South Australian primary-producer groups of which SADA is a member; provides cross-commodity policy advocacy and a coordinated state-level voice that SADA participates in.
• Queensland Dairyfarmers' Organisation: Peak dairy farmer representative body in Queensland, providing the same advocacy, policy, and member services to Queensland dairy farmers that SADA provides in South Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sadairyfarmers
• LinkedInlinkedin.com/company/south-australian-dairyfarmers-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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