So/ Paris
SO/ Paris is a 5-star lifestyle hotel between Bastille and Le Marais, operated by Ennismore, offering rooms, four F&B venues, spa, fitness, and event space to luxury leisure travelers, corporate clients, and Parisian diners.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount—
- GTM typeB2C
- OfferingServices
What So/ Paris does
SO/ Paris is a 5-star lifestyle hotel located at 10 Rue Agrippa d'Aubigné in the 4th arrondissement of Paris, positioned between the Bastille and Le Marais districts and operating within Ennismore's global SO/ brand portfolio. The property is fashion-and-art-forward, anchored by a flagship installation ("The Seeing City") by Studio Other Spaces (Olafur Eliasson and Sebastian Behmann), interior architecture by RDAI (Denis Montel), staff uniforms designed by Guillaume Henry of Patou, and creative direction of the Bonnie F&B trio by Notoire (Jordane Arrivetz). Accommodation includes bedrooms, suites, Eiffel Tower view rooms, and connecting rooms; the property is also distinguished by panoramic Seine and Eiffel Tower views from its upper-floor venues.
The hotel operates an integrated hospitality platform with multiple revenue streams: room revenue (bedrooms, junior suites, suites, and Eiffel Tower view rooms booked direct or via OTAs); food and beverage across Bonnie Restaurant, Bonnie Bar, Bonnie Club, and Lobby Bar (accepting walk-ins and reservations via SevenRooms and email); Spa Maison CODAGE wellness services plus a 24/7 fitness room; and meetings and events including product launches, press events, and private celebrations. The go-to-market is direct-to-consumer, leveraging the brand website (so-hotels.com), organic social on Instagram, Facebook, and LinkedIn, email newsletters, and strategic partnerships with luxury lifestyle brands such as La Samaritaine, Veuve Clicquot, and Lavazza 1895. Pricing is quote-based and not publicly disclosed, with seasonal promotional offers (e.g., up to 15% off rooms with breakfast). Customer segments span fashion-forward luxury travelers, corporate and event clients, and the Parisian social scene for dining and nightlife. The technology layer is light and operational: virtual property tours via TourMKR, reservation management via SevenRooms and CoverManager, and no disclosed AI/ML capabilities. The property holds Green Key Label certification for sustainable operations.
So/ Paris firmographics
Firmographics- Name
- So/ Paris
- Legal name
- Ennismore (based on footer copyright: © Ennismore 2026)
- Website
- https://soparis.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- SO/ Paris is a 5-star lifestyle hotel between Bastille and Le Marais, operated by Ennismore, offering rooms, four F&B venues, spa, fitness, and event space to luxury leisure travelers, corporate clients, and Parisian diners.
- Ownership category
- akta.pro rank
So/ Paris industry classification
Industry- Product category
- Luxury Lifestyle Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban Luxury Hotels (City Luxury) (THAGACAE)
- akta.pro secondary industries
- Urban & Downtown Full-Service Hotels (THAGAAAA), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where So/ Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
So/ Paris business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others
Revenue model
- Room Revenue: Primary revenue from hotel room bookings including bedrooms, suites, and Eiffel Tower view rooms. Direct bookings through website and potentially OTAs.
- Food & Beverage: Revenue from Bonnie Restaurant, Bonnie Bar, Bonnie Club, and Lobby Bar. Walk-ins welcome at some venues; reservations accepted via email and Sevenrooms platform.
- Spa & Wellness Services: Revenue from Spa Maison CODAGE partnerships offering natural treatments, plus 24/7 Fitness Room access.
- Meetings & Events: Revenue from meeting spaces, private dining, and event venues including product launches, celebrations, and corporate hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Spring/Summer Offer - up to 15% off rooms with breakfast |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
So/ Paris product offering
Product offeringCore offering
SO/ Paris is a 5-star lifestyle hotel that operates accommodations, multiple dining and bar venues, a nightclub, a spa, a fitness center, and meeting and event spaces in central Paris. The property sells room nights across categories including standard Bedrooms, Suites, Eiffel Tower view rooms, and Connecting Rooms, alongside food and beverage service at Bonnie Restaurant, Bonnie Bar, Bonnie Club, and the Lobby Bar. It also offers wellness services through Spa Maison CODAGE, corporate and private event hosting, and a Dis-loyalty loyalty programme.
Product overview
SO/ Paris is a 5-star lifestyle hotel positioned between Bastille and Le Marais, offering an integrated hospitality experience combining fashion, art, and design. The property features multiple distinct venues under one roof: Bonnie Restaurant (fine dining with panoramic city views), Bonnie Bar (rooftop cocktails with DJ sets), Bonnie Club (glass-roof nightclub for events), and Lobby Bar (coffee and cocktails). Accommodation options range from standard Bedrooms to Suites with Eiffel Tower views, including Connecting Rooms for groups. Wellness facilities include Spa Maison CODAGE and a 24/7 Fitness Room. The hotel offers Meeting Spaces and event hosting for corporate and private celebrations. Additional offerings include the Dis-loyalty Programme and seasonal collaborations such as the SO/ Paris x Veuve Clicquot Picnic experience.
Differentiator
Problem solved
Functional benefit
Brands
- Bonnie Restaurant: Fine dining restaurant with panoramic views of Paris, featuring refined cuisine and cinematic Eiffel Tower skyline views.
- Bonnie Bar
- Bonnie Club
- SPA MAISON CODAGE
- Lobby Bar
Quantifiable outcome
- Strategic location provides access to major Paris landmarks including Notre-Dame and Place de la Bastille
Companies that use So/ Paris
Customer profileSegments3 records
Ideal customer profiles3 records
So/ Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
So/ Paris partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- La SamaritaineflagshipSO/ Paris partners with La Samaritaine for the 'Bons Baisers de la Samaritaine' campaign, transforming the lobby into a summer experience with gifts, summer scenography, and complimentary Personal Shopping sessions for guests during July.
- Veuve ClicquotcoreChampagne collaboration for the SO/ Paris x Veuve Clicquot Picnic experience, featuring champagne by Veuve Clicquot paired with gourmet selections crafted by the hotel, set against the Eiffel Tower backdrop.
- Lavazza 1895minorCoffee collaboration at the Lobby Bar featuring Lavazza 1895 exceptional coffee, offering guests experiences from morning lattes to espresso martinis.
- CODAGE PariscoreSpa Maison CODAGE partnership providing guests with premium natural treatments from the top French spa brand. The Fitness Room operates 24/7 for guest convenience.
- Studio Other Spaces (Olafur Eliasson and Sebastian Behmann)flagshipCreation of 'The Seeing City' large-scale artwork installation on the 15th and 16th floor bay windows, transforming the restaurant and bar facades into an immersive artistic experience.
- RDAI (Denis Montel)flagshipArchitectural firm responsible for interior design of the hotel, creating a daring and distinctive lobby atmosphere.
- Guillaume Henry / PatoucoreRenowned fashion designer Guillaume Henry, artistic director of Patou, designed the hotel staff uniforms described as more like a wardrobe than a uniform.
- Notoire (Jordane Arrivetz)coreCreative agency responsible for designing the festive Bonnie trio of restaurant, bar, and club with rounded shapes, sumptuous textures, and warm vibrant colors.
- EnnismorecoreEnnismore is the parent company behind the SO/ brand, managing the global portfolio of SO/ hotels including locations in Bangkok, Dubai, Vienna, Maldives, Auckland, and more.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
So/ Paris competitors and assessment
Company assessmentDirect peers
- Mandarin Oriental Paris: Design-forward luxury hotel on Rue Saint-Honoré with rooftop dining and a strong spa, competing with SO/ Paris for design-conscious international travelers and corporate events.
- Hôtel de Crillon: Palace hotel on Place de la Concorde operated under Rosewood, with high-end F&B and event venues — a heritage competitor for SO/ Paris's premium events and luxury leisure segments.
- Park Hyatt Paris-Vendôme: Luxury hotel with residential-style suites, contemporary art collection, and destination dining — directly comparable to SO/ Paris on art-integrated luxury positioning and central-Paris corporate demand.
- Four Seasons Hotel George V Paris: Iconic luxury hotel near the Champs-Élysées with Michelin-starred dining, a destination spa, and event spaces — a direct benchmark for SO/ Paris's premium positioning and F&B-driven yield strategy.
- Le Bristol Paris: Palace-rated 5-star luxury hotel on Rue du Faubourg Saint-Honoré competing for the same fashion-forward, high-spending Paris guest as SO/ Paris, with comparable suite product, multiple F&B outlets, and spa facilities.
- SO/ Vienna: Sister property within the Ennismore SO/ portfolio sharing brand standards, design DNA, and operational playbooks — the closest internal benchmark for SO/ Paris performance and programming.
- Le Meurice: Dorchester Collection Palace hotel opposite the Tuileries, competing at the highest tier of Paris luxury with comparable suite product, Michelin dining, and event hosting capacity.
- The Ritz Paris: Reopened Palace hotel on Place Vendôme, anchored by heritage luxury, multiple restaurants and bar concepts, and a Chanel spa — competes for the same luxury traveler segment at the top of the Paris market.
- SO/ Berlin Das Stue: Another SO/ brand property under Ennismore, offering the same lifestyle positioning, art-led design language, and Berlin location benchmark for European source-market demand into Paris.
- W Paris - Opéra: Lifestyle-brand competitor from Marriott's portfolio, targeting the same design- and fashion-driven millennial/Gen-X luxury traveler with bold F&B and nightlife programming in central Paris.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
So/ Paris social profiles
Digital presenceSo/ Paris compliance and trust
Trust signalCompliance1 record
So/ Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
So/ Paris leadership team
Management profileNumber of profiles
So/ Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
So/ Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about So/ Paris
What does So/ Paris do?
SO/ Paris is a 5-star lifestyle hotel that operates accommodations, multiple dining and bar venues, a nightclub, a spa, a fitness center, and meeting and event spaces in central Paris. The property sells room nights across categories including standard Bedrooms, Suites, Eiffel Tower view rooms, and Connecting Rooms, alongside food and beverage service at Bonnie Restaurant, Bonnie Bar, Bonnie Club, and the Lobby Bar. It also offers wellness services through Spa Maison CODAGE, corporate and private event hosting, and a Dis-loyalty loyalty programme.
Is So/ Paris a public or private company?
So/ Paris is a private company. It is classified as corporate owned and is currently operating.
When was So/ Paris founded?
So/ Paris was founded in 2021.
Where is So/ Paris based?
So/ Paris is headquartered in Paris, France, in the Europe region.
How does So/ Paris make money?
Four revenue lines are on record. Room Revenue is the primary driver. The others are food & Beverage, spa & Wellness Services and meetings & Events.
Who are So/ Paris's main competitors?
Direct peers on record are Mandarin Oriental Paris, Hôtel de Crillon, Park Hyatt Paris-Vendôme, Four Seasons Hotel George V Paris, Le Bristol Paris, SO/ Vienna, Le Meurice, The Ritz Paris, SO/ Berlin Das Stue and W Paris - Opéra.
Does So/ Paris have an API?
No public API is recorded for So/ Paris.
What industry is So/ Paris in?
So/ Paris's product category is Luxury Lifestyle Hotels. Its primary akta.pro industry code is THAGACAE, Urban Luxury Hotels (City Luxury), with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.