What Moya does

MOYA Marketing is a full-service German advertising agency (Werbeagentur), structured as MOYA GmbH & Co. KG and family-owned under the Mohr family (Josepha Mohr and Thomas Mohr as managing directors). Founded in 1997 and headquartered in Naila in Upper Franconia (Oberfranken), Bavaria, the agency operates additional branch offices in Oberaudorf and Munich. It serves small to medium-sized German craft and trade businesses (Handwerk), with particular depth in food-related trades such as butchers and bakeries, alongside carpenters, painters, roofers, and select non-craft clients.

The agency's service portfolio spans strategic brand positioning (delivered via structured 8-10 hour workshops), corporate design, print design, WordPress-based web design (including WooCommerce e-commerce), search engine optimization with an emerging KI-SEO capability for AI-driven search engines, social media marketing across Instagram, Facebook, Pinterest, and LinkedIn, and professional photography and video production including drone footage. Its technology stack is built on commodity tools: WordPress with Elementor for web development, Adobe Creative Cloud for design, Matomo for self-hosted analytics, and standard collaboration tools (Zoom, Microsoft Teams). A close partnership with Dr. Mohr Druckerei printing services enables integrated production of physical marketing materials.

MOYA's business model combines project-based professional services with recurring monthly service contracts (24-month minimum) and supplementary BAFA-funded consulting engagements (positioning workshops eligible for up to 50% government subsidy). Pricing is quote-based and tailored per scope; revenue is driven by sales-led direct acquisition, referrals, and inbound inquiries through the website moya-marketing.de. Customer concentration is spread across many small craft businesses, with a few long-standing multi-year engagements (notably a 15+ year relationship with Schreinerei Klier). No external funding, acquisitions, or public-market activity is disclosed.

Name

Moya

Legal name

MOYA GmbH & Co. KG

Website

https://moya-marketing.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

MOYA Marketing is a German family-owned full-service advertising agency headquartered in Naila, Bavaria, providing brand positioning, corporate design, web development, social media, SEO, and photo/video production to small and medium-sized craft and trade businesses across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Naila

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Consulting Services: Strategic positioning workshops, marketing concept development, and ongoing consulting engagements. Projects are promoted with up to 50% BAFA funding support for positioning and strategy work.
2. Creative Design Services: Corporate design, print design, web design, and social media content creation. Services include logo design, business stationery, promotional materials, and complete brand identity packages.
3. Website Development: WordPress website development ranging from simple one-pagers to complex WooCommerce online shops. Includes SEO optimization, content writing, and ongoing maintenance contracts.
4. Social Media Marketing: Social media account management, content creation, advertising campaigns, and community management for platforms including Instagram, Facebook, Pinterest, and LinkedIn.
5. Monthly Service Contracts: Ongoing service contracts with 24-month minimum term. Includes functional website maintenance and digital marketing services. Monthly fees for services beyond initial contract scope are billed separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

MOYA is a full-service advertising agency headquartered in Naila, Upper Franconia, Bavaria, offering integrated marketing services for medium-sized companies. Core offerings include brand positioning workshops, corporate design, print design, web design (WordPress with WooCommerce), photo and video production, SEO and KI-SEO, social media marketing, and broader online marketing, delivered as a holistic concept from strategy through execution.

Product overview

MOYA Marketing is a full-service advertising agency based in Naila, Upper Franconia (Bavaria), Germany, trading as MOYA GmbH & Co. KG. The agency offers an integrated portfolio of marketing services centered on brand positioning (Markenpositionierung), online marketing, SEO/KI-SEO, social media marketing, print design, corporate design, photo & video production, and web design. The services are delivered as a holistic marketing offering, with strategic positioning workshops feeding into comprehensive marketing concepts that are executed through design (print and digital), web development, and ongoing social media management. The agency specializes in serving medium-sized companies in the artisan/food sector and operates under the motto 'We move you' (MOve Your Ass).

Differentiator

Problem solved

Functional benefit

Products and services

• Markenpositionierung (Brand Positioning) Strategic brand positioning workshops (8-10 hours) that develop clear, distinctive market positioning for craft and food-trade businesses by analyzing company goals, strengths, customer benefits, and bottlenecks. BAFA-certified with up to 50% funding eligibility for clients.
• Corporate Design Complete corporate identity development including logo, colors, typography, imagery, design guidelines, and applications such as business cards, letterhead, and social media templates. Also includes redesign and modernization of existing corporate identities.
• Webdesign (Web Design) Custom WordPress website development including corporate sites, one-pagers, blogs, and online shops with SEO optimization, responsive design, content creation, and optional maintenance contracts. WooCommerce is used for e-commerce builds.
• Foto- & Videoproduktion (Photo & Video Production) Professional photography and video production including product photos, team and portrait shots, image videos, social media reels, business and drone footage, delivered full-service from concept planning through professional editing and format delivery.
• Social-Media-Marketing Social media management across Instagram, Facebook, Pinterest, and other platforms, including content creation (texts, graphics, images, videos), targeted advertising campaigns, community management, and editorial planning.
• Printdesign (Print Design) Design and production of all printed materials including flyers, brochures, posters, business stationery (business cards, letterhead), catalogs, and banners, with in-house printing delivered through the partnership with dr.mohr print shop.
• Online-Marketing (Online Marketing) Comprehensive online marketing services including SEO, SEA (Google Ads), social media marketing, email marketing, and content marketing, combining multiple channels to build reach and engage target audiences.
• SEO / KI-SEO Search engine optimization including traditional SEO and AI-SEO optimization to ensure content visibility in AI-powered search systems such as Google SGE, ChatGPT Search, and Perplexity, covering fast loading times, mobile optimization, clean code, and keyword-optimized content.

Quantifiable outcome

• Positioning workshops enable businesses to become problem-solvers for their target audience and establish strong brands that attract employees
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Dr. Mohr DruckereicoreImplementation/ SI/ Consulting PartnerLong-standing partnership with Dr. Mohr printing services enables seamless transition from design concepts to physical printed materials. This partnership allows MOYA to deliver complete solutions from strategy and design through high-quality print production, offering clients a 'one-stop' experience without coordinating multiple vendors.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Heimat: Berlin-based TBWA-affiliated German creative agency delivering brand strategy, creative campaigns, and digital marketing. Comparable to Moya in its full-service brand-and-marketing model targeting German and European clients.
• 3st kommunikation GmbH: German full-service creative agency offering integrated brand, digital, and marketing communications services to mid-market and SMB clients. Comparable to Moya in being a mid-sized, end-to-end German agency serving business clients with holistic brand and marketing solutions.
• Grabarz & Partner: Hamburg-based independent German creative agency with full-service brand and integrated marketing offerings. Comparable to Moya in serving as a mid-sized German creative shop competing against larger network agencies.
• Thjnk: Hamburg-based German creative agency with a strategy-led approach to brand, digital, and integrated marketing. Comparable to Moya in combining strategic positioning with creative execution for German-speaking B2B and B2C clients.
• Zum goldenen Hirschen: Berlin-based independent German creative agency with integrated brand, digital, and content capabilities. Comparable to Moya in offering full-service marketing from strategy through execution for German-speaking clients.
• Kolle Rebbe: Hamburg-based independent German creative agency offering brand strategy, campaign development, and integrated marketing. Comparable to Moya in combining strategic positioning work with full creative and digital execution.
• achtung! GmbH: Hamburg-based German creative and digital agency providing full-service brand strategy, digital marketing, and content production. Comparable to Moya as a German independent full-service agency with similar positioning-driven approach and SMB/mid-market client focus.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, offering integrated marketing communications across all channels. Comparable to Moya as a broad incumbent with the same full-service marketing model but operating at significantly greater scale and geographic breadth, including from Munich.
• Scholz & Friends: Major German creative agency group offering full-service advertising, brand, and digital marketing across multiple offices. Comparable to Moya as a broad incumbent operating in the same German market with end-to-end brand and marketing capabilities at significantly larger scale.
• Jung von Matt: Large German independent creative agency group with offices across Germany and Europe. Comparable to Moya as a broad incumbent offering full-service brand and digital marketing at substantially larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DrmohrDruckService
• Facebookfacebook.com/moyamarkenagentur
• Instagraminstagram.com/moya_marketing
• Pinterestpinterest.de/moya_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moya