ALBA recovery drink
ALBA recovery drink (The Alba Society) is a French functional beverage startup founded in 2022 in Biarritz that formulates and sells a 33cl post-exercise electrolyte and adaptogen recovery drink, serving individual athletes, CrossFit box communities, and international DTC consumers via its website and a CrossFit reseller network.
- Company typePrivate
- Founded2022
- HeadquartersBiarritz, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ALBA recovery drink does
ALBA recovery drink, operating under the legal entity The Alba Society, is a French functional beverage company founded in 2022 and headquartered in Biarritz, France. The company produces a 33cl post-exercise recovery drink formulated with electrolytes (sodium 49mg, potassium 376mg, magnesium 70mg, calcium 172mg in citrate and lactate forms), zinc gluconate (3mg), and standardized plant extracts (Panax ginseng 20mg ginsenosides, Ginkgo biloba 130mg). Manufacturing is conducted at a facility in Ogeu, France using Pyrenees spring water; the product carries Nutriscore A certification and contains 46 kcal per serving. The company is privately held, has 1-10 employees, has not disclosed any external funding, and has no disclosed revenue figures.
The business operates a hybrid go-to-market model. The primary channel is direct-to-consumer e-commerce via thealbasociety.com, with international shipping to roughly 25+ countries and free shipping above €50. A B2B reseller program offers CrossFit boxes and fitness centers a 20% discount for bulk purchases and the right to organize ALBA Challenge in-gym activations. Revenue is supplemented by ALBA APPAREL (Portugal-manufactured, Basque Country screen-printed t-shirts), event registrations for ALBA DEEP Fitness Race and CHALLENGE ALBA by Jules Castor, and the ALBA Society Radio streaming property. Pricing ranges from a single can at €19.99 to a 72-pack team offer at €2.50/can.
Customer concentration is structurally low: there are no enterprise accounts, the reseller base is fragmented, and the named individuals associated with the brand (e.g., Jules Castor, Sarah Leiceaga, Illan James, Renan Grainville, Baptiste Tellechea, Amaia Darrigues, Clément Ceada, Élodie Rumeau, Éric Balmisse) are athlete ambassadors and endorsers rather than revenue-generating customers. The company has no disclosed AI/ML capabilities and its core technology is the beverage formulation itself, supported by a third-party event scoring integration (SCORING.FIT) for its flagship competition.
ALBA recovery drink firmographics
Firmographics- Name
- ALBA recovery drink
- Legal name
- The Alba Society
- Website
- https://thealbasociety.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ALBA recovery drink (The Alba Society) is a French functional beverage startup founded in 2022 in Biarritz that formulates and sells a 33cl post-exercise electrolyte and adaptogen recovery drink, serving individual athletes, CrossFit box communities, and international DTC consumers via its website and a CrossFit reseller network.
- Ownership category
- akta.pro rank
ALBA recovery drink industry classification
Industry- Product category
- Sports Recovery Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Sports & Isotonic Drink Production (AFAFAFAB)
- akta.pro secondary industries
- Functional Hydration & Electrolyte Water Production (AFAFAFAH), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Sports Drinks & Hydration Beverages (CRADAHAK)
Keywords
Where ALBA recovery drink is headquartered
LocationHeadquarters
- HQ city
- Biarritz
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
ALBA recovery drink business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Beverage Product Sales: Direct sales of ALBA Recovery Drink in various pack sizes (24, 48, 72 cans). Primary revenue stream from 33cl cans sold to individual consumers and through resellers.
- ALBA Apparel: Sales of branded athletic apparel including t-shirts (Full Moon, Purple Moon, Resonance Festival designs). Portugal-manufactured cotton products.
- Reseller Program: B2B sales to CrossFit boxes, fitness centers, and sports retailers. Resellers receive 20% discount on bulk orders.
- Event Registrations: Revenue from ALBA DEEP Fitness Race event registrations and team entries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ALBA Recovery Drink - Single can |
| Unit Pricing | Pay-as-you-go | ALBA - Spécial Binôme (24-pack) |
| Unit Pricing | Pay-as-you-go | ALBA - Spécial Équipe (48-pack) |
| Unit Pricing | Pay-as-you-go | ALBA Recovery Drink Team Pack (72 cans) |
| Other | Multi-year contract | Reseller Discount |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
ALBA recovery drink product offering
Product offeringCore offering
ALBA produces and sells a 33cl post-exercise recovery beverage formulated with electrolytes (sodium, potassium, magnesium, calcium), zinc, and plant extracts (Panax ginseng, Ginkgo biloba) made with Pyrenees spring water in Ogeu, France. The company also sells branded athletic apparel, operates a reseller program targeting CrossFit boxes and fitness centers, organizes fitness events (ALBA DEEP Fitness Race, Challenge ALBA), and runs a branded internet radio station (Alba Society Radio).
Product overview
ALBA is a French sports recovery drink brand that offers a core product line of recovery beverages, supplemented by an apparel sub-brand. The flagship ALBA Recovery Drink is a 33cl functional beverage with electrolytes and natural ingredients, sold individually or in bulk multi-pack variants (Spécial Binôme for pairs, Spécial Équipe for teams). The ALBA APPAREL line offers branded T-shirts in various designs including Full Moon and Purple Moon collections. All products are conceived in Biarritz and manufactured in Ogeu, France, using spring water from the Pyrenees.
Differentiator
Problem solved
Functional benefit
Brands
- ALBA APPAREL: Clothing line featuring t-shirts and apparel items including t-shirt ALBA APPAREL - PURPLE MOON, t-shirt ALBA APPAREL FULL MOON, and RESONANCE FESTIVAL editions
- ALBA Society Radio
Products and services
- ALBA Recovery Drink
Quantifiable outcome
- 46 kcal per 33cl serving with controlled citrus sweetness
- +2 more outcomes
Companies that use ALBA recovery drink
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
ALBA recovery drink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ALBA recovery drink partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SCORING.FITcoreTechnology partner powering the ALBA DEEP Fitness Race and CHALLENGE ALBA leaderboards. SCORING.FIT provides the scoring platform and event management system for athlete rankings across categories (RX, Inter, Scaled).
- WODANDGOminorEquipment partner for CHALLENGE ALBA by Jules Castor. Provides prizes including weightlifting straps (maniques), jump ropes (cordes à sauter), and weightlifting wrist guards (protège-poignets d'haltérophilie).
- Halle d'Iraty (Biarritz)coreVenue partner for the ALBA DEEP Fitness Race. Provides 2,500 m² competition floor space for the largest independent hybrid fitness race in France.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ALBA recovery drink competitors and assessment
Company assessmentDirect peers
- Skratch Labs: DTC sports hydration brand founded by a sport scientist; similar positioning around clean-label, electrolyte-forward drinks for endurance and high-intensity athletes. Closely comparable on target customer, formulation philosophy, and DTC-led GTM.
- Nuun Hydration: Tablet-based electrolyte hydration brand repositioning toward clean-label, low-sugar sport and everyday hydration. Closely comparable on electrolyte-led, low-sugar formulation and active-lifestyle positioning.
- Naak: Canadian/French-anchored endurance nutrition brand offering hydration and energy products with a sustainability and traceability story. Closely comparable on premium positioning, endurance-athlete audience, and DTC + event-driven GTM.
- Precision Hydration: Electrolyte drink brand built around sweat-testing-based personalization for endurance athletes. Comparable on electrolyte-forward formulation, performance-focused audience, and premium DTC pricing.
- Tailwind Nutrition: Endurance-focused hydration and recovery brand selling powder and drink mixes to runners, cyclists, and ultrarunners. Comparable on clean-label sports nutrition positioning and event/community-driven marketing.
- Osmo Nutrition: Sports hydration brand built around osmolality-optimized hydration mixes for endurance athletes. Comparable on science-led, electrolyte-first formulation targeting high-performance users.
Broad incumbents
- Maurten: Premium sports nutrition brand using hydrogel technology; widely used by elite endurance and CrossFit athletes. Comparable as a premium, athlete-credibility-led brand operating in the same hydration/recovery occasion.
- Electrolit: Established electrolyte hydration drink with pharma-grade mineral positioning and broad international distribution. Comparable on electrolyte-forward formulation and recovery use case for active consumers.
- Vitamin Well: Swedish functional beverage brand with vitamins and electrolytes distributed widely across Europe. Comparable as a broader functional-beverage incumbent competing for the same European 'better-for-you hydration' consumer.
Emerging players
- OWA Hydration: Clean-label electrolyte water brand targeting fitness and wellness consumers with minimalist formulations. Comparable as a smaller, emerging premium hydration brand competing for similar active-lifestyle DTC customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ALBA recovery drink social profiles
Digital presenceALBA recovery drink compliance and trust
Trust signalCompliance2 records
ALBA recovery drink financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALBA recovery drink leadership team
Management profileNumber of profiles
ALBA recovery drink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALBA recovery drink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALBA recovery drink
What does ALBA recovery drink do?
ALBA produces and sells a 33cl post-exercise recovery beverage formulated with electrolytes (sodium, potassium, magnesium, calcium), zinc, and plant extracts (Panax ginseng, Ginkgo biloba) made with Pyrenees spring water in Ogeu, France. The company also sells branded athletic apparel, operates a reseller program targeting CrossFit boxes and fitness centers, organizes fitness events (ALBA DEEP Fitness Race, Challenge ALBA), and runs a branded internet radio station (Alba Society Radio).
Is ALBA recovery drink a public or private company?
ALBA recovery drink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ALBA recovery drink founded?
ALBA recovery drink was founded in 2022. It employs 1 to 10 people.
Where is ALBA recovery drink based?
ALBA recovery drink is headquartered in Biarritz, France, in the Europe region.
How does ALBA recovery drink make money?
Four revenue lines are on record. Beverage Product Sales are the primary driver. The others are ALBA Apparel, reseller Program and event Registrations.
Who are ALBA recovery drink's main competitors?
Direct peers on record are Skratch Labs, Nuun Hydration, Naak, Precision Hydration, Tailwind Nutrition and Osmo Nutrition. Broad incumbents are Maurten, Electrolit and Vitamin Well. OWA Hydration is listed as an emerging player.
Does ALBA recovery drink have an API?
No public API is recorded for ALBA recovery drink.
What industry is ALBA recovery drink in?
ALBA recovery drink's product category is Sports Recovery Beverages. Its primary akta.pro industry code is AFAFAFAB, Sports & Isotonic Drink Production, with a secondary code of AFAFAFAH, Functional Hydration & Electrolyte Water Production. Its NAICS code is 31211 and its SIC code is 2080.