Track

Hospitality Property Management Softwaretrackhospitality.com

Track is a US-based hospitality technology company that provides the TrackSuite platform, anchored by TrackPMS, to vacation rental and hybrid hospitality property management companies of 25+ properties, with integrated modules for CRM, payments, channel distribution, call center, and digital marketing.

Company typePrivate
Founded1999
HeadquartersCottage Grove, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

What Track does

Track (legal entity TravelNet Solutions, LLC) is a privately held US-based hospitality technology company founded in 1999 and headquartered in Minneapolis, Minnesota, with a stated employee base of 120+ people. The company sells a vertically integrated software suite, TrackSuite, anchored by the flagship TrackPMS property management system and extended through TrackCRM, TrackDistribution, TrackPayments, TrackPulse, TrackEcommerce, and TrackDMS, plus trust accounting, housekeeping/maintenance, owner portal, and triggers/automations modules. Its target customers are vacation rental and hybrid hospitality property management companies, typically operators with 25 or more properties, ranging from SMBs to large multi-market managers such as Vtrips (5,000+ properties).

Track firmographics

Firmographics

Name: Track
Legal name: TravelNet Solutions, LLC
Website: https://trackhospitality.com
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 101–250 employees
Short description: Track is a US-based hospitality technology company that provides the TrackSuite platform, anchored by TrackPMS, to vacation rental and hybrid hospitality property management companies of 25+ properties, with integrated modules for CRM, payments, channel distribution, call center, and digital marketing.
Ownership category
akta.pro rank

Track industry classification

Industry

Product category: Hospitality Property Management Software
NAICS: Travel Agencies (561510)
SIC: Transportation Services (4700)
akta.pro primary industry: Corporate Travel & Expense Booking Platforms (BPAMAIAI)

Keywords

Property management software
Vacation rental software
Hospitality technology platform
Channel management software
Trust accounting software

Where Track is headquartered

Location

Headquarters

HQ city: Cottage Grove
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Track business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Property Management Software: Subscription-based software licensing for TrackSuite products including TrackPMS, TrackCRM, TrackPayments, TrackDistribution, TrackEcommerce, TrackDMS, and TrackPulse. Revenue model is primarily recurring subscription with enterprise customers typically on multi-year contracts.
Digital Marketing Services: Full-service digital marketing including PPC management, SEO, email marketing, content strategies. TrackDMS team manages approximately $5 million in annual spend with pricing model putting expert hospitality digital marketing support within reach.
Website Development & Booking Engine: Website design, development, and booking engine integration services for vacation rental operators. PCI compliant booking engine integrated with TrackPMS.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Track product offering

Product offering

Core offering

Track is a cloud-based hospitality technology platform providing a property management system (TrackPMS) and an integrated suite of products under the TrackSuite umbrella for vacation rental and hybrid hospitality operators. The platform unifies reservations, guest communications, housekeeping, maintenance, trust accounting, payments, channel distribution, CRM, call center, and digital marketing into a single system with API-first architecture and 75+ third-party integrations.

Product overview

Track is a hospitality technology platform offering a comprehensive suite of products under the TrackSuite umbrella. The flagship TrackPMS property management system serves as the operational hub, unified with TrackCRM for guest relationships, TrackPulse for call center operations, TrackDMS for digital marketing, TrackEcommerce for booking engines, TrackDistribution for channel management, and TrackPayments for integrated payment processing. Additional features include Trust Accounting, Housekeeping & Maintenance, Front Desk & Reservations, Owner Portal & Communications, and Triggers & Automations. The platform offers 75+ third-party integrations and API-first architecture for flexibility.

Differentiator

Problem solved

Functional benefit

Brands

TrackPMS: Flagship property management system - operational hub for vacation rental and hybrid hospitality businesses, unifying reservations, guest communications, housekeeping, maintenance, trust accounting, and reporting.
TrackCRM
TrackPayments
TrackDistribution
TrackEcommerce
TrackDMS
TrackPulse

Products and services

TrackPMS Flagship cloud-based property management system for vacation rental and hybrid hospitality businesses. Centralizes reservations, guest communications, housekeeping, maintenance, trust accounting, and reporting for property management companies managing 25+ properties.
TrackCRM Hospitality-specific customer relationship management system that consolidates guest and prospect information for segmentation, targeted email/SMS campaigns, guest history tracking, and personalized outreach for vacation rental operators.
TrackPulse Unified call center solution for hospitality that brings voice, email, text, and chat into one dashboard with real-time guest and reservation data, call auditing, lead management, and TrackPMS integration.
TrackDMS Full-service managed digital marketing solution providing PPC campaigns, SEO optimization, email marketing, website building, and content strategies tailored for vacation rental and hybrid hospitality operators.
TrackEcommerce Digital commerce solution combining high-conversion booking engine, website design and optimization, analytics and reporting, and marketing automation to drive direct bookings for vacation rental managers.
TrackDistribution Channel management solution that centralizes listings, rates, and availability across OTAs including Airbnb, Vrbo, Booking.com, Expedia, and direct channels. Includes AI-powered reviews management and batch editing capabilities.
TrackPayments Integrated PCI-DSS compliant payment processing solution for vacation rental management, supporting guest payments, refunds, owner payouts, ACH transfers, Apple Pay, Google Pay, chargeback management, and tax compliance.
TrackSuite Comprehensive hospitality management platform comprising TrackPMS and all TrackSuite products, unifying reservations, guest communications, housekeeping, maintenance, trust accounting, CRM, payments, distribution, and call center into one centralized ecosystem with 75+ integrations.

Quantifiable outcome

27% higher RevPAR for Track customers vs market average
+9 more outcomes

Companies that use Track

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Track technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability10 records

Feature9 records

Track partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

75+ Software Integration PartnerscoreTechnology or IntegrationTrackSuite integrates with 75+ software partners including Streamline, Escapia, RNS, Breezeway, and others to provide comprehensive hospitality solutions. Partners can apply through the partner portal to become integrated partners.
AirbnbcoreChannel Partner/ Reseller/ DistributorGold sponsor; Airbnb Preferred+ Software Partner 2026; direct channel connection for listings and bookings
VrbocoreChannel Partner/ Reseller/ DistributorSilver sponsor; Vrbo Elite Status partner; direct channel connection for listings and bookings
Booking.comcoreChannel Partner/ Reseller/ DistributorSilver sponsor at TrackMeet26; direct channel connection for listings and bookings
Marriott Homes & VillasminorChannel Partner/ Reseller/ DistributorSilver sponsor at TrackMeet26; hybrid hospitality channel partner

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Track competitors and assessment

Company assessment

Direct peers

VRM (now TravelNest): VRM (Vacation Rental Manager) software provided property management and marketing tools for vacation rental managers, competing head-to-head with Track's PMS and marketing services.
Streamline: Streamline is a vacation rental management software provider that competes directly with Track in trust accounting, reservations, and owner portal functionality, and is also listed as a Track integration partner.
Hostaway: Hostaway provides a vacation rental PMS and channel manager serving property managers with similar functionality to TrackSuite, including multi-channel distribution, unified inbox, and direct booking tools.
Guesty: Guesty is a leading vacation rental property management platform offering PMS, channel management, payment processing, and guest communication tools, directly competing with Track across the same mid-market and enterprise PMC customer base.
Escapia: Escapia is a long-standing vacation rental software platform providing PMS, trust accounting, and reservation management, competing with Track for the same property management company customers and also integrated with Track.
LiveRez (now part of Guesty): LiveRez was a direct Track competitor in vacation rental PMS and trust accounting before being acquired by Guesty; one Track case study (Third Coast Vacations) specifically references replacing LiveRez.

Emerging players

Breezeway: Breezeway is a property operations and care platform for short-term rentals that integrates with Track and competes in the housekeeping, maintenance, and quality assurance workflows adjacent to Track's property care module.
Hospitable: Hospitable is an AI-first short-term rental automation platform that automates guest communication and pricing, representing an emerging AI-native threat to legacy PMS players like Track.
OwnerRez: OwnerRez is a vacation rental software platform targeting small-to-mid PMCs and direct hosts, offering channel management, booking, and payment tools that overlap with Track's lower end of the market.

Broad incumbents

Cloudbeds: Cloudbeds is a broader hotel and hospitality PMS platform that overlaps with Track's hybrid hospitality operator segment (vacation rentals plus boutique hotels) but is not specialized in the short-term rental niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Track compliance and trust

Trust signal

Compliance3 records

Track financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Track leadership team

Management profile

Number of profiles

Profiles6 records

Track funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Track M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Track

What does Track do?

Is Track a public or private company?

Track is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Track founded?

Track was founded in 1999. It employs 101 to 250 people.

Where is Track based?

Track is headquartered in Cottage Grove, United States, in the North America region.

How does Track make money?

Three revenue lines are on record. SaaS Property Management Software is the primary driver. The others are digital Marketing Services and website Development & Booking Engine.

Who are Track's main competitors?

Direct peers on record are VRM (now TravelNest), Streamline, Hostaway, Guesty, Escapia and LiveRez (now part of Guesty). Emerging players are Breezeway, Hospitable and OwnerRez. Cloudbeds is listed as a broad incumbent.

Does Track have an API?

Yes. Track maintains an API-first architecture that ensures tight integrations with point solutions. The platform provides integrations with 75+ software partners and offers two-way OTA integrations. Specific API endpoints include Streamline, Escapia, RNS, and others for booking engine connections.

What industry is Track in?

Track's product category is Hospitality Property Management Software. Its primary akta.pro industry code is BPAMAIAI, Corporate Travel & Expense Booking Platforms. Its NAICS code is 561510 and its SIC code is 4700.